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Yoram Berholtz, Director of Market Adoption
November 2013

How Firmware Over-the-Air (FOTA)
Can Increase M2M Adoption

© 2013 Red Bend Software - Confidential
Red Bend Software,
Leader in Mobile Software Management

1,300+ models

1.75 billion devices

© 2013 Red Bend Software - Confidential

2
What is FOTA – Firmware Update Solution
Generates Firmware Update
Package

Performs Device Update
OTA
Delivery

Source
Image

Update
Package

Generated
Target
Image

Target
Image

vRapid Mobile Update
Generator extracts only
the essential differences
between versions

Software Management
Center is used to plan,
run, optimize and monitor
the update campaign

© 2013 Red Bend Software - Confidential

vRapid Mobile Update
Installer applies the new file
to the existing software
image on the device to
create an updated version

3
Manufacturer Trends and Challenges
Decoupled software from
hardware
Entrance of Android in M2M

Device life cycle

© 2013 Red Bend Software - Confidential

4
Operator Trends and Challenges

Device and OS fragmentation

Complex M2M value chain

Cooperation and alliances

© 2013 Red Bend Software - Confidential

5
Lessons from the Mobile Industry
 FOTA helps Operators and
OEMs to :
▪ Avoid software recalls
▪ Decrease the software
fragmentation
▪ Improve customer experience
▪ Decouple the software cycle from
the hardware cycle
▪ Reduce time-to-market
▪ Overcome value-chain
complexities

© 2013 Red Bend Software - Confidential

6
Lessons from the Mobile Industry
 Why it is Successful?
▪ Mobile value-chain is committed
to FOTA
▫ FOTA exists in almost
every type of device
▫ Consumers demand it
▫ Operators and OEMs
perform updates
▫ OS vendors release
frequent updates
▪ An excellent track record
▪ Proven ROI
© 2013 Red Bend Software - Confidential

7
Big Brands Provide OTA Updating

Over-the-air update is the best approach to get the highest adoption

© 2013 Red Bend Software - Confidential

8
FOTA Proliferation in M2M
 Find the right use-cases
 Start with segments with less
complex value-chain

FOTA

 Identify customer requirements
for FOTA
 Technical challenges can be
overcome with innovative
solutions

© 2013 Red Bend Software - Confidential

9
The Solution: vRapid Mobile® Fuse™

1
23

4

1

2

3

4

CAN/GPRS..

Concentrator

© 2013 Red Bend Software - Confidential

ECU/AMR…

10
Summary

 The M2M market volume is increasing significantly
 M2M Operators and OEMs are experiencing some
challenges that can restrain M2M adoption
 FOTA can help to increase M2M adoption as it did to
the smartphone and tablet market

© 2013 Red Bend Software - Confidential

11
© 2013 Red Bend Software - Confidential

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M2M Workshop: How FOTA can increase M2M Adoption

  • 1. Yoram Berholtz, Director of Market Adoption November 2013 How Firmware Over-the-Air (FOTA) Can Increase M2M Adoption © 2013 Red Bend Software - Confidential
  • 2. Red Bend Software, Leader in Mobile Software Management 1,300+ models 1.75 billion devices © 2013 Red Bend Software - Confidential 2
  • 3. What is FOTA – Firmware Update Solution Generates Firmware Update Package Performs Device Update OTA Delivery Source Image Update Package Generated Target Image Target Image vRapid Mobile Update Generator extracts only the essential differences between versions Software Management Center is used to plan, run, optimize and monitor the update campaign © 2013 Red Bend Software - Confidential vRapid Mobile Update Installer applies the new file to the existing software image on the device to create an updated version 3
  • 4. Manufacturer Trends and Challenges Decoupled software from hardware Entrance of Android in M2M Device life cycle © 2013 Red Bend Software - Confidential 4
  • 5. Operator Trends and Challenges Device and OS fragmentation Complex M2M value chain Cooperation and alliances © 2013 Red Bend Software - Confidential 5
  • 6. Lessons from the Mobile Industry  FOTA helps Operators and OEMs to : ▪ Avoid software recalls ▪ Decrease the software fragmentation ▪ Improve customer experience ▪ Decouple the software cycle from the hardware cycle ▪ Reduce time-to-market ▪ Overcome value-chain complexities © 2013 Red Bend Software - Confidential 6
  • 7. Lessons from the Mobile Industry  Why it is Successful? ▪ Mobile value-chain is committed to FOTA ▫ FOTA exists in almost every type of device ▫ Consumers demand it ▫ Operators and OEMs perform updates ▫ OS vendors release frequent updates ▪ An excellent track record ▪ Proven ROI © 2013 Red Bend Software - Confidential 7
  • 8. Big Brands Provide OTA Updating Over-the-air update is the best approach to get the highest adoption © 2013 Red Bend Software - Confidential 8
  • 9. FOTA Proliferation in M2M  Find the right use-cases  Start with segments with less complex value-chain FOTA  Identify customer requirements for FOTA  Technical challenges can be overcome with innovative solutions © 2013 Red Bend Software - Confidential 9
  • 10. The Solution: vRapid Mobile® Fuse™ 1 23 4 1 2 3 4 CAN/GPRS.. Concentrator © 2013 Red Bend Software - Confidential ECU/AMR… 10
  • 11. Summary  The M2M market volume is increasing significantly  M2M Operators and OEMs are experiencing some challenges that can restrain M2M adoption  FOTA can help to increase M2M adoption as it did to the smartphone and tablet market © 2013 Red Bend Software - Confidential 11
  • 12. © 2013 Red Bend Software - Confidential