HeroConf 2019 Speaker Presentation for international PPC focused on capturing last minute volume, building a demand forecast model, and when to call it quits on unsuccessful tests.
With ~50% of tours and experiences booked within 48 hours of travel, how do you target clients on the move without leaving the ones at home behind who are still in the consideration phase?
Through case studies and sharing insights from successes and failed tests, you'll learn:
- How to set up multi-use campaigns for international consumers
- How to create a forecasting model using your own data to predict demand
- When to call it quits on unsuccessful international targeting.
The document provides strategies for businesses during an economic slowdown. It recommends examining the business model to convert fixed costs to flexible costs and change working methods. Companies should also study their balance sheet to see if any money can be unlocked, and examine their profit and loss accounts to relook at sales strategies, costs, and marketing. Additional strategies include leveraging existing networks, prudent cash management, monitoring performance, thinking strategically, and performance management against long term visions.
Merchant Questions to ask when preparing for POG Review - 10 key questionsJoan Braatz
As you prepare to present a POG Change to Leadership, what are the 10 key questions that you should be asking yourself and your team? Use these questions to safeguard Gross Profit, to Optimize Same Store Sales, and drive out inventory waste.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
The document describes training services offered by the Business Learning Centre. They provide MYOB and MS Office software training through classroom or on-site formats. Training courses include introductory and payroll MYOB courses as well as a 2-day MS Office workshop. On-site services include software installation, customization, support and accounting procedures. Point of sale systems training is also available for MYOB Retail Manager and QuickBooks POS. Additional services include business performance reporting, financial analysis and planning to improve businesses.
This document outlines key metrics and calculations that are important for business planning, including existing average sale size and client numbers, churn/lapse rate, sales conversion ratios from first appointments to sales and referrals, revenue requirements from new and existing business, and calculations to determine the number of new sales leads needed based on these factors.
Sales Process is a key element for any sales focussed organization as it helps in streamlining the overall process, improves efficiency and effectiveness which leads to better closures and revenue enhancement.
The process entails customer acquisition to retention and encompasses the whole organization. Designing a crisp and effective sales process requires experience, empathy and clear thinking.
With ~50% of tours and experiences booked within 48 hours of travel, how do you target clients on the move without leaving the ones at home behind who are still in the consideration phase?
Through case studies and sharing insights from successes and failed tests, you'll learn:
- How to set up multi-use campaigns for international consumers
- How to create a forecasting model using your own data to predict demand
- When to call it quits on unsuccessful international targeting.
The document provides strategies for businesses during an economic slowdown. It recommends examining the business model to convert fixed costs to flexible costs and change working methods. Companies should also study their balance sheet to see if any money can be unlocked, and examine their profit and loss accounts to relook at sales strategies, costs, and marketing. Additional strategies include leveraging existing networks, prudent cash management, monitoring performance, thinking strategically, and performance management against long term visions.
Merchant Questions to ask when preparing for POG Review - 10 key questionsJoan Braatz
As you prepare to present a POG Change to Leadership, what are the 10 key questions that you should be asking yourself and your team? Use these questions to safeguard Gross Profit, to Optimize Same Store Sales, and drive out inventory waste.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
The document describes training services offered by the Business Learning Centre. They provide MYOB and MS Office software training through classroom or on-site formats. Training courses include introductory and payroll MYOB courses as well as a 2-day MS Office workshop. On-site services include software installation, customization, support and accounting procedures. Point of sale systems training is also available for MYOB Retail Manager and QuickBooks POS. Additional services include business performance reporting, financial analysis and planning to improve businesses.
This document outlines key metrics and calculations that are important for business planning, including existing average sale size and client numbers, churn/lapse rate, sales conversion ratios from first appointments to sales and referrals, revenue requirements from new and existing business, and calculations to determine the number of new sales leads needed based on these factors.
Sales Process is a key element for any sales focussed organization as it helps in streamlining the overall process, improves efficiency and effectiveness which leads to better closures and revenue enhancement.
The process entails customer acquisition to retention and encompasses the whole organization. Designing a crisp and effective sales process requires experience, empathy and clear thinking.
Lean start up bootcamp 4 measure test pivot or perservereJames Cracknell
Stage 4 of the journey and the hardest aspect of being in business. Knowing when to Pivot or Persevere - hard because we need to confront home truths - valuable because e preserve capital
One of the biggest ways CSMs can add value to their company is by identifying clients who are ready for an upsell. Timing is everything. Too early and you’ll only exasperate your customer. Too late and the opportunity will pass you by.
