This document outlines strategies for implementing health promotion and education programs. It discusses 7 major strategies: 1) Building commitment among leaders and staff, 2) Training human resources, 3) Mobilizing and utilizing resources, 4) Organizing the community, 5) Monitoring implementation, 6) Supervision, and 7) Recording and reporting. Each strategy is described in 1-2 sentences. For example, building commitment involves using techniques like group discussion and seminars to generate interest and cooperation. Training involves basic and refresher courses of varied duration using participatory approaches. The conclusion states that strategic implementation is needed to meet program goals and that strategies encompass both implementing plans of action and assessing implementation.

1. Strategies of Implementation of
Health Promotion and Education
Programs
Prepared By:
Mohammad Aslam Shaiekh
Master of Public Health (MPH)
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2. Outline of the presentation
• Introduction
• Strategies of implementation
• Conclusion
Total Slides: 26
Allotted time: 15 minutes
Presentation followed by discussion
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3. Introduction
Implementation
• It is the process of putting the plan of action
into operation
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4. Introduction
Strategy
• A long term plan of action to meet the goal
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5. Implementation strategies
• Implementation of plan of action involves a
network of various activities
• Those activities need special techniques to be
applied
• Those techniques are known as strategies of
implementation
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6. Importance of strategies in HEP
program implementation
• Any HEP programme must fit within the
structure and function of the
community/setting which it intends to target
• That calls for a strategic implementation
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7. Major strategies of implementation of
HEP Programme
1. Building commitment
2. Training the human resource
3. Mobilizing and utilizing resources
4. Organizing community
5. Monitoring
6. Supervision
7. Recording and reporting
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8. Building Commitment
• Commitment is the feeling of need,
responsibility and willingness to cooperate
• Targeted towards the local leaders (political
and non-political) as well as the staff to be
involved
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9. Building Commitment…
Techniques of building commitment
Problem-focused IPC and interest creation
Group discussion
Seminars to exchange ideas and information
Demonstrating the value of change
Appreciating and encouraging the behaviour
conducive to change
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10. Training the human resource
• Training is the organized teaching of new
knowledge, attitudes and skills
• Basic and refresher (pre-service and in-
service/OJT)
• Varied duration- need dependent
• Participatory approach
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11. Training Cycle
TNA
Developing
training
package
Managing
logistics
Conducting
training
Evaluation
and follow-
up
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12. Mobilizing and utilizing resources
• Organization and community resources
• HR, money, materials
• HR motivation through appreciation, prize,
training opportunities, promotion, etc
• Proper allocation and use of budget
• Proper selection, purchase/design, storage
and distribution of materials
• Adequacy, appropriateness and utilization
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13. Organizing community
“It is not so much a question of what
physicians, sociologists and other technicians
can do to solve health problems; it is a
question of what people can do by
themselves.”
- Prof. J.M. de Miguel
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14. Organizing community…
• Based on the concept of group dynamics
• Health cannot be “given” to people, their role in
bringing health improvement is immense
• Important to make people understand the causes
of their health problems and encourage for
voluntary participation in removing those
problems
• Public relations, cooperative attitude, inter-
sectoral coordination and community
involvement
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15. Advantages of community organization
• It helps to familiarize the HEP program with
the concerned people and agencies for public
support
• It helps to pull knowledge and experiences
from different people and agencies
• It helps to tap local resources
• Necessary modifications, if needed, can be
made in time
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16. Barriers to community organization
• Complacency
• Lack of concern or interest
• The fear of loss of authority in community
• Lack of understanding of existence and
importance of other agencies and individuals
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17. Monitoring
• Process of collecting and analyzing information
about the implementation
• Regular checking at frequent intervals
• Deviation identification so that immediate
actions can be taken
• Done through:
a) Discussion
b) Checklist
c) Interview
d) Observation
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18. Steps of Monitoring
• Planning and scheduling
• Determining what and how to monitor
• Conducting monitoring
• Submitting report with recommendations
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19. Supervision
“A process by which workers are helped by
designated staff members to learn according
to their needs and to make the best use of
their knowledge and skills and to improve
their abilities so that they do their job more
effectively and with increasing satisfaction to
themselves and agency.”
- Margaret William
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20. Supervision
• Process of enabling workers to learn better
skills and perform responsibilities well
• Supervision is an educational process
• Not the same as inspection (fault-finding and
punishing)
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21. Objectives of supervision
• To improve the KAP and develop confidence
and self-reliance
• To improve overall working situation and
perform one’s responsibilities effectively
• To identify problem and drawbacks and
corrective measures
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22. Ways of supervision
• Interview
• Observation
• Record and report review
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23. Recording and reporting
• System of documentation of information
regarding program activities (progress and
problems)
• Need to be accurate, valid and updated
• Recording and reporting help in making
decisions and better planning for
improvement
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24. Evaluation
“Evaluation is the process of determining the
amount of success in achieving the pre-
determined objectives.”
- American Public Health Association
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25. Stages of Evaluation
• Evaluation of PoA
• Evaluation of Programme
• Evaluation of Achievement
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26. Methods of Evaluation
• Interview
• Observation
• Review of records and reports
• Meeting and discussion
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27. Criteria of Evaluation
Criteria are standards by which actions are
measured
• Adequacy
• Relevance
• Efficiency
• Appropriateness
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28. Conclusion
• Strategic implementation is needed in order to
meet the intended goals of an HEP
Programme
• Strategies range from the steps involved in
implementing the Plan of Action as well as
assessing how they are implemented
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29. Thank You
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