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Irek Klimczak
Content Project Manager
Michal Leszczynski
Head of Content & Partnerships
7 ways to make your
sales emails better
1. Be different
& emphasize it
1. Captures attention
2. Gives a reason to pause and think
3. Refers to emotions and higher values
2. Provide
reassurance
1. Shows understanding
2. Especially important for first-time buyers
3. Increases conversion
1. Shows flexibility
2. Makes your offer more accessible & valuable
3. Lets you reach new audiences
3. Make your offer
more convenient
4. Offer gift guides
1. Help your contacts find the right thing
2. Get to know them better
3. Get higher return from your campaigns
1. Help your contacts navigate through your offer
2. Provide more value to your customers
3. Generate higher opens & clicks
5. Clarify your discounts
6. Plan your
email series ahead
1. Offer your contacts a VIP experience
2. Manage Black Friday orders
3. Make the most of the Black Friday sales
7. Set pace
with Automation
1. Triggered emails get on average
2x more opens & 3x more clicks than newsletters
2. More personalized & timely communication
3. They’re better for deliverability, too
Thanks!
For more tips & ideas visit:
getresponse.com/blog
getresponse.com/resources

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How to make your sales emails better

  • 1. Irek Klimczak Content Project Manager Michal Leszczynski Head of Content & Partnerships 7 ways to make your sales emails better
  • 2. 1. Be different & emphasize it 1. Captures attention 2. Gives a reason to pause and think 3. Refers to emotions and higher values
  • 3.
  • 4.
  • 5.
  • 6. 2. Provide reassurance 1. Shows understanding 2. Especially important for first-time buyers 3. Increases conversion
  • 7.
  • 8.
  • 9. 1. Shows flexibility 2. Makes your offer more accessible & valuable 3. Lets you reach new audiences 3. Make your offer more convenient
  • 10.
  • 11. 4. Offer gift guides 1. Help your contacts find the right thing 2. Get to know them better 3. Get higher return from your campaigns
  • 12. 1. Help your contacts navigate through your offer 2. Provide more value to your customers 3. Generate higher opens & clicks 5. Clarify your discounts
  • 13.
  • 14. 6. Plan your email series ahead 1. Offer your contacts a VIP experience 2. Manage Black Friday orders 3. Make the most of the Black Friday sales
  • 15.
  • 16. 7. Set pace with Automation 1. Triggered emails get on average 2x more opens & 3x more clicks than newsletters 2. More personalized & timely communication 3. They’re better for deliverability, too
  • 17. Thanks! For more tips & ideas visit: getresponse.com/blog getresponse.com/resources