The document discusses the importance of strategic application usage management amid increasing software complexity and business demands. It highlights the challenges organizations face in managing applications, including manual processes, lack of standardization, and difficulties in ensuring compliance and optimal license allocation. The need for a continuous, best-practice approach to software asset management is emphasized to improve deployment, compliance, and cost-effectiveness.

1. Strategically Managing Application Usage Across Your Software Estate

2. AgendaThe need for a strategic solution to Application Usage ManagementApplication ReadinessBusiness challengesChallenges with current approachBusiness process best practicesSoftware Asset ManagementBusiness challengesChallenges with current approachBusiness process best practices2© 2011 Flexera Software, Inc. | Company Confidential

3. Forces Driving Application Usage ManagementApplications Have Turned StrategicSoftware Vendors and High-Tech ManufacturersDrive revenue & protect assets

4. Mature monetization

5. Position for usage-based futureEnterprises, Education and GovernmentsAvoid surprises

6. Step beyond discounts

7. Globalize usage

8. Rationalization of supplyTippingPoint3© 2011 Flexera Software, Inc. | Company Confidential

9. Vendors and Users Have Scrambled to Meet Usage DemandsPeople

10. Paper

11. Point tools(often homegrown partial solutions)

12. Do nothing

13. Audits

14. Local, not global

15. Forecasts not actual

16. Estimates not actualSoftware Vendors and High-Tech ManufacturersDrive revenue & protect assets

17. Mature monetization

18. Position for usage-based futureEnterprises, Education and GovernmentsAvoid surprises

19. Step beyond discounts

20. Globalize usage

21. Rationalization of supply4© 2011 Flexera Software, Inc. | Company Confidential

22. Software Asset Management Business ProcessUpgradeManageDeployPurchaseApproveRequestRetireWith migrations and upwards of 30% of applications changing annually, Application Readiness is a continuous processProcess Management and ReportingWith software spend and compliance risk on the rise, Enterprise License Optimization can deliver continuous compliance and optimized usage© 2011 Flexera Software, Inc. | Company Confidential

23. DeployEnterprise Business ChallengesApplication ReadinessLarge scale platform migrations like Windows 7 are significant projects that can be expensive and complexRoutine application deployments are continually required – 30% of an organization’s applications require updating, repackaging and redeployment annuallyUser centric computing environments increase software lifecycle management complexity making it increasingly difficult to manually prepare applications for deploymentIncreasing business pressure to migrate applications and adopt new technologies quicklyPreparing applications for deployment can be a time consuming, risky and manual taskLack of a best practice process creates a decentralized, reactive approach to application management6© 2011 Flexera Software, Inc. | Company Confidential

24. IT’s Approach to Software Preparation, Packaging and DeploymentManual effortReactive project based approach;work performed as needed or requestedRequests are decentralizedLeveraging multiple vendor toolsGuesswork, trial and errorLack best practice standardsList of application preparation requirements continues to grow: application discovery, compatibility testing, remediation & conversion, virtualization....

25. Can no longer manage the process manually with the increasing complexity of combinations

26. Limited integration with other technologies

27. Unprepared for new technology transitionsMost organizations handle the problem tactically at best. The result—no continuous process to prepare and deploy applications in a reliable, consistent way and no processes to proactively manage the application estate7

28. DeployBusiness Process Best PracticeProcess for Continuous Application ReadinessIdentify deployed and used applicationsDeployFix & PackagePlanAssess CompatibilityRationalizeIdentifyEliminate duplicate applicationsDetermine suitability for migration/upgradeProcess Management and ReportingPlan migration in line with business objectivesConvert applications to required formatDeploy packaged applications© 2011 Flexera Software, Inc. | Company Confidential

29. IdentifyIdentify deployed and used applicationsApplication InventoryIdentify Software Titles and UsageGather Inventory from SAM Server(e.g., SCCM, Big Fix)Analyze Software InventoryIdentify detailed application inventory and usage informationDiscover applications which are being used that may not be centrally managed and monitored

30. Eliminate duplicate and redundant applications to reduce the overall cost of the migration RationalizeCurrently Used ApplicationsMarketingApplicationsEngineeringApplicationsFinanceApplicationsConsolidated List of Applications to MigrateApplication RepositoryDuplicate / Unused ApplicationsEliminate applications which are not usedClassify and sort applications by type to create consolidated listConsolidate duplicate versionsConsolidate multiple vendors within each typeCost savings for each application not migrated

