Summer Internship Report on Event Management Company

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A
SUMMER TRAINING REPORT
ON
A Comparative study on Customer Satisfaction towards Event Management
++++++++++++
Submitted To
DEPARTMENT OF MANAGEMENT STUDIES
TEERTHANKER MAHAVEER INSTITUTE OF MANAGEMENT AND
TECHNOLOGY, MORADABAD
In Partial Fulfillment of the Requirement of the Degree ofMaster of Business Administration
SESSION: 2018 - 2019
TEERTHANKER MAHAVEER UNIVERSITY
MORADABAD
Guided By Submitted By
Priyanka Gupta Racy Jain
Accounts & Administrative Head MBA 3rd SEM
PRIYA EVENTS, INDORE TMG1702129

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TABLE OF CONTENT
Content Page No.
 Executive Summary
 Introduction
 Company Profile
 Literature Review
 Objectives of the Study
 Research Methodology
 Analysis and Interpretations
 Findings
 Conclusion
 Suggestions or Recommendations
 Limitations
 References/ Bibliography
 Annexure

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STUDENT DECLARATION
I Racy Jain hereby declare that the research work presented in this project report entitled “A
Comparative study of Customer Satisfaction towards event management company” for
the fulfillment of the award of Master of Business Administration from TMIMT, Teerthanker
Mahaveer University; Moradabad is based on Summer Training. The Summer Training
embodies the result of original work and studies carried out by me and the contents of the
project do not form the basis for the award of any other degree to me or to anybody else.
RACY JAIN
MBA 3 SEM
TMG1702129

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ACKNOWLEDGEMENT
It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude
towards all those who helped me in the successful execution of this project.
I would like to thanks Principal Prof. (Dr.) Vipin Jain and HOD-Management Dr. Rajiv
Verma for his able guidance. I also extend my gratitude towards Course Co-ordinator Mr.
Mohit Rastogi (Project Incharge), who entrusted me for the completion of this project.
I am highly indebted to my Project Guide Dr. Pratibha Sharma whose constructive
counseling and able guidance helped me immensely in bringing out this project in the present
form.
The acknowledgement would be incomplete without thanking my family and friend who
were a big support throughout.
Racy Jain
MBA 3rd Sem
TMG1702129

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Executive Summary
The Priya Events is an event management company in Indore. As Priya Events Work in many
sectors as Social events, corporate events, School contact Programs, Exhibitions, Live
Concerts, Family Functions, BTL& Promotions events.
Our Missionis to ensure these events generate a positive impact and motivate our client’s
audience. We do this by thinking strategically and imaginatively about how to best meet our
client’s business objectives.
We manage events gratifying the diverse needs for corporate as well as for individual client’s
arranging from launching a product to celebrating an anniversary to announcing awards or
conducting awareness campaigns. We offer client’s imaginative ideas which will craft their
events to stand a part. Our original ideas blossom into reality with the superb production.
This report is based on the customer satisfaction towards event management that what they
are thinking about the event done the research about the event management and to know
about the opinion about the customers what they like in the event like the service or not.
Customer satisfaction is the major factor in the study of customer satisfaction.

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INTRODUCTION
In this pic shows the decoration by the company
This project report is based on the survey entitled “A comparative study customer
satisfactiontowards event Management Company”. In the market there is a 40% boom of
work in the event management. Nowadays youngsters are choosing their field in the event
management.
Event Managements is the Industry where we get the chance to meet the celebrities.Event
Management is the process of Planning Directing and control .In the Events we have to take
lots of risk like in the rainy season we are organizing our event so we have to suffer lots of
problem.It is the big industry where we get the opportunity to show our talent and we have to
be dedicated towards our work.First we have to organize the plan where we have to organize
our event and which place and how much fund we have to invest in this event. We have to
organize our workers or in event language we can say that vendors for which they are doing
the work in the event.it are industry which is full of enjoyment and the focused on the
particular work. It is the industry focused on the work and to be dedicated towards on our
work.

