Student Senate Work Plans
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This document discusses theory of change and strategy. It defines strategy as turning resources into power to create desired change. It asks five strategic questions: 1) What change do we want? 2) Who has resources to create that change? 3) What do they want? 4) What do we have that they want? 5) What is our theory of change? The document provides a case study of the Montgomery Bus Boycott and criteria for setting goals, including ensuring the issue directly relates to priorities, will result in quantifiable improvement, and is widely felt and winnable.
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Student Senate Work Plans
- 2. ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners.
- 6. Strategy is turning the resources you have into the power you need, to win the change you want
- 8. Strategy – starts with team Who Is Your Team?
- 9. Theory of Change? Measurable goal? Resources? Timeline? Tactics? 5 Strategic Questions
- 10. Theory of Change? What’s your
- 13. What is our theory of change? 1 2 3 4 What change do we want? Who has the resources to create that change? What do they want? What do we have that they want?
- 14. What resources do we have? How can we use it to change the balance of power
- 15. Case Study: Montgomery Bus Boycott
- 16. TEAM WORK Define your theory of change using the 5 strategic questions: What change do we want? Who has the resources to create that change? What do they want? What do they have that we want? What’s our theory of change?
- 17. LEADERSHIP
- 18. The issue relates directly to the MSCSA priorities of advocating for accessible, quality, and affordable public higher education. The campaign will result in concrete and quantifiable improvement to students. The issue has saliency, clarity, and resonance. The issue is widely and deeply felt among students. We have the resources needed to win. The issue will bring people together and not divide our constituencies. The issue will strengthen MSCSA by recruiting new members and energizing current members to greater level of activism. The campaign is winnable – having clear targets, a realistic time frame and achievable goals. Goal Criteria
Editor's Notes
- Effective citizen action focuses on a few strategic objectives that turn values into action Based on broad values, effective organizing learns to focus on a few key strategic objectives that turn those values into action. If Dr King, the first night of the bus boycott, says, “We’re going to fight for racial justice, and American justice, and God’s justice,” go home. If I say, “we’re going to fight for global warming”, go home. Or, “we’re going to fight for global warming, here’s 5,333 things you can do.” Forget it. That’s not going to help you. Choose an outcome that harnesses energy, effort, and power purposefully See, there’s a necessity to choose. There’s a necessity to choose on an outcome that can harness energy, effort and power purposefully. So when, in Montgomery, we said, “We are going to boycott buses”, that made it real, that made it real. We’re going to end segregation in buses in Montgomery, Alabama in two year, or one year, or whatever it was. That made it real. Then everybody could focus on that. People are purpose-driven, they need to be working toward a goal Elect Barack Obama. That was real. And it could be trunked out. So the local community could have their goal. A state could have its goal. Everybody could have strategic goals because, see we’re purpose-driven creatures. And we need to be working toward a goal. If you tell me “Just come in and make phone calls”, well I’m going to last a couple of days. You tell me, “You’re responsible for identifying 50 people who are going to vote for Obama,” I’ve got a mission. And then I’m coming after you saying, “How can I do it? How can I get better?” And then instead of you pushing me, I’m pushing you for what I need to fulfill my responsibility. You see how that works? Empower people by giving them ownership of a piece of the action So, you see, being strategic allows you to break stuff down so that people can actually own pieces of it. And by owning pieces of it, then they pull and you’re not pushing. That’s a huge shift. And so defining clear strategic purpose is a critical piece.