31. Know which applications will install and run on target platformAssess CompatibilityApplication RepositoryCompatibility ReportRemote Desktop ServicesAutomate application compatibility testing (installation and run-time) What issues are fixable? Which need to be returned to in-house development / software vendor? Expedite issue resolution with detailed information on compatibility issuesDefine optimal package deployment format for each application

32. PlanScope, resource, and plan migration projectsBusiness PrioritiesApplication RepositoryBuild Project PlanAlign Remediation Approaches to ApplicationsBuild application readiness planIncorporate business prioritiesPlan migration project Quantify in-house packaging and use of external service providers Calculate project cost and duration Scope and budget for desktop hardware upgrades requiredProvide enhanced decision support for project planning and budgeting

33. Fix compatibility issues and convert applications to required deployment formatFix & PackageWindows 7App-VCitrixMSIApply fixes for Windows 7CompatibilityMicrosoft App-V ApplicationsCitrix XenApp ProfilesAutomatically VirtualizeApplication RepositoryWindows 7 Compatible Repackaged MSI ApplicationsVMware ThinAppRepackagePrepare applications for target platformWindows 7: Automate fixing of “Amber” applications with over 95% success Application VirtualizationAll Leading Virtual Formats Automate conversion of over 95% of existing applications to App-V format Up to 9x faster than manual sequencing

34. Prepare and pass packaged applications to deployment toolDeployApplication RepositoryUser AcceptanceTestingDeploy Using Distribution WizardExecute user acceptance testingIntegrate with deployment solution Handoff packaged applications for deployment

35. ManageEnterprise Business ChallengesSoftware Asset ManagementThe number of applications and the total spend has increased substantially over the last several yearsLicense complexity is at an all time high Complex volume purchase, maintenance and support agreementsPlethora of license models—device, user, processor, core, concurrentDetailed license entitlements (product use rights)—upgrade, downgrade, right of second use, virtual use, roles, and moreLittle to no centralized, integrated processes for procurement and post procurement managementOver-license exposure is brought on by poor license allocation, redundant applications, no usage tracking and open-loop procurement Compliance exposure is brought on by virtualization, departmental consolidation or breakup, no barriers to use15© 2011 Flexera Software, Inc. | Company Confidential

36. An Industry-Wide Problem for Software LicensingLack of Controls = $$ Large Recurring ExpensesOut ofCompliance$$Over-LicensedOptimal• Virtualization• M&A• Divestitures• No barriers to usePoor license allocation •Redundant applications •No usage tracking •Open-loop procurement •69% not confident that they are fully in compliance with software license agreements.Software License Compliance, A Survey of Corporate ITKing Research

37. In a perfect world…An order is placed…Applications aredeployed…Licenses are optimallyallocated...123License OptimizationUsage OptimizationVendorOptimizationAlways CompliantApplicationsInstalledUsage MonitoredORDERABC10DEF100XYZ35Buy whatyou need Over or under licensed17© 2011 Flexera Software, Inc. | Company Confidential

38. But the reality is…Out of process purchases or downloads not identifiedAn order is placed…Rogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFSAP10 copies of ABCLicenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZAdobe100 copies of DEFORDERDeployment 35 Copies of ABC20 Copies of XYZMicrosoft35 copies of XYZABC10DEF100XYZ3518© 2011 Flexera Software, Inc. | Company Confidential

39. But the reality is…Difficult to track application usageAn order is placed…Rogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFSAP10 copies of ABCLicenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZAdobe100 copies of DEFORDERDeployment 35 Copies of ABC20 Copies of XYZMicrosoft35 copies of XYZABC10DEF100XYZ3519© 2011 Flexera Software, Inc. | Company Confidential

40. But the reality is…No feedback process to order placementAn order is placed…Rogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFSAP10 copies of ABCLicenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZAdobe100 copies of DEFORDERDeployment 35 Copies of ABC20 Copies of XYZMicrosoft35 copies of XYZABC10DEF100XYZ3520© 2011 Flexera Software, Inc. | Company Confidential

41. But the reality is…Licenses not optimally allocatedAn order is placed…Rogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFSAP10 copies of ABCLicenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZAdobe100 copies of DEFORDERDeployment 35 Copies of ABC20 Copies of XYZMicrosoft35 copies of XYZABC10DEF100XYZ3521© 2011 Flexera Software, Inc. | Company Confidential

