Rock the Bulb, by Washington State’s Puget Sound Energy (PSE), was a multi-event campaign that ran from July through October of 2009 (Puget Sound Energy 2009).

1. Rock the Bulb
Green Gamification

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Rock the Bulb
• Rock the Bulb, by
Washington State’s Puget
Sound Energy (PSE), was a
multi-event campaign that
ran from July through
October of 2009 (Puget
Sound Energy 2009).

5. Rock the Bulb
• During the four months of
the campaign, PSE held 16
weekend events featuring a
free light bulb exchange
and energy education.

7. Rock the Bulb
• These events were held at
local hardware stores
where PSE’s residential
electric customers could
exchange up to 10
incandescent bulbs for CFLs
.

9. Rock the Bulb
• PSE also used Rock the Bulb as a
data-collection opportunity.
Customers receiving CFLs were
required to give PSE employees
their address and utility account
number; this allowed PSE to
track the impact of the CFLs on
the household’s energy savings .

11. Rock the Bulb
• The second major part of the
campaign was a contest
called Be an Energy Rock Star,
in which PSE customers
competed to reduce their
household energy use during
the month of October.

12. Rock the Bulb
• The winning family received
a $7,500 Lowe’s gift card for
reducing its consumption
by 94%, beating the runner-
up by 8%.

13. Rock the Bulb
• The winners’ actions were
probably too austere for long-
term sustainability: they included
unplugging all but the most
essential appliances, using solar
flashlights inside their darkened
home, and cooking outside. Still,
these draconian measures
captured media attention.