The document provides guidance on marketing strategies during an economic downturn. It recommends gathering customer intelligence to understand market impacts. Prioritize high-potential markets and identify competitor weaknesses. Continue marketing through campaigns, surveys and thought leadership. Manage leads by qualifying the funnel and nurturing prospects with timely offers. Analyze current metrics, wins, losses and run rates to optimize strategies. The overall goal is to maintain visibility, focus resources effectively, and position solutions as beneficial in the current environment to emerge strongly when the economy recovers.
Kenshoo Budget Manager is a machine learning tool that helps search marketers plan, optimize, and monitor search advertising budgets. It allows users to forecast budgets across campaigns, publishers, geographies, products, and other groups to identify investment opportunities and guide allocation. The tool then continuously monitors budget progress and optimizes spending to automatically adjust bids and allocations to achieve goals. A director of online marketing at Scale said Kenshoo helped them achieve scale for regional expansion by saving time through flexible optimization and automated processes, while also helping them hit revenue targets.
Wave Theory of Startups: Braving the funding, sales and hype cyclesGuy Turner
Different parts of the startup ride - sales, funding and hype - follow cycles. While the overall startup journey is high risk and high reward, these three cycles are predictable in many startups and always in the most valuable. Entrepreneurs can position for success in these cycles by knowing what to expect.
The document discusses how to maximize revenue by analyzing and optimizing key parts of the revenue cycle, including delivery, sales, marketing, and collections. It recommends starting by setting a revenue goal and understanding current capacity and performance across the revenue cycle. Key metrics for delivery, sales, and marketing are defined, such as time to deliver, average deal size and close time. The document provides a process for comparing goals to current capacity and performance, identifying issues, and developing plans to address problems and improve the revenue engine to meet goals.
This document discusses differentiating and motivating sales performance through segmentation, exporting behaviors, and shifting performance curves. It emphasizes optimizing key performance indicators like revenue, costs, win rates, and customer satisfaction to maximize return on investment. The document advocates aligning sales operations with corporate values and objectives through a values statement focusing on teamwork, communication, collaboration and continuous development. It suggests graphically representing performance distribution and differentiating groups to identify high-performance behaviors to export to others to drive continuous improvement.
The Sales Strategy and Planning Toolkit from Stratrix includes tools, tutorials, and templates to accelerate the sales planning and presentation process. The toolkit comprises spreadsheet templates for compiling, analyzing, and planning and a professionally designed Sales Strategy PowerPoint presentation to showcase the plan. Visit: https://www.stratrix.com/store/sales-strategy-and-planning-toolkit/
Guillaume Moubeche - Searching for incremental product-market fit during a cr...SaaStock
The document discusses strategies for finding incremental product-market fit during a crisis. It recommends minimizing costs and maximizing cash in early stages by defining the target customer. Identifying customers and competitors involves using a product-market fit test to find new customers and learning about them from online reviews and communities. During a crisis, companies should maintain communication with customers, gather insights on LinkedIn, and re-find product-market fit by analyzing customer behavior and opening new revenue streams with new features. Research involves understanding customer priorities, objectives and needs to develop accurate customer personas and ideal customer profiles.
The Cadence: Building Your SaaS Army with Craft Venturessaastr
The document outlines a cadence for building a successful SaaS company with over 500 employees. It involves snapping together two key systems - the Sales/Finance system and the Product/Marketing system - into a single quarterly operating cycle with an offset of around 45 days. The Sales/Finance system focuses on quarterly sales planning, pipeline inspections, and closing the quarter. The Product/Marketing system focuses on major product releases tied to launch events. Snapping these two systems together into a single cadence with events in the middle of quarters allows the company to ship consistently and hit targets quarter after quarter like clockwork.
Untangling the Madness of Sales Compensation: Drive Sales Productivity and St...Apttus
Compensation plans are key levers for sales organizations to attract top talent, increase productivity, and drive company strategy. Or they can be a nightmare of complex administration, field distraction, and cross-functional contention. Attend this session to learn how to turn around a struggling sales compensation program without resorting to consultants or rigid frameworks.