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In Event management we require the following things- Venue, food, sound and lights,
Decoration, site place and event promotion team HR planning team and the perfect team who
can manage perfectly the team we need good sound system in the corporate events and the
good artists who can do good event walkie-talkie need to do conversation between the
employees for their long distance so that they can do their conversation properly.
Elements of Events are as follows which is considered as following are:
 Site location of the event
 HR team with coordination
 Setup should be in a Proper Manner
 Planning should be perfect in a proper manner
 It is organized in a wide area where people can enjoy their functions or any
program.
 Sound system should be perfect while organizing the events.
 While organizing the event all facility should be available in that area like
“ambulance,police,washrooms” for both girls and boys separately

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 Stalls of the food and water should be available and all the transport an electricity
facility should be perfect.

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Company Profile
Our company name is PRIYA EVENTS which is running last from 20 years and the
company owned and managed by “Nimesh Pitalia”
Our Company is full of service marketing and event management and productions company
agency our company is partnership with the individual service concept and innovation ideas
through complete event services and executive management with result analysis.We are
supporting our partners and sponsorship strategies with the innovative
operations,promotions,advertisement, and consumer behavior and support the media.
An event is special to enjoyment we all get the chance to meet the Big celebrities and we are
doing the plan of the special occasions in our own innovation way to make it in an energetic
way the audience will attract towards the audience. The corner stone of our company is the
hard study of the events objective and the requirements so we can complete their requirement
according to their desire.

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Mission Values and Business Objectives of the Company
Mission
Our company mission is that to provide the better services to the clients and to give them
better results with a complete solution of their events with the creativity and the innovative
ideas.
Values
We are doing hard and smart work for the clients to build the better position in the market
and to build a better connection with the clients for the future.
Objective
We try to plan there will be perfection in the event that the client will not need to suffer
because of us and we clear all the points to the client about the event.
Various types of Events our company is organizing to meet the requirements of the
Customers they are classified as below:
 Corporate Events
 Sports Events
 Exhibition
 School Contact Program
 Live Concerts
 Fashion Show
 Family Functions
 Promotional Events

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Corporate Events
These events are organized to fulfill their targets for the next year and those who have
completed their targets they are achieving the bonus and prize given by their company.
I have organized the Finance Company Event that is Deewan Housing Finance Limited in
this event they have discussed their targets and what target has to complete in the next
year.This Event is preparedwith the full setup console, sound system, stage, and learned
various types of sound system.
Types of Corporate Events
1. Seminar and workshop
2. Conferences
3. Business Meetings
4. Awards and Prize Distribution

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Sports Event
Our Company is also organizing the sports event like match launching the car.
In these events we have to manage the crowd and the public the main focus on this event to
manage the public around the area and these events are running for a long period of time. In
these events we have to manage the carefully and to prepare the full setup and the domes of
the area these events are managed in the big area. In this event we have to coordinate our
team and to work with them in a proper manner and there we have to manage the Media and
to manage the food stall for the public so the public will not have to suffer the problems.
This Picture represent the BAHA event which is held every year in the month of
January.

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Types of Sports Events are
1. BMW- Drive Experience
2. Cricket Match
3. BAHA-Car Race
Exhibition
An Exhibition is Stall for the books and the food various books are there in the stall of
various authors people are interested in the books and the people are interested to buying the
books. In other words we can say that exhibition in the form of collection of various things
like the collections of old paintings, books ,collection of music system and those are
interested to buying it they can buy it from those exhibition in the exhibition we have to
manage the crowd. If there is a stall of book so we can organize the stall of the food also so
they can eat there only whatever they want to eat like in this age people are like to eat various
items.
This Image shows the Exhibition.

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School Contact Program
Our company is also organizing the school contact program in various schools it is organizing
their events some of the school contact program events are:
 Savlon Activity- Customer Social Responsibility Activity
Our company has targeted 3500 schools and this activity is from 1 to 8th class students.
This Activity is held in various cities of Madhya Pradesh in Indore,Bhopal, Ujjain, Gwalior
and Jabalpur. Our team is doing this activity in various Schools. We have our own in
different cities and own vendor and they are going in various schools to organizing these
activity and engaging with the students and teaching the tips how to be aware from all these
unhygienicand to keep your hand neat and clean and to be remain in a proper way.
 Eicher Activity-Customer Social Responsibility
Eicher is Transportation Company they are promoting their Bus in various Schools by doing
these activity in various schools there is a Quiz competition from 1to10 standard. Students
and we are taking each 10 students from every class if they win the prize and these students
who won the prize and they will go to the national level and if they won the prize in the
national level so they will get the chance to go to the NASA. In this Activity our company is
targeted 170 Schools of A+ Schools.

