Indu Clothing Shop is a proposed Kapampangan clothing line that aims to promote Kapampangan culture through apparel and merchandise. The business will be owned and operated by one person, with key roles including an assistant manager, clothing designer, and sales representative. The target market is teenagers who are interested in trendy clothing. Marketing efforts will involve showcasing products on social media and through local promotions in Tiquiwan Rosario Batangas. Potential strengths include high quality materials and loyal customers, while threats include issues like rising costs and regulations.

1. INDU CLOTHING
SHOP
Pruposed business plan
By:
Aron Macaraig

2. ∆ COMPANY DESCRIPTION
• indu means -a Kapampangan clothing line that aims to outspread the
Kapampangan (people in Pampanga, Philippines) culture through
clothes and merchandise. I am indeed a Kapampangan but I can
honestly say that I only know not even half what Kapampangan culture
is. Visiting INDU' store and meeting the owner is such an amazing time
because I learn so much from him. He talks about Kapampangan history
and language in a passionate way which you can tell that he embraces
the 100% Kapampangan culture

3. ∆ MISSION AND VISSION STATEMENT
• °MISSION STATEMENT
• Our mission is to create an apparel company that can offer superior
design, quality and value to the consumer. We will accomplish this by
being committed to offering great service and real value to our business
partners and consumers
•
°VISSION STATEMENT
• To make a difference through our branding to stay ahead of fashion
trends, market changes and the latest technology. To enhance the
quality of life for our business partners,customers and employees

4. ∆ FORM OF OWNERSHIP
• order for my business to run smoothly, i will need staffs that are willing to be trained and keep in touch working with my
company. The CEO as highest in position and in below of it are three positions that will be handling out depending on their
duties.
•
ASSISTANT MANAGER DUTIES:The assistant manager ensures operational excellence by performing managerial tasks,
such as scheduling, maintaining inventory, and/or evaluating employee performance
•
CLOTHING DESIGNER DUTIES:create or visualise an idea and produce a design by hand or using computer-aided design
(CAD)
•
create moodboards to show to clients.
•
keep up to date with emerging fashion trends as well as general trends relating to fabrics, colours and shapes.
•
plan and develop ranges, often based
•
SALES REPRESENTATIVE DUTIES:Serves customers by selling products and meeting customer needs.
•
Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule

5. TARGET MARKETING
• my target customers are teen agers because they are more attracted to
trendy clothes, they are more popular with them, especially in their
generation, and they will be more suitable for them and I will post the
code on social media so that I can see more of my clothing. everyone
who focuses on social media, it will be easier to recognize my product if
I promote it on social media, it will be easier for me to endorse and my
income will increase.

6. MARKETING MIX
• •product
•
• °the products that the INDU clothing shop has according to the trend of today's outfit are body
accessories like t shirt short wallet cap and sticker neclace and etc.
•
•price
• °the price of the products that I release is only based on the profit that I can get, even though it is so
expensive that my buyers can afford it and it won't be out of pocket.
•
•place
• °the place where I will build it is just in Tiquiwan Rosario Batangas, it's easy to see because it's just
around the corner, so go ther
•
•promotion
• °the promotion I can offer is like an online promotion because it's easier to promote a product.
Because almost everything on social.media is already used.
•
•packaging
• °the packaging I use is just paper bags and plastic or just meet up with nearby people through text
and call.

7. SWOT ANALYSIS
• •strengths
• °High quality materials.
• °Unique and exclusive clothing pieces.
• °Experienced sales staff.
• °Loyal, returning customers.
•
•WEAKNESES
• °Transportation costs.
• °Rising labour costs.
• °Millennials becoming the largest market.
• °Cyber attacks
•

8. • •OPPORTUNITIES
• °Alteration Service.
• °Image Consultant.
• °Fabric Restoration.
• °Handbag Design and Manufacturing.
• °Maternity Clothing.
•
•THREATS
• °Labour Problems.
• °Transport.
• °Higher regulation.
• °Consumer Sentiment