Harnessing the Power of the Subscription Economy: Lessons from Digital Media'...CDS Global, Inc.
Subscription-based services are, no doubt, a defining feature of the digital era. For the magazine industry, the subscription revenue model is nothing new.
Even so, digital subscriptions bear little resemblance to its print predecessor. The effects were far-reaching. To survive, magazines needed to rethink everything about media consumption. Recent years dedicated to experimentation and collaboration are paying off, as magazines reach breakthrough stages in digital maturity.
CDS Global's Beth Roy and Folio:'s Tony Silber take a look at four industry leaders whose commitment to innovation helped pave the way for media's digital subscription success. Roy and Silber present valuable insights from ESPN, Hearst Magazines, Meredith and August Home.
Grab our related white paper:
http://slideshare.net/cdsglobalinc/magazines-and-the-new-subscription-economy
Connect on Twitter:
Beth Roy, CCO, CDS Global - @BethAnnRoy
Tony Silber, VP of Content, Folio: - @TonySilber
On the Web:
http://cds-global.com
http://foliomag.com
Preparing for the Board Room: Subscription Metrics (Subscribed13)Zuora, Inc.
Deloitte - Andy Main, Customer Solutions Leader
TrackVia - Pete Khanna, CEO
The measurement of success is fundamentally different in the Subscription Economy. Communicating the health of your business to the Board requires a unique approach, with a new set of forward-facing metrics. Come hear from two visionary CEO’s about how they measure and communicate the health of their business.
For those who don't have a Ph.D in Subscription Metrics, you need to start somewhere. That place is here! Take a high-level look at the basic metrics for managing a subscription business:
The importance of ARR, MRR, ACV
How to calculate churn
Up-sell vs. cross-sell, and how to measure each
Do I really care about customer lifetime value?
Evergreen vs. Termed Subscriptions
Subscribed 2016: Monetizing Subscription ServicesZuora, Inc.
How can you monetize subscriber relationships? Learn how to align market demands, organizational goals, and customer experience requirements to drive your pricing and packaging strategy.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Lessons Learned When Monetizing Subscription ServicesZuora, Inc.
Monika Saha, VP of Product Marketing for Zuora, the world’s leading provider of subscription billing, commerce, and finance solutions, outlines how to design your subscription pricing growth journey, select pricing variables, and maintain a healthy pace of pricing and packaging innovation.
Harnessing the Power of the Subscription Economy: Lessons from Digital Media'...CDS Global, Inc.
Subscription-based services are, no doubt, a defining feature of the digital era. For the magazine industry, the subscription revenue model is nothing new.
Even so, digital subscriptions bear little resemblance to its print predecessor. The effects were far-reaching. To survive, magazines needed to rethink everything about media consumption. Recent years dedicated to experimentation and collaboration are paying off, as magazines reach breakthrough stages in digital maturity.
CDS Global's Beth Roy and Folio:'s Tony Silber take a look at four industry leaders whose commitment to innovation helped pave the way for media's digital subscription success. Roy and Silber present valuable insights from ESPN, Hearst Magazines, Meredith and August Home.
Grab our related white paper:
http://slideshare.net/cdsglobalinc/magazines-and-the-new-subscription-economy
Connect on Twitter:
Beth Roy, CCO, CDS Global - @BethAnnRoy
Tony Silber, VP of Content, Folio: - @TonySilber
On the Web:
http://cds-global.com
http://foliomag.com
Preparing for the Board Room: Subscription Metrics (Subscribed13)Zuora, Inc.
Deloitte - Andy Main, Customer Solutions Leader
TrackVia - Pete Khanna, CEO
The measurement of success is fundamentally different in the Subscription Economy. Communicating the health of your business to the Board requires a unique approach, with a new set of forward-facing metrics. Come hear from two visionary CEO’s about how they measure and communicate the health of their business.
