Snap shot on biz dev. learn how to got through normal steps of business development: swot analysis PEST BCG matrix Strategy Business plan

1. SNAPSHOT ON BIZ DEV

2. What is Business Development ?
It is the business unit that works to create
long term growth & profitability
Creating meaningful
partnerships
Establishing business
in new markets
Increasing the value of a current
customer base

3. Discover new
opportunities
Identify sources of
competitive advantage
Develop winning
strategies
Accelerate &
sustain growth

4. To be successful at business development, you need to keep in
mind that this role is a mix of sales, marketing, negotiations,
networking, project management & contract review.
One of the many joys is that you’re provided the opportunity to work with various business units throughout the company, all while being
allowed to influence the growth and direction of your business based on current business and market trends.

5. BIZ DEV FACTORS

6. External & internal Analaysis
Mission
Organisation profile
Values
Strategic issues
Strategic Goals
Activities
Budgets
Monitoring &
evaluation
Strategic thinking elements

7. Factors affecting the business
State of your industry Where are revenues coming from New & existing
business opportunities
New & potentially
technologies or products
Competitive and external threats

8. Why are your competitors in this market
What types of customers are they attracting
What is the opportunity in this market

9. How can we use each strength How can we stop each weakness
How can we exploit
each opportunity
How can we defend
each threat

10. Strength Weakness
opportunities
Threats
S-O strategies
Use strengths to take
advantages of opportunities
S-T strategies
W-O strategies
take advantage of opportunities
by overcoming weakness
W-T strategies
Use strength to avoid threats
Minimize weakness and
avoid threats

11. Be realistic about your
strength and weakness
distinguish between where are you
today and where it could be in future
Be specific avoid
grey areas
Analyze in relation to
competition
Keep it short
and simple
1 2
5Tips for successful analysis
3 4 5

12. Helps you spot business opportunities
& it gives you advanced warning of
significant threats.
Reveals the direction of change within
your business environment.
It helps you avoid starting projects
that are likely to fail, for reasons
beyond your control.
help you break free of unconscious
assumptions when you enter a new
country, region, or market; because
it helps you develop an objective
view of this new environment.

14. BUSINESS DEVELOPMENT
BIZ DEV PROCESS

17. Thinking kitchen
CRAFTING A
STRATEGY
work time
EXECUTING A
STRATEGY
evaluation time
EVALUATING A
STRATEGY
work out details
resources
budgets
action plan
FEEDBACK LOOP: LEARNING FROM IMPLEMENTING A STRATEGY
It is good to gather information on the results
It is Excellent if you use it to change for better performance
clarifying our mission
reaffirming our values
Assessing the current situation
envisioning the future
Set Goals
evaluate actual performance
Spot out the good & bad
learn from the experience
Setting action plan

18. BIZ DEV
GOAL SETTING

19. Be specific and clarify who, what, how
Should be trackable, set dates, quantities
Achievable, realistic
Worthwhile, meet needs
When, clear timelines

20. BIZ DEV
BUSINESS PLAN