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This image represents the School Contact Program of Either, Salon and Tata Building India.
Tata Building India- Customer Social Responsibility
Tata Building India is one of the India’s largest essays writing competition in various 13
languages. This step is taken forward by the TATA team to motivate to the youngsters to
write about our nation. This competition is started in 2006 with the 6 languages and the 1
lakh students participate in this competition across the India in English language. In 2007 the
competition started in Hindi and Bengali and in 2009 another three more languages is added
Guajarati Marathi and Oriya. In 2010 they reached up to two million students across the India
in 8 languages.

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Live Concerts
Our Company is also organizing the live concerts project of the music concert in this event
we have to manage the crowd of the people and to take them their cards and while they are in
the area of concert we have to do full checking and to take care of musician full sound system
is working or not and to manage the events in a proper way specially the crowd and to
manage the security guard because in this event there is so much rush and these events are
taken place in the big area like I have organize this event in the “Lalbhaag ganga garden” in
Even the Arijit Singh is there to play the music and all the people are enjoying these types of
Concerts may be in the form of Night Club Party. Concerts may be take place into the big
hall.
In this image Sonu Nigam performe ina live concert

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Fashion Show
Our Company is also Organizing the Fashion Show it is an event where the models take their
self and they are representing their self in the fashion show while showing their culture their
traditions, their values and what they know about it and they answering the questions clearly
while they are performing their selves and they have to represent their body their body
language should be perfect in this event we have to manage the things sound system and the
console body of the sound Fashion Show is the Talent where all good looking boys and girls
are showing their talent and showing their body language. Recently our Company has
organized Redfm93.5 Radio Mir chiFashion Show in which all students have shown their
talent and they represent they own by showing their traditional clothes both boys and girls.
Family Functions
Our Company is also organizing the family functions like wedding ceremony, ring ceremony,
Birthday Celebration we are all part of this family function and organizing them in a proper
manner our team is doing the planning of the event and how to do design the event and
managing the event in a proper way so the customers not to face the trouble for any problem
like electricity facility should be in a proper way Get together functions and we like to
interact the people in these events people are enjoying and they the get the chance to meet
with their relatives family .

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Promotional Events
Our company is also organizing promotional events which are taken place in Indore at
Machala. Promotional Events are those events like plantation event which is organized by
Times of India is our client they give this program to our company which is started in 2015.
This event is running continuously from 2015 they have started their plantation drive from
Delhi in 2015 now they are targeting many cities like in this year they have done their drive
in Ahmedabad in this year in Indore they have targeted 70000 trees and they fulfill their
target.In this event we have to manage the VIP area and to give the work to our volunteers
and to maintain the crowd. We provide all the facilities to the public food, Ambulance,
Police, Security.

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Government Events of Our Company
Our Company is also organizing the government events our company in this industry since 20
years we feel happy to express our company in the government programs. We would like to
help to the government to organize the functions and to achieve their objective of their
program. In these events there are conferences, attending the government meetings. We have
to manage the crowd and to see the things which we have arranged it is working or not proper
in a proper way.
Types of Government events are
 Branding
 Sabah Program
 Press Conference

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 Branding
Branding refers to the branding which is put on different different places before 2 to 3 days
before the event for eg there is a plantation event we have put branding on different places
where the area is covering by the people to reach at that place.
This picture shows the branding
Types of branding are
 Road Branding
 Posters
 Advertisment
 Newspapers
 Banners
 Poll-Bunting
.