For those who don't have a Ph.D in Subscription Metrics, you need to start somewhere. That place is here! Take a high-level look at the basic metrics for managing a subscription business:
The importance of ARR, MRR, ACV
How to calculate churn
Up-sell vs. cross-sell, and how to measure each
Do I really care about customer lifetime value?
Evergreen vs. Termed Subscriptions
Subscribed 2016: Monetizing Subscription ServicesZuora, Inc.
How can you monetize subscriber relationships? Learn how to align market demands, organizational goals, and customer experience requirements to drive your pricing and packaging strategy.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Lessons Learned When Monetizing Subscription ServicesZuora, Inc.
Monika Saha, VP of Product Marketing for Zuora, the world’s leading provider of subscription billing, commerce, and finance solutions, outlines how to design your subscription pricing growth journey, select pricing variables, and maintain a healthy pace of pricing and packaging innovation.
Subscribed 2016: The Enterprise Shift - From a Perpetual to a Subscription Bu...Zuora, Inc.
Transforming a traditional enterprise business into a subscription business requires a huge shift - from product focus to customer focus. Learn the 6 core steps to building a subscription business from Wolters Kluwer, a global corporation that successfully made the shift.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Understanding the Financial Health of your Subscription BusinessTotango
Industry leaders, Zuora and Totango, present which metrics truly give an accurate picture of the health of your subscription business. Which metrics should you calculate and optimize on - ARR, GEI, CRC or other ratios?
Chief Financial Officer, Tyler Sloat from Zuora shares 3 metrics they measure for their company and track against other best-in-class subscription companies. Chief Marketing Officer, Kaiser Mulla-Feroze from Totango, also presents a couple key metrics he finds missing from the boardroom discussions.
Visit totango.com to view the entire webinar and hear their insightful commentary that accompanies these slides and Q&A.
Innovative Pricing and Packaging StrategiesZuora, Inc.
Learn key marketing strategies for accelerating subscription business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a strategic weapon to increase customer acquisition, value per customer and reduce churn.
Zuora's CEO's Keynote for Subscribed in London. Subscribed is Zuora's first annual global conference series for the Subscription Economy, landing down in San Francisco, London and Sydney in the Fall of 2012. Learn more about future dates and keynote replays at Subscribed.com.
Subscribed 2016: 6 Ways to Measure the Health of Your Subscription BusinessZuora, Inc.
What are the most common metrics that subscription businesses use to measure the performance and health of their businesses? Learn how to leverage Zuora's reporting capabilities to help you stay up-to-date on your net MRR trends, churn risk, usage trends, cash/AR, and revenue.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Until now, there has been no blueprint for how to succeed in the Subscription Economy. This Slideshare is the first in a series Zuora created to help companies thrive in the Subscription Economy with practical guidance. Based on key insights gleaned from Zuora customers, partners and the community of subscription businesses at large. http://bit.ly/9KeyWPSS
This will truly be an intimate forum to discuss market trends, metrics and benchmarks that resulted from the CFO Metrics Survey launched earlier this year.
Subscribed World Tour: Paris Keynote 2015Zuora, Inc.
Tien Tzuo (Zuora CEO), Marc Diouane (President) and Guillaume Vives (SVP-Product) kick off Subscribed 2015 in Paris with a powerful keynote on the vision and strategy of
the new subscription economy with a demonstration of agile subscription management: from creation of offers to accounting processing and analytical management of subscriber data.
Subscribed NYC 2017: Monetizing Subscription ServicesZuora, Inc.
A successful subscription monetization strategy doesn’t just influence pricing and packaging decisions — it has important downstream effects on your bottom line and affects your customers’ buying, upsell/upgrade, and renewal experiences. Join Zuora & Price Intelligently to learn how product, finance, and operations teams can work together to develop a monetization strategy that addresses market and competitive demands, organization growth goals, and customer expectations.
• 3. We’ll cover...1 The metrics we like to track...2 The metrics we NEED to track3 Q&A
• 4. WHY DO METRICSMatter?
