2. Project Team
• Dr.Mahmoud Mahmed .
• Dr.Heba Haroon.
• Dr. Asmaa Abdelhaseeb .
• Dr. Fatma Mohamed .
• Eng .Neama Amr
• Mrs. Samia Hamza
3. Project Definition
Healing Clinic is a Medical Clinic combining variety of services : Dermatology,
facial treatments, Nutrition & Physical Therapy.
4. Organogram of Healing Clinic .
Board
of Doctors
Nurses
Medical
Assistant
Front Desk
Receptionist
Coordinator
Clinic
Manger
5. Vision
To Become the Largest specialist healing clinic center in Egypt, for rejuvenating the
soul, mind and face beauty.
6. Mission
Providing a specialized treatments to both gender by professional experts, using the most
updated and modern techniques & latest global devices.
Providing exceptional skin, body, and soul treatments and solutions.
Providing lab inside clinic for patient's quick examination prior medical consultation.
7. Goals
On short term, our goal is enhancing the Doctors awareness of global techniques.
Enhancing the receptionist and Clinic Team communication skills.
Increasing number of patients up to 100 per month.
On Middle term, focusing on our marketing plan, increasing the Clinic patient’s
social events emphasizing our Values ( Care, innovation, trust, self comfort).
On Long-term closing the year by reaching our clinic revenues, introducing variety
of treatment services.
Positioning our center among the top healing center in Egypt.
8. Objectives:
Among our objectives is empowering our Doctors knowledges by enabling
them attend regional & international conferences : Dermatology “ ICCED-ITAR
in Toulouse France July 2023- ICDDS-IIRST Paris/France Sept 2023- ICCED-IIRST Al AIN-
UAE- Dec 2023. Nutrition : 14th EFAD in Budapest/Hungary October 2023.
Psychiatry: International congress on clinical Psychiatry & Mental Health Sept
14th in Amsterdam.
Quarter skills training to Admin team for yearly budget of 100K Egp.
Increasing our patients' number to reach 1500 by end of 2023, advertising
campaign for 2 month with a budget of 100K focusing on our Top Derma
services & techniques. Organizing a Day events Free of charge, once per
month. Each time focusing on one of our specialties “ how to relief daily stress-
How to maintain healthy body – How to rejuvenate your skin”. Implementation
patient feedback and idea for more services to be available.
9. Tactics of Healing Clinic Objectives
Effective patient clinic appointment: our clinic is creating an E-module to
enable patient choose the service, the doctor and nearest appointments in an
easy online portal.
Implement an online rated survey in our social media pages, showing
satisfaction percent, services experience, appointment process, team
welcome, clinic elegance & cleanness .This E-survey will be analyzed by Clinic
Manager & shared with Board members to improve services, check patient
needs, and will enable us positioning our clinic in the market. More & above
the. The satisfactory result will be published to attracts new visitors.
Publishing on media our doctors’ article with tips, presenting the latest
technologies acquired through international conferences. This is to ensure
our Medical up to date knowledge.
After service care, will be run periodically by Clinic Manager to all clinic
patient to ensure personalized service.
10. Pestel Analysis
P E S T E L
inflation, interest
rates, and the
overall economic
climate can impact
the healing clinic's
operations. For
example, changes
in economic
conditions may
affect the demand
for healing services
and the clinic's
ability to attract
and retain staff.-
Healthcare clinics
may also be
impacted by
government
funding and
healthcare
insurance policies,
which can fluctuate
depending on
economic
conditions.
demographics,
cultural beliefs,
and lifestyle
changes may
impact the healing
clinic's operations.
For example,
changes in
demographics may
affect the demand
for healing
services, and
cultural beliefs
may impact the
type of healing
services that are
sought.- Changes in
consumer attitudes
towards
healthcare, such as
a growing emphasis
on preventative
care and wellness,
may also impact
the clinic's
operations.
The rapid pace of
technological
advancement can
impact the healing
clinic's operations.
For example, new
medical
technologies and
treatments may
change the way
healing services are
delivered, and
electronic health
records may impact
the way patient
information is
managed.- Healing
clinics may also
need to invest in
new technologies
to remain
competitive and
meet the needs of
patients.