Creating Synergy Between Sales & Customer SuccessTotango
From Customer Success Summit 2017 - Sherrod Patching, VP Customer Success at Leadspace, discusses "Creating Synergy Between Sales & Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
This document summarizes a presentation on Trade Promotion Intelligence. It discusses the challenges of current data repository systems and benefits of an ideal state. It then reviews the TradeSmart architecture, which automates data integration and allows users to access harmonized data. Several case studies are presented that show how the TradeSmart system can generate insightful reports and analyses to evaluate promotion performance and ROI.
Overview of parts of a business plan, suggested resources for creating business plan sections, detailed overview of the business plan narrative section
Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing:
Product Launch Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Product Launch Go To Market Strategy Powerpoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction. https://bit.ly/3AveXk0
This document provides an overview of a workshop on using Smart Bidding to align business goals with Google ads. The workshop covers:
- Why value-based bidding is important for businesses to optimize based on the true value of conversions rather than just volume or cost.
- Different options for Smart Bidding, including both non-predictive and predictive approaches, to maximize results based on business metrics like revenue, profit or lifetime value.
- Examples and case studies of how to implement value-based bidding for different business types like online retailers, lead generators, and agencies. This includes integrating first-party data signals into bidding to improve performance.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
Lean start up bootcamp 4 measure test pivot or perservereJames Cracknell
Stage 4 of the journey and the hardest aspect of being in business. Knowing when to Pivot or Persevere - hard because we need to confront home truths - valuable because e preserve capital
One of the biggest ways CSMs can add value to their company is by identifying clients who are ready for an upsell. Timing is everything. Too early and you’ll only exasperate your customer. Too late and the opportunity will pass you by.
The document provides guidance on marketing strategies during an economic downturn. It recommends gathering customer intelligence to understand market impacts. Prioritize high-potential markets and identify competitor weaknesses. Continue marketing through campaigns, surveys and thought leadership. Manage leads by qualifying the funnel and nurturing prospects with timely offers. Analyze current metrics, wins, losses and run rates to optimize strategies. The overall goal is to maintain visibility, focus resources effectively, and position solutions as beneficial in the current environment to emerge strongly when the economy recovers.
Kenshoo Budget Manager is a machine learning tool that helps search marketers plan, optimize, and monitor search advertising budgets. It allows users to forecast budgets across campaigns, publishers, geographies, products, and other groups to identify investment opportunities and guide allocation. The tool then continuously monitors budget progress and optimizes spending to automatically adjust bids and allocations to achieve goals. A director of online marketing at Scale said Kenshoo helped them achieve scale for regional expansion by saving time through flexible optimization and automated processes, while also helping them hit revenue targets.
Wave Theory of Startups: Braving the funding, sales and hype cyclesGuy Turner
Different parts of the startup ride - sales, funding and hype - follow cycles. While the overall startup journey is high risk and high reward, these three cycles are predictable in many startups and always in the most valuable. Entrepreneurs can position for success in these cycles by knowing what to expect.
The document discusses how to maximize revenue by analyzing and optimizing key parts of the revenue cycle, including delivery, sales, marketing, and collections. It recommends starting by setting a revenue goal and understanding current capacity and performance across the revenue cycle. Key metrics for delivery, sales, and marketing are defined, such as time to deliver, average deal size and close time. The document provides a process for comparing goals to current capacity and performance, identifying issues, and developing plans to address problems and improve the revenue engine to meet goals.
This document discusses differentiating and motivating sales performance through segmentation, exporting behaviors, and shifting performance curves. It emphasizes optimizing key performance indicators like revenue, costs, win rates, and customer satisfaction to maximize return on investment. The document advocates aligning sales operations with corporate values and objectives through a values statement focusing on teamwork, communication, collaboration and continuous development. It suggests graphically representing performance distribution and differentiating groups to identify high-performance behaviors to export to others to drive continuous improvement.
The Sales Strategy and Planning Toolkit from Stratrix includes tools, tutorials, and templates to accelerate the sales planning and presentation process. The toolkit comprises spreadsheet templates for compiling, analyzing, and planning and a professionally designed Sales Strategy PowerPoint presentation to showcase the plan. Visit: https://www.stratrix.com/store/sales-strategy-and-planning-toolkit/
Guillaume Moubeche - Searching for incremental product-market fit during a cr...SaaStock
The document discusses strategies for finding incremental product-market fit during a crisis. It recommends minimizing costs and maximizing cash in early stages by defining the target customer. Identifying customers and competitors involves using a product-market fit test to find new customers and learning about them from online reviews and communities. During a crisis, companies should maintain communication with customers, gather insights on LinkedIn, and re-find product-market fit by analyzing customer behavior and opening new revenue streams with new features. Research involves understanding customer priorities, objectives and needs to develop accurate customer personas and ideal customer profiles.