• 5. They tell us if we’re succeeding
• 6. Great metrics help us work on the right projects
• 7. THE METRICS WE LIKEToo Much
• 8. Total users
• 9. Pageviews and visitors
• 10. Vanity metrics are a distraction
• 11. We need metrics that track our business
• 12. Metric #1 MONTHLY RECURRING Revenue
• 13. What is monthly recurring revenue (MRR)?
• 14. SaaS depends heavily on recurring revenue All your costs are up front. And it takes a long time to turn a profit on a customer.
• 15. MRR best practices
• 16. Metric #2 USER AND REVENUE Churn
• 17. Churn is the percentage of people that bail
• 18. High churn = pain, low churn = win
• 19. Churn starts low but grows quickly If customer growth is constant, churn will eventually match it. You’ll stop growing.
• 20. 100 new customers per month at 10% churn 800 600 Customers 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
• 21. High churn = improve your product
• 22. Once you have control of churn... To keep growing, you’ll need to acquire customers faster every month.
• 23. Churn best practices
• 24. Metric #3 AVERAGE REVENUE PER Customer
• 25. Average revenue per customer
• 26. Up-sells and cross-sells are the key
• 27. Up-selling = get them on a higher plan
• 28. Cross-selling = sell more stuff
• 29. Average revenue best practices
• 30. Metric #4 LIFETIME Value
• 31. There are many different ways to calculate LTV LTV combines current revenue with churn to predict how much you’ll earn in the future.
• 32. Different from average revenue per customer?
• 33. LTV best practices
• 34. Metric #5 COST PER Acquisition
• 35. What’s the cost to acquire a new customer?
• 36. The importance of CPA
• 37. Get CPA for each marketing campaign
• 38. CPA best practices
• 39. Metric #6 THE SIGNUP Funnel
• 40. Track each step to becoming a customer
• 41. Don’t forget to track activation Activation = Someone uses a core part of your product for the first time
• 42. Funnel best practices
• 43. CAN WE TRACK THESE IN Analytics?
• 44. Google Analytics can’t track any of this.
• 45. You need to connect revenue to customers.
• 46. A customer analytics revenue report
• 47. We can also segment by traffic source
• 48. Where do we get customer analytics?
• 49. Two metrics you’ll need to pull by hand (for now)
• 50. KISSmetrics will track these metrics for you
Subscribed World Tour Keynote: London, 2015Zuora, Inc.
Zuora CEO, Tien Tzuo, kicks off Subscribed 2015 in London with a powerful keynote addressing the global impact the Subscription Economy is making on businesses, consumers and technology. He shares the stage with Anthony Fletcher, CEO of Graze, Pete Tomlinson, Sales & Marketing Director, KCOM and Mark Beard, Marketing & Circulation Director at The Economist.
Sydney Subscribed 2016: Metrics that Matter - An Operational Framework for Ru...Zuora, Inc.
Unlike traditional financial metrics, subscription metrics are forward-looking metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn from best-in-class companies how your metrics can drive growth.
Iain Hassall, VP Finance, Zuora & John Burke, CFO, Siteminder
Innovative Pricing and Packaging Strategies Zuora, Inc.
Are you wondering how to price and package your services to drive up revenue and customer acquisition? Here is a teaser: It could be tiered pricing, charging for usage, upgrade plans, or segmented pricing, but finding the right pricing combination makes the difference.
Subscribed 2015: Nailing Your Go-to-Market Positioning (Growth & Leadership A...Zuora, Inc.
It’s a given that your go-to-market positioning will change over time. But the biggest challenge most companies face is not getting it right in the first place: your message is too feature-oriented, it sets the bar too low, it’s not relevant to the marketplace, or it doesn’t resonate with investors. Judy Loehr has helped countless companies create effective go-to-market messages that truly cut through. She’ll share some sharp lessons from over 15 years of helping entrepreneurs build great cloud business application companies.
Subscribed 2016: Metrics that Matter - An Operational Framework for Running Y...Zuora, Inc.
