Product improvement formerly a concept of ingenuity and research has realigned its orientation to the changing scenario and is concerned with providing a solution to customer needs and wants. The customers of the 21st century are not only knowledgeable but technology driven demanding a perfect product in a prompt manner nevertheless at reasonable price. The impulsive customer also tends to be rational when investments are high as in the case of real estate sector. Technology infusion is just a click away for the marketers of the digital era. The universal truth that 90% of customers browse the Internet before a purchase is acknowledged by the National Association of Realtors. Moreover mobile application the rage among the consumer’s centres on user interface mandated by the customer dictates. Customer driven strategies the norm of knowledge economy is the process of responding to data mining or precisely opinion mining. Products cannot sustain in a competitive arena if customers are excluded and so feedback from the real estate customers regarding mobile application was collected using an explorative study. The research confining to Coimbatore district with respect to mobile application forms a premise to design a winning product.
A Comparative Analysis of Factor Effecting the Buying Judgement of Smart Phone IJECEIAES
Smart phone has various utilizations to various clients as per their necessities. With sensational rise in the usage of smart phone the individuals are considering different factors while purchasing a smart phone. This paper has put endeavor to reveal the fundamental factors which effect clients in picking up of the smart phone. A sample of 512 responses was taken through questionnaire. An organized questionnaire was planned with five point Likert scale was utilized to meeting respondent’s .Factor analysis and descriptive statistical tools were applied to extricate the basic variables influence cell phone acquir ing choice. The result shows that the most important factors are physical attributes, apps and sounds while the less importance is given to other factors such as convenience, price which can also vary by age, service and gender. The future scope of this paper lies in the fact that whether age, occupation, gender makes any difference in purchasing decision of smart phone.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Influencing factors on purchase intention of Smartphone users: In case of Mon...IJRTEMJOURNAL
The usage of smart phone has increased tremendously in the recent years and inseparably related
with our life. The market is more competitive and manufacturer produce new version of phone every year. For
this reason, consumers face problems of purchasing new smart phone in order to use latest technology. High
technology products or Smartphone is sell highest price compared to other normal goods. Therefore, consumers
give more importance for purchasing new smartphone and previous stage of purchasing decision or purchasing
intention is influenced by multiple factors related with the products. Research focus to investigate relationship of
influencing factors and purchasing intention. The Result shows Brand image, Product features, Social influence
significant positive affect on purchasing intention. Also, Product sacrifice has negative relationship with the
intention.
Creating a Seamless Mobile Consumer Experience - Case StudyAnswerLab
Case study: Exploratory research to understand and improve mobile user experience for bank customers
Wells Fargo partnered with AnswerLab to understand bank customer experience across mobile platforms in order to build the right mobile experiences and create a long-term multichannel experience strategy instead of making product-by-product upgrades.
This case study addresses three key research objectives:
- Understanding mobile usage/behaviors
- Identifying unmet customer needs
- Discovering opportunities to improve existing mobile banking offerings
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
A Comparative Analysis of Factor Effecting the Buying Judgement of Smart Phone IJECEIAES
Smart phone has various utilizations to various clients as per their necessities. With sensational rise in the usage of smart phone the individuals are considering different factors while purchasing a smart phone. This paper has put endeavor to reveal the fundamental factors which effect clients in picking up of the smart phone. A sample of 512 responses was taken through questionnaire. An organized questionnaire was planned with five point Likert scale was utilized to meeting respondent’s .Factor analysis and descriptive statistical tools were applied to extricate the basic variables influence cell phone acquir ing choice. The result shows that the most important factors are physical attributes, apps and sounds while the less importance is given to other factors such as convenience, price which can also vary by age, service and gender. The future scope of this paper lies in the fact that whether age, occupation, gender makes any difference in purchasing decision of smart phone.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Influencing factors on purchase intention of Smartphone users: In case of Mon...IJRTEMJOURNAL
The usage of smart phone has increased tremendously in the recent years and inseparably related
with our life. The market is more competitive and manufacturer produce new version of phone every year. For
this reason, consumers face problems of purchasing new smart phone in order to use latest technology. High
technology products or Smartphone is sell highest price compared to other normal goods. Therefore, consumers
give more importance for purchasing new smartphone and previous stage of purchasing decision or purchasing
intention is influenced by multiple factors related with the products. Research focus to investigate relationship of
influencing factors and purchasing intention. The Result shows Brand image, Product features, Social influence
significant positive affect on purchasing intention. Also, Product sacrifice has negative relationship with the
intention.
