The purpose of this research is to study the impact of Egyptian hotels’ websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success
factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit). In this study, convenience sample was used in order to achieve the aim and objective of this study. A self-administered questionnaire with customers was designed as the research instrument for collecting primary data. This questionnaire included items pertaining to the customers’ demographic data, evaluating level of their E-satisfaction regarding Egyptian hotels’ websites marketing. Four hundred fifty forms were distributed in fifteen investigated hotels; thirty forms in each hotel; among them 430 forms valid for analysis (96%). The study focused on five star hotels.
The findings revealed that the most of the customers were dissatisfied about websites marketing in the Egyptian hotels (i.e. dynamic contents, navigation, access, and security of sensitive
information, payment options, and their Perceptions of services and facilities after visiting the hotel during stay). Also, most of the customers disagreed to revisit the hotel, and disagreed to
suggest to friends and relatives to visit the hotel. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel -customer relationship, customers E-satisfaction, E- loyalty, increasing the number of new customers and, improve the brand image of the Egyptian hotels, and consequently achieve profitability.
Influences of Website Quality on Online Purchase Intention of Air Ticketing S...IJRTEMJOURNAL
Business operation was more related with human contribution at end of 20th century. Rapid
development of internet technology has changed business environment. More than ever, consumers more like to
gather information about product or services and to make purchase using internet. For the reason, E-Commerce
website is integral part of business in order to increase profit. Research focused to investigate influences of
website quality factors (usability, website design, information quality, trust, perceived risk, empathy) on online
purchase intention of Mongolian consumers. Questionnaire design based on Barnes and Vidgen’s model and
data was collected from 265 respondents by online. Correlation and regression analysis was used to measure
relationship of variables. Research findings show website design, information quality, trust more positive
influence on online purchasing intention than usability, empathy, perceived
This document summarizes a research paper that explores different forms of trust and how they contribute to trusting intentions in social media for e-commerce. It proposes a conceptual model with four main factors of trust - disposition to trust, institution-based trust, interpersonal trust, and calculus-based trust - that can achieve trusting intentions among social media users for e-commerce purposes. The document provides background on social media and e-commerce, defines the different types of trust, and concludes that empirically validating the proposed model of trust factors can help online businesses conduct transactions smoothly on social media platforms.
This document summarizes a study examining factors that influence customer satisfaction and trust in mobile commerce (m-commerce) transactions. The study surveyed 200 m-commerce customers. Results of the analysis show that customer satisfaction with vendors was significantly influenced by ease-of-use, responsiveness, and brand image. Customer trust in vendors was affected by responsiveness, brand image, and satisfaction. The study concludes that m-commerce providers should focus on these factors to provide more satisfaction and trust among customers. Understanding these factors enables providers to better develop trust with m-commerce customers.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
This document summarizes a research paper on online shopping behavior in Turkey. The paper studied over 900 online shoppers in Eskisehir, Turkey to understand their demographic traits and online shopping behaviors. It tested several hypotheses, including that frequent online shoppers are more price sensitive, auctions can lead to impulse purchases, and website loyalists prefer online shopping. The analyses found support for some hypotheses but not others. Factor analysis was used to reduce 24 variables measuring attitudes and behaviors into 7 components to analyze relationships between variables.
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
Influences of Website Quality on Online Purchase Intention of Air Ticketing S...IJRTEMJOURNAL
Business operation was more related with human contribution at end of 20th century. Rapid
development of internet technology has changed business environment. More than ever, consumers more like to
gather information about product or services and to make purchase using internet. For the reason, E-Commerce
website is integral part of business in order to increase profit. Research focused to investigate influences of
website quality factors (usability, website design, information quality, trust, perceived risk, empathy) on online
purchase intention of Mongolian consumers. Questionnaire design based on Barnes and Vidgen’s model and
data was collected from 265 respondents by online. Correlation and regression analysis was used to measure
relationship of variables. Research findings show website design, information quality, trust more positive
influence on online purchasing intention than usability, empathy, perceived
This document summarizes a research paper that explores different forms of trust and how they contribute to trusting intentions in social media for e-commerce. It proposes a conceptual model with four main factors of trust - disposition to trust, institution-based trust, interpersonal trust, and calculus-based trust - that can achieve trusting intentions among social media users for e-commerce purposes. The document provides background on social media and e-commerce, defines the different types of trust, and concludes that empirically validating the proposed model of trust factors can help online businesses conduct transactions smoothly on social media platforms.
This document summarizes a study examining factors that influence customer satisfaction and trust in mobile commerce (m-commerce) transactions. The study surveyed 200 m-commerce customers. Results of the analysis show that customer satisfaction with vendors was significantly influenced by ease-of-use, responsiveness, and brand image. Customer trust in vendors was affected by responsiveness, brand image, and satisfaction. The study concludes that m-commerce providers should focus on these factors to provide more satisfaction and trust among customers. Understanding these factors enables providers to better develop trust with m-commerce customers.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
This document summarizes a research paper on online shopping behavior in Turkey. The paper studied over 900 online shoppers in Eskisehir, Turkey to understand their demographic traits and online shopping behaviors. It tested several hypotheses, including that frequent online shoppers are more price sensitive, auctions can lead to impulse purchases, and website loyalists prefer online shopping. The analyses found support for some hypotheses but not others. Factor analysis was used to reduce 24 variables measuring attitudes and behaviors into 7 components to analyze relationships between variables.
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
The study is to analyse the digital marketing techniques used by the customers with respect to construction industry. The study is done in order to gain knowledge about the utility of digital marketing in construction industry and to identify how effectively it can be used. The researcher circulated the questionnaire among the general public. The most preferred digital marketing technique in construction industry is found to be social media marketing. In future marketing agents of construction industry need to develop advertisements to be posted in social media websites.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
This document discusses a study on how perceived usefulness, perceived value, and trust influence customers' intentions to use mobile banking applications in Indonesia. It begins with an introduction on the growth of financial technology and mobile banking services in Indonesia. It then reviews previous literature that found perceived usefulness and ease of use most influence mobile banking adoption, and identifies a research gap in needing more empirical studies on how the variables of perceived usefulness, perceived value, trust, and intention to use are constructed and relate to each other. The document proposes to empirically study how these factors influence Indonesian customers' intentions to use mobile banking applications.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
2. antecedents and outcome of electronic word of mouthikhwanecdc
This document summarizes a research study that examined the impact of source credibility, message appeal, and brand equity on purchase intentions through electronic word of mouth (eWOM) in the mobile phone industry, with a moderating role of product involvement. The study collected data through surveys from 224 mobile phone users and found support for the proposed relationships between the variables. Specifically, source credibility, message appeal, and brand equity positively influenced purchase intentions through eWOM. Product involvement moderated the relationship between eWOM and purchase intentions. The results provide empirical support for how these factors influence consumer decision making through online word-of-mouth communications.
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Mal...IOSR Journals
The primary objective of this study was to examine the effectiveness of E-advertisement on customer
purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on
customer purchase intention in Malaysia. Data from 570 respondents with previous experience on online
purchasing products and services were collected. To do so, SPSS 19 was applied to analyze the collected data.