Environmental
factors such as
climate change and
natural disasters
can impact the
healing clinic's
operations. For
example, natural
disasters may
disrupt the delivery
of healing services
and impact the
clinic's resources
and infrastructure.-
Healing clinics may
also be impacted
by environmental
policies and
regulations, such as
those related to
waste management
and pollution
control
Healing clinics are
subject to a range
of legal
regulations, such as
licensing
requirements,
patient privacy
laws, and
employment laws.
Changes in these
regulations can
significantly impact
the clinic's
operations and may
require additional
investments in
compliance
measures.
Government
regulations and
policies can
significantly impact
healing clinic
management. For
example, changes in
healthcare laws and
regulations may
affect the clinic's
operations, such as
reimbursement
policies and
licensing
requirements.-
Political stability
can also play a role
in the clinic's
operations, as
instability may lead
to changes in
policies that can
impact the clinic's
funding and
resources.
11. Healing Clinic
Porter’s 5 Forces
Threats New
entrance
Bargaining Power of
suppliers
Bargaining Power of
Buyers
Threat of substitute
products of services
Rivalry among
existing competitors
New healing clinics with
one line of service pose
a threat in terms of
focus & excellency in
one service type. such
Healing counseling
center in Heliopolis
dedicated for mental
wellbeing through
serving individuals,
couples and corporates
with psychotherapy. It
represent threats to
healing clinic as they
focus on mental healing
only into type varities.
The bargaining power of
suppliers is relatively
low for healing clinic
management as there
are typically many
suppliers of medical
equipment, supplies,
and pharmaceuticals.-
However, if a supplier
has a monopoly on a
particular product or
service, they may have
more bargaining power.
The bargaining power of
buyers is relatively high
for healing clinic
management as patients
have many options
when it comes to
healthcare providers.-
Patients may be able to
negotiate prices or
choose to go to beauty
centers for limited Face
chemical peel,
dermabrasion, Botox.
Some buyers prefers to
pay more and visit
Famous Plastic surgery
Specialist.
Pharmacy providing
Face products, attracts
segments of buyers .
The threat of
substitute products or
services is relatively
low for healing clinic
management as there
are few substitutes for
medical treatment
and services.-
However, alternative
forms of healing or
wellness practices
may pose a threat to
the traditional
medical approach
The competitive
rivalry is relatively
high for healing clinic
management as there
are many healthcare
providers competing
for the same patient
population.-
Differentiation in
services, quality of
care, and patient
experience are key
factors in remaining
competitive in the
market.
12. Healing Clinic
SWOT
Strength Weakness
• Healing Clinic provides Varieties of Health services
related to well being plastic surgery, dermatology,
Nutrition, physical & Mental therapy.
• Latest model of medical equipment, regular
maintenance
• Clinic decoration inspiring patient with healing
atmosphere and relaxation.
• Qualified Derma & Nutrition Doctors
• Limitation of Financial funds, impacts on limiting
services provided.
• Limitation of advertising due to limitation of fund and
limited number of patient.
• Limitation of Reception experience in explaining to
newcomers.
Opportunities Threats
• Implementing a smart Marketing Plan.
• Implementing one of the Reputable pathology lab
inside the clinic will increase revenues to support
Marketing campaign.
• Widen the geographic advertising channels in nearest
Health clubs, sports club to make the service known
to people within the marketplace.
• Service fees vs. competitors has to compete as a start to
attract more patient.
• Beauty centers in the area providing part of the Facial
treatments & massage.
13. Healing Clinic
We’re HIRING
Job Title: Clinic Manager
Job Code:
Job Description: Highly motivated & experienced Clinic Manager to oversee our Clinic
Operation, communication with patients, analyzing surveys, organizing patient files.
Job Responsibilities : Ensure effective & smooth Clinic operation through out the different
departments. Managing staff, maintaining quality standards, ensuring excellent patient care.
Specification : Strong leadership and interpersonal skills- Excellent organizational and time
management skills- Knowledge of healthcare regulations and compliance requirements- Problem-
solving, decision-making skills, Teamwork player, excellent communications skills.