The Cadence: Building Your SaaS Army with Craft Venturessaastr
The document outlines a cadence for building a successful SaaS company with over 500 employees. It involves snapping together two key systems - the Sales/Finance system and the Product/Marketing system - into a single quarterly operating cycle with an offset of around 45 days. The Sales/Finance system focuses on quarterly sales planning, pipeline inspections, and closing the quarter. The Product/Marketing system focuses on major product releases tied to launch events. Snapping these two systems together into a single cadence with events in the middle of quarters allows the company to ship consistently and hit targets quarter after quarter like clockwork.
Untangling the Madness of Sales Compensation: Drive Sales Productivity and St...Apttus
Compensation plans are key levers for sales organizations to attract top talent, increase productivity, and drive company strategy. Or they can be a nightmare of complex administration, field distraction, and cross-functional contention. Attend this session to learn how to turn around a struggling sales compensation program without resorting to consultants or rigid frameworks.
Creating Synergy Between Sales & Customer SuccessTotango
From Customer Success Summit 2017 - Sherrod Patching, VP Customer Success at Leadspace, discusses "Creating Synergy Between Sales & Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
This document summarizes a presentation on Trade Promotion Intelligence. It discusses the challenges of current data repository systems and benefits of an ideal state. It then reviews the TradeSmart architecture, which automates data integration and allows users to access harmonized data. Several case studies are presented that show how the TradeSmart system can generate insightful reports and analyses to evaluate promotion performance and ROI.
Overview of parts of a business plan, suggested resources for creating business plan sections, detailed overview of the business plan narrative section
Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing:
Product Launch Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Product Launch Go To Market Strategy Powerpoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction. https://bit.ly/3AveXk0
This document provides an overview of a workshop on using Smart Bidding to align business goals with Google ads. The workshop covers:
- Why value-based bidding is important for businesses to optimize based on the true value of conversions rather than just volume or cost.
- Different options for Smart Bidding, including both non-predictive and predictive approaches, to maximize results based on business metrics like revenue, profit or lifetime value.
- Examples and case studies of how to implement value-based bidding for different business types like online retailers, lead generators, and agencies. This includes integrating first-party data signals into bidding to improve performance.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
Predictions You Can Rely On: How Data Drives Successful Financial ForecastingAggregage
In this exclusive webinar with Robbie Bhathal, Founder & CEO of Brightflow AI, you'll learn how to track the right data, forecast your cash inflows and outflows, and use strategic cash management to build a thriving business!
From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
This document provides a summary of Kristine Marshall's work over the first 6 months from June to November 2015 at an online pet supplies company. It outlines both small and big projects including improving customer reviews, promotions, upselling, SEO, and developing new features like a daily deal and sales forecast model. For Halloween, Kristine created missing data to predict popular items and tested initial sales analysis to help purchasing. The work focused on using data to maximize revenue while reducing inventory issues.
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google?
What is the best budget for your industry?
When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Basic e-commerce metrics that you need to focus on first!CedCommerce
This document discusses key e-commerce metrics and performance indicators that businesses should focus on. It recommends tracking metrics over time using analytics to inform marketing and promotional decisions. The document outlines several important e-commerce KPIs to measure, including customer lifetime value, cost per acquisition, and return on ad spend. It also provides tips for regularly tracking metrics in Google Analytics, setting benchmarks, and considering metrics like conversion rate, average order value, and customer retention rate to improve the online business.
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
This document outlines a strategy to increase conversions by influencing customers through impression compounding. It discusses building desire, trust, urgency, and clearing the path to purchase. The goal is to increase revenue by converting more leads to customers more consistently, cheaply and quickly. Metrics like conversion rate and cost of customer acquisition are defined. Tactics to build desire include compelling copy, offers and addressing objections. Tactics to build trust include easy returns, availability, trustworthy website and branding. Tactics to build urgency include nudges, scarcity, incentives and compelling calls-to-action. Tactics to clear the path include website and checkout usability.
Leveraging Measurement for Effective Audience Targeting and OptimizationTinuiti
Measuring the success of your marketing efforts is crucial for optimizing your campaigns. In this session, we’ll guide you through the process of reaching the right audience across multiple channels. Learn how to develop an effective media mix, understand incrementality, and leverage retargeting techniques.