Our findings revealed that service quality, social network and brand recognition can highly influence
customers’ perception toward web-based advertisement. Consequently, consumers who are more optimistic in
web-based advertisement (E-advertisement) have most likely higher intention to online purchase. In other
words, the effectiveness of E-advertisement is undoubtedly highlighted in this study. Besides, the results of this
study showed that the demography factors cannot mediate the customer perception toward advertisement nor
the effectiveness of E-advertisement toward customer purchase intention. On the basis of our results, companies
must stress the intrinsic attributes of online advertisement to attract highly-involved consumers and must
present a benevolent corporate image for consumers.
The document summarizes a case study on online shopping in Malaysia. It discusses the significance of understanding consumer attitudes and behaviors towards online shopping. It describes the methodology used, which was a questionnaire, and outlines the findings regarding consumer demographics, internet usage, attitudes towards online shopping, vendor characteristics, and website quality. Statistical analysis was conducted to analyze the data and test hypotheses.
Strategies for product improvement: Tracing the attitude of real estate mobil...inventionjournals
Product improvement formerly a concept of ingenuity and research has realigned its orientation to the changing scenario and is concerned with providing a solution to customer needs and wants. The customers of the 21st century are not only knowledgeable but technology driven demanding a perfect product in a prompt manner nevertheless at reasonable price. The impulsive customer also tends to be rational when investments are high as in the case of real estate sector. Technology infusion is just a click away for the marketers of the digital era. The universal truth that 90% of customers browse the Internet before a purchase is acknowledged by the National Association of Realtors. Moreover mobile application the rage among the consumer’s centres on user interface mandated by the customer dictates. Customer driven strategies the norm of knowledge economy is the process of responding to data mining or precisely opinion mining. Products cannot sustain in a competitive arena if customers are excluded and so feedback from the real estate customers regarding mobile application was collected using an explorative study. The research confining to Coimbatore district with respect to mobile application forms a premise to design a winning product.
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
The document provides an overview of the global telecommunications industry. It discusses how previously state-run telecom monopolies have been privatized in many countries. New technologies have led to increased competition from private companies in telephone, telegraph, and satellite communications services. Structural reforms are ongoing to separate infrastructure and service provision to further promote innovation and competition. The transition to digital and mobile networks is driving major changes in the industry.
An empirical study on customer engagement practices in tourism industryIAEME Publication
This document summarizes a research study on customer engagement practices in the tourism industry. The study examines how user-generated content (UGC) and online travel reviews (OTR) impact travelers' decisions and influence the rapid growth of the online travel industry. Through surveys, the study aims to determine the most engaging travel-related activities online for travelers and understand what factors travelers consider most important when planning vacations. The results can help online travel companies better understand how to utilize customer engagement and UGC.
The development of the internet led to the use of information technology. The use of information technology not only to transform the services provided, but also to change the service delivery process. In connection with this condition raises the opportunity for retail transactions in the use of online shopping. The purpose of research to determine the effect of E-Service Quality, Price Perception to Repurchase Intention mediated by Customer Satisfaction, Customer Loyalty and Experiential Marketing on On-line shopping. The number of samples taken as many as 496 respondents. Respondents who were taken with the provisions ever shop by using online shopping. Sampling method by using random sampling. Data were analyzed by using Structural Equation Modeling (SEM). The results showed the largest influence is satisfaction to consumers loyalty, compared to the other variables. There is e-service quality, experiential marketing, price perception have influence to customer satisfaction. In addition consumer satisfaction has influence to customer loyalty and customer loyalty has influence to repurchase intention. Hence customer satisfaction has influence to repurchase intention, and customer satisfaction has a direct or indirect influence to repurchase intention.
Dissertation proposal - Dissertation Proposal - THE IMPORTANCE OF DIGITAL BRA...KIRAN KV
Digital marketing is a growing phenomenon that is capturing the attention of many customers. A number of companies are utilising digital marketing to influence the customer’s perceptions. Digital marketing facilitates the companies to generate customer’s traffic on their web sites and to increase the sales. Luxury cosmetics brand due to its profound benefits are also shifting towards digital medium to attract the customers. It is not only helping luxury cosmetics brands to increase their customers but is also providing them with the benefit to persuade the consumers for repurchases. For the purpose of this proposed research study, case study of Lancôme and Dior is selected to investigate the impact of digital marketing on buying behaviour of customers. For this purpose, qualitative research methodology will be adopted to investigate the impact digital marketing on consumer perception of Lancôme and Dior in UAE
IMAGE CONTENT IN LOCATION-BASED SHOPPING RECOMMENDER SYSTEMS FOR MOBILE USERSacijjournal
This paper shows how image content can be used to realize a shopping recommender system for intuitively supporting mobile users in decision making. A mobile user equipped with a camera enabled smart phone combined with Global Positioning System (GPS) capabilities would benefit in using a recommender system for mobile users. This recommender system is queried by image sent by a smart phone together with the smart phone’s GPS coordinates then the system returns a recommended retail shop together with its GPS coordinates, the image similar to the query image and other items on special
offer. This recommender system shows a drastic reduction if not elimination of usage of text by mobile users using mobile devices when accessing the system. This paper presents the proposed recommender system and the simulated results of the recommender system. In summary the main contribution of this
paper is to show how image retrieval, image content and camera enabled smart mobile device with GPS capabilities can be used to realize a location-based shopping recommender system for mobile users.
A Response Analysis of Mobile Augmented Reality Application for Tourism Objec...IJECEIAES
As a form of innovation in a promotion media Tourism Objects in Indonesia especially at Purbalingga District, one is through Mobile Augmented Reality (MAR). The utilization of technology application of MAR, give the impression of interactive and real towards an object tourism and provide a special experience for tourists to get the information completely including the tourism location. To deliver care facilities to users, we need the evaluation to development or improvement for next application. The method used in this research is evaluation of user satisfaction towards the multimedia elements. The result of MAR user satisfaction showed that almost all respondents are well satisfied.
This study aims to analyze the effect of perceived flow, customer satisfaction and online purchase
intention on website quality in booking hotels in traveloka.
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Electronic Customer Relationship Management and Consumer Behaviour (A Study o...IJRTEMJOURNAL
The study focuses on electronic customer relationship management and consumer behavior with
special emphasis on diamond bank Plc. Retail financial services in all markets, including emerging markets, are
undergoing major transformation that is driven by change, deregulation and customer sophistication. Electronic
Customer service and specifically online customer relationship management in particular is crucial to attaining
a sustainable competitive advantage, in the market place. The main objective of the study is to examine the effect
of electronic customer relationship management on customer patronage. A survey design was adopted for the
study and one hundred and ninety copies of structured questionnaire were used as primary data collection
instrument which was distributed to customers of diamond bank in the study area. However, the postulated
hypotheses were tested by employing the Pearson product moment Correlation Coefficient (PPMCC) statistical
tool which was facilitated by the statistical packages for social sciences (SPSS). The study however showed that
a significant relationship exists between e-CRM and consumer behavior. Furthermore, it was found that amongst
the dimensions of e-CRM, e-commitment and e-satisfaction impacts more significantly on customer patronage.
The study therefore concludes that Nigerian money deposit banks should increase their electronic platform
strategies since they commensurably impact on their level of customer patronage. However, the study
recommended that the key to efficient performance of Nigeria banking industry is hinged on their ability to
identify, attract, retain and develop their customers better than competitors and could be achieved by improved
e-trust, e-commitment and e-satisfaction. Limitation and suggestion for further studies was given.