Qualifications: Bachelor's degree in healthcare administration, business administration, or a
related field- At least 5 years of experience in healthcare management, preferably in a clinic field.
English language good level.
Package : competitive monthly salary, allowances, and quarterly bonus.
14. Job KPIS
KPIs Percentage
1. Time, attendance, appearance & work hours 15%
2. Communication with peers 5%
3. Communication with Doctors & Management 5%
4. Patient satisfaction 15%
5. Clinic safety, hygiene, staff appearance and attendance 15%
6.Infection control 10%
7. Efficiency 10%
8. Problem solving & Effectiveness 15%
9. Creativity, Innovation & Social 10%
15. Segmentation, targeting, and positioning (STP)
S T P
• Gender : Female & Male • Our market target is Sport Club (
Shutting club 6th of October, new
Giza sports club, 6th of October Ahly
sports club.
• Healing Clinic positioning is :
- Relaxation.
- Soul Healing
- Elegance
• Age : Teenagers to Seniors.
• Our physiotherapy service can meet
young athletics, senior people.
• Our derma & Nutrition services &
programs is required for people with
limited time to care about their well
being.
• Holding half day event in largest
Business area in 6th of October with
advertising Material at :
• Walk of Cairo Sheikh Zayed.
• CPC 6th of October.
• Capital Business Park.
- Psychological serenity.
- Human well being mentally &
Physically.
• Economic Status: Class A & A+
• To afford our special treatments fees
that is unique in terms of quality,
equipment & Physians.
Advertising material distribution in
Largest Malls in 6th of October: Mall of
Egypt- Cityscape Mall -
• Occupation : Business owners,
employee at international companies,
• Residence : 6 October, Sheikh
Zayed, New Giza.
Advertising at Google the best SEO in
Egypt.
• Consumer Behavior : people needs in
this area is Healing and healthy well
being. Many people in retirement age
moved to 6 October area to avoid
noises & crowd. Our Healthcare
program will encourage them complete
Advertising at Neurology centers
(NEUROMED), ( CAIRO SLEEPING
CENTER), Reputable Neurologist
clinics & reputable pathology labs.
16. STP Marketing
Targeting: Targeting involves selecting one or more of the identified market segments
to focus on and tailor marketing efforts towards. In the healing clinic management
industry, targeting involves selecting the most attractive segments to serve based on
factors such as size, growth potential, profitability, and accessibility. For example,
healing clinic target the women over 40 segment by offering specialized menopause
treatments and services that cater to their specific needs.
17. STP Marketing.
Positioning: Positioning involves developing a unique marketing mix to create a
distinct image and reputation for the brand in the minds of the target audience.
In the healing clinic management industry, positioning involves developing a
unique value proposition that differentiates the clinic from competitors and
appeals to the needs and desires of the target market. For example, a healing
clinic may position itself as a boutique clinic that offers personalized, holistic
treatments for women experiencing menopause, emphasizing their expertise in
this area, and highlighting the benefits of their specialized service .
19. 8ps advanced
Marketing
1- A suitable location for the clinic must be chosen next to medical complexes and in
a suitable area in terms of population density.
2- It is advised to try to provide good services that are not available in other centers.
3- Prices should not be exaggerated, and discounts and rebates are considered the
best through which the center's activity can be marketed.
4- Attention must be paid to providing the latest technologies and equipment needed
in the field of cosmetology.
5- It must be ensured that very skilled doctors are appointed so that they do not cause
any medical risks, which results in a bad reputation for the center.
6- The project can be marketed and promoted by advertising it in women's magazines.
7- At the opening of the project, it must be announced by printing and distributing
flyers.
8- It is possible to agree with the various women’s clinics and pharmacies to distribute
flyers in the name of the center containing its activities and capabilities.
9- It is recommended to use social networking sites to advertise the project.
20. 8ps advanced
Management of insurance companies and private companies .
This list helps the doctor to manage private contracts with insurance
companies and private companies.
Managing insurance company accounts and discount rates. Managing private
contracting accounts and discount rates.
Create custom discount rates on services for each company and contract. .
Exporting detailed reports of services provided to patients under the
company and contract.
