Multimedia refers to the integration of text, image, audio, video, and animation delivered interactively through digital means. It encompasses various product categories including briefing, reference, database, education and training, kiosk, and entertainment products, each serving distinct purposes and audiences. The application of multimedia products spans across sectors such as business, education, home, public spaces, and entertainment, highlighting their versatility and importance.

2. MULTIMEDIA
• Multimedia is the combination of text, image, audio, video and
animation that is delivered interactively to the user through
electronic or digitally manipulated means.
Multimedia
Image
Text
Video Animation
Audio

3. MULTIMEDIA PRODUCTS
• A multimedia product uses a combination of images, words and
sounds to present information to the user. Following are some
multimedia products:
1. Briefing Products
2. Reference Products
3. Database Products
4. Education and Training Products
5. Kiosk Products
6. Entertainment and Games Products

4. 1. BRIEFING PRODUCTS
• These are the small, straight-forward, linear products used to present the
information quickly and concisely.
Characteristics:
Short development cycle
Limited number of presentations
Usage of text to present information with limited use of graphic, audio and
video
Have few navigational controls
Content and the format are suitable for the audience and fulfill the
purpose of the presentation
Examples: Corporate presentation, Sales presentation, Educational lectures,
etc.

5. 2. REFERENCE PRODUCTS
• These products are often used for answering specific questions or for general
browsing of information.
• It is divided into two basic classes and they are:
1) Generalized content
 Broad treatment of content at a limited depth
2) Detailed content
 Focus on specific area and provide extensive information
Characteristics:
Used by wide range of user
Have navigational menu, book marking, searching, printing utility
Examples: Encyclopedia, Dictionaries, Scientific survey, etc.

6. 3. DATABASE PRODUCTS
• Similar to reference product in a sense that large amount of information
are made available to the end user.
• It focuses on storing and accessing the multimedia data such as text,
graphic, audio, etc.
Characteristics:
Manages multimedia data (Large data)
Relational consistency in data management
Descriptive finding methods (Content-based search)
Simultaneous access (Online database)
Examples: Google Search, Google Earth, etc.

7. 4. EDUCATION AND TRAINING PRODUCTS
• Similar to training manuals or textbook but have added media such
as audio, video, animation, etc.
• It makes up an important share of the multimedia market offerings
from technical to corporate training products.
Characteristics:
Used by wide range of user
Have navigational menu, book marking, searching, printing utility
Examples: Google Docs, Adobe Photoshop, etc.

8. 5. KIOSK PRODUCTS
• A product which is usually stationed at public places and allow the user to find
information interactively and other types of transaction.
• It is categorized into two parts and they are:
1) Point of Information
Provide certain information (example; map, timetable, etc.)
2) Point of Sales System
Allow users to purchase or make orders
Characteristics:
Limited target users and usage
User - friendly and easily used by user
Fast – response
Examples: Instant Photo Booth, Banking Kiosk, University Information Kiosk, etc.

9. 6. ENTERTAINMENT AND GAMES
PRODUCTS
• It is the most popular product among the other multimedia products.
• It is shipped in the form of Interactive CD/DVD ROM.
Characteristics:
It is Immersive in nature
It requires constant feedback and interaction with the user
It is challenging and sometimes fascinating for user
Enabled online play for more than one user experience
Examples: Play-station,Television, etc.

10. IMPORTANCE OF MULTIMEDIA PRODUCTS
IN VARIOUS SECTORS
• Multimedia products are important in various sectors such as:
i. Business
ii. Education
iii. Home
iv. Public places
v. Entertainment

11. i. Business
Use and application:
 Sales / Marketing presentation
 Trade show production
 Staff training & Advertisement
 Company kiosk
ii. Education
Use and application:
 E-learning / Distance learning
 Information searching
 Courseware / Simulations

12. iii. Home
Use and application:
 Television and Radio
 Satellite TV
 SMS Services
iv. Public places
Use and application:
 Information kiosk
 Smart cards
 Security
v. Entertainment
Use and application:
 Games
 Movies