This document discusses the critical impact of information technology on service marketing. It analyzes how IT has influenced the traditional 7 Ps of the marketing mix for services - product, price, place, promotion, people, physical evidence, and process. Specifically, IT has enabled better services to be delivered through automated technologies, improved efficiency, increased accessibility, and more effective management. The paper aims to provide evidence that IT significantly impacts service marketing strategies and the customer experience.
The Critical Factors that influencing Web-Based DSS Successin Online Shopping...IJRES Journal
This document discusses critical factors that influence the success of web-based decision support systems (DSS) in online shopping contexts. It investigates five factors: 1) online shopping system quality, 2) data quality, 3) knowledge management, 4) consumer decision making satisfaction, and 5) perceived net benefit. A questionnaire was distributed to 140 respondents and the response rate was 82%. The findings indicated that the first three factors positively and significantly influence consumer decision making satisfaction, and there is a mutual relationship between satisfaction and perceived net benefit. In other words, all the factors examined significantly affect the success of web-based DSS in online shopping. The document provides background and definitions for each of the five factors.
1. The document discusses a study that examines the effects of mobile hotel applications (MHA) on customer behavioral intentions to reuse and revisit hotels.
2. The study develops a framework combining the Technology Acceptance Model (TAM) with the antecedents of memorable experience, customer satisfaction, and behavioral intention.
3. The results of the study of 204 customers who used hotel mobile apps revealed that perceived usefulness of MHAs positively impacts memorable experiences, which in turn boosts customer satisfaction and behavioral intention to reuse the app and revisit the hotel.
City Air Intl is a travel agency that has been operating in Bangladesh since 2000. It provides various travel services including domestic and international airline ticketing, hotel reservations, tour packages, and other travel related facilities. The company aims to offer high quality, customized travel solutions through reliable service and competitive pricing. Its vision is to promote world heritage, culture and enjoyment through travel. City Air Intl seeks to satisfy customers, develop its workforce, ensure helpful service, and be the employer of choice in the industry.
The study is to analyse the digital marketing techniques used by the customers with respect to construction industry. The study is done in order to gain knowledge about the utility of digital marketing in construction industry and to identify how effectively it can be used. The researcher circulated the questionnaire among the general public. The most preferred digital marketing technique in construction industry is found to be social media marketing. In future marketing agents of construction industry need to develop advertisements to be posted in social media websites.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
This document discusses a study on how perceived usefulness, perceived value, and trust influence customers' intentions to use mobile banking applications in Indonesia. It begins with an introduction on the growth of financial technology and mobile banking services in Indonesia. It then reviews previous literature that found perceived usefulness and ease of use most influence mobile banking adoption, and identifies a research gap in needing more empirical studies on how the variables of perceived usefulness, perceived value, trust, and intention to use are constructed and relate to each other. The document proposes to empirically study how these factors influence Indonesian customers' intentions to use mobile banking applications.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
2. antecedents and outcome of electronic word of mouthikhwanecdc
This document summarizes a research study that examined the impact of source credibility, message appeal, and brand equity on purchase intentions through electronic word of mouth (eWOM) in the mobile phone industry, with a moderating role of product involvement. The study collected data through surveys from 224 mobile phone users and found support for the proposed relationships between the variables. Specifically, source credibility, message appeal, and brand equity positively influenced purchase intentions through eWOM. Product involvement moderated the relationship between eWOM and purchase intentions. The results provide empirical support for how these factors influence consumer decision making through online word-of-mouth communications.
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Mal...IOSR Journals
The primary objective of this study was to examine the effectiveness of E-advertisement on customer
purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on
customer purchase intention in Malaysia. Data from 570 respondents with previous experience on online
purchasing products and services were collected. To do so, SPSS 19 was applied to analyze the collected data.
Our findings revealed that service quality, social network and brand recognition can highly influence
customers’ perception toward web-based advertisement. Consequently, consumers who are more optimistic in
web-based advertisement (E-advertisement) have most likely higher intention to online purchase. In other
words, the effectiveness of E-advertisement is undoubtedly highlighted in this study. Besides, the results of this
study showed that the demography factors cannot mediate the customer perception toward advertisement nor
the effectiveness of E-advertisement toward customer purchase intention. On the basis of our results, companies
must stress the intrinsic attributes of online advertisement to attract highly-involved consumers and must
present a benevolent corporate image for consumers.
The document summarizes a case study on online shopping in Malaysia. It discusses the significance of understanding consumer attitudes and behaviors towards online shopping. It describes the methodology used, which was a questionnaire, and outlines the findings regarding consumer demographics, internet usage, attitudes towards online shopping, vendor characteristics, and website quality. Statistical analysis was conducted to analyze the data and test hypotheses.
Strategies for product improvement: Tracing the attitude of real estate mobil...inventionjournals
Product improvement formerly a concept of ingenuity and research has realigned its orientation to the changing scenario and is concerned with providing a solution to customer needs and wants. The customers of the 21st century are not only knowledgeable but technology driven demanding a perfect product in a prompt manner nevertheless at reasonable price. The impulsive customer also tends to be rational when investments are high as in the case of real estate sector. Technology infusion is just a click away for the marketers of the digital era. The universal truth that 90% of customers browse the Internet before a purchase is acknowledged by the National Association of Realtors. Moreover mobile application the rage among the consumer’s centres on user interface mandated by the customer dictates. Customer driven strategies the norm of knowledge economy is the process of responding to data mining or precisely opinion mining. Products cannot sustain in a competitive arena if customers are excluded and so feedback from the real estate customers regarding mobile application was collected using an explorative study. The research confining to Coimbatore district with respect to mobile application forms a premise to design a winning product.
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
The document provides an overview of the global telecommunications industry. It discusses how previously state-run telecom monopolies have been privatized in many countries. New technologies have led to increased competition from private companies in telephone, telegraph, and satellite communications services. Structural reforms are ongoing to separate infrastructure and service provision to further promote innovation and competition. The transition to digital and mobile networks is driving major changes in the industry.
An empirical study on customer engagement practices in tourism industryIAEME Publication
This document summarizes a research study on customer engagement practices in the tourism industry. The study examines how user-generated content (UGC) and online travel reviews (OTR) impact travelers' decisions and influence the rapid growth of the online travel industry. Through surveys, the study aims to determine the most engaging travel-related activities online for travelers and understand what factors travelers consider most important when planning vacations. The results can help online travel companies better understand how to utilize customer engagement and UGC.
The development of the internet led to the use of information technology. The use of information technology not only to transform the services provided, but also to change the service delivery process. In connection with this condition raises the opportunity for retail transactions in the use of online shopping. The purpose of research to determine the effect of E-Service Quality, Price Perception to Repurchase Intention mediated by Customer Satisfaction, Customer Loyalty and Experiential Marketing on On-line shopping. The number of samples taken as many as 496 respondents. Respondents who were taken with the provisions ever shop by using online shopping. Sampling method by using random sampling. Data were analyzed by using Structural Equation Modeling (SEM). The results showed the largest influence is satisfaction to consumers loyalty, compared to the other variables. There is e-service quality, experiential marketing, price perception have influence to customer satisfaction. In addition consumer satisfaction has influence to customer loyalty and customer loyalty has influence to repurchase intention. Hence customer satisfaction has influence to repurchase intention, and customer satisfaction has a direct or indirect influence to repurchase intention.