Unlike traditional financial metrics, subscription metrics are forward-looking metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn from best-in-class companies how your metrics can drive growth.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Nick Mehta, CEO of Gainsight, is all about Driving Customer Success in the Subscription Economy, something Enterprise Software-as-a-Service ( SaaS ) vendors must embrace if they wish to succeed at the highest levels.
Subscribed 2016: The Enterprise Shift - From a Perpetual to a Subscription Bu...Zuora, Inc.
Transforming a traditional enterprise business into a subscription business requires a huge shift - from product focus to customer focus. Learn the 6 core steps to building a subscription business from Wolters Kluwer, a global corporation that successfully made the shift.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Understanding the Financial Health of your Subscription BusinessTotango
Industry leaders, Zuora and Totango, present which metrics truly give an accurate picture of the health of your subscription business. Which metrics should you calculate and optimize on - ARR, GEI, CRC or other ratios?
Chief Financial Officer, Tyler Sloat from Zuora shares 3 metrics they measure for their company and track against other best-in-class subscription companies. Chief Marketing Officer, Kaiser Mulla-Feroze from Totango, also presents a couple key metrics he finds missing from the boardroom discussions.
Visit totango.com to view the entire webinar and hear their insightful commentary that accompanies these slides and Q&A.
Innovative Pricing and Packaging StrategiesZuora, Inc.
Learn key marketing strategies for accelerating subscription business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a strategic weapon to increase customer acquisition, value per customer and reduce churn.
Zuora's CEO's Keynote for Subscribed in London. Subscribed is Zuora's first annual global conference series for the Subscription Economy, landing down in San Francisco, London and Sydney in the Fall of 2012. Learn more about future dates and keynote replays at Subscribed.com.
Subscribed 2016: 6 Ways to Measure the Health of Your Subscription BusinessZuora, Inc.
What are the most common metrics that subscription businesses use to measure the performance and health of their businesses? Learn how to leverage Zuora's reporting capabilities to help you stay up-to-date on your net MRR trends, churn risk, usage trends, cash/AR, and revenue.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Until now, there has been no blueprint for how to succeed in the Subscription Economy. This Slideshare is the first in a series Zuora created to help companies thrive in the Subscription Economy with practical guidance. Based on key insights gleaned from Zuora customers, partners and the community of subscription businesses at large. http://bit.ly/9KeyWPSS
This will truly be an intimate forum to discuss market trends, metrics and benchmarks that resulted from the CFO Metrics Survey launched earlier this year.
Subscribed World Tour: Paris Keynote 2015Zuora, Inc.
Tien Tzuo (Zuora CEO), Marc Diouane (President) and Guillaume Vives (SVP-Product) kick off Subscribed 2015 in Paris with a powerful keynote on the vision and strategy of
the new subscription economy with a demonstration of agile subscription management: from creation of offers to accounting processing and analytical management of subscriber data.
Subscribed NYC 2017: Monetizing Subscription ServicesZuora, Inc.
A successful subscription monetization strategy doesn’t just influence pricing and packaging decisions — it has important downstream effects on your bottom line and affects your customers’ buying, upsell/upgrade, and renewal experiences. Join Zuora & Price Intelligently to learn how product, finance, and operations teams can work together to develop a monetization strategy that addresses market and competitive demands, organization growth goals, and customer expectations.
• 3. We’ll cover...1 The metrics we like to track...2 The metrics we NEED to track3 Q&A
• 4. WHY DO METRICSMatter?
• 5. They tell us if we’re succeeding
• 6. Great metrics help us work on the right projects
• 7. THE METRICS WE LIKEToo Much
• 8. Total users
• 9. Pageviews and visitors
• 10. Vanity metrics are a distraction
• 11. We need metrics that track our business
• 12. Metric #1 MONTHLY RECURRING Revenue
• 13. What is monthly recurring revenue (MRR)?
