An open day can be valuable to your company, organisation or association. It is an excellent opportunity to get to know your business contacts, customers and potential customers better and vice versa. In an orderly presentation, you will find useful tips about organising an open day.

1. Make your open day
successful!

2. 6 Reasons to organise an open day:
• Name recognition and image of your
company
• Sale of your product
• Contact with customers and business
contacts
• Good relationship with your neighbourhood
• Personnel recruitment
• Motivating personnel

3. Positive Image
• Name recognition and image of your
company
– Customers get to know the company
– Kindle enthusiasm in customers
• Sale of your product
– Exhibit products & activities
– New products in the spotlight
• Contact with customers and business
contacts
– Informal contact
– Networking
• Assessing the interest

4. Positive Image
• Good relationship with your neighbourhood
– Maintain an open-minded discussion with neighbours
– Who are you and what can you mean to others?
• Personnel recruitment
– Provider of employment in the region
– The threshold for applying for a job is lower  you will find
the right employees faster
• Motivating personnel
– Proud employees  positive effect on guests
• Teambuilding

5. 5 Tips
• The basis of a well-organised open day:
• Make sure that the organisation runs like clockwork
– Guests will associate everything that they observe with your
company and the quality it provides, so aim for perfection!
• Schedule sufficient preparation time
– Avoid stress and time pressure
– Schedule three months for proper preparation
• Turn it into a project and prepare a script
– A working group supervises and divides the tasks
– Record agreements in writing
• Prepare the script

6. 5 Tips
• Choose the right moment
– What is the most convenient day for your
guests?
– Take into account holidays and other big
events (in your area)
• Stay within your budget
– Determine the budget
• Make clear price agreements with
external parties

7. Practical issues
• Turn your invitation into something special and
invite the right people
– Invitation with character
– Add a reply card
– Invited guests:
• Customers (including telephone business contacts)
• Suppliers
• Representatives
• External service providers
• The (specialised) press
• Personnel, possibly with partner or family
• Parking areas for your guests
• Indicate parking areas (information signs/parking
attendants)

9. Practical matters
• Catering, wardrobe & receipt of gifts
– Outsource the catering  attention for your guests
– Wardrobe
– Receipt of gifts
• A tour of your company
– Professional tour conducted by well-prepared
employees
– Don’t leave any documents or information lying
around
– Guests associate what they observe with the
performance of the company
• Give your guests a gift to take home
• Surprise your guests with a gift, and stay on their
mind after the open day as well (gift with print)

10. Make the difference
• Promote your open day
– Invitation – arouse curiosity and be
original
– Publicity
• Word and image
– Speech by the director – keep it light, it is
a party
• A video, PowerPoint or Prezi can
contribute in a positive manner

11. Make the difference
• Consider inviting a guest speaker
– A special speaker triggers invitees to
attend your open day
– ROI is important
• Do something special
– Entertain your guests with an act befitting
of your company or open day
– Do not impose anything on your guests
• Remind your guests of a fun open day
with a tangible token of gratitude

13. Thank you for your attention!
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