Dissertation proposal - Dissertation Proposal - THE IMPORTANCE OF DIGITAL BRA...KIRAN KV
Digital marketing is a growing phenomenon that is capturing the attention of many customers. A number of companies are utilising digital marketing to influence the customer’s perceptions. Digital marketing facilitates the companies to generate customer’s traffic on their web sites and to increase the sales. Luxury cosmetics brand due to its profound benefits are also shifting towards digital medium to attract the customers. It is not only helping luxury cosmetics brands to increase their customers but is also providing them with the benefit to persuade the consumers for repurchases. For the purpose of this proposed research study, case study of Lancôme and Dior is selected to investigate the impact of digital marketing on buying behaviour of customers. For this purpose, qualitative research methodology will be adopted to investigate the impact digital marketing on consumer perception of Lancôme and Dior in UAE
IMAGE CONTENT IN LOCATION-BASED SHOPPING RECOMMENDER SYSTEMS FOR MOBILE USERSacijjournal
This paper shows how image content can be used to realize a shopping recommender system for intuitively supporting mobile users in decision making. A mobile user equipped with a camera enabled smart phone combined with Global Positioning System (GPS) capabilities would benefit in using a recommender system for mobile users. This recommender system is queried by image sent by a smart phone together with the smart phone’s GPS coordinates then the system returns a recommended retail shop together with its GPS coordinates, the image similar to the query image and other items on special
offer. This recommender system shows a drastic reduction if not elimination of usage of text by mobile users using mobile devices when accessing the system. This paper presents the proposed recommender system and the simulated results of the recommender system. In summary the main contribution of this
paper is to show how image retrieval, image content and camera enabled smart mobile device with GPS capabilities can be used to realize a location-based shopping recommender system for mobile users.
A Response Analysis of Mobile Augmented Reality Application for Tourism Objec...IJECEIAES
As a form of innovation in a promotion media Tourism Objects in Indonesia especially at Purbalingga District, one is through Mobile Augmented Reality (MAR). The utilization of technology application of MAR, give the impression of interactive and real towards an object tourism and provide a special experience for tourists to get the information completely including the tourism location. To deliver care facilities to users, we need the evaluation to development or improvement for next application. The method used in this research is evaluation of user satisfaction towards the multimedia elements. The result of MAR user satisfaction showed that almost all respondents are well satisfied.
This study aims to analyze the effect of perceived flow, customer satisfaction and online purchase
intention on website quality in booking hotels in traveloka.
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Electronic Customer Relationship Management and Consumer Behaviour (A Study o...IJRTEMJOURNAL
The study focuses on electronic customer relationship management and consumer behavior with
special emphasis on diamond bank Plc. Retail financial services in all markets, including emerging markets, are
undergoing major transformation that is driven by change, deregulation and customer sophistication. Electronic
Customer service and specifically online customer relationship management in particular is crucial to attaining
a sustainable competitive advantage, in the market place. The main objective of the study is to examine the effect
of electronic customer relationship management on customer patronage. A survey design was adopted for the
study and one hundred and ninety copies of structured questionnaire were used as primary data collection
instrument which was distributed to customers of diamond bank in the study area. However, the postulated
hypotheses were tested by employing the Pearson product moment Correlation Coefficient (PPMCC) statistical
tool which was facilitated by the statistical packages for social sciences (SPSS). The study however showed that
a significant relationship exists between e-CRM and consumer behavior. Furthermore, it was found that amongst
the dimensions of e-CRM, e-commitment and e-satisfaction impacts more significantly on customer patronage.
The study therefore concludes that Nigerian money deposit banks should increase their electronic platform
strategies since they commensurably impact on their level of customer patronage. However, the study
recommended that the key to efficient performance of Nigeria banking industry is hinged on their ability to
identify, attract, retain and develop their customers better than competitors and could be achieved by improved
e-trust, e-commitment and e-satisfaction. Limitation and suggestion for further studies was given.
This document discusses the critical impact of information technology on service marketing. It analyzes how IT has influenced the traditional 7 Ps of the marketing mix for services - product, price, place, promotion, people, physical evidence, and process. Specifically, IT has enabled better services to be delivered through automated technologies, improved efficiency, increased accessibility, and more effective management. The paper aims to provide evidence that IT significantly impacts service marketing strategies and the customer experience.
The Critical Factors that influencing Web-Based DSS Successin Online Shopping...IJRES Journal
This document discusses critical factors that influence the success of web-based decision support systems (DSS) in online shopping contexts. It investigates five factors: 1) online shopping system quality, 2) data quality, 3) knowledge management, 4) consumer decision making satisfaction, and 5) perceived net benefit. A questionnaire was distributed to 140 respondents and the response rate was 82%. The findings indicated that the first three factors positively and significantly influence consumer decision making satisfaction, and there is a mutual relationship between satisfaction and perceived net benefit. In other words, all the factors examined significantly affect the success of web-based DSS in online shopping. The document provides background and definitions for each of the five factors.
1. The document discusses a study that examines the effects of mobile hotel applications (MHA) on customer behavioral intentions to reuse and revisit hotels.
2. The study develops a framework combining the Technology Acceptance Model (TAM) with the antecedents of memorable experience, customer satisfaction, and behavioral intention.
3. The results of the study of 204 customers who used hotel mobile apps revealed that perceived usefulness of MHAs positively impacts memorable experiences, which in turn boosts customer satisfaction and behavioral intention to reuse the app and revisit the hotel.
City Air Intl is a travel agency that has been operating in Bangladesh since 2000. It provides various travel services including domestic and international airline ticketing, hotel reservations, tour packages, and other travel related facilities. The company aims to offer high quality, customized travel solutions through reliable service and competitive pricing. Its vision is to promote world heritage, culture and enjoyment through travel. City Air Intl seeks to satisfy customers, develop its workforce, ensure helpful service, and be the employer of choice in the industry.
11Proposal Part One - Part 1 Influence of Internet on TourismSantosConleyha
11
Proposal Part One - Part 1: Influence of Internet on Tourism Industry
Research Proposal: Influence of Internet on Tourism Industry
Introduction
The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.
Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
11Proposal Part One - Part 1 Influence of Internet on TourismBenitoSumpter862
11
Proposal Part One - Part 1: Influence of Internet on Tourism Industry
Research Proposal: Influence of Internet on Tourism Industry
Introduction
The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.
Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
Effect of customer satisfaction on performance of the hotel industryAlexander Decker
This document discusses a study on the effect of customer satisfaction on the performance of the hotel industry in western Kenya. The study aims to assess customer perceptions of hotel services, identify strategies used to enhance satisfaction, and determine if satisfaction strategies have improved performance. The literature review discusses how customer satisfaction is linked to customer expectations and experiences. It also examines the concepts of customer loyalty, length of stay, and retention. The conceptual framework outlines how customer satisfaction can influence hotel industry metrics like profits, sales, market share, and image through moderating factors such as hotel age and size.
