1. SUKANTA DAS
Mobile: +919903806137(M) /033-22375206(R)| E-mail:sukanta1984@gmail.com
SUMMARY
 Qualified professional experienced in B2C Channel Sales (Direct & Super Channel).
 Qualified professional experienced in handling General & Modern Trade
 Possess skills to drive business growth and manage Sales team.
 Ability to quickly grasp and put into application new ideas and concepts.
 Possess capability in handling Project and Industrial Supply
 Qualified in demand generation through BTL activity and handling Vendor—3P
 Efficient Depot and CFA management
 Maintaining Optimum Payment Efficiency Index
 Coaching and Mentoring Front line sales and marketing Professional
PROFESSIONAL EXPERIENCE
1) Senior Territory Sales Incharge Reckitt & Benckiser (I)
Limited
July 2009 – July 2011
Responsibilities:
Responsible for primary & secondary achievement & effective distributor handling
Developing a strong/distribution network – In-charge of 2 distributors (Siliguri & Bhutan) in the assigned territory.
Train, Motivate, Develop and Manage a team of 9DBSRs,1psr & 1 merchandiser
Responsible for handling Modern Trade & Institutional Sales
Drive In-Market Activations in the designated area to achieve sales target.
Increase distribution reach and volume of business.
Ensure proper in-shop visibility to increase consumer awareness and preference for the product.
Geographical Knowledge (Snap Shot)
A) Kolkata Metro (Metro)
B) Naihati & Habra (South Bengal)
C) Siliguri, Gangtok and Bhutan (North Bengal)
2) Area Business In charge: Johnson & Johnson (i)Ltd
Aug 2011-Oct 2011
Responsibilities:
• Responsible for primary & secondary achievement & effective distributor handling
• Developing a strong Distribution network-Direct Channel and Super Channel
• Train, motivate & manage a team of 16 RDSSMs,1 CAT,1 RSR,1 PSR,2 MERCHANDISER,1 SUPERVISOR(BA)
• Responsible for handling Direct & Super channel(Sub Db Model)
• Drive In Market Activation at user level
• Increase & achieve In Market Excellence

2. • Increase Distribution Reach & Volume of Business
• Ensure Proper In Shop Visibility
Geographical Knowledge (Snap Shot)
A) Maligaon
B) Shillong
C) Nagaon
3) Area Sales Manager (North East) PidiliteIndustriesLtd
Oct 2011 – April 2013
Responsibilities:
Responsible for primary & secondary achievement & effective man power handling
Developing a strong/distribution network – through enhancement of width and depth of distribution
 Expansion of direct coverage in new opportunity/periphery areas.
 Implement smoother Go to Market strategies to cut lead time & improve rotation.
 Increase brand-wise distribution to increase shop share
Train, Motivate, Develop and Manage a team of 8 TSIs, 1 MDI and 1 FCSI
Responsible for demand generation through End User activation and Below the line promotional activities
 Trade Engagement/Relationship Development Activities – DRMs/DFRMs/Excellent Achiever
Meets.
 Innovative User Contact Programmes – SGAs/FCC Melas/Token Redemption Drives – to expand
& develop category.
 Implementation of FCC (Fevicol Champions Club) & Saathi Loyalty Programme Pilot Project
Drive In-Market Activations in the designated area to achieve sales target.
Increase distribution reach and volume of business.
Ensure proper in-shop visibility to increase consumer awareness and preference for the product.
Maintaining sustainable generic growth through system and process implementation
Vendor management and 3P Negotiation
Maintaining 100% payment efficiency Index and non saleable stock elimination
Responsible for Recruitment, Selection and Training of Front Line sales/Promotion representative
Ensuring proper despatch of goods through Proper CFA handling and maintaining FRD Policies and implementation of
System and Process
Plan & Design Trade Inputs/Consumer Offers to drive sales ensuring channel viability
Plan & execute brand-activation activities to increase consumer awareness and preference for the product
Train & educate channel/team to ensure adherence to Financial Policies, Galaxy Tabs, Winomkar, Distributor Portal.
Control Market Outstanding & ensure efficient collection of payment within stipulated credit period.
 Ensure proper tracking of competition sale/strategies/initiatives – report timely & develop new counteraction initiatives

