Sun Power - Green Gamification - Manu Melwin Joy

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SunPower, designer and manufacturer of high-efficiency solar panels and arrays has found a way to combine social networking and gaming to attract lots of people to learn more about solar power online.

Education

Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

SunPower
• SunPower, designer and
manufacturer of high-
efficiency solar panels and
arrays has found a way to
combine social networking
and gaming to attract lots of
people to learn more about
solar power online.

SunPower
• The company, which will be
providing high-efficiency panels
to the 250MW California Valley
Solar Ranch launched a
Facebook-based Solar Discovery
Game (registration required to
play) designed to educate
participants about solar energy.

SunPower
• They plan to entertain them and
provide an opportunity to win
prizes including a $25,000 solar
installation for your home plus
more than 60 randomly drawn
prizes from SunPower’s partners
and affiliates including airline
tickets and electronics.

SunPower
• Contestants win points and
virtual “badges” by
answering a series of
questions. If you don’t
know the answer you can
follow a link that will take
you to it.

SunPower
• Most, if not all of the
answers can be found on
the company’s website,
though they might be
hidden in a blog or even a
video documentary.

SunPower
• This gets users clicking
through to various pages on
the extensive site, and in
the process of hunting for
answers, learning quite a
bit about solar panels.

SunPower
• Some of these answers
dispel myths, like, for
example, that solar panels
are easily damaged, or that
solar power is only viable in
sunny locations.

SunPower
• The questions are
informative and somewhat
detail oriented and some of
them can be quite tricky–
like the one that includes
photosynthesis as a type of
solar collector.

SunPower
• According to Belis Aksoy,
SunPower’s New Media
Marketing Manager, “It is
basically a way for us to engage
with our audience in a fun and
meaningful way.” Using Facebook
as the platform for the game
makes it easy for people to share
the experience with their friends.

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