Feeling stuck in a content writing slump? These seven tips – from personal experience – are designed to help get content writers back at the keyboard!

2. No matter how good you are,
you’re going to hit a wall.!
Even
the
most
seasoned
content
writers
can
fall
into
slumps.
It’s
happened
to
all
of
us
before,
it
will
happen
again
–
it’s
okay!
Rather than waiting for the
block to fall, consider these 7
tips.!

3. Good reviewers are apt to pick
up on details regarding
products that you would never
notice online.!
Find
out
what
details
about
products
that
consumers
love,
and
which
ones
drive
them
ba@y.
Then
you
can
use
that
“insider”
informaDon
to
take
your
content
wriDng
in
a
new
direcDon!

4. This will help you think outside
the box.!
If
you’re
working
with
armchairs,
for
example,
it’s
easy
to
fall
into
a
repeDDve
trap
of
“4
Iconic
Armchairs”
or
“Finding
Comfort
in
an
Armchair.”
This
can
get
boring
aIer
a
while.
Stuck
in
a
rut?
Try
combining
the
armchair
angle
with
something
unexpected.
For
example,
“7
Gourmet
Meals
You’ve
Never
Had
From
Your
Armchair.”
It’s
sDll
on
the
armchair
angle
which
makes
the
client
happy,
and
it’s
totally
unique!

5. Let’s get sneaky.!
No
ma@er
who
your
client
is,
it’s
not
a
bad
idea
to
go
check
out
what
their
compeDDon
is
doing
every
now
and
again.
This
can
be
a
great
way
to
add
another
perspecDve
to
the
blogs
you
write.
Just…
make
sure
not
to
accidentally
plagiarize!

6. If you’re bored by your writing,!
Readers will be too.!
If
you’re
geVng
bored,
you’re
probably
focusing
on
the
product
overmuch.
Instead
of
thinking
about
the
product,
think
about
the
value
of
your
wriDng
to
the
reader.
For
example,
there
might
only
be
so
much
you
can
say
about
raspberry
syrups…
but
if
you
think
about
value,
you’ll
realize
that
you
can
write
about
cocktails,
historical
facts
about
raspberries,
flavor
pairings…
it’s
endless!

7. A major part of content writing
is content researching.!
Inevitably
you’ll
be
asked
to
write
about
something
you
know
nothing
about.
This
is
when
it’s
good
to
put
your
head
in
the
books
and
figure
out
what
the
subject
experts
are
saying.
You’ll
be
surprised
at
how
many
blog
ideas
you’ll
get,
even
if
you’re
not
familiar
with
the
subject.
Referencing
the
experts
definitely
helps
with
long-­‐term
clients;
you’ll
learn
a
lot
and
be
able
to
augment
your
posts
with
your
own
knowledge!

8. The experts are important, but
so are the laymen.!
Smart
content
marketers
know
where
to
find
the
passionate
non-­‐experts
on
whatever
they’re
wriDng
about.
You
always
want
to
be
careful
with
informaDon
verificaDon
when
cruising
the
forums,
but
you’ll
be
surprised
how
many
topics
and
discussions
can
happen
between
people
who
are
involved
and
eager
to
share
knowledge
about
a
certain
subject
or
product!

9. Don’t forget what’s in the
comments of your blogs.!
If
your
client
has
blog
comments
disabled,
try
cruising
the
social
media
of
your
client;
are
fans
talking
on
the
Facebook
page
or
interacDng
with
your
client
on
Twi@er?
This
is
a
wonderful
way
to
figure
out
what
your
client’s
clients
are
interested
in!
Get
out
there,
pick
up
on
the
general
mood
of
social
interacDon
with
your
client’s
company,
and
get
inspired!

10. Content
Equals
Money
is
a
content
wriDng
service
that
serves
a
wide
variety
of
clients
with
top-­‐shelf,
sharable
content.
Our
goal
is
to
work
with
small
companies
in
order
to
help
them
reap
the
same
results
from
content
markeDng
as
the
Fortune
500
companies.
Content
markeDng
is
truly
scalable
and
can
work
for
all
businesses
and
business
sizes!