3. 3) Area Sales Manager (North East) Dabur India Ltd
May 2013- Sept 2014
Responsibilities:
Responsible for primary & secondary achievement & effective man power handling
Developing a strong/distribution network – through enhancement of width and depth of distribution
 Expansion of direct coverage in new opportunity/periphery areas.
 Implement smoother Go to Market strategies to cut lead time & improve rotation.
 Increase brand-wise distribution to increase shop share
Train, Motivate, Develop and Manage a team of 16 TSIs, 3 Territory Managers 27 VSMs
Responsible for:-
 Trade Engagement/Relationship Development Activities
 Implementation of Pilot Projects –TABLET & PDA Execution
Drive In-Market Activations in the designated area to achieve sales target.
Increase distribution reach and volume of business.
Ensure proper in-shop visibility to increase consumer awareness and preference for the product.
Maintaining sustainable generic growth through system and process implementation
Vendor management and 3P Negotiation
Maintaining 100% payment efficiency Index and non saleable stock elimination
Responsible for Recruitment, Selection and Training of Front Line sales/Promotion representative
Ensuring proper dispatch of goods through Proper CFA handling and maintaining FRD Policies and implementation of
System and Process
Plan & Design Trade Inputs/Consumer Offers to drive sales ensuring channel viability
Plan & execute brand-activation activities to increase consumer awareness and preference for the product
Train & educate channel/team to ensure adherence to Financial Policies, PDA activation,PDPs
Control Market Outstanding & ensure efficient collection of payment within stipulated credit period.
 Ensure proper tracking of competition sale/strategies/initiatives – report timely & develop new counteraction initiatives
4) Area Sales Manager (Calcutta Metro and ROB) Nivea India Pvt Ltd
Oct 2014- Till date
Responsibilities:-
Responsible for Handling both GT and Cash n Carry Business for Calcutta Metro and ROB
Responsible for primary & secondary achievement & effective man power handling
Developing a strong/distribution network – through enhancement of width and depth of distribution

4. Maintaining strong Shop Share in terms of Weighted Distribution in Category Specific Outlets through high output
Visibility
 Expansion of direct coverage in new opportunity/periphery areas.
 Implement smoother Go to Market strategies to cut lead time & improve rotation.
 Increase brand-wise distribution to increase shop share
 Train, Motivate, Develop and Manage a team of 5BDOs, 2 BDEs(Super Channel), 24 BA, 2 Supervisors,40 DSR & 5
PSR
Ensure Proper Tracking of the Manned Outlets/BA Outlets through proper tracking of Off takes
Extrapolation of off take data and implementation of in shop activities to garner off takes
Closely monitor the competition activities
Interpretation of ACN monthly data to compare the category wise Num-D with the Internal distribution data
Interpretation of Category wise growth(ACN data) and comparing the same with internal MoM/YTD/MTD growth rates
Vendor management and 3P Negotiation
Tracking growth rate of Top Cosmetic and Wholesale Outlets
Tracking of Scheme Utilization visavis distribution and comparing the scheme utility/Success percentage
Tracking the Correlation of QPS—Pre and Post activation
Maintaining 100% payment efficiency Index and non-saleable stock elimination
Responsible for Recruitment, Selection and Training of Front Line sales/Promotion representative
Ensuring proper dispatch of goods through Proper CFA handling and maintaining FRD Policies and implementation of
System and Process
Plan & Design Trade Inputs/Consumer Offers to drive sales ensuring channel viability
Plan & execute brand-activation activities to increase consumer awareness and preference for the product
Train & educate channel/team to ensure adherence to Financial Policies, PDA activation,PDPs
Control Market Outstanding & ensure efficient collection of payment within stipulated credit period.
 Ensure proper tracking of competition sale/strategies/initiatives – report timely & develop new counteraction initiatives
Spearheading the RTM Project—Super Channel through enhancement of footprint in P1 and P2 Towns
 Analysing the PCS and Comparing the same with district PCS and benchmarking the GAP with the standard variable
PROFESSIONAL ACHIEVEMENT
Sole person amongst the trainees to complete training within 3 months
First amongst the T.T.SI’s (from entire India) to get confirmation
Winner of DETTOL KA DUM award for best TSI initiative
Winner of Mortein Hattrick Award
Winner of Harpic Force 5 launch
Winner of best visibility for –WALL OF HARPIC
In the very first year got rating as - STRONG in the PDR
The youngest TSI to be selected from the entire Eastern India for SIP—FAST TRACK GROWTH
Ranked 3rd
in eastern India for Excellence in Sales and Hygiene Parameter Award
Got the best TSI award in the NBUPC ASM HQ-2010
Achieved 4 out of 5 Badshah in the year 2010
First amongst the Eastern Region TTSIS to get promotion as an STSI in the very next year