Creating a Seamless Mobile Consumer Experience - Case StudyAnswerLab
Case study: Exploratory research to understand and improve mobile user experience for bank customers
Wells Fargo partnered with AnswerLab to understand bank customer experience across mobile platforms in order to build the right mobile experiences and create a long-term multichannel experience strategy instead of making product-by-product upgrades.
This case study addresses three key research objectives:
- Understanding mobile usage/behaviors
- Identifying unmet customer needs
- Discovering opportunities to improve existing mobile banking offerings
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
Assess the effect of service quality on customer satisfaction in facebook soc...IJMIT JOURNAL
The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
Assess the effect of service quality on customer satisfaction in facebook soc...IJMIT JOURNAL
The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
The Reality of Tourist Sites Management in Jordan and Its Obstaclesinventionjournals
This study aimed to identify the tourist sites across the Kingdom of Jordan as they gain high valued revenues to the country if they are invested in the right way depending on planned strategies. The study also unveiled the most important obstacles in the face of the Ministry of Tourism and Antiques in the process of managing different tourist sites. The study sample consists of managers of directorates of the Ministry of Tourism and Antiques in all over the Kingdom and some other managers working in the center of the ministry. The study sample used a comprehensive to all tourist sites from (32) decision-makers who are directly responsible of managing and developing the tourist sites. The study used the qualitative approach to come up with results, and it used two tools in data collecting which are a questionnaire with open questions and face to face or call interviews. The study comes with the following findings: 1. The nature of performance, management and planning in the Ministry of Tourism and Antiquities is baseless, in other words, it will be passed away by ending manager's mission, after that, you notice that such nature is subjugated to the worker's whims. 2. Promoting tourist sites in Jordan is not only the responsibility of the Ministry of Tourism, but also linked to a campaign of Jordan tourism, consequently, that leads to duplication of performance and dispersion of efforts. 3. Absence of justice in allocating the external scholarships and tourism development projects in the tourist sites or tourist territories which in turn created a gap in the distribution of provisions gained from tourism development services 4. Obstacles faced by development of various tourist sites in the Hashemite Kingdom of Jordan are related to the costs that tourist sites need such as infrastructure, empowering tourist locations and providing various services, due to the fact that there are a lot of tourist sites that are far from each other in different regions of the Kingdom
A Comparative Analysis Of Liquidity Condition Entity Pqr By Using Financial R...inventionjournals
In Indonesia, there are limited studies in public sector entity, especially non government entity. This Research Paper explores how accounting practice in non government entity and focused on liquidity analysis as a tool to predict entity’s ability to pay short term liabilities. This is a case study research in Public Service Agency PQR, it services related to provided land or area for public acivities/ exercises and also provided a place for national and international scale of sport event. This research done by comparing entities’ PQR financial statements with requirements from PSAK 45, and next, to analyze liquidity condition by information provided in the financial statements based. There are some findings: first, overall, accounting process in entity PQR is quite good and overall, already fulfill the PSAK 45 requirements, secondly, Liquidity conditions of entity PQR is over liquid according to ratio analysis approach thirdly, contrastly findings in Liquidity condition of entity PQR relative not in liquid conditions by using cashflow ratio analysis comparing to ratio analysis, fourthly, entity PQR should keep continuing of maintenance all of the facilities in the public area and also supporting facilities in every sport center areas/places.
Obra do campo da Ciência da Informação - CI e áreas correlatas que analisa a orkutização e o preconceito de classes na Internet sobre o prisma social da CI, analisando práticas informacionais, cultura informacional e representações sociais de sujeitos informacionais participantes de sites voltados à formação de redes sociais virtuais. Inclui sugestões metodológicas para o estudo de sujeitos no contexto virtual da informação.
