This document provides guidance for students presenting the final marketing project to their client. It emphasizes: - Introducing the client, objectives, and context clearly. - Using a professional and clear presentation style with varied visual aids like PowerPoint and handouts to enhance understanding. - Emphasizing the value and importance of the client's mission and strengths over weaknesses. - Interacting respectfully and answering questions thoughtfully. The presentation will be evaluated on understanding of the client, clarity of information, and professionalism. Students are encouraged to sell the client and make the best use of their time.

1. Presenting Your
Marketing Project
Delivering Final Product to Organization
SPH101 - Group Project Assignment – Fall 2013

2. For this group project, here are some things to keep in
mind:
•
•
•
•
Explain who is your client, their objectives and yours.
Your presentation delivery is crucial
Don’t forget to use a variety of visual aids props
The more professional you present yourselves the more
successful you will be
• Also, be supportive of the other teams
A few key points

3. The team should see themselves as employees of
a company marketing their services to a potential
charitable funder.

4. The audience should see themselves as
potential charitable funders.

5. The funders will rate your
presentation based on

6. Their understanding of
your client’s services

7. Clarity of your PowerPoint
presentation

8. University of Minnesota-Duluth Winning Marketing
Team Presenters: Grant Olson, Alyssa Nelson,
Kendall Dole, Rachel Blais, and Anthony Aguirre.
Team professionalism

9. Team Packet

10. To repeat
The funders will rate your presentation based on
• Their understanding of your client’s services
• The clarity of your PowerPoint presentation (where they
clearly see the value of your organization for the community as
per their objectives)
• The professionalism of your team
• The quality of the Team Packet submitted (prepare only one
packet which I will pass around to the Funders).
•They will determine how much funding they will be giving
your company.
A few key points

11. • Explain the external environment in which the
organization operates
• Understand competitors and constituents
• Recognize the strengths and weaknesses of organization
• State why your client’s business is important and should
be better known in the community
Who is your client?

12. • Try to cover things that make your project unique or
things that really stand out as issues in your minds!
• You are trying to sell us your client and you would like
us to invest in them.
• Your time is short, make the best of it.
Stick to crucial points

13. • State their Mission Statement
• If possible, state their Objectives
• Explain how the organization tries to attain their
objectives
• List the data which proves their effectiveness, or at least a
need for your client’s organization
• Try to find as many sources as possible showing us the
importance of your client’s worth
Organization’s Mission
Statement

14. • Logical structure of presentation
• Appropriate introduction and conclusion
• Tell them what you are going to tell them, tell them, and then
tell them what you told them
• Clear statement of the problem investigated and overview of
presentation
• Key “takeaways” are clear
• Appropriate transitions
• Teammates well coordinated and “in sync”
Presentation Delivery Style

15. • Use of PowerPoint is expected
• Should enhance the presentation
• Should facilitate understanding of the key points, without
being too wordy – Remember the technique that we
talked about
• Should be professional looking – careful on spelling,
grammar, etc.
• Use third person, as with written report
Visual Aids

16. Additional Visual Aids

17. Use of additional visual aids such as handouts…

18. poster board…

19. Video clips, brochures, etc. highly recommended…

20. Dress – business casual is okay, professional business
attire is great, be consistent within your group.
Professionalism

21. Attitude – respect and enthusiasm for your work is a plus
Professionalism

22. Always be respectful of the client and your audience
• Accentuate the positive
• Present weaknesses in as positive a manner as possible
Professionalism

23. • Clarify/Repeat the question (for the rest of the audience)
• Don’t be defensive!
• It’s OK to pause and think before answering or to consult
with your teammates (or even to say “we will have to get
back to you on that”)
Handling questions

24. • Be there
• Give presenters your attention
• Ask questions!
Pay attention!

25. Show Respect to Other Presenters

26. Team Packet - Please provide me with a copy BEFORE
you present. Remember to make it look professional as
well.
Should include:
• Group presentation outline
• Information sheet
• PowerPoint slides
• Other handouts as submitted during presentation
Above All….

27. Go for it!