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SABHA
Our company is also organising the program of the sabha like the shivraj singh chouhan is
giving their speech to the people in the big area. In these event we have to mange the crowd
and to make them seat avalaible to the audience and to manage the manpower and to arrange
them in a proper manner and to manage the sound and light of the event and to take care of
them doms. These event are arranged in a big space in these events we need a lot of space
according to the crowd how much can come.
This picture shows the area of the sabha which is need at the time of event.
Press Confrences
Our company is also organising the press conference event like the confernce between the
two parties Bhartiya Janta Party and the Congress . we have to manage all the setup
fabrication stage. And in these event leader has to be called from the both parties BJP and
Congress like MLA and Vidhyak from the same city . This event is organised in Bhopal in
July 2018 and we have done the event of our client name is ZEE MP.

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This picture shows the Press confernce between the two parties which is organised in
bhopal by our team
Health and Hygiene Awarness Programme
Our company is also organising the Health Awarness programme evnets in which people are
learning about how to improve their health in this event people are enjoying there will be a
running,cycle race. This event is for both youngesters and senior citizen they both can
participate in this event.
Some of the health programmes are
 Marathon
 Narrow Cyclothone
 Lifebouy- Hygiene Health
 Ranathorn

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Jio- Marathon
Marathon is an event which is organised by our company for the youngesters and the senior
citizen in which they are running for the long distance running 21 km,10 km,11 km and
shorter distance that is 5 km. In these event the sports trainner is coming from outside to
trained the people there will be a prize distribution for the people.
Narrow-Cyclothorne
Narroe cyclothorne is an event which is organised by our company for the youngsters,middle
age people,kids and the senior citizen. In these event cycle is provide to the people by the
company in these event people are like to do cycle racing for the long distance route. There
will be given equal opportunity to all the people and the prize distribution according to the
categories of the people like army people category is different,general category,women
category and the kids category.
Lifebouy- Hygiene Health Awarness

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Lifebouy event is also organised by our company in this event there is railly for the all types
of people youngsters,kids,middle age people and specially for the senior citizen people in
thsese event there diabetes patients are coming how to reduce their diabeties there will be
given the advice to the senior citizens and at last of the event everyone will get the one health
kit by the lifebouy company.
Ranathorn
Ranathorne is an event which is organised by our company this event specially held in the
months of the rainy season between june to july these event is specially organised for all
those people who are going for jocking,running in a daily routine so they have to go daily
they didn’t need to stop ttheir daily routine because of rainy season or any winter season they
have to go on their daily basis for jocking and running.

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SWOT Analysis
A SWOT analysis describes the strength, weakness, opportunityand threat. Strength and
weakness are the internal factors of the company and the Opportunity and threat are the
external factors of the company.

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Strengths of Priya Events :
1. ExperiencedandSkilledteam
2. Innovative andCreative
3. Strongconnectionwiththe clients
4. Hard and smart worker
5. No time limitsforthe companywe canwork anytime andanywhere
Weakness of the Company
1. Poormanpower
2. Low strengthof the employee
3. Takingthe longtime to take the approval fromthe client.
4. Low facilitiesforthe employees
5. No marketShare

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Opportunities of the company
1. Increase the competition
2. They are always in a favor of the clients
3. Support the local market
4. Expanding their business in the global
5. Great competition is coming up
Threats of the company
1. Poor Weather
2. High cost to the clients
3. Low salary for the employees
4. Raw material is not available at the proper time
5. Not taking care for the good employees.

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LITERATURE REVIEW
 “Shinwellyavas(1980)“found in his study that Customer expectation and service standard are
the most important idea in both theory and practical in event management company.”
 “O’Neil, (2005)“found in his study that Among many of the study the satisfaction related to
customer and public the customer expectation has been given a prior importance.”
 Oliver (1980)“ found in his study that the Customer Expectation or dissatisfaction depend
upon the work done by the company hence this decide the action between customer
expectation and company organization.”
 “Parasuraman (1985)found in his study that the service standard between the satisfaction and
estimation the satisfaction was give more importance with the dimensions of the quality.”
 “Manning (1986) found in his study that the global world and the industries related to the
whole world. So, they have been started to be focused on how to improve the goods, service
standard and the consumer expectation also”.
 Baker (2000)”found in his study that the global world of the service standard and the
expectation of his employees is that there is a difference between service standard as compare
of the standard of act and expectation as the standard of experimental at the high level”
 According to the Cole 2006,he said “thatstandardof service is the high levelof the
important attributes of the service. This level of service can be understood by them as
a great benefit for the customers”.