ISBN: 978-85-66905-95-3
The Effect of Human Resources Practice on the Job Satisfaction of Employees a...inventionjournals
HRM practices are factors that need attention in the organization, and fundamental to be able to create work and achievement of organizational goals. Policies and practices that were able to overshadow every member of the organization will bring members of the organization or employee satisfaction. Otherwise, with the satisfaction of members of the organization to the policies and practices that can reduce absenteeism, lower turnover rate of employees, and can increase the productivity of the organization as a result of increasing individual productivity. The demand for the development of human resources are getting more quality driven by advances in technology, trade and so are likely to require professionalism and quality of human resources of the organization. For the Human Resources management presence is needed by organizations both governmental organizations and private organizations. This research is use a primary research are including data collected by the researchers, research instruments were questionnaires. This research was conducted during October 2012 to January 2013, where the object of this study is LPMP in North Maluku Province was located in the city of Tidore Islands and the subjects of this study were employees. The population in this study is amounted on 57 people. The results also show that the compensation has a dominant influence on employee satisfaction. HRM practices in LPMP North Maluku province, such as placement, remuneration, career opportunities, training and development, then performance assessment are good enough and simultaneously significant effect on employee satisfaction LPMP in North Maluku provinces
Environmental Reporting Practices in annual Reports of selected pharmaceutica...inventionjournals
The present study is a critical investigation of the environmental disclosures practices by selected Pharmaceutical and Chemical industries in Bangladesh. The study disclosed that an average sample companies only 9.97 Pharmaceutical and Chemical Companies should disclose more information in the annual report but we have identified only very few information. For conducting our smooth analysis, we have selected 15 Pharmaceutical and Chemical Companies of Bangladesh purposively from the study, we have identified only two companies disclosed maximum 18 environmental factors in their annual report out of 74 factors
Digital Transformation for Utilities: Creating a Differentiated Customer Expe...Cognizant
Utilities stand to reap large gains in customer-service efficiencies and user experience satisfaction by adopting a mobile-centric approach with apps that cover a wealth of transactional and engagement features.
Using machine learning to improve a telco self-service mobile application in ...IAESIJAI
The use of mobile applications extends to the telecommunication sector, mainly due to COVID-19. Failure to provide it can cause dissatisfaction and result in the removal of the mobile application. Moreover, this leads to lost service opportunities, so paying attention to the mobile application's quality is essential. There has yet to be a study on measuring the service quality of a self-service mobile application in the telecommunication sector using online customer reviews. This study uses sentiment analysis and topic modeling to determine the service quality of a self-service mobile application in the telecommunication sector from reviews on Google Play Store and Apple App Store. This study uses myIndiHome as a case study. The total data obtained from both platforms are 20,452 reviews. Sentiment analysis was performed using Naïve Bayes, support vector machine, and logistic regression, while topic modeling was performed using latent dirichlet allocation. The results show that logistic regression performs better than support vector machine and Naïve Bayes. Meanwhile, topic modeling shows that the positive review data has three topics, including application features, products/services, and application interfaces. Moreover, the negative review data has five topics, including application availability, application feature reliability, application processing speed, bugs, and application reliability.
International Journal of Business and Management Invention (IJBMI) inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Consumer acceptance of app only model of e commerceAkash Gupta
A study to access consumer acceptance level of app only model of e-commerce companies. A research project report involving a survey report with validation of result using analytics.
The Digital Divide in Utilities; the growing gap between customers and UtilitiesBen Gilchriest
Surveys show that utilities have realized the need for enhancing customer experience in response to increasing customer dissatisfaction (only 29% of customers trust their retailers). However, the industry’s best efforts to rebuild confidence and trust could in fact be undermined by a growing digital divide, with consumers demanding a digital experience that the industry has so far been unable to meet.
This paper explores the challenges for utilities and how they can learn from other industries, like telco, to respond.