• 14. SaaS depends heavily on recurring revenue All your costs are up front. And it takes a long time to turn a profit on a customer.
• 15. MRR best practices
• 16. Metric #2 USER AND REVENUE Churn
• 17. Churn is the percentage of people that bail
• 18. High churn = pain, low churn = win
• 19. Churn starts low but grows quickly If customer growth is constant, churn will eventually match it. You’ll stop growing.
• 20. 100 new customers per month at 10% churn 800 600 Customers 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
• 21. High churn = improve your product
• 22. Once you have control of churn... To keep growing, you’ll need to acquire customers faster every month.
• 23. Churn best practices
• 24. Metric #3 AVERAGE REVENUE PER Customer
• 25. Average revenue per customer
• 26. Up-sells and cross-sells are the key
• 27. Up-selling = get them on a higher plan
• 28. Cross-selling = sell more stuff
• 29. Average revenue best practices
• 30. Metric #4 LIFETIME Value
• 31. There are many different ways to calculate LTV LTV combines current revenue with churn to predict how much you’ll earn in the future.
• 32. Different from average revenue per customer?
• 33. LTV best practices
• 34. Metric #5 COST PER Acquisition
• 35. What’s the cost to acquire a new customer?
• 36. The importance of CPA
• 37. Get CPA for each marketing campaign
• 38. CPA best practices
• 39. Metric #6 THE SIGNUP Funnel
• 40. Track each step to becoming a customer
• 41. Don’t forget to track activation Activation = Someone uses a core part of your product for the first time
• 42. Funnel best practices
• 43. CAN WE TRACK THESE IN Analytics?
• 44. Google Analytics can’t track any of this.
• 45. You need to connect revenue to customers.
• 46. A customer analytics revenue report
• 47. We can also segment by traffic source
• 48. Where do we get customer analytics?
• 49. Two metrics you’ll need to pull by hand (for now)
• 50. KISSmetrics will track these metrics for you
Subscribed World Tour Keynote: London, 2015Zuora, Inc.
Zuora CEO, Tien Tzuo, kicks off Subscribed 2015 in London with a powerful keynote addressing the global impact the Subscription Economy is making on businesses, consumers and technology. He shares the stage with Anthony Fletcher, CEO of Graze, Pete Tomlinson, Sales & Marketing Director, KCOM and Mark Beard, Marketing & Circulation Director at The Economist.
Sydney Subscribed 2016: Metrics that Matter - An Operational Framework for Ru...Zuora, Inc.
Unlike traditional financial metrics, subscription metrics are forward-looking metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn from best-in-class companies how your metrics can drive growth.
Iain Hassall, VP Finance, Zuora & John Burke, CFO, Siteminder
Innovative Pricing and Packaging Strategies Zuora, Inc.
Are you wondering how to price and package your services to drive up revenue and customer acquisition? Here is a teaser: It could be tiered pricing, charging for usage, upgrade plans, or segmented pricing, but finding the right pricing combination makes the difference.
Subscribed 2015: Nailing Your Go-to-Market Positioning (Growth & Leadership A...Zuora, Inc.
It’s a given that your go-to-market positioning will change over time. But the biggest challenge most companies face is not getting it right in the first place: your message is too feature-oriented, it sets the bar too low, it’s not relevant to the marketplace, or it doesn’t resonate with investors. Judy Loehr has helped countless companies create effective go-to-market messages that truly cut through. She’ll share some sharp lessons from over 15 years of helping entrepreneurs build great cloud business application companies.
Subscribed 2016: Metrics that Matter - An Operational Framework for Running Y...Zuora, Inc.
Unlike traditional financial metrics, subscription metrics are forward-looking metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn from best-in-class companies how your metrics can drive growth.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Nick Mehta, CEO of Gainsight, is all about Driving Customer Success in the Subscription Economy, something Enterprise Software-as-a-Service ( SaaS ) vendors must embrace if they wish to succeed at the highest levels.
Driving Success in the Subscription EconomyZuora, Inc.
