If you’ve been burned by an in-house marketing team or an outside agency whose results didn’t align with your bottom line, this session is for you. Learn the strategy used to grow a home services business from $2 million annually to $400 million annually and the proven framework for growing fearlessly without burning cash. We’ll unpack how to think about the marketing cost per acquisition (MCPA) for your business, how to develop a marketing testing strategy, and how and when to scale marketing channels when they’re successful. Your best competitors know that transformational growth is the byproduct of results-driven, financially-accountable marketing. You can do this too! https://valveandmeter.com
Is there a link between salespreneur and sport champion? As all people can learn how to swim, so can all of them became salesperson. But the way of a salespreneur and sports champion goes further. Like a swimmer cutting through the water, they cut their path with years of gathered knowledge and experience, hard work, dedication and honesty.
Sales management is a tough business. But as with anything, once you gain some stable principles, it does become easier. Here are four primary risks for sales management—and how they might be addressed.
Sales reps and sales manager waste too much time in identifying good prospects that add up to the company bottom line. Stop wasting time negotiation with bad accounts and start closing the right deals. The Ideal Prospect Fit will help you and your team achieve repeated success.
Is there a link between salespreneur and sport champion? As all people can learn how to swim, so can all of them became salesperson. But the way of a salespreneur and sports champion goes further. Like a swimmer cutting through the water, they cut their path with years of gathered knowledge and experience, hard work, dedication and honesty.
Sales management is a tough business. But as with anything, once you gain some stable principles, it does become easier. Here are four primary risks for sales management—and how they might be addressed.
Sales reps and sales manager waste too much time in identifying good prospects that add up to the company bottom line. Stop wasting time negotiation with bad accounts and start closing the right deals. The Ideal Prospect Fit will help you and your team achieve repeated success.
Presentatie van GVS², bedrijf uit België gespecialiseerd in Sales development , die de prestaties van het management en verkoopteams aanzienlijk doen verbeteren door : " Evaluate your people, Strategies, Systems en Processes"
Earlier this year, Bill Gross, founder of Idealab, spoke at TED on the topic of top factors in startup success. Since Mr. Gross has founded and funded many successful ventures, his advice is worth listening to. After studying 200 startup companies (both successful and not) it was determined that, of the five most important factors, timing was the most critical to the eventual success of the venture. You can watch the TED video for more details, but a summary of the data is shown in the chart below. By the way, I find it interesting that so many entrepreneurs are obsessed by the funding issue, or with starting with right team or business model, while in fact; it turns out to be the least important of the five factors.
Just as with startup success, timing is a critical factor in marketing, and sometimes the overarching issue. As an example, we occasionally get asked to rescue a company whose market share and revenues are dropping. While we are happy to work in this scenario, unless the product is sold online and the sales cycle is short, marketing alone is not an effective short-term fix. The situation may need to be stabilized through aggressive sales techniques or cost-cutting measures starting now – with marketing used as the key factor in ensuring medium and long-term success. In such a case, the timing can work against you on the marketing side.
Changing Sales Force Behavior To Achieve High PerformanceAmitai Givertz
Slides from an AMG Executive Briefing that revisits "Changing Sales Force Behavior to Achieve High Performance" originally published by Accenture in September, 2003
[Magestore Infographic] Top 5 sales reports for retail managersVinnie Thao Tran
In this infographic, we’ll identify the benefits of using POS reports for sales managers and the 5 essential sales reports.
Read more here: https://blog.magestore.com/sales-report-infographic/
Align Marketing and Sales is the first step towards implementing the hottest B2B marketing strategy on today’s scene. Listen to Demandbase CMO Peter Isaacson & SalesLoft VP of Demand Generation Kevin O’Malley as they delve into the importance of aligning the two groups and how doing that will deliver the success your business seeks!
Presentatie van GVS², bedrijf uit België gespecialiseerd in Sales development , die de prestaties van het management en verkoopteams aanzienlijk doen verbeteren door : " Evaluate your people, Strategies, Systems en Processes"
Earlier this year, Bill Gross, founder of Idealab, spoke at TED on the topic of top factors in startup success. Since Mr. Gross has founded and funded many successful ventures, his advice is worth listening to. After studying 200 startup companies (both successful and not) it was determined that, of the five most important factors, timing was the most critical to the eventual success of the venture. You can watch the TED video for more details, but a summary of the data is shown in the chart below. By the way, I find it interesting that so many entrepreneurs are obsessed by the funding issue, or with starting with right team or business model, while in fact; it turns out to be the least important of the five factors.