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 Crompton, found in his study that “the standard of the presentation or the standard of
chance is differ from each other. It can be called as standard of the tourisms chance or
the money supply can be provide by the service providers”.
 Childress (1997)“found in his study that they want to say that the evaluation of the
quality and performance of standard which is given by them is important to essential
the evaluation of the visiting customers”.
 Wicks (1993)“found in his study that he wants to say that the earlier interest in the
searching and understand the idea of the service standard is a way of improve the
settings of the event”.
 Zeithaml (1985)“found in his study that the main objective of this event study is to
see the customer idea what they perceive about the event and what type of quality
they are expecting from the market. There is the gap between the service standard, the
customers and the vendors”.
 Baker and Crompton (2000)“found in his study that they began their research with a
long discussion on the concepts of the events which would be beneficial for the
customers in the market. They want to improve the quality and also want to fulfill the
customer expectation for improve the relationship with their customers”.

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 Throne’s(2002)“found in his study that he said that he was interested in how to
improve the standard of the music and how to improve sound of the music in the
console system. He finds many ways to improve the standard of the music and he said
that there should be a big system of the music”.
 Cole and Illium (2006)“found in his study that he finally search that by doing the
market survey of various customers he collected the final data on 27th annual fair
program. So, there should be improvement in the tourism of the employees who want
to going outside for arrange the event. In this research he want to improve the service
standard of the tourism”.
 Cronin (1992) “found in his study that he said that all the festival and the special
events which is organized by the event companies their idea should be unique so the
customers can attract easily in their creativities. An event manager should be adopt
the unique idea in the market because all customers wanted good quality of the
product and better service of their programmer or their functions and there unique
things in their functions”.
 Hong (2000)“found in his study that he wants to said that he is not only focusing in
the other parts of the event but also choose how to do search of their expectation of
the customers and to put effectiveness in the events. He wanted to know the opinion
of the visiting members of big event companies specially those who are coming from
outside for such special events”.

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 Oliver’s (1997)“found in his study that he finally searched that the expectation of the
customer is the big thing between the work and theemotions. He find in his research
the 2 fold the service standard effect the both visitors expectation and their perception.
The standard of the service can be improved by doing the better performance in the
events in the festival or the special events and they have to do better performance in
the events for attracting the customers”.

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OBJECTIVES
The main objective is to know about the customer satisfaction in event management.
 “To determine the role of customer satisfaction in marketing and event management.”
 “To Analysis the impact of customer relationship and their satisfaction in the event
company which event they have attend.”
 ”To advice priya event about the event service to build the trust of their customers.”

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RESEARCH METHDOLOGY
The main objective of this study is to find the customer satisfaction and how to improve the
market activities and how to perform the promotion activities in the event management.
Primary Data
Primary data is the data which is collected for the first time and it is collected as a new fresh
data from the market. This data is concerned with the discussion with the clients of the event
management.
Secondary Data
Secondary data is the data which is previously collected and it is being processed in the
market once more and then we are doing research on this data.
We can collect the information of the secondary data from the newspaper, Event Books, from
the market through advertisement which is published on the newspaper.
It includes following points:
 Find out the feedback of the customers.
 Analyze your event
 Determine the market condition for launching the new product and to increase the
clients of the company.
 Identify how other companies promoting their brands in the market.
 Prepare the budget of the event and study the size of the events.
 Determine how many people required in the event.