An Analysis of Customer Awareness Level of Mobile Commerce Applications for B...inventionjournals
As more and more mobile devices, such as smart phones and tablets have become more pervasive and affordable, The demand for mobile commerce have been increased and it has become the hottest issue of present scenario in the developing countries like India. The demands for business to consumer’s applications of mobile commerce have been increasing with the number of increasing customer base for mobile companies. This study is conducted to find out the customers awareness about M-commerce applications for B2C operations and the reason for opting these Applications, thus this study is carried out in Semi Urban/Towns of Uttar Pradesh. These objectives are achieved by circulating a set of schedule to examine the awareness and usage of M-commerce B2C application by the customers of Semi urban areas of Western Uttar Pradesh.
Similar to Strategies for product improvement: Tracing the attitude of real estate mobile application customers at Coimbatore district. (20)
Immunizing Image Classifiers Against Localized Adversary Attacksgerogepatton
This paper addresses the vulnerability of deep learning models, particularly convolutional neural networks
(CNN)s, to adversarial attacks and presents a proactive training technique designed to counter them. We
introduce a novel volumization algorithm, which transforms 2D images into 3D volumetric representations.
When combined with 3D convolution and deep curriculum learning optimization (CLO), itsignificantly improves
the immunity of models against localized universal attacks by up to 40%. We evaluate our proposed approach
using contemporary CNN architectures and the modified Canadian Institute for Advanced Research (CIFAR-10
and CIFAR-100) and ImageNet Large Scale Visual Recognition Challenge (ILSVRC12) datasets, showcasing
accuracy improvements over previous techniques. The results indicate that the combination of the volumetric
input and curriculum learning holds significant promise for mitigating adversarial attacks without necessitating
adversary training.
CFD Simulation of By-pass Flow in a HRSG module by R&R Consult.pptxR&R Consult
CFD analysis is incredibly effective at solving mysteries and improving the performance of complex systems!
Here's a great example: At a large natural gas-fired power plant, where they use waste heat to generate steam and energy, they were puzzled that their boiler wasn't producing as much steam as expected.
R&R and Tetra Engineering Group Inc. were asked to solve the issue with reduced steam production.
An inspection had shown that a significant amount of hot flue gas was bypassing the boiler tubes, where the heat was supposed to be transferred.
R&R Consult conducted a CFD analysis, which revealed that 6.3% of the flue gas was bypassing the boiler tubes without transferring heat. The analysis also showed that the flue gas was instead being directed along the sides of the boiler and between the modules that were supposed to capture the heat. This was the cause of the reduced performance.
Based on our results, Tetra Engineering installed covering plates to reduce the bypass flow. This improved the boiler's performance and increased electricity production.
It is always satisfying when we can help solve complex challenges like this. Do your systems also need a check-up or optimization? Give us a call!
Work done in cooperation with James Malloy and David Moelling from Tetra Engineering.
More examples of our work https://www.r-r-consult.dk/en/cases-en/
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Author: Robbie Edward Sayers
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Strategies for product improvement: Tracing the attitude of real estate mobile application customers at Coimbatore district.
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 5 Issue 6 || June. 2016 || PP—01-05
www.ijbmi.org 1 | Page
Strategies for product improvement: Tracing the attitude of real
estate mobile application customers at Coimbatore district.
Dr B Prasanna Soundari.
1
, Ms LijishaJose 2
1,2
(Management, G R Damodaran Academy of Management, Coimbatore – 641062. India)
ABSTRACT: Product improvement formerly a concept of ingenuity and research has realigned its orientation
to the changing scenario and is concerned with providing a solution to customer needs and wants. The
customers of the 21st
century are not only knowledgeable but technology driven demanding a perfect product in
a prompt manner nevertheless at reasonable price. The impulsive customer also tends to be rational when
investments are high as in the case of real estate sector. Technology infusion is just a click away for the
marketers of the digital era. The universal truth that 90% of customers browse the Internet before a purchase is
acknowledged by the National Association of Realtors. Moreover mobile application the rage among the
consumer’s centres on user interface mandated by the customer dictates. Customer driven strategies the norm of
knowledge economy is the process of responding to data mining or precisely opinion mining. Products cannot
sustain in a competitive arena if customers are excluded and so feedback from the real estate customers
regarding mobile application was collected using an explorative study. The research confining to Coimbatore
district with respect to mobile application forms a premise to design a winning product.