Just as with startup success, timing is a critical factor in marketing, and sometimes the overarching issue. As an example, we occasionally get asked to rescue a company whose market share and revenues are dropping. While we are happy to work in this scenario, unless the product is sold online and the sales cycle is short, marketing alone is not an effective short-term fix. The situation may need to be stabilized through aggressive sales techniques or cost-cutting measures starting now – with marketing used as the key factor in ensuring medium and long-term success. In such a case, the timing can work against you on the marketing side.
Changing Sales Force Behavior To Achieve High PerformanceAmitai Givertz
Slides from an AMG Executive Briefing that revisits "Changing Sales Force Behavior to Achieve High Performance" originally published by Accenture in September, 2003
[Magestore Infographic] Top 5 sales reports for retail managersVinnie Thao Tran
In this infographic, we’ll identify the benefits of using POS reports for sales managers and the 5 essential sales reports.
Read more here: https://blog.magestore.com/sales-report-infographic/
How to Kick Start Channel Sales Growth in 3 Simple Steps
Similar to Building a Financially Accountable Marketing Plan | Service World Expo 2018 - Presented by Marcia Barnes of Valve+Meter Performance Marketing
Align Marketing and Sales is the first step towards implementing the hottest B2B marketing strategy on today’s scene. Listen to Demandbase CMO Peter Isaacson & SalesLoft VP of Demand Generation Kevin O’Malley as they delve into the importance of aligning the two groups and how doing that will deliver the success your business seeks!
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Top 12 tips for driving consistent sales growthIBG-World
Simon has over 25 years’ proven international management, sales, business development and strategy experience with particular emphasis on new business start up, growth and acquisition
Customer Success Best Practices for SaaS Retention: Metrics and KSFs for Buil...Gainsight
Customer Success Best Practices for SaaS Retention: Metrics and KSFs for Building a High Performing Customer Success Team
Insight Venture Partners and Gainsight presented a webinar on customer success best practices for SaaS retention, including the crucial metrics and Knowledge and Skills Frameworks (KSFs) for building a high performing Customer Success team.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Music Education: Management and Innovation Conference Jodie Vickerstaff
Neil Farnworth, Enrich Training and Consultancy at Paritor's Music Education: Management and Innovation Conference 2011.
About the conference:
This is a national conference and will focus on the relationship between new business practices and a future vision of music education management.
It will take place over one day and bring together prominent leaders in both the field of music education and business in order to provide a comprehensive overview of this rapidly evolving area.
The role of music education is changing with funding uncertain and the added opportunity of becoming the core of the music hub it is time
to be equipped for the future. The aim of the conference is to present music educators with the modern and innovative practices as well as a
structure for management assisting them in their quest to future proof!
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Plan to win: 5 success tips for better quotasAnaplan
Did you know that 50% of organizations create between 5-10 iterations of their sales quotas before they are assigned? Get the process right and plan to win with these five tips for better sales quotas.
Learn more by visiting www.anaplan.com
Like Anaplan on Facebook: https://www.facebook.com/anaplan
Follow Anaplan on Twitter: https://twitter.com/anaplan
Follow Anaplan on LinkedIn: https://www.linkedin.com/company/anaplan
Like Anaplan on Google+: https://plus.google.com/+AnaplanInc/posts
Follow Anaplan on our YouTube channel: http://www.youtube.com/c/AnaplanInc
Similar to Building a Financially Accountable Marketing Plan | Service World Expo 2018 - Presented by Marcia Barnes of Valve+Meter Performance Marketing (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
4. The good-to-great
companies understood a
simple truth: tremendous
power exists in the fact of
continued improvement
and the delivery of results.”
Jim Collins
“
14. 1. Know Your KPIs
2. Answer the Damn Phone
3. Make Sure Your Team Converts
4. Build a Great Customer Experience
5. Engage Your Employees
15. 6. Think of Vendors as Team Members
7. Understand Your Key Messages
8. Target the Right People at the Right Time
9. Align Your Business Strategy
10. Hold Everyone Accountable
20. Types
of Tests
START NOW
Develop testing strategy
Bad
Cannot be measured,
repeated/scaled, manipulating
multiple variables, no control, etc.
------
Non Existent
Fear of failure, perfection, no tools
or process, lack of experience (in-
house marketers)
21. START NOW
Develop testing strategy
Bad
Cannot be measured,
repeated/scaled, manipulating
multiple variables, no control, etc.
------
Non Existent
Fear of failure, perfection, no tools
or process, lack of experience (in-
house marketers)
ZERO TOLERANCE
Develop good discipline
to make right decisions
Types
of Tests
