This document provides guidance on starting a new business successfully. It discusses characteristics of successful businesses such as being profitably financed, having a strong cash position, offering above-average profits, and being innovative. It also recommends conducting market research, creating an experienced management team, and clarifying business strategies. The document discusses developing a SWOT analysis and considering strategic approaches like growing fast or defending existing status. It provides examples of strategic combinations and outlines steps for compiling a strategic business plan.