Keywords: Customer Feedback, Interface Design, Mobile Application, Product Improvement, Strategy.
I. INTRODUCTION
The real estate business, a capital intensive sector has started to occupy a prominent place on the digital pages
of websites and mobile applications. Speculations regarding that the online real estate tools might one
day replace the agents/brokers completely exist. This may sound a bit disturbing for the real estate agents who
haven’t already gone "digital". Interest in real estate mobile application development is not surprising in the era
of digitalisation. The speed with which technology changes commands feedback from the customers to provide
a user friendly product that absorbs revisions. The solution providers catering to the real estate sector definitely
gains from the customer insights.
Technology driven customer relations is not a competitive advantage, rather a strategic necessity in the new
media age. Many real estate companies have adopted to mobile application but at Coimbatore a metro city in
Tamilnadu, such technology usage by the local sellers/brokers are at the nascent stage. Products can succeed in
the market only when the needs/wants of the customers are understood properly and embedded in the product
development process (Schilling & Hill, 1998). The feedback from customers will help in structuring a product
according to their preference giving way for the local players to hold their share against being unnerved by the
market giants (Underwood, 2015).Few mobile application developers with base at Coimbatore are Mindnotix,
Mindmade, PG Software and Nishta solutions representing minimal rivalry at the introduction stage of the local
software solution providers.
II. MATERIALS AND METHODS
The market research undertaken works towards helping the solution providers to introduce or improve products
based on the real estate customer needs and wants. The research design considered was explorative in nature and
the feedback pertains to aesthetics, security, technology, information characteristics, support services and
general perception of the customer with respect to the mobile application. The data collection tool was a
questionnaire. These feedback forms were administered to the customers of the real estate sector who had used
mobile application. The respondents in most of the cases were asked to rank their desires, a case of close ended
questions. Closed ended questions also involved Likert type scaling methodologies without employing a neutral
option (Garlang & Ron, 1991). The impetus behind not using a neutral response was to avoid the escapism
technique of the respondents who actually slightly lean toward a favorable or unfavorable response. With an
even number of options respondents are forced to decide whether they think favorably or negatively towards an
item.
2.1.The sampling process
A. Population: Coimbatore Real Estate Mobile Application Customers
2. Strategies for product improvement: Tracing the attitude of real estate mobile application customers..
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Elements: Real Estate Mobile Application Customers
Sampling Units: Residential/Corporate Area then Customers
Extent: Coimbatore District
Time: May 19, 2015 – May 28, 2015
B. Sampling Frame: Coimbatore Road Map
C. Sampling Method: Non Probability Convenience Sampling
D. Sample Size: 105 decided by ad hoc method
E. Sample Plan: Non Probability Convenience Sampling adopted eliminated the problem of missing samples
and in addition before the questioning session it was ascertained that the respondents had used real estate
application.
III. RESULTS AND DISCUSSION
MS Excel was used to carry out percentage and weighted average analysis. Demographic details (Table: 1)
highlight that 66.7 % of the respondents are male while 43.8 % of the respondents earn an income of above
Rs.40, 000 per month and majority (32.4%) of the respondents belonged to the professional class. Moreover
33.3% of the mobile application users are of the age group of 25-34. Having chosen an exploratory design to
gain insights on consumer inclinations and to avoid invasion of privacy the reflections on demographic details
were restricted.
Table 1: Distribution of the respondents based on the demographic factors.
