Internet Business Plan/ Opportunities in APAC & MEA Market

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Internet Business opportunities in Asia Pacific and Middle East Market

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Internet Business Plan/ Opportunities in APAC & MEA Market

  1. 1. Introduction to Internet <br />in Asia<br />31st July 2011<br />Rajendra Patra<br />
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  6. 6. Opportunities…Please come in…<br />
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  8. 8. Strategy<br /> Profitably serve customers better than any competitor. Understand their goal. Define and quantify the building blocks to the strategy: <br /> For an online Ad Network business structure, following are the main building blocks.<br />Locking in the advertiser through superior results and value added partnering and products.<br />Locking in the right publisher/media needed by advertisers by delivering the highest revenues to the publisher of any competitor.<br />Using Actionable Intelligence Platform to support advertiser and publisher efforts.<br />8<br />CONFIDENTIAL – Exponential Interactive Use Only – Not for Distribution<br />
  9. 9. Financial Control<br />Key to Business<br />Poor cash-flow brings down a thriving business.<br />Build financial cushion in the plan<br />Make sure you have information w.r.t financial picture of your firm.<br />What does it to take to open the doors in short as well as in long run.<br />What is your real profit centre?<br />How much expansion is needed to sustain growth<br />What are the hidden costs<br />What are the consequences of your credit policy.<br />Build a mechanism to monitor all aspects .<br />
  10. 10. Action Plan/Next Steps<br />Complete Business Planning/Analysis<br />Detailed competitive analysis<br />Quantify each market segment<br />Identify the best gap<br />Finalize the mission<br />Define product & technology roadmap<br />Set the objectives (financial, timing etc.)<br />Build the required team<br />Develop the marketing strategy<br />Set the measures & benchmark<br />Win !<br />

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