E Tourism A Study of Tourist Satisfaction Mr. Akshay Nain | Mr. Abhimanyu Awasthi "E-Tourism: A Study of Tourist Satisfaction" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47697.pdf Paper URL : https://www.ijtsrd.com/humanities-and-the-arts/tourism/47697/etourism-a-study-of-tourist-satisfaction/mr-akshay-nain
This study aimed to investigate the impact of mobile phone, land phone and internet (ICTs) on sales, market performance, room occupancy, profitability and credit facilities in the hospitality sector of tourism in the tourist city of Livingstone in Zambia. The study used multiple regression models to find out the relationship between dependent and independent variables. The study found that there was positive impact of ICTs usage on sales, marketing performance, room occupancy, profitability and credit facilities. The study found negative relationship between internet and profitability of the firm due to higher costs of internet access. The study suggested that the firms should work together as a pool to reduce internet costs, such as, the use of trivago.co.zm; booking.co.zm; hotels.com; agoda.com; expedia.com; etc.
Cibersociedad Impact Of It On Business Relationships In Tourism A Conceptual ...EugeniaRuiz
This document discusses the impact of information technology (IT) on business relationships in the tourism industry, specifically hotels. It proposes a conceptual framework to examine how customers assess a hotel's use of IT and how it affects relationship value. The framework suggests that effective communication through IT can improve relationships by increasing customer commitment and loyalty, though IT may not directly facilitate trust. Further research is needed on how hotels' IT investments specifically impact customer relationships.
The document discusses strategies for electronic business (e-business) in the tourism industry. It notes that while e-commerce has been used for some time for activities like banking and bill paying, developing a comprehensive, reliable, fast and universally accessible e-business service has not been a priority for many researchers. Organizations in the tourism industry also often fail to properly research products, customers, and differentiate customer acceptance from adaptation, leading them to believe customers are satisfied when they may just adapt to inadequate services. For e-business to reach its full potential, organizations need to offer personalized services that meet flexible customer preferences through technology, though implementing new technologies can be expensive and time-consuming.
This chapter discusses how information and communication technologies (ICT) have changed the way the hospitality and tourism industry operates in contemporary times. ICT has allowed everything to function with the touch of a button, from agriculture to banking to manufacturing. The business environment and managers have been challenged to integrate technology opportunities into their business models for competitive advantages. Specifically, the chapter explores how ICT has impacted marketing, e-hospitality, destination organizations, communication and booking, job creation, and environmental management within the hospitality and tourism industry.
This PhD proposal explores using a multi-agent system to enable dynamic and context-aware composition of e-tourism services. The goal is to provide users with relevant high-level services based on their context and needs. Basic tourism services will be semantically described. Agent technologies will allow for discovery and enhancement of services to meet interests or roles. The architecture will implement a multi-agent system on the JADE platform using web service standards like XML-RPC and SOAP to support composition. This approach aims to simplify and intuitize user interactions in a reconfigurable tourism environment through adaptable service aggregation.
This PhD proposal explores using a multi-agent system to enable dynamic and context-aware composition of e-tourism services. The goal is to provide users with high-level services tailored to their context and needs by aggregating basic services. Agents will discover and enhance their capabilities using semantic descriptions of services from various sources. This approach aims to fill the gap between low-level services and user activities and needs. The multi-agent system will be implemented using JADE and web service standards like SOAP and XML-RPC to support a distributed tourism infrastructure providing functions like search and document ordering between tourism agencies.
Who, What, Why, and how computerize advancing AkramKhan68669
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world
This document summarizes a research study that examined how perceived value, attitude, and trust influence consumers' intention to book hotel rooms online. The study analyzed survey responses from 152 people who had previously booked hotels online in Indonesia. The results showed that perceived value and attitude had a direct, positive influence on booking intention. However, trust did not have a significant mediating effect. This implies that for these consumers, their perceptions of a hotel's value and their overall attitude were more important determinants of booking intention than their level of trust in the hotel. The research has implications for understanding what factors drive consumers' decisions to book hotels online.
The document summarizes a research paper that analyzes the effect of perceived ease of use, trust, perceived speed, and risk on customer loyalty for users of the Shopee online marketplace app who use bank transfers. It finds that perceived ease of use and trust positively affect customer experience, while perceived speed and risk negatively affect it. Customer experience then positively impacts customer loyalty. The study uses a survey of 400 Shopee app users in Indonesia and analyzes the data using structural equation modeling. It contributes to understanding the factors that influence customer loyalty in the context of online payment methods.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
TOURS AND TRAVEL RECOMMEND SYSTEM USING MACHINE LEARNING TECHNIQUESIRJET Journal
This document discusses developing a tours and travel recommendation system using machine learning techniques. It aims to help tourists choose the best travel routes and times by analyzing their interests and behavior to provide personalized recommendations. The system would establish a user model library based on analysis of user access data. This would allow the system to provide services tailored to individual user needs and help make each visitor's experience more enjoyable and satisfying.
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
consumers in Bahrain is privacy, censorship and online
security. The Internet, social media, online advertising, mobile
apps etc. as a whole, can be seen as technology that has greatly
enhanced our lives but should be done responsibly.
Strategies Employed Article by Khurram KayaniK Kayani
This document discusses strategies used by bricks-and-mortar (B&M) travel agents in Australia to compete with virtual travel agents. It finds that B&M agents have adopted strategies like enhancing their online presence, offering personalized services, and bundling travel packages. This allows them to capitalize on their strengths like providing personal consultation and expertise in arranging complex trips. Meanwhile, online travel providers see technologies like e-commerce as important for growth by allowing direct marketing and customer feedback. Overall, the document examines how both B&M agents and online providers in Australia have adapted to increased competition in the travel industry.
Similar to Studying the Impact of Egyptian Hotels Websites Marketing on Customers E-Satisfaction (20)
ACEP Magazine edition 4th launched on 05.06.2024Rahul
This document provides information about the third edition of the magazine "Sthapatya" published by the Association of Civil Engineers (Practicing) Aurangabad. It includes messages from current and past presidents of ACEP, memories and photos from past ACEP events, information on life time achievement awards given by ACEP, and a technical article on concrete maintenance, repairs and strengthening. The document highlights activities of ACEP and provides a technical educational article for members.
International Conference on NLP, Artificial Intelligence, Machine Learning an...gerogepatton
International Conference on NLP, Artificial Intelligence, Machine Learning and Applications (NLAIM 2024) offers a premier global platform for exchanging insights and findings in the theory, methodology, and applications of NLP, Artificial Intelligence, Machine Learning, and their applications. The conference seeks substantial contributions across all key domains of NLP, Artificial Intelligence, Machine Learning, and their practical applications, aiming to foster both theoretical advancements and real-world implementations. With a focus on facilitating collaboration between researchers and practitioners from academia and industry, the conference serves as a nexus for sharing the latest developments in the field.
Understanding Inductive Bias in Machine LearningSUTEJAS
This presentation explores the concept of inductive bias in machine learning. It explains how algorithms come with built-in assumptions and preferences that guide the learning process. You'll learn about the different types of inductive bias and how they can impact the performance and generalizability of machine learning models.
The presentation also covers the positive and negative aspects of inductive bias, along with strategies for mitigating potential drawbacks. We'll explore examples of how bias manifests in algorithms like neural networks and decision trees.
