2. Content
• Overview
• Macro Economics and E Commerce overview in Pakistan
• Strategy Implementation Plan
• Year On Year Business Strategy Plan
• Past Year Revenues
• SWOT analysis
3. Overview
Blusters & Co is an E-commerce Retail Brand which has More than 300+
Products currently live on its website.
Blusters & Co is in the market for last 5 years and has seen organic growth
substantially.
Currently Bluster offers footwear, jewelry and undergarment products.
Vision
To be World top
performing E-
commerce company.
Mission
Our mission is to
provide best quality
products at lowest
possible cost.
4. Macro Economics and E Commerce
overview in Pakistan
• Pakistan is currently the 5th most populated country in the world with over
60% of its population under the age of 30 years.
• Pakistan offers one of the cheapest internet available in the world
• With large portion of young population with easy access to the internet
(Through smart phones, tablets, laptops, PC etc.) enormous opportunities
have become available for tech companies.
• Like rest of the world, shopping online is rising enormously but still under
tapped compared to the potential being offered by the market.
• The parallel graph outlines E-
commerce market size over
the period.
5. Unique Selling Proposition
Blusters
Platform
Budget
Category
Mid-
Range
Category
Luxury
Category
Introduction
We are currently in process of developing
blusters into an E-commerce platform,
facilitating all segments of our customer base
by and cater their demands by offering them
wide range of products bifurcated into three
categories i.e.
Budget category
Mid Range Category
Luxury Category
Categories will be differentiated by price,
design, quality, preferences etc.
With these categorized bifurcations, we can
cater requirement of our customer shopping
i.e., if they require day to day wear, an event
attendance, buying gift for someone on a
budget etc. Providing Blusters as a one stop
platform to choose from.
Design
Variation
Various
Qualities
Wide range of
Prices to
choose from
Customized
Preferences
One stop
Platform for all
customers
6. Strategy implementation plan
Description 2023 2024 2025 2026 2027 2028
Scaling Up Products & Designs
Marketing for Brand Image
In-House R&D and Manufacturing
Launching other Fashion Products
Offering in house Customization of
Other Fashion Products
Introducing Cosmetic Products to our
product Line
Tapping into International Market -
Malaysia, South Africa etc.
Introducing Blusters to European and
MENA region
7. Business Plan for 2023-2024
• Tapping into further fashion categories by increasing product lines
such as clothing etc.
• Scaling up the new categories after knowing the potential of the
products
• Practice the same proven marketing techniques for product scaling
• Hiring fresh graduate for new creative designing
• Customized designing option for the customers with in-house
customization machines
8. Business Plan for 2024-2025
• Creating Research and Development department for innovating
new Products.
• Manufacturing of the products that are mostly selling on our
platform to cut the cost and make our products more affordable to
reach mass volume of customers.
• Introducing cosmetic products to Bluster Platform.
• Scaling up cosmetic products after reviewing customer feedback.
9. Business Plan for 2025-2026
• Observe market trends, quality standard, pricing and competition in E
commerce market of Malaysia
• Building supply chain
• Advertising Blusters brand in Malaysia through various social media
channels and influencers.
• Launching Blusters products in Malaysian market
• Review product feedback and scale up accordingly
• Unique designs will be launched at lowest price to increase market
share
10. Business Plan for 2026-2027
• Observe market trends, quality standard, pricing and competition in
E commerce market of South Africa
• Building supply chain
• Advertising Blusters brand in South Africa through various social
media channels and influencers.
• Launching Blusters products in South African market
• Review product feedback and scale up accordingly
• Unique designs will be launched at lowest price to increase market
share
11. Business Plan for 2027-2028
• Introducing Blusters in European market while developing a
logistical base in the continent at a feasible location i.e. Austria or
Germany etc.
• Creating Brand introduction and Awareness
• Sponsoring Events and hiring influencers to create Pre-Launch
demand
• Launching product line and undergo continuous improvement
based on market feedback
12. OUR CURRENT SALES REVENUE
2018 January to 2018 December
Our revenue was = 2,874,927 PKR (2.8 Million Rupees)
2019 January 2019 December
Our revenue was = 9,192,346 PKR (9.2 Million Rupees)
2020 January 2020 December
Our revenue was = 29,789,863 PKR (29 Million Rupees)
2021 January 2021 December
Our revenue was = 46,594,877 PKR (46 Million Rupees)
2022 January 2022 December
Our revenue was = 40,875,208 PKR ( 40 Million Rupees)
13. SWOT
Strengths
Exiting Market player
with over 5 years of
experience
Existing and continuously
growing audience base
Strong supply chain
Tested products are
available which can be
scaled up
Lack of funds Growing market and
increasing customer
interest to shop online.
First mover advantage
can be availed by
offering product
customization and market
potential which can be
tapped through this.
Increasing competition
from small and large
sized retailers
Political instability
Weaknesses Opportunities Threats