Demographic Factors No. of respondents Percentage (%)
Gender
Male 70 66.7
Female 35 33.3
Total 105 100
Monthly
Income
Rs.10,000-Rs.20,000 19 18.1
Rs.20,000- Rs.30,000 16 15.2
Rs.30,000- Rs.40,000 24 22.9
Above Rs.40,000 46 43.8
Total 105 100
Age
18-25 12 11.4
25-35 35 33.3
35-45 26 24.7
45-55 19 18.0
Above 55 13 12.3
Total 105 100
Occupation
Professional 34 32.4
Business 32 30.5
Students 10 09.5
Others 29 27.6
Total 105 100
The study concentrates on how the respondents perceive the existing real estate application with respect to
technical and effectiveness aspects necessitating the Likert type scale. Further the expectations from a new
version are gauged by employing ranking methodology.
Table 2: Distribution of the respondents based on their satisfaction towards existing technologies and their need
for information security.
Technology/Security No. of Respondents Percentage (%)
Existing
Technologies
Highly Satisfied 26 24.8
Satisfied 52 49.5
Highly Dissatisfied 14 13.3
Dissatisfied 13 12.4
Total 105 100
Need:
Information
Security
Strongly Agree 52 49.5
Agree 35 33.3
Disagree 13 12.4
Strongly Disagree 05 04.8
Total 105 100
3. Strategies for product improvement: Tracing the attitude of real estate mobile application customers..
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Security is an innate quality character of a mobile application (Ivan&Zamfiroiu, 2011). The technological
aspects as per the present study is all about how the mobile application helps in seamless communication and
effective work as perceived by the users and not about resources and tools used to develop the application.
Scrutiny of technology and security aspects (Table: 2) identified that 49.5 % of the respondents strongly agree
that security is critical for the application and a similar 49.5 % of the respondents are satisfied with the
technological aspects of the existing applications.
Information is qualified as good if it is timely, accurate, relevant, worth its cost and just barely sufficient. The
criticality of information quality is highly pronounced in a management information system environment (Lee et
al., 2002). Information characteristics data (Table:3) disclose that 41 % of the respondents strongly agree that
information updation is necessary and 45.7 % of the respondents agree that lease and property information are
indispensable for an application. The content dimension of information verifies the exclusive details required by
consumers. Table: 4 reveal that majority of the respondents consider listing of real estate to be of paramount
importance as it results in flawless presentation of information.
Table 3: Distribution of the respondents based on their opinion towards the need for lease and property details
and information updation.
Information Characteristics No. of respondents Percentage (%)
Need:
Leaseand
property
details
Strongly Agree 35 33.3
Agree 48 45.7
Disagree 14 13.3
Strongly Disagree 08 07.6
Total 105 100
Information
Updation
Strongly Agree 43 40.9
Agree 35 33.3
Disagree 24 22.9
Strongly Disagree 03 02.9
Total 105 100
Table 4: Distribution of the respondents based on the information they considered as critical.
Critical Information No. of respondents Percentage (%)
Social &Media Feeds 23 21.9
Listing 36 34.3
Special Offers 21 20.0
Descriptions 18 17.1
Others 07 06.7
Total 105 100
The way a mobile application looks and operates i.e. the aesthetics has to appease the users demanding a
thorough understanding of the user expectations. Handling service interruptions from customer angle provides
efficient customer support. The importance attached to customer needs and wants had ensured the use of ranking
scales to identify the prioritisation of customers regarding the mobile application’s design trait and the service
support anticipated. Ranking questions compare individual elements to each other resulting in a unique value
for the items involved. The design traits assessed are “simple”,” bold”, “intuitive” and “attractive”. Simple
design is one which presents no difficulty, bold attributes to distinct and pronounced design, intuitive relates to
ease of use and comprehension while attractiveness reflects pleasing and tempting aspect. Table: 5 summarises
the rank awarded by the respondents to these aspects of the product.
Table 5: Distribution of the respondents based on the priority they attach to mobile application design trait.
Rank
Design Trait
1 2 3 4 Total
Simple 38 25 20 22 105
Bold 29 28 20 28 105
Intuitive 29 25 35 16 105
Attractive 09 27 30 39 105
Table: 6 indicate the service support a customer perceives as adding value to the mobile application. Property
search aids to seek information carefully and thoroughly, mortgage calculation conveys information on interest
and rights, updates assists the prompt indication of revisions regarding real estates and estimates relates to the
price.