Your customers want a new way to relate to you. Build a business that embraces the subscription economy by following these six key steps to success. www.zuora.com
The Subscription Economy Operating PlanZuora, Inc.
Due to the massive demand, we are replaying this webinar on 3/12. Register here: http://info.zuora.com/ZuoraOperatingPlan.html
In the Subscription Economy, your business' operating plan must be based on maximizing and maintaining recurring revenue. But there are metrics that need to be considered when creating the right operating plan for recurring revenue businesses. In fact, we call these The Only 3 Metrics that Matter in the Subscription Economy.
Key Metric #1:
Churn Rate
Key Metric #2:
Recurring Profit Margin
Key Metric #3:
Growth Efficiency
However, creating an operating plan around these key metrics and delivering a profitable and sustainable business is easier said than done.
Check out our slide deck, The Subscription Economy Operating Plan to see how CFOs in the subscription world are translating the most critical metrics into an efficient and scalable operating plan.
Sydney Subscribed 2016: Pricing Strategies for TomorrowZuora, Inc.
A recent Simon-Kucher global pricing study shows that more than 80% of all companies face increasing price pressure. Pure price level reactions can hardly be the answer to this challenge – the change of the revenue / price model on the other hand can be. This presentation highlights why companies should think out-of-the-box when it comes to their price model and how, for example, subscription models and bundling can not only protect but actually improve margins.
Chris Petzoldt, Managing Director ANZ, Simon Kucher & Partners
Zuora CMO, David Gee, kicks off Subscribed 2016 in Sydney with a powerful keynote addressing the global impact the Subscription Economy is making on businesses, consumers, and technology. He shares the stage with Michael Addison, Group Manager at Energy Australia, and Danny Gravell, CIO at Sensis.
"SaaS Metrics, how does to leverage the subscription economy?" by Patrick Cam...TheFamily
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
- By Patrick Campbell, CEO at Price Intelligently (http://bit.ly/2iPRkKK)
- You can watch the full talk here here: (http://bit.ly/2iPMZan)
- Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
Our latest consumer product industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. For more information, read our new report: https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
The Do's and Don'ts of Customer Experience Cloudcherry
Most Businesses are having to refocus and reorient themselves in order to survive in the Age of the Customer. The undeterred focus on Customer Experience is happening now more than ever and that means there is very little room for error. There are specific things you shouldn't be doing, certain very basic things you need to be really good at. So, find out what all of them are and use this knowledge to become a Customer Experience leader
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Bridging the Online and Offline: How to Apply Product Thinking to Expanding Y...Aggregage
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.
The reality is that with the new wave of digital considerations, navigating expansion can be a tricky subject. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”
Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.
In this session, you will learn:
• How to shift your ecommerce strategy to encompass a more product-based ideology
• How product data can optimize your subscription and loyalty models
• What the major considerations when expanding into new territories are
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
How to reach a customer in the right wayTable of Contents .docxpooleavelina
How to reach a customer in the right way
Table of Contents
Which is the right channel to reach a customer?
Single-channel, multi- channels and omni- channels
The example of retail banking
Guiding the customers
The right incentives, and the “carrot” & “stick” theory
Creating a buzz
Which is the right content?
Content marketing and types of content marketing
Indented Study Contribution
When is the right time?
Ethical Consideration
Methodology and the example of Laura’s survey
How to reach a customer in the right way
Encourage people to join your email list
Start a blog or a website
Host a photo contest
Encourage reviews
Ask for referrals
Write a survey, questionnaires, poll etc..
Which is the right channel to reach a customer?
For a long time buying goods has taken place via the two main channels: the website of the retailer and/or the traditional retail sales point. It all used to be so simple as separate channel managers, separate channel-targeted segments, channel-aligned products, customers asked to deal with specific channels etc.
