Godrej Security Solution a subsidiary of Godrej & Boyce Mfg. Co. Ltd. started a new technique to triple the sale volume by implying GFA scheme..... Lets learn how the company was able to do so...

1. STRATEGIES of GSS
by IMPLYING GFA
SCHEME
BY:
SAURABH GARG
YASH .R. PARATE

2. Content
 Topics to be covered are as under:
 About GSS
 Market Related Challenges
 Supply Chain & Manufacturing Challenges
 TOC Solutions
 Results

3. About Godrej Security Solutions:
 GSS is in the business of manufacturing Physical Security products such as
Safes, Strong Room Doors, Safe Deposit Lockers, Record Protection
Equipments, Home Safes, Marine Solutions and providing turnkey
Premises Security Solutions.
 GSS is a division of Godrej & Boyce Mfg. Co. ltd., India.
 GSS operates in 2 market segments: (Institutional and Retail).
 GSS is a market leader in India with 60% market share.
 GSS also exports its security products to more than 50 countries.

4. Market Related Challenges:
 GSS main customers are banks.
 A delay in opening the branch leads to significant losses for the bank.
 Most new branches commence during the second half of the year.
 Skewed demands puts pressure on suppliers to deliver products in a
shorter lead-time….

5. Supply Chain & Manufacturing
Challenges:
 A Lot of components to be delivered.
 Assembly preferred making standard products with greater productivity.
 2-factor cause.
 GFA was implemented for the process to be faster.
 In 4 weeks time goods are required to be delivered to the customer.

6. Theory of Constraints- Solution
Deployed:
 TOC Operation solution in supply chain
 Extension of TOC Solutions to all A&B Class material suppliers.
 Happy Hours to Key Customers
 GFA offers to non-banking solutions
 Throughput accounting based decisions
 Throughput based incentive scheme
 Continuous POOGI

7. Results:
 Post TOC implementation the following results were achieved:
 On Time performance of the plant is around 80-90% (earlier it was 30%)
 Order delivery lead time is now less than 4 weeks
 Production lead time has reduced by more than 60%
 Output from the plant has more than tripled with the same resources
 Overtime has reduced by 80%
 Work In Progress has reduced by more than 57%
 Working capital turns have increased by 42%
 Market share increased from 58% to 62%
 Profits have tripled
 Profitability (PBT/Sales) has more than doubled

8. Products Under GFA Scheme:
 Office Desking Solutions
 Office Modular Furniture
 Seating
 Storage