By understanding inductive bias, you can gain valuable insights into how machine learning models work and make informed decisions when building and deploying them.
Embedded machine learning-based road conditions and driving behavior monitoringIJECEIAES
Car accident rates have increased in recent years, resulting in losses in human lives, properties, and other financial costs. An embedded machine learning-based system is developed to address this critical issue. The system can monitor road conditions, detect driving patterns, and identify aggressive driving behaviors. The system is based on neural networks trained on a comprehensive dataset of driving events, driving styles, and road conditions. The system effectively detects potential risks and helps mitigate the frequency and impact of accidents. The primary goal is to ensure the safety of drivers and vehicles. Collecting data involved gathering information on three key road events: normal street and normal drive, speed bumps, circular yellow speed bumps, and three aggressive driving actions: sudden start, sudden stop, and sudden entry. The gathered data is processed and analyzed using a machine learning system designed for limited power and memory devices. The developed system resulted in 91.9% accuracy, 93.6% precision, and 92% recall. The achieved inference time on an Arduino Nano 33 BLE Sense with a 32-bit CPU running at 64 MHz is 34 ms and requires 2.6 kB peak RAM and 139.9 kB program flash memory, making it suitable for resource-constrained embedded systems.
6th International Conference on Machine Learning & Applications (CMLA 2024)ClaraZara1
6th International Conference on Machine Learning & Applications (CMLA 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of on Machine Learning & Applications.
DEEP LEARNING FOR SMART GRID INTRUSION DETECTION: A HYBRID CNN-LSTM-BASED MODELgerogepatton
As digital technology becomes more deeply embedded in power systems, protecting the communication
networks of Smart Grids (SG) has emerged as a critical concern. Distributed Network Protocol 3 (DNP3)
represents a multi-tiered application layer protocol extensively utilized in Supervisory Control and Data
Acquisition (SCADA)-based smart grids to facilitate real-time data gathering and control functionalities.
Robust Intrusion Detection Systems (IDS) are necessary for early threat detection and mitigation because
of the interconnection of these networks, which makes them vulnerable to a variety of cyberattacks. To
solve this issue, this paper develops a hybrid Deep Learning (DL) model specifically designed for intrusion
detection in smart grids. The proposed approach is a combination of the Convolutional Neural Network
(CNN) and the Long-Short-Term Memory algorithms (LSTM). We employed a recent intrusion detection
dataset (DNP3), which focuses on unauthorized commands and Denial of Service (DoS) cyberattacks, to
train and test our model. The results of our experiments show that our CNN-LSTM method is much better
at finding smart grid intrusions than other deep learning algorithms used for classification. In addition,
our proposed approach improves accuracy, precision, recall, and F1 score, achieving a high detection
accuracy rate of 99.50%.
Low power architecture of logic gates using adiabatic techniquesnooriasukmaningtyas
The growing significance of portable systems to limit power consumption in ultra-large-scale-integration chips of very high density, has recently led to rapid and inventive progresses in low-power design. The most effective technique is adiabatic logic circuit design in energy-efficient hardware. This paper presents two adiabatic approaches for the design of low power circuits, modified positive feedback adiabatic logic (modified PFAL) and the other is direct current diode based positive feedback adiabatic logic (DC-DB PFAL). Logic gates are the preliminary components in any digital circuit design. By improving the performance of basic gates, one can improvise the whole system performance. In this paper proposed circuit design of the low power architecture of OR/NOR, AND/NAND, and XOR/XNOR gates are presented using the said approaches and their results are analyzed for powerdissipation, delay, power-delay-product and rise time and compared with the other adiabatic techniques along with the conventional complementary metal oxide semiconductor (CMOS) designs reported in the literature. It has been found that the designs with DC-DB PFAL technique outperform with the percentage improvement of 65% for NOR gate and 7% for NAND gate and 34% for XNOR gate over the modified PFAL techniques at 10 MHz respectively.
Literature Review Basics and Understanding Reference Management.pptxDr Ramhari Poudyal
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We have compiled the most important slides from each speaker's presentation. This year’s compilation, available for free, captures the key insights and contributions shared during the DfMAy 2024 conference.
Studying the Impact of Egyptian Hotels Websites Marketing on Customers E-Satisfaction
1. International Journal of Information Technology Convergence and Services (IJITCS) Vol.7, No.2/3, June 2017
DOI:10.5121/ijitcs.2017.7301 1
STUDYING THE IMPACT OF EGYPTIAN HOTELS’
WEBSITES MARKETING ON CUSTOMERS'
E-SATISFACTION
1
Nancy Awadallah and 2
Sherif Gamal Saad
1
Sadat Academy for Management Sciences, Department of Computer and Information
Systems, Egypt
2
Faculty of Tourism and Hotel Studies, Mansoura University ,Egypt
ABSTRACT
The purpose of this research is to study the impact of Egyptian hotels’ websites marketing on
customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success
factors (website information quality, system convenience, system safety, service quality,
expectations and perceptions for hotel services and facilities, and intention to revisit).
In this study, convenience sample was used in order to achieve the aim and objective of this
study. A self-administered questionnaire with customers was designed as the research instrument
for collecting primary data. This questionnaire included items pertaining to the customers’
demographic data, evaluating level of their E-satisfaction regarding Egyptian hotels’ websites
marketing. Four hundred fifty forms were distributed in fifteen investigated hotels; thirty forms in
each hotel; among them 430 forms valid for analysis (96%). The study focused on five star hotels.
The findings revealed that the most of the customers were dissatisfied about websites marketing
in the Egyptian hotels (i.e. dynamic contents, navigation, access, and security of sensitive
information, payment options, and their Perceptions of services and facilities after visiting the
hotel during stay). Also, most of the customers disagreed to revisit the hotel, and disagreed to
suggest to friends and relatives to visit the hotel. Enhancing quality of the marketing websites in
the hospitality business leads to sustaining hotel -customer relationship, customers E-satisfaction,
E- loyalty, increasing the number of new customers and, improve the brand image of the
Egyptian hotels, and consequently achieve profitability.
KEYWORDS
Websites marketing, Online hotel reservation, E-satisfaction, Web quality, E-loyalty, Egyptian
hotels.
1. INTRODUCTION
There are numerous advantages for Internet applications in the tourism and hospitality industries.
Researchers have argued that the Internet can benefit customers from direct communications with
suppliers, and from searching and purchasing their preferred products and services without any
geographical or time constraints.
The Internet has become a vital marketing tool between suppliers and consumers for its
capabilities of Online transaction,communication and information dissemination, (Law et al.,
2010; Chiappa, 2013;Ting et al.,2013).
2. International Journal of Information Technology Convergence and Services (IJITCS) Vol.7, No.2/3, June 2017
2
There are numerous advantages of the Internet, including customer retention, marketing research,
cost reduction, database development and revenue growth (Taylor and Strutton, 2010;Chiou et al.,
2010).
Customers can arrange for their own tailor-made products or services (Toms& Taves,
2004;O’Connor & Frew, 2004). El-Gohary (2012) stated that E-Marketing adoption and
implementation by Egyptian tourism organizations can be a very important tool in solving the
current problems associated with Egyptian tourism industry as a result of the political unrest not
only in Egypt but also in the Middle East.