Nevertheless things have changed to date. New interactive features are provided on Websites to reach consumers, for example the possibility to try the product virtually and to achieve customised recommendations while mobile channels form the new mainstream of universal shopping, always and anywhere, via the mobile device. There is a rapid increase in the number of channels that enable users to freely access and compare, choose and buy products. Past studies indicate that customers participate more transactions in the new multichannel scenario as opposed to single-channel buyers (Dholakia et al., 2005, Seck and Philippe, 2013).
Omni-distribution channel is defined as using everything manufacturer/retailer have to gain, provide seamless, integrated and unified experience to retain customers.
Omni-distribution channel is about developing customer relations, but it has various challenges. Studies by Ogden-Barnes & Lowther (2012) on Australian retailing decision-making show that customers are lost due to inconsistent communication across various distribution channels during the first engagement phase of Omni-channel. The Kana Company research on Omni channel in 2013 sums up few Omni-channel drawbacks: the retailers face a fuzz in understanding the definition, mission and location of Omni channel in their organisation.
The omni-distribution channel is still in its infant stages, and its evangelization needs to be accelerated as it has enormous benefits that do not stand up to its dares.
The example of retail banking
Retail banking provides financial services for individuals and family
The three most important functions are:
Credit
Deposit
Money management
First of all retail banks offer consumers credit to buy homes, cars, and furniture.
Include mortgages, auto loans, and credit cards.
Yet multichannel marketing is more complicated than it might seem. Industries often multiply their channels ...
Three Secret Ingredients To Recruiting Software DevelopersMichal Juhas
Free online training reveals the Three Secret Ingredients that technical leaders use subconsciously when hiring software developers. Learn how to hire IT roles from those who know most about developers: CTOs and IT hiring managers.
Watch the video on YouTube:
https://www.youtube.com/watch?v=w-Mb7H9Je6A
In the video:
1. Introduction – Why has Michal started training IT recruiters on how to hire more developers (1:18)
2. How to increase conversions of your job descriptions by focusing on these four elements that developers like talking about. (6:27)
3. How to use some of the most confusing IT terms to your advantage while demonstrating your knowledge and expertise in the field of IT. (23:09)
4. How to attract software developers with this simple yet powerful phrase. Just fill in the blanks and watch your conversions increase. (29:45)
5. Special offer ... I’ve prepared a bundle of 8 great courses for recruiters who want to hire more software developers. (41:22)
If you are serious about becoming a great IT recruiter and want to interact with developers with confidence, our "IT Fundamentals for Recruiters" training bundle will help you:
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We are here to help you become the best IT recruiter in town.
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Presentation for the TechSummit 2018 Startup competition in Bratislava. Introducing a new product & platform to help teachers organize after-school courses.
Meetup slides (2nd part) from a meetup which happened @ HotelQuickly on Dec 2, 2015.
http://www.meetup.com/BKK-Developers-and-Tech-lovers/events/226832091/
Building Scalable Micro-services with NodejsMichal Juhas
A meetup hosted by HotelQuickly Engineers, this time about scalable micro-services with Nodejs. See more at:
www.meetup.com/BKK-Developers-and-Tech-lovers/events/222069670/
Lessons Learnt from Backend Systems DevelopmentMichal Juhas
Slides from our presentation about the Lessons Learnt.
See more about the event on Meetup.com
www.meetup.com/BKK-Developers-and-Tech-lovers/events/222069625/
We believe people can and should experience last-minute traveling because all those spontaneous moments enrich our lives.
Therefore, we are building a world-class mobile product that makes last-minute hotel booking fast and rewarding.
Do you want to help us build this product? Then join us! RTFM @ GitHub
https://github.com/HotelQuickly/WeAreHiring/
More info about our Product & Engineering
http://product.hotelquickly.com
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
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3. Measures and Reporting in Sustainability
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
10. Evolving Consumer Expectations
Ownership Access
The Access Generation:
● A growing cohort of mobile, technically
savvy young people who value access over
assets.