4. Strategies for product improvement: Tracing the attitude of real estate mobile application customers..
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Table 6: Distribution of the respondents based on the priority they attach to mobile application service support.
Rank
Application Support
1 2 3 4 Total
Property search 18 30 33 24 105
Mortgage calculation 26 23 18 38 105
Updates 51 27 12 15 105
Property estimates 10 25 42 28 105
The evaluation made within the mind of the respondents and transformed as ranks are estimated by use of
weighted average. The table: 7 and table: 8 has employed a weight of 4 for rank 1, a weight of 3 for rank 2, a
weight of 2 for rank 3 and a weight of 1 for rank 4. Weighted average analysis (Table: 7) reveal that the
customers prefer simple and intuitive application as these aspects are awarded an average of 2.75 and 2.63
respectively. Additionally table: 8 projects updation of data as the major support service anticipated with an
average of 3.02 while property estimates acquired a back seat with an average of 2.21.
Table 7: Weighted average of the customer priority with regard to the design of a real estate mobile application.
Rank
Design Aspect
1 2 3 4 Total Weighted
Average
Weights 4 3 2 1 - -
Simple Frequency 38 25 20 22 105 -
Scores 152 75 40 22 289 2.75
Bold Frequency 29 28 20 28 105 -
Scores 116 84 40 28 268 2.55
Intuitive Frequency 29 25 35 16 105 -
Scores 116 75 70 16 277 2.63
Attractive Frequency 09 27 30 39 105 -
Scores 36 81 60 39 216 2.05
Table 8: Weighted average of the customer priority with regard to the service support expected from a real
estate sector mobile application.
Rank
Service Expected
1 2 3 4 Total Weighted Average
Weights 4 3 2 1 - -
Property search Frequency 18 30 33 24 105 -
Scores 72 75 66 24 237 2.25
Mortgage calculation Frequency 26 23 18 38 105 -
Scores 104 84 36 38 262 2.49
Updates Frequency 51 27 12 15 105 -
Scores 204 75 24 15 318 3.02
Property estimates Frequency 10 25 42 28 105 -
Scores 40 81 84 28 233 2.21
The mobile application for the local Coimbatore market is at the introduction stage and is characterised by low
sales and relatively less competition. The marketing strategies prescribed for introduction stage emphasis on
basic product, increased awareness and inducing trails (Kotler etal., 2012). The analysis of user perspective
indicates that security and updation are the critical success factors relating to technological issues. The
respondents also pin down simplicity as a key leverage factor with respect to the design attribute. The product
improvement strategies that adheres to customer priorities are the one that are successful (Bhuiyan, 2011).It is
remarkable that the updates are the key information characteristic as well as the most sought after service
support from the mobile application. Communication being a driving force leading to the success of real estate
agency its critical feature, updation has to be considered in earnest (Susan, 2002). Real estate mobile application
have met the challenge of the industry only half way and feedback at frequent intervals provides for continuous
improvement a move towards total quality management. The perception of the respondents forms the premise
for strategic actions.
5. Strategies for product improvement: Tracing the attitude of real estate mobile application customers..
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IV. CONCLUSION
Technological innovations are playing a significant role in every phase of human life and human interaction
with machines has become essential in the service sectors. Smart phones often serve as a go-to source for
staying informed (Smith, 2015). Digital environment is now integrating disparate sources of information, at low
cost and at large scale, for many new domains. The challenge for real estate entities is to reduce the risk of
customers when depending on technology instead of humans. Simple design, fool proof security and prompt
information service are the wants and desires of a customer regarding mobile application as understood from the
customer feedback.
It is the responsibility of the real estate enterprises to have a separate team to take care of the authenticity and
updation of the information published while the solution providers should concentrate on simplicity of the
application and security of the information to provide efficient user interface. The winning strategy of a mobile
application as prescribed by the consumers of Coimbatore largely rests on “Learning the art of developing
simple design that circumvents information leaks”.
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