Tinuiti’s Marketing Science expert will join App store optimization and app marketing tool, MobileAction, and leading mobile analytics and attribution provider, Singular. Say goodbye to guesswork and gain the insights you need to make data-driven decisions.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
The document outlines an agenda for a two-day playbook on strategies for Q4 and the holiday season success. Day 1 includes sessions on maximizing the holiday season with Google, data measurement for Q4 planning, affiliate strategy, and email marketing creativity amid supply chain issues. Day 2 covers creating a Q4 retail media plan, using Prime Day data to prepare for Q4, developing a Q4 Walmart strategy, and a panel on holistic operations for the holidays.
The document provides an overview of a PPC audit conducted by Push PPC for a client. The summary highlights key findings and recommendations in the audit, including:
1) The client's campaigns and ad groups could be better structured to improve performance and budget allocation across different products and keywords.
2) Keywords are not optimally segmented by match type and some broad match keywords are causing wastage.
3) Budgets and bids need adjustment to achieve better average keyword positions.
4) Non-converting and low quality keywords, duplicate keywords, and negatives could be better managed.
5) Ad extensions are in place but ads are not adequately optimized or split tested. Mobile performance needs work
Slides Mike Claiborne recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies, No Problem - Steve Krull, Be Found Online
Hc philly-vandernick
1. Here and There:
PPC for Consumers on the Move
and Around the Globe
Rachel Vandernick | Acquisition Marketing Manager |
2. Learner Outcomes
After this session, you will be able to:
● Build a forecasting model to better anticipate product demand peaks
● Understand the importance of time delays in purchase behavior
● Know when to call it quits on tests + targeting
3. Global PPC Challenges
● Distracted consumers
● Currency fluctuations + conversions
● Fixed start/stop times related to travel
● Budget constraints for consumers [tourists]
4. Where We Went Awry
● Built campaigns with the wrong modifier
● Assumed we fully understood booking seasonality nuance and that booking
behavior was static year-to-year
● Bid as though seasonality was consistent country-to-country
● Bottom line: Went with our “gut”, and what we “knew” to be true—not
with facts based in real consumer purchase data that we pressure
tested
5. What is a Demand Forecast Model?
Budget Tool + Growth Planning + Consumer Demand
6. Create a Demand Forecast Model
Where does the data come from?
● Heat maps by region/product
● Uncovered nuanced variations for locations we had long-held, but
inaccurate, truths
● Choose your strongest sets of data and narrow your range
● Ignore the irrelevant
8. Importance of Time Delays
● Know your impacting factors:
● Ex: What will people purchase first, a flight or an activity?
● Understand the buying cycle of your related products
● Capitalize on promos in related industries that influence purchase behavior
● Booking behavior is fluid + dynamic + seasonal
9. How to Create a Forecasting Model
Choose your data sources:
● Consumer purchase behavior
● Trends in searches
● Peaks in bids/impression share max out
Layer with increasing point values.
● The warmer the color, the greater your need to bid aggressively
12. A Note on Time Delays + Forecast Models
● Consider building a ramp-up schedule
● Prorate your total spend for the product based on time delays + demand
● Which is more important to your business:
● Aggressive bidding + consumer capture during peak OR
● Continuous presence year-round
13. Capturing Last-Minute Volume
Profit vs. Performance
● When does it make sense to intentionally take a loss?
● Text ads vs remarketing
● Importance of regimented and documented testing
● Consider CPA as fluid, not fixed
14. Do We Call It Quits?
● Go back to P&L
● Losses leading to losses
● Which audiences are not converting?
● Turn PPC losses into SEO wins
● Establish a “quit-mas” [quitting litmus]
● Failing without learning
16. What’s Happening?
Campaign: What’s Happening [in location]
Quit-mus Test: Big fail, abandon ship
Cause: Event-driven, not attraction-driven. Instant book only [next day or less]
Targeting: In-country, in-market
Fix: Abandon PPC and turn into downloadable content for lead [email] generation
17. Easy Wins Abroad
● RLSA
● Retargeting & Dynamic Remarketing
● Radius/zipcode targeting
● The value of “brand”
18. Steal These Ideas
● Create a demand forecast model to uncover nuance in bookings curve
● Check your gut with facts. Don’t assume what was true last year remains true
right now.
● Consider taking a loss on text ads, but set a limit
● Use your data to find audiences that are already engaged with you
● Pressure test successes, learn from failures