● They prefer to stay nimble and rent a home
rather than own one; listen to a song on
Spotify rather than buy it from iTunes; or
subscribe to Oysterbooks or Scribd rather
than buy from a Barnes & Noble store.
26. In addition to providers of software, books, and
music, companies in media & entertainment
(News Corp, HBO); consumer services
(TripAdvisor, Touring Club Suisse); telecom &
utilities (Telstra, YP); financial services (AXA);
healthcare (ThermoFisher Scientific); education
(lynda.com, Kaplan); farming (FarmIQ); and,
through the innovations around the Internet of
things (IoT), even manufacturing (General
Motors, Swann Communications, NCR, Schneider
Electric) are pivoting to or starting up as
recurring revenue subscription businesses.
Evolving Market
28. Why This Subscription Hype?
If done right, the subscription model offers regular, predictable cash flows to
businesses that can keep their customers happy. The lifetime value of
customers is also much higher. If companies deliver value, customers buy
again and again, instead of just once. Startups don’t have to spend money on
marketing or advertising to convince that customer to buy again, so the return
on the initial investment is far better. Businesses keep the customer through
quality of service and experience, rather than spend. In order to do so, however,
businesses have to shift their focus from individual transactions to creating
and nurturing long-term relationships with their customers.
29. If done right, the subscription model offers regular, predictable cash flows to
businesses that can keep their customers happy. The lifetime value of
customers is also much higher. If companies deliver value, customers buy
again and again, instead of just once. Startups don’t have to spend money on
marketing or advertising to convince that customer to buy again, so the return
on the initial investment is far better. Businesses keep the customer through
quality of service and experience, rather than spend. In order to do so, however,
businesses have to shift their focus from individual transactions to creating
and nurturing long-term relationships with their customers.
Why This Subscription Hype?
30. If done right, the subscription model offers regular, predictable cash flows to
businesses that can keep their customers happy. The lifetime value of
customers is also much higher. If companies deliver value, customers buy
again and again, instead of just once. Startups don’t have to spend money on
marketing or advertising to convince that customer to buy again, so the return
on the initial investment is far better. Businesses keep the customer through
quality of service and experience, rather than spend. In order to do so, however,
businesses have to shift their focus from individual transactions to creating
and nurturing long-term relationships with their customers.
Why This Subscription Hype?
31. If done right, the subscription model offers regular, predictable cash flows to
businesses that can keep their customers happy. The lifetime value of
customers is also much higher. If companies deliver value, customers buy
again and again, instead of just once. Startups don’t have to spend money on
marketing or advertising to convince that customer to buy again, so the return
on the initial investment is far better. Businesses keep the customer through
quality of service and experience, rather than spend. In order to do so, however,
businesses have to shift their focus from individual transactions to creating
and nurturing long-term relationships with their customers.
Why This Subscription Hype?
32. Why This Subscription Hype?
If done right, the subscription model offers regular, predictable cash flows to
businesses that can keep their customers happy. The lifetime value of
customers is also much higher. If companies deliver value, customers buy
again and again, instead of just once. Startups don’t have to spend money on
marketing or advertising to convince that customer to buy again, so the return
on the initial investment is far better. Businesses keep the customer through
quality of service and experience, rather than spend. In order to do so, however,
businesses have to shift their focus from individual transactions to creating
and nurturing long-term relationships with their customers.
Zuora
38. Models Of The Subscription Business
1. Membership site model (i.e. online academy, e-learning)
2. All-you-can-eat content model (i.e. Spotify)
3. Private club model (i.e. investment clubs)
4. Front-of-the-line model (i.e. Disneyland VIP)
5. Consumables model (i.e. Dollar Shave Club)
6. Surprise box model (i.e. Birchbox)
7. Simplifier model (i.e. household maintenance)
8. Network model (i.e. Whatsapp)
9. Peace-of-mind model (i.e. home security)
40. Subscription vs. Membership?
Subscription = A financial agreement to consume a service or product
Membership = An attitude, connection, emotion, a "neighborhood" for
its ideal customer.