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Format for ResearchMethodology
Data Type Secondary Data
Sampling Unit Customers
Sampling Type Simple random
Sample size 50
Research tool Questionnaire
Types of research Descriptive and exploratory
Data collection method Personal interview
Area Indore (M.P)

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DATA ANALYSIS AND INTERPRETION
1.Do you know about Event management?
S.no. Options No of respondents Percentage
1 Yes 25 50%
2 No 25 50%
Interpretation:
Out of 50 respondents 25 people say yes that they know about the event management and 25
people say no that they didn’t know about the event management.
Yes
50%
No
50%
0% 0%
know about

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2. Did you attend any event?
S.no Options No of respondents Percentage
1 Yes 35 70%
2 No 15 30%
Interpretation:
Out of 50 respondents 35 people say yes that they attend the event and 15 people say that
they didn’t attend the event.
Yes
70%
No
30%
0% 0%
Attend Event

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3.What type of event it is?
S.No Options No of respondents Percentage
1 Wedding 10 30%
2 Corporate 20 20%
3 Sports 10 25%
4 Theme Party 10 25%
Interpretation
Out of 50 respondent 10 people say that it is wedding, 20 people say that it is corporate
event,10people say that it is sports event and 10 people say that it is theme party.
Wedding
30%
Corporate
20%
Sports
25%
Theme Party
25%
Type event

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4. From where you have received information about this event?
1 Email 20 30%
2 Phone 30 70%
Interpretation
Out of 50 respondents30 people saythattheyreceive the informationinthe phone of the
eventand20 people saythattheyreceivedthe informationbythe mail of the event.
Email
30%
Phone
70%
0% 0%
Received Information

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Q.5 How event was organized?
1 Good 13 40%
2 Very good 12 25%
3 Bad 13 20%
4 Very bad 12 15%
Interpretation
Out of 50 respondents 25% people say it is very good, 40% people say it is good,
20%people say it is bad and 15% people say it is very bad.
Good
40%
Very Good
25%
Bad
20%
Very Bad
15%
Event Organised

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Q.6 Was the event long or short?
1 Long 24 40%
2 Short 26 60%
Interpretation
Out of 50 respondents 24 people say that the event was long and 26 people say that
event was short.
Long
40%
Short
60%
0% 0%
Long or Short

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Q.7 Is there any restriction in the event?
1 Yes 27 64%
2 No 23 36%
Interpretation
Out of 50 respondent 27 people say that there was a restriction in the event and 23
people say that there was no restriction in the event.
Yes
64%
No
36%
0% 0%
Restriction in Event

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Q.8 Do you like the service which is provided by the company?
1 Yes 28 80%
2 No 22 20%
Interpretation
Out of 50 respondent 22 people was satisfied with service of the event company and
28 people are not satisfied with the service of the event
Yes
80%
No
20%
0% 0%
Event Service

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Q.9 Do you like the food of the event?
1 Yes 29 54%
2 No 21 46%
Interpretation
Out of 50 respondents 29 people were satisfied with the food of the event and
21people were not satisfied with the food.
Yes
54%
No
46%
0%
0%
Event Food

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Q.10 Did they provide you any transport facility?
S.no. Options No of respondents Percentage
1 Yes 19 35%
2 No 31 65%
Interpretation
Out of 50 respondent 19 people were satisfied with the transport facility of event and
31 people were not satisfied with the transport facility.
yes
35%
No
65%
0% 0%
Transport Facility

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Q.11 Is there any Physical activity involved in the event like games or any other activity?
1 Yes 32 75%
2 No 18 25%
Interpretation
Out of 50 respondents 32 people were satisfied with physical activity and 18 people
were not satisfied with the physical activity
Yes
75%
No
25%
0% 0%
Physical Activity

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Q.12 did you satisfied with the work of the volunteers?
1 Yes 33 63%
2 No 17 37%
Interpretation
Out of 50 respondents 33 people were satisfied with the work of the volunteers and
the 17 people were not satisfied with the work of the volunteers
Yes
63%
No
37%
0%
0%
Volunteers Work

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Q.13 Did you enjoy the event?
1 Yes 34 74%
2 No 16 26%
Interpretation
Out of 50 respondents 34 people say that they are satisfied with the event and 16 people say
that they are not satisfied with the event.
Yes
74%
No
26%
0% 0%
Enjoy Event

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Q. 14 what rating do you like to give for this event?
1 Very good 14 24%
2 Good 11 25%
3 Fair 14 26%
4 Poor 11 25%
Interpretations
Out of 50 respondents 24%people say that the event is very good, 25% people say that
the event is good, 26%people say that the event is fair and 25% people say that the
event is poor.
Very good
24%
Good
25%
Fair
26%
Poor
25%
Rating event

