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Strategic Speaker Program Management   How to build and retain mutually beneficial relationships with thought leaders Presented at the CBI Premier Forum  on  Bio/Pharmaceutical Speaker Program Management February 19-20, 2009 Philadelphia, PA © 2009  O’Laughlin & Associates
Key elements for building successful relationships with  thought leaders/speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ ASCO Takes On Conflict of Interest” ,[object Object],[object Object],[object Object]
Thought Leader Relationships: Effectively Managing Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thought Leader Relationships: Effectively Managing Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speakers Bureau Content Committee Co-Chaired  by  Speaker Bureau Manager  and  KOL National KOL Regional KOL Local KOL Regulatory Legal Clinical
Innovative Technology Sub-committee Co-Chaired  by  Speaker Bureau Manager (designate)  and  KOL National KOL Regional KOL Local KOL Regulatory Legal Clinical
Thought Leader Relationships: Effectively Managing Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thought Leader Relationships: Effectively Managing Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thought Leader Relationships: Effectively Managing Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thought Leader Relationships: Effectively Managing Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?? Thank you, Renee and Michael O'Laughlin & Associates Strategic health care marketing consulting olaughlinandassociates.com [email_address] 302-753-4816 (cell)

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Strategic Spkr Mgmt 2 20 09

  • 1. Strategic Speaker Program Management How to build and retain mutually beneficial relationships with thought leaders Presented at the CBI Premier Forum on Bio/Pharmaceutical Speaker Program Management February 19-20, 2009 Philadelphia, PA © 2009 O’Laughlin & Associates
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Speakers Bureau Content Committee Co-Chaired by Speaker Bureau Manager and KOL National KOL Regional KOL Local KOL Regulatory Legal Clinical
  • 7. Innovative Technology Sub-committee Co-Chaired by Speaker Bureau Manager (designate) and KOL National KOL Regional KOL Local KOL Regulatory Legal Clinical
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Questions?? Thank you, Renee and Michael O'Laughlin & Associates Strategic health care marketing consulting olaughlinandassociates.com [email_address] 302-753-4816 (cell)