5. VISA cup winner in 2010 for visibility
Sole person from the entire Eastern Region to be selected for Foreign trip for Jan to Mar 2011 YTD achv
Second Highest growing Cluster in all Over India—Year 2011-12(Pidilite Industries Limited)
Highest Growing Cluster in East in Paints and Wudfinish Product (Pidilite Industries Limited)
Highest Growing Cluster in Entire East India(Pidilite Industries Ltd)
Initiator of the first Super Stockist Model in North East(Pidilite Industries Ltd)
Winner of Speedx,Wudfin and Terminator Focus Product Achiever Contest
Highest Growing ASM- East India-Budding Star Award
Spotlight Award Winner- November 2014—Nivea India
Blue Spirit Award Winner- Best ASM GT- All India-H1
INTERNSHIP
RECKITT & BENCKISER Apr-May 2009
Project 1: Mapping the potential of Institutional Sales in Hotels & Hospitals (ORISSA)
ACHIEVEMENT:
GOT PPI FROM THE COMPANY
PROFESSIONAL QUALIFICATION
Institute of Management & Information Science 2007-2009
Post Graduate Diploma in Management (Marketing)
Goenka College, University of Calcutta 2002-2005
B.com (Hons), commerce
Calcutta Boys’ School 2001-2002
Indian School Certificate Education (I.S.C.E.) Examination
Calcutta Boys’ School 1999-2000
Indian Certificate for Secondary Education (I.C.S.E.) Examination
COCURRICULAR ACTIVITIES
• Was the president of dramatics club Thespiana”for consecutive 2 years
• Got the best outstation actor award in national level workshop conducted by “shree ram college of commerce”.
• Was the youngest asst director for St. Stephens College in a national level dramatic project sponsored by “TIMES
OF INDIA”
• Winner of national level case study competition conducted by “KIMS”
• 1ST
RUNNER UP in a national level rural business plan contest conducted by.UTKAL UNIVERSITY
• Got associated with an Indo German Project carried out by Max Mueller Bhavan ----Drama Project on Works of
Bertolt Brecht and Heiner Mueller
• Got associated with Indo Russian Project carried out by Gorky Sadan

6. • Been an integral part of “Times of India Conducted---Shakespeare Trilogy”
• Best Actor Award in “Concord 2002”
• Stood third amongst All Schools of South East Asian Countries in “Macfair International Fest”---Ad Spoof Contest
• Stood third in Poetry contest organized by Bharatiya Vasha Parishad---Birla High School
• Best Actor—Milleu—Presidency College—2005
• Best Actor—Allap—Bethune College---2006
• Best Actor—Quest—Goenka College-2005,2006
• Has worked with prominent theatre groups—Natya Swapna Kalpa Project—Bibhas Chakraborty; St Stephens
College project in association with Suman Mukherjee, Alternative Drama Workshop festival—Bratto Basu
• 3 self written and self directed drama as a part of SRFTI Project
OTHER ACHIEVEMENTS AND INTEREST
• Guest Lecturer at IMIS for Brand Management
• Guest Lecturer at KIIT for Brand Ethics and Resonance
• Youngest Lecturer( IMIS) to be felicitated by Academic Council
• Youngest Student(IMIS) to have published research paper on “Bringing Unity Through Cultural Diversity”—
Published in the Annual National Marketing Journal of Sankaracharya Institute of Technology--Bhillai
PERSONAL DETAILS
Date of Birth : 02.02.1984
Languages known : English, Hindi, Bengali, Orriya,Assamesse
Hobbies : Music, Movies, Dramatics
I hereby declare that all the above mentioned facts are true to my knowledge

7. • Been an integral part of “Times of India Conducted---Shakespeare Trilogy”
• Best Actor Award in “Concord 2002”
• Stood third amongst All Schools of South East Asian Countries in “Macfair International Fest”---Ad Spoof Contest
• Stood third in Poetry contest organized by Bharatiya Vasha Parishad---Birla High School
• Best Actor—Milleu—Presidency College—2005
• Best Actor—Allap—Bethune College---2006
• Best Actor—Quest—Goenka College-2005,2006
• Has worked with prominent theatre groups—Natya Swapna Kalpa Project—Bibhas Chakraborty; St Stephens
College project in association with Suman Mukherjee, Alternative Drama Workshop festival—Bratto Basu
• 3 self written and self directed drama as a part of SRFTI Project
OTHER ACHIEVEMENTS AND INTEREST
• Guest Lecturer at IMIS for Brand Management
• Guest Lecturer at KIIT for Brand Ethics and Resonance
• Youngest Lecturer( IMIS) to be felicitated by Academic Council
• Youngest Student(IMIS) to have published research paper on “Bringing Unity Through Cultural Diversity”—
Published in the Annual National Marketing Journal of Sankaracharya Institute of Technology--Bhillai
PERSONAL DETAILS
Date of Birth : 02.02.1984
Languages known : English, Hindi, Bengali, Orriya,Assamesse
Hobbies : Music, Movies, Dramatics
I hereby declare that all the above mentioned facts are true to my knowledge