42. But the reality is…Easy to be over- or under-licensedAn order is placed…Rogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFSAP10 copies of ABCLicenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZAdobe100 copies of DEFORDERDeployment 35 Copies of ABC20 Copies of XYZMicrosoft35 copies of XYZABC10DEF100XYZ3522© 2011 Flexera Software, Inc. | Company Confidential

43. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100ABC10DEF100XYZ35XYZ35Organizational structure—adds new layers, processes, and complexity23© 2011 Flexera Software, Inc. | Company Confidential

44. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35Product changes—new versions, packaging changes, end-of-life, complex entitlements and maintenance.24© 2011 Flexera Software, Inc. | Company Confidential

45. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFApp 2100 copies of DEFDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 335 copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERORDERABC10ABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35XYZ35Non-standard contracts25© 2011 Flexera Software, Inc. | Company Confidential

46. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERORDERABC10ABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35XYZ35Ad-hoc purchases26© 2011 Flexera Software, Inc. | Company Confidential

47. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERORDERORDERABC10ABC10ABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100DEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35XYZ35XYZ35Complex deployments with different business requirements27© 2011 Flexera Software, Inc. | Company Confidential

48. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERORDERORDERABC10ABC10ABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100DEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35XYZ35XYZ35Departmental, agency realignments28© 2011 Flexera Software, Inc. | Company Confidential

49. ...and Your Environment Looks More Like This:Rogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZSAP10 copies of ABCAdobe100 copies of DEFMicrosoft35 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERORDERORDERABC10ABC10ABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100DEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35XYZ35XYZ35IT environment—application/desktop/server virtualization adds more license management complexity29© 2011 Flexera Software, Inc. | Company Confidential

50. ...and Your Environment Looks More Like This:Manual, fragmented, and resource intensive…negatively impacting yourability to effectively control, use and optimize the software licenses you haveand license exactly the software you needRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFRogue Purchases / Downloads50 Copies of DEFDeployment 15 Copies of ABC20 Copies of DEFApp 110 copies of ABCApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZApp 110 copies of ABCApp 2100 copies of DEFApp 335 copies of XYZDeployment 15 Copies of ABC20 Copies of DEFDeployment 280 Copies of DEF15 Copies of XYZDeployment 35 Copies of ABC20 Copies of XYZLicenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Licenses Used?In Compliance?Under licensed?Over Licensed?Deployment 280 Copies of DEF15 Copies of XYZApp 2100 copies of DEFORDERORDERORDERORDERORDERABC10ABC10ABC10ABC10Deployment 35 Copies of ABC20 Copies of XYZApp 335 copies of XYZDEF100DEF100DEF100DEF100ABC10DEF100XYZ35XYZ35XYZ35XYZ35XYZ3530© 2011 Flexera Software, Inc. | Company Confidential

51. ManageBusiness Process Best PracticeOptimizing License Use Throughout the ProcessOptimizing software license usage throughout the process can yield savings of up to 30% of software spend“Without significant investment in SAM processes, skills and tools, organizations are unlikely to be able to prove compliance to the satisfaction of vendors, and may consequently be vulnerable to failing audits and the associated financial impacts”GartnerUpgradeManageDeployPurchaseApproveRequestRetireProcess Management and Reporting© 2011 Flexera Software, Inc. | Company Confidential

52. ManageBusiness Process Best PracticeMoving Beyond Asset Management to License OptimizationMinimize license consumption and software spend; insights for vendor consolidationLevel 4OptimizationMonitor contracts and compliance;prepare for maintenance renewals, license audits and reviewsLevel 3Continuously CompliantManage assets, purchase orders, and contractsLevel 2ManagedEnterprise License OptimizationTraditional SAMLevel 1Identify software and hardware installedInstallation32

53. Enterprise License OptimizationOptimizing Software Spend Across Your EstateUpgradeManageDeployPurchaseApproveRequestRetire Check for available licenses to defer new purchases Consolidate vendors & applications to maximize volume discounts Proactively manage renewalsProcess Management and Reporting Apply entitlement to minimize license consumption Re-harvest unused licenses

54. Optimize application mix

55. Recycle license from retired hardware© 2011 Flexera Software, Inc. | Company Confidential

56. SummaryBusiness requirements and IT environments are in a constant state of flux—creating a need for a strategic solution to Application Usage ManagementMost organizations are ill-equipped to deal with the pace of changeImplementing best practice business processes is the key to gaining control, optimizing value and ensuring continuous compliance© 2011 Flexera Software, Inc. | Company Confidential34