The adoption and implementation of E-Marketing can help Egyptian tourism organizations in
finding leverage points that can help such organizations in overcoming its current problems. The
high level of customer's satisfaction can be obtained by identifying the level of quality that a
website needs in order to fulfill adequately all users' requirements, especially during the
information search stage. Matzler et aI., (2006),argued that high customer's satisfaction will lead
to customers' retention as users will continue to use the website and visit it regularly .
The assessment of customer satisfaction is vital issue for sustaining customer loyalty (Deveraj et
al., 2002). Hur (2011) stated that a customer satisfaction level shows how an organization
operates its business successfully and effectively. When E-marketing implementation of websites
hotels completed correctly, the return on investment (ROI), it can exceed that of traditional
marketing strategies.
Based on these considerations, this study examines the impact that the marketing of Egyptian
hotels’ websites on customer e-satisfaction and how to achieve e-loyalty through focusing on e-
satisfaction success factors (website information quality, system convenience, system safety,
service quality, expectations and perceptions for hotel services and facilities, and intention to
revisit).
2.LITERATURE REVIEW
Researchers attempts to find out the factors that could influence the sales of products and services
over the Internet. Hospitality and tourism products seems to have intangible value and high on
differentiation had a higher chance of being purchased on the Internet and viewing the success of
Websites from a different perspective.
3. WEBSITE PERFORMANCE
Huizingh (2000) discussed that design and content, which could be measured by subjective and
objective means, could determine the success of a commercial Website. Wan (2002) stated that
the website performance of international tourist hotels and tour wholesalers in Taiwan could be
evaluated by user interface, variety of information, and online reservation.
Experimental outcome of Wan’s study showed that the Internet usage in Taiwan’s tourism and
hospitality industries was mainly for advertising but not for marketing. Hospitality and tourism
researchers the importance of establishing user-friendly and content-rich websites which makes
understanding of e-commerce to be better.
Several studies evaluate the impact of internet on customer satisfaction and browsers experience
with the digital world (Kim & Fesenmaier, 2008; Law & Bai, 2007; Yoon & Uysal, 2005;
McKinney et al., 2002). Bai et aI., (2008) examined usability and functionality as vital tool in
evaluating electronic sites. Their competitor model started from the assumption that overall
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satisfaction with functionality and usability will lead to purchase intentions. Park & Gretzel,
(2007),said that evaluating websites' effectiveness requires a multidimensional approach .
4.E-MARKETING IN THE HOTEL BUSINESS
Online marketing, e-marketing and internet marketing terms are frequently interchanged and can
be considered synonymous. Andrlić and Ružić (2010) considered the concept of e-marketing as
using the Internet as a means of promotion , move products or services from producers to tourists,
and a sales channel. Strauss and Frost (2001) stated that E-marketing is “the use of electronic data
and applications for planning and executing the conception, distribution and pricing of ideas,
goods and services to create exchanges that satisfy individual and organizational goals”.
E-marketing involves establishing an electronic dialog (Brodie et al., 2007); that is, the seller
offers individual customers access to information and, in turn, the interactive technologies used
allow these customers to offer information to the seller (Bianchi & Mathews, 2016; Day & Bens,
2005). Although collaborative relationship benefits (e.g. encouraging customer feedback) have
long been considered crucial, efficiency gains, such as allowing customers to communicate their
demands or reducing customer service costs, are equally critical (Currie & Falconer,2014).
Previous studies have highlighted the importance of information and communication technology
(ICT) in the tourism and hospitality industry (Andrlić, 2007; Šerić, Gil Saura, 2012; Sigala, 2003;
Pitoska, 2013). They were mainly focused on the role and importance of websites in the
marketing of a tourist destination (Govers, 2004; Wang, 2008; Woodside et al., 2011), the
importance of social media for destination marketing organizations (Ružić & Biloš, 2010), and
destination choice (Tham et al., 2013). Mohamed (2011) examines managers' perceptions of the
impact of the Internet on key marketing activities: changes in the conceptualization of the
marketing activity, changes in market definition and value creation.
El-Gohary (2012) stated that small tourism organizations in Egypt use five basic e-marketing
tools such as Internet marketing, e-mail marketing, mobile marketing, intranet marketing and
extranet marketing, as well as different e-marketing forms - Business to Business Marketing
(B2B), Business to Consumer Marketing (B2C) and Business to Government Marketing (B2G).
Dina and Nensi (2015) recommended that hotels need to improve the quality of their websites and
update content continually, use mobile applications and online booking to a greater extent, use e-
mail marketing, foster a personalized relationship and adjust supply to customer requirements,
apply social networks. Xu et al., (2015) examined US hotels website marketing activities, they
also focus on information dissemination.
(Wu et al., 2013; Shuai and Wu, 2011) , stated that the lodging business characterized as
customer-oriented and information intensive, take advantage of the potential the hotel website can
provide. Bui et al., (2014) stated that online hotel sales account represent 57% of all sales. Shu-
Hui Chuang (2016) conceptualizes e-marketing adoption as an innovation by adopting the
conceptualization proposed by Trainor, Rapp, Beitelspacher, and Schillewaert (2011) which is
defined as the application of integrated information technology and marketing that links
customers, sellers, business partners, and employees through the adoption of at least one of the
following systems: (a) customer relationship management (CRM) software;(b) extranets such as
private websites set up specifically for a customer; and (c) e-commerce websites.
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5. SUCCESS FACTORS OF HOTEL WEBSITE MARKETING ACTIVITIES
According to hotel website marketing activities success factors, Schmidt et al., (2008) classify
hotel website evaluation into three types , the first method evaluation by phases, the second
evaluation by characteristics, and the third one by characteristics and effectiveness. Ting et al.,
(2013) discussed that previous studies neglect technical maturity of website features and focus on
breadth of these features. Li and Wang, (2010) stated that the websites effectiveness can be
improved through adding more functional and interactive features. Wang and Russo (2007)
discussed that “a successful commercial website depends on the integrative application of four
components as its major function: (1) up-to-date and accurate information provision; (2) effective
and constant communication with customers; (3) reliable and seamless electronic transaction;
and, (4) appropriate and sustainable relationship building programs”.
Previous studies stated that the important of website features and website performance are equal,
Akincilar and Dagdeviren (2014) develop weights for website evaluation criteria via the Analytic
Hierarchy Process. Among the five criteria in their study, security and customer are equal in
importance, followed by technology oriented, marketing oriented and other factors.
6. THE RELATIONSHIP BETWEEN E-SATISFACTION AND E-LOYALTY
(Anderson &Srinivasan, 2003) defined E-satisfaction as “the contentment of the customer with
respect to his or her prior purchasing experience” on Web site. Woo et al., (2006), identified the
determinants affecting Chinese hotel customers’ online reservation intentions and to assess their
satisfaction with online hotel reservation. Manuela and Timothy (2011) examined the impact of
perceived benefits of Social Media Networks (SMN) on web quality and E-satisfaction within the
context of tourism destination marketing from the perspective of potential visitors.
Gokçe and Ozen (2016) defined E- loyalty as customer loyalty in the Internet market. It means
sustaining a relationship with an online customer in long-term. (Reid Smith, 2000) mentioned to
the difficult task of “humanizing digital loyalty”. E-loyalty also defined as loyalty toward an
online Website, in addition to the intent to revisit the site and purchasing from it in the future -as
defined Ilsever et al., ( 2007 ). Yoo et al., (2013) stated that loyalty of customer represents his/her
preference for a product.
