Kickers is presenting an online PR service to manage B.Tech's reputation and establish goodwill through website articles, Facebook groups, and influencers on Instagram and Facebook. Data shows that from 2018 to 2019, influencers posting about B.Tech's personal care, home appliance, and electronics offers received millions of likes and thousands of comments, with engagement rates ranging from 0.13% to 5.1% depending on the category and influencer. Facebook groups were also utilized to promote B.Tech's various offers and services.