The document provides strategies for businesses during an economic slowdown. It recommends examining the business model to convert fixed costs to flexible costs and change working methods. Companies should also study their balance sheet to see if any money can be unlocked, and examine their profit and loss accounts to relook at sales strategies, costs, and marketing. Additional strategies include leveraging existing networks, prudent cash management, monitoring performance, thinking strategically, and performance management against long term visions.

1. STRATEGIES for changing times www. bizkul .com Anjana Vivek www.bizkul.com [email_address] (www.venturebean.com)

2. First thoughts Strategies in an Economic Slowdown ww. bizkul .com

3. Looking ahead Strategies in an Economic Slowdown ww. bizkul .com

4. LOOKING AHEAD Where would you like to be as a business …three years from today? .….five years from today? ww. bizkul .com

5. Stock take of current position of business Strategies in an Economic Slowdown ww. bizkul .com

6. STOCK TAKE Where are you heading as a business today? What are the key drivers of your business? What are the hurdles to growth? ww. bizkul .com

7. Additional points Strategies in an Economic Slowdown ww. bizkul .com

8. EXAMINING your business model Converting fixed costs to flexible costs Changing methods of working ww. bizkul .com

9. EXAMINING the balance sheet Study the elements and building blocks of the balance sheet to understand where money is locked and see if something can be unlocked ww. bizkul .com

10. EXAMINING the P&L account: Sales Can you relook at your sales strategies and sales models? Will discounts or other benefits to customers really help? ww. bizkul .com

11. EXAMINING the P&L account: Costs Relook at all costs and assumptions Do not blindly cut all costs, think long term not short term ww. bizkul .com

12. Marketing strategies Relook at marketing and sales strategies and think of leveraging on new ways of doing business in today’s business environment ww. bizkul .com

13. Communications Leverage on existing networks and connection capital ww. bizkul .com

14. Cash management Put systems of prudent cash and treasury management This will serve you well in good times as well as bad ww. bizkul .com

15. Monitor your performance Understand what you are doing and how you are progressing over time Have a good MIS which captures the value drivers of your business and key pain points ww. bizkul .com

16. Think strategically Set aside time on a regular basis to think long term; put in action plans for the immediate term Scan the markets to know best practices in the industry ww. bizkul .com

17. Performance management Keep a watch on your performance against the background of the long term vision and weigh flexibility vs. fixed action plans ww. bizkul .com