1. ____ is a collection of formal techniques for planning and controlling the activities undertaken to achieve a specific goal. 2. ____ design and write the database-driven Web pages. 3. ____ strategies can be used to improve the value that the business provides to its customers. 4. A ____ is a formal review of a project after it is up and running. 5. ____ help design and implement customer relationship management activities in the electronic commerce operation. 6. _____ is an example of a return on investment technique.