This document provides an overview and brand research of Little Kangaroos, an Indian kidswear brand. It discusses the brand's focus on bright, cheerful clothing that inspires creativity. It outlines the brand's history, international presence, product lines including Little Kangaroos, Play & Play Baby, and Marshmallows. It also reviews competitors, upcoming trends, a sample collection, and a SWOT analysis. Key points are the brand's emphasis on color, design and quality, its founding in 1976 and launch of the Little Kangaroos line in 1996, and its distribution across India and international markets.

1. BRAND RESEARCH
LITTLE KANGAROOS
KIDS WEAR
PRESENTED BY:
AJAY KUMAR TIWARI
B.DES FD (2013)

2. The Fascinating World of ‘Small People’ ...
With a focus on bright and cheerful clothes that inspire creativity, LITTLE
KANGAROOS is a very popular kids clothing brand in India.
Colour, design and quality are the brand’s business card and have helped
position Little Kangaroos as one of the foremost companies in creating
fashion for children in India.

3. ABOUT US
Romano Apparels Pvt. Ltd was founded in 1976.
THE BIRTH OF ‘LITTLE KANGAROOS’
The year 1996 witnessed the birth of Romano Apparels Pvt. Ltd. brand –
‘LITTLE KANGAROOS’.
Little Kangaroos caters to all the needs of Mothers, Mothers to be and
their Little Angels right from pin to pram.
LK mix the principle of practicality with high creativity and the latest
trends for each growth phase, from pregnancy to child birth and from
infant to toddler stage.
Little Kangaroos offers over 400 designs every season where
strong colors, trendy prints, innovative designs, impressive
embroidery are used

4. .
INTERNATIONAL LOCATIONS
They have presence in Australia, Saudi Arabia,
Dubai, Doha, Iran, Ukraine, Egypt & South Africa
TAGLINE
‘God gift Babies, We gift wrap them.’
USP (UNIQUE SELLING PROPOSITION)
“Strong in-house research and design team with an equally strong
manufacturing backup which regularly churns out affordable fashion at
par with international trends and standards.”
Vivid colours, innovative designs, unmatched quality,
affordable garments

5. OUR BRANDS
• LITTLE KANGAROOS
For Infant and Toddler Girls and Boys from newborns to 10 years.
Offers hi-fashion garments in vibrant, bright colors.
• PLAY & PLAY BABY
Offers trendy must-haves in the seasons hues. Priced affordably for every-day,
casual use.
For Infant and Toddler Girls and Boys from newborns to 10 years.
• MARSHMALLOWS
For Infant Girls and Boys from newborns to 9 months.
Soft pastels, lush fabrics in highest possible qualities, cute appliques
and prints; and thoughtful designs which are easy to wear, yet
fashionable are features dominating the Marshmallows range.

6. STORE LOCATION IN INDIA
LK has 4 Exclusive Brand Outlets across the country.
The brand further distributes its clothes and accessories through a wide
network of over 450 leading, specialist, Multi-Brand stores across India.
• Delhi & NCR
• Maharashta
• Goa
• West Bengal
• Punjab
• Odissa
• Uttar Pradesh
• Tamil Nadu
• Haryana
• Karnataka
And many more...

7. CATEGORIES
0

8. COLLECTION- BOYS (AUTUMN/WINTER 2015)
A perfect outfit for
autumn/winter.
A classic striped full
sleeves T-shirt with
denim. Dark colours.
A full sleeves printed
shirt with Denim.
Light shade colours
were used.
Hoodie with loose pants.
A perfect cozy outfit for
Winter. Use Dark colours.

9. COLLECTION- GIRLS (AUTUMN/WINTE R 2015)
White & black Dress,
A Forever classic
paired with jacket.
Striped Print.
Dark Shades.
Both light and dark
colours were in trend.
Paired with denim.
Full sleeves printed Tees.
Denim- Head to toe
Denim became quite
popular in the last few
years. Denim
paired with
Denim. Perfect!

10. COLLECTION- INFANTS (AUTUMN/WINTER 2015)
Monochromatic colours and
Polka dot prints came back
in trend few years back.
These prints look good on
Frocks, tees, jumpsuits etc.
Printed fabrics of light
Colours. Full sleeves.
Woollen fabric to keep
the baby protected in
winters
Denim Dress, Denim
Shirts. Everything &
everyone in denim
looks amazing.

11. COMPETITORS
GINI & JONY
• One of India’s leading kids wear brand, Gini & Jony is synonymous with
kids fashion since the 1980s.
• Winner of the ‘Best Kids wear Brand in India.
• Gini & Jony is known for offering bright and colorful kids apparel and
accessories.
USP: One of India’s largest kids clothing brand with over 200 exclusive
brand outlets.

12. .
LILLIPUT
• Lilliput is a premium children swear manufacturer and retailer.
• Lilliput offers delightful and vibrant prints and designs that would excite
any kid.
USP: One of the most trusted kids brand, Lilliput offers stylish, trendy and
affordable clothing for children of all ages.

13. .
CARTOON NETWORK
• Pamper your kids with cute clothes and exclusive merchandise from
Cartoon Network.
• Whether your kids love Ben 10 or ‘The Power Puff Girls’, the outfits
inspired by cartoon characters will make your kids the centre of attraction
wherever they go!
USP: Kids and cartoons are inseparable. Need we say more than this?

14. .
CUCUMBER
• Vibrant colours, lovely prints and excellent quality make this clothing
brand a force to be reckoned with in the kidswear industry.
• Their collection offerS soft clothing and non-synthetic products created
from specialized yarns for the newborns.
USP: With 1,200 distributors and 25,000 retailers all over the country,
Cucumber is the largest selling kids wear label in the Indian sub-
continent.

15. SWOT ANALYSIS
STRENGTHS
•Good Quality
•Updated with latest trends & fashion
•Fashion & comfort hand in hand
•Customer satisfaction
WEAKNESS
•Less number of product line
•Poor advertising strategies
•Less number of stores
•Untapped Market
OPPORTUNITIES
•Establishment of new stores and
infrastructure
•Cater to the middle class customers
THREAT
•Increase in competition
•Lack to better technology

16. UPCOMING TRENDS (AUTUMN/WINTER 2017)
• The upcoming autumn winter will revive the deep and saturated colours. Earthy,
natural colours will be in trend.
• Shades of brown will be highlighted in various silhouettes in different varieties.
• Various prints like polka dot, stripes, diagonals will be seen.
• Jackets, Vest coat, tees, dresses, hoodies will be in trend.

17. DESIGNING A COLLECTION!
Theme of the collection
VINTAGE GOODNESS
The theme of my collection is ‘RUSTIC VINATEGE’
This is to revive the colours and patterns of the vintage period and
incorporate them with latest style and trends.
Season: Autumn/Winter
Client: Infants
Age Group: 0- 1 year
Number of garments: 5
In my collection, classic prints like polka dot, stripes, checks etc. Pastel
colours will also be used. There will be limited use of trims.

18. MOOD BOARD

20. HOODIE

21. TROUSER PYJAMA

22. TEE SHIRT

23. JUMPSUIT

24. INFANT’s DRESS