E-loyalty is considered one of the most marketing management tools, which due to repurchasing
of the customers many times by using the Web page of the same brand business (Gokçe &,Ozen,
2016).
There are many terms very important and considered drivers of an E-loyalty program such as :
perceived value , E-satisfaction ,E-loyalty, trust and E-service (Hsu et al., 2013; Hur et al.,
2011;; Christodoulides and Michaelidou, 2011 ;Cyr, 2008). Berezan et al.,( 2015) stated that
trust is an important driver to loyalty, as customers can trust companies they deal with to do the
their transaction. Wang and Fesenmaier (2006 ) mentioned to customers want to engage with
companies shopping which it has trusted Web sites.
Carter et al., (2014) , stated that to advance e-commerce research , it should be there a good
relationships between E-loyalty drivers which represents an important opportunity .
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7. METHODOLOGY
7.1 RESEARCH SAMPLE
In this study, convenience sample was used in order to achieve the aim and objective of this
study. A self-administered questionnaire with customers was designed as the research instrument
for collecting primary data. This questionnaire included items pertaining to the customers’
demographic data, evaluating level of their E-satisfaction regarding Egyptian hotels’ websites
marketing. Four hundred fifty forms were distributed in fifteen investigated hotels; thirty forms in
each hotel; among them 430 forms valid for analysis (96%). The study focused on five star hotels.
7.2 THE SELECTED INVESTIGATED HOTELS ARE:-
Cataract Pyramids Resort.
Hilton Pyramids Golf Resort.
Holiday Inn Cairo City Stars.
Intercontinental City Stars.
Mena House Oberoi Hotel.
Le Meridian Pyramids Hotel.
Movenpick Hotel Cairo- Media City.
Ramses Hilton Hotel.
Pyramisa Hotel.
Softtel Cairo Maadi Towers.
Cairo Marriott
Concorde El-Salam
Sonesta Hotel Cairo
Fairmont towers Nile city
Grand Nile towers
7.3 PILOT STUDY
The pilot study was conducted in this research in October 2016. The aim of the pilot study was to
ensure that the questionnaire form well designed and easily understood by potential respondents,
to examine the reliability and validity of the research tool as well as to develop and refine
measure of the questionnaire form. In this study, the research was piloted using interviews with
ten customers of five star Cairo hotels. These hotels are: Softtel Cairo Maadi Towers, Cairo
Marriott, Concorde El-Salam, Sonesta Hotel Cairo.
The customers’ questionnaire was piloted by a limited sample in investigated hotels. The
questionnaire form was revised and adapted according to the customers’ comments.
7.4 STATISTICAL TECHNIQUES
Statistical Package for Social Sciences (SPSS) version 19 for Windows was used to analyze and
compute the data. Frequency counts, percentage distributions were calculated and analyzed. After
analyzing the results, certain interpretations of the data helped to draw conclusions about the
findings of this study. Those conclusions were related to the objective of the study and formulated
based upon the statistical applications that were employed.
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7.5 VALIDITY AND RELIABILITY
In order to increase the reliability of the method used in the current study, one measure was
applied as follow: self-administered questionnaires directed to a sample of guests in order to
know and measure level of importance and their level of satisfaction regarding facilities which
be offered via information technology in Cairo hotels. In this study, Cronbach’s coefficient alpha
was used to measure the internal consistency of the scale. A minimum level of the Cronbach’s
coefficient alpha is .7. The higher value of the Cronbach’s coefficient alpha indicates greater
value. In that sense, all the values of the Cronbach’s coefficient alpha in this study were above
the minimum level.
7.6 RESULTS
The research concerned with the customers of the Egyptian hotels’ to study the impact of website
marketing on their E-satisfaction.
Table 1: Profile of the respondents
As shown in Table (1), the sample was mainly from males (59%). The respondents showed that
(13%) were under 25 years and from 25 to less than 35 years were (36 %). Regarding educational
level, most of the respondents (91%) were university or high institute. The majority of the
respondents were employed/manager (30%).
The factors were evaluated according to their level of satisfaction are factor (1), factor (2), factor
(3), factor (4), and factor (5) on a 5 point Likert-scale where “1” indicating “Strongly dissatisfied
“and “5” indicating “strongly satisfied”. Meanwhile, factor (6) on a different scale where “1”
indicated “Strongly disagreed” and “5”indicated “Strongly agreed.” The responses are illustrated
in Table (2).
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Table 2: E-satisfaction Success Factors
Regarding website information quality, the findings showed that “hotel promotion” had 75% as a
rate of the maximum possible score. Least satisfaction attribute was dynamic contents; it had only
11% of the maximum possible score. Other guests’ answers came in between. These findings
disagreed with Huizingh (2000) who discussed that design and content, which could be measured
by subjective and objective means, could determine the success of a commercial website.
In terms of system convenience, search function had 71% as a rate of the maximum possible
score. Least satisfaction attribute was navigation; it had only 39% of the maximum possible
score. Other guests’ responses came in between.
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Regarding service quality, online reservation had 72% as a rate of the maximum possible score.
Least satisfaction attribute was payment options; it had only 45% of the maximum possible score.
According to system safety, 64% of the respondents was view or cancel reservation as a rate of
the maximum possible score. Least attribute was security of sensitive information; it had only
45% of the maximum possible score.
Customers’ expectations for services and facilities before visiting the hotel via website
information had 75% of the respondents; while their Perceptions of services and facilities after
visiting the hotel during stay was 38%. In terms of intention to revisit the hotel, it had 39% of the
answers; meanwhile intention to suggest to friends and relatives to visit the hotel was 40%.
From previous results in table 2, we deduct that there is a gap between Egyptian hotels websites
quality and customers perceptions to deal with them (i.e. hotels is not a good conductor for itself).
8. CONCLUSION
The Internet is considered a vital and substantial tool for e-marketing to create online business
with customer loyalty. Customer loyalty in the hospitality sector when achieving, it will has a
crucial role to establish a competitive market. Many studies have shown that there are drivers of
an E-loyalty program such as: perceived value, E-satisfaction, E-loyalty, trust, E-service, on-time
delivery, customized products, recommendation, security, purchase intention and database
management. E- loyalty and E-satisfaction programs purposes in the hospitality industry can be
listed as sustaining hotel -customer relationship, increasing the number of new customers and,
improve the brand image of the hotels, and consequently achieve profitability.
Based upon the previous results, the following recommendations could be suggested to the hotel
management for enhancing E-marketing websites to achieve customers E-satisfaction.
1- Hotels need to improve the quality of their websites and update content continually (i.e.
dynamic contents, events calendar, and Links to regional/city/area pages).
2- Enhancing system convenience (i.e. navigation, and access).
3- Improving security of sensitive information, and E-payment procedures.
4- Enhancing website service quality (i.e. payment options, and supply customer
requirements.).
5- Use E-mail marketing (i.e. send an e-mail to customer including hotel website link to
review any updating of website).
6- Apply social networks (i.e. using advertisements or pages on facebook to draw the
attention of customers as a mean of marketing).
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