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Q. 15 Would you like to get the event arranged by priya event?
1 Yes 24 44%
2 No 26 56%
Interpretation:
Out of 50 respondents 24 people say that they like to arrange the event and 26 people say
that they don’t want to arrange the event.
yes
44%
no
56%
0% 0%
Arrange Event

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Findings
 50% people know about the event management.
 Maximum Respondents have attended the event that is 70%.
 40% respondents say that it is a wedding and rest of the respondents say that it is other types
of event.
 70% respondents have received the information in the phone.
 50% respondents said that it is well organized and 50% respondents said that it is not
organized well.
 Minimum respondents said that the event was short.
 Maximum respondents said that there is a restriction in the event.
 80% respondents satisfied with the service of the event.
 Minimum respondent didn’t satisfy with the food of the event.
 65% respondent like the transport service of the company.
 Maximum respondent said that there is a physical activity in the event.
 63% respondent said that they satisfied the work of the volunteers.
 Maximum respondents enjoy the event
 60% respondents said that the event was excellent and 40% respondent said that the event
was poor.
 44% respondents said that they like to arrange the events by the priya event and 56%
respondents said that they don’t want to arrange the arrange the events.

52
Conclusion
During the survey of the report found that 25 respondents depend upon the event
management company for the purpose of the decoration and arrangements. The coordination
among the employees is not good.
22 respondents out of 50 have suggested that they are not satisfied with work of the
volunteers and the staff of the company. Company need to improve their manpower and the
basic pay skills so they can hire better vendors for the next event.
Priya event need to improve their services of the company for the better respondents of the
customers and company need to improve their basic skills .
There are many types of event that we can attend like sports event, live concerts, corporate
event,. Government is also helping in this industry to improve their growth, they are reducing
their taxes and they are with them in a favourable condition.

53
Suggestions or Recommendations
 Only few people know about the event management company .
 Most of the respondents are not satisfied with the service of the company they have to
improve their service.
 Company need to improve their manpower.
 Some of the people didn’t enjoy the event because of the facilities.
 Company need to hire good and smart volunteers for the next event.

54
Limitations
 During survey of the report I have found that many of the respondents don’t know
about the event management company.
 Most of the respondents didn’t like the service of the company.
 Respondents said that they didn’t like the physical activity.
 Respondents didn’t satisfy with the work of the volunteers.
 Respondents said that company need to improve their facilities .
 Respondents said that company need to advertise about their events.

55
Reference &Bibliography
Reference
www.priyaevent.org.in
www.wikipedia.com
www.scribd.com
Bibliography:
Kotler Phillp Marketing Management, Pearson Education (1996)
Kothari C.R. , Research Methodology ,New Age International Publishers(2002)
Lynn Van Der Wagon and Brenda Carlos Pearson Prentiee Hall (2005)
Jefkins Frank Butterworth Public Relations Techniques, Heinmann Ltd(2003)

56
Annexure
1) Name of Respondent -
2) Age -
3) Address -
4) Contact no. - 5) Occupation–
1. Do you know Event Management?
A .Yes
B. No
2. Did you attend any event?
A. Yes
B. No
3. What type of event it is?
A. Wedding
B. Sports
C .Corporate
D. Theme Party
4. From where you have received information about this event?
A. Email
B. Phone
5. How event was organized?
A. Excellent
B. Very good
C. Good
D. Bad

57
6. Was the event long or short?
A. Long
B. Short
7. Is there any restriction in the event?
A. Yes
B. No
8. Do you like the service of company which is provided by them?
A. Yes
B. No
9. Do you like the food of the event?
A. Yes
B. No
10. Did they provide any transport facility?
A. Yes
B. No
11. Is there any physical activity involved in the event like games or any other activity?
A. Yes
B. No
12.Did you satisfied with the work of the volunteers?
A. Yes
B. No
13. Did you enjoy the event?
C. Yes
D. No
E.

58
14. What rating do you like to give for this event?
A.Very good
B.Good
C.Fair
D.Poor
15. Would you like to get the event arranged by priya event?
A. Yes
B. No

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