Social media is now widely used in New Zealand, with most consumers engaging on platforms like Facebook and YouTube. It has revolutionized marketing and communications, as businesses must now actively engage with customers on social media. The document provides advice on how to develop a social media strategy, including researching audiences, setting objectives, creating content, and selecting appropriate platforms while maintaining brand standards and engaging customers. Examples are given of both positive and negative social media experiences for businesses.
This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.
Advanced Twitter Marketing Strategies from Sandra FathiSandra Fathi
Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
The document outlines the agenda and topics covered in a social media workshop. The workshop covered basics of various social media platforms and tools, strategies for listening, building relationships and communities, introducing social media to clients, and measuring return on investment from social media. It included presentations, hands-on tutorials, and a question and answer session.
Online Marketing: How to kickstart your social media strategy - Presentation ...Marjolijn Kamphuis
Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
Social media is now widely used in New Zealand, with most consumers engaging on platforms like Facebook and YouTube. It has revolutionized marketing and communications, as businesses must now actively engage with customers on social media. The document provides advice on how to develop a social media strategy, including researching audiences, setting objectives, creating content, and selecting appropriate platforms while maintaining brand standards and engaging customers. Examples are given of both positive and negative social media experiences for businesses.
This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.
Advanced Twitter Marketing Strategies from Sandra FathiSandra Fathi
Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
The document outlines the agenda and topics covered in a social media workshop. The workshop covered basics of various social media platforms and tools, strategies for listening, building relationships and communities, introducing social media to clients, and measuring return on investment from social media. It included presentations, hands-on tutorials, and a question and answer session.
Online Marketing: How to kickstart your social media strategy - Presentation ...Marjolijn Kamphuis
Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
The document outlines the agenda and topics covered in a social media workshop. The workshop focused on the basics of various social media platforms and how they can be used by associations and AMCs. It also discussed developing social media strategies, listening to conversations, building relationships, and measuring return on investment from social media. Breakout groups allowed attendees to get hands-on experience with specific social media tools.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
The document discusses why social media strategies may not be working and provides tips to improve strategies. It notes that signs a strategy isn't working include lack of engagement, inconsistent dialogue across channels, and no news or feedback. The document recommends adjusting strategies by listening broadly, adapting content for each medium, separating communities, setting goals for each, and following an editorial schedule. It stresses the importance of social media as communication tools.
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
This presentation was given at Womm-U in Chicago on May 23, 2013. It covers how to kickstart and maintain your online community using Con Edison's Power of Giving forum as an example.
This document discusses strategies for social media optimization and marketing. It notes that people are more likely to trust recommendations from other consumers than traditional ads. Some key points made include:
- Social media can increase a company's exposure on search engines and in places people visit online. It can also help build trust and allow engagement with customers.
- Two-thirds of the economy is now influenced by personal recommendations. Nearly half of consumers have made purchase decisions based on information from social media.
- Social media optimization involves making a website more visible, linkable, and included in relevant social media posts. Social media marketing is an active role in social media through creating and distributing content and viral marketing.
The document discusses British Airways' plans to expand their social media presence and engagement. It analyzes competitors' approaches, the relevance of social media to BA customers, and a potential strategy. The proposed plan is to gain social media expertise, increase user engagement, integrate it across departments, and use it for PR, marketing and customer service while evaluating metrics like interactions, feedback and purchases.
This document provides an overview of social media research and best practices for professors given by Karen Freberg, an associate professor who teaches social media courses. She discusses the current state of social media research in academia, expectations from industry, and future trends. She emphasizes building a personal brand on social media through storytelling and community engagement. The presentation also provides examples of using social media for teaching through virtual classroom experiences and case studies. Tools for content creation, audience analysis, and community mapping are demonstrated.
This document provides an overview and schedule for an online marketing and digital strategy course. The course will cover developing digital strategies, key digital marketing tactics, social media, search engine optimization, email marketing, and measuring digital marketing impact. Students will complete a project developing a digital marketing plan for a business. The course objectives are to provide tools for researching, planning, creating and optimizing digital marketing programs.
10 Reasons to Tweet - PRSA Memphis ChapterSandra Fathi
The document outlines strategies for using Twitter to generate awareness, foster customer loyalty, and monitor trends. It provides best practices for Twitter engagement and crisis communications. Specific strategies discussed include using hashtags and photos/videos, trend intervention, media engagement, customer service, and measurement of key performance indicators.
Recommendations for implementing social media for organizations. Presented by Rob Robinson, Director of Social Media at McNeely Pigott & Fox Public Relations.
Kannapolis Business Alliance Lunch - Social MediaWalker Marketing
The document provides an overview of social media marketing strategies. It discusses the importance of having a digital strategy and an understanding of major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also covers content strategies for social media including creating shareable content, building an audience and becoming a resource. Hands-on tips are provided for social media monitoring, scheduling posts, responding to customers and using tools like HootSuite. Recommendations are given for allocating time to social media marketing.
The document summarizes a presentation on using social media for presentations. It discusses researching the audience using social media, conducting research on topics, setting expectations and goals, creating a content schedule, monitoring engagement, and measuring results through metrics like website traffic, social media followers, and responses to offers. It also provides an example of a tournament that saw increased ticket sales and online engagement by implementing a social media plan.
This document provides an overview and agenda for a workshop on social media and content strategy. It discusses challenges and opportunities in social media, how to measure success through goals, strategies, objectives and key performance indicators (KPIs). It also addresses how to plan and create shareable content, and how to report on social media success through metrics and trends. The document uses templates and examples to demonstrate setting goals and KPIs for different social platforms, as well as how to structure a social media report. It encourages participants to devise their own strategies and content plans.
Poster describing my approach to teaching social media, which is based on content marketing with a focus on strategic planning tied to business objectives.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
This document discusses how to effectively use social media in business. It defines social media and outlines a POST framework for planning a social media program, including focusing on your audience (People), setting objectives and metrics (Objectives), developing a strategy (Strategy) and choosing appropriate technologies (Technology). It also discusses benefits like increased brand engagement correlating with financial performance, and how social media can be used to build trust.
IIA Diploma in Digital Marketing - Online PREoin Kennedy
This document provides an overview of online public relations strategies and best practices. It discusses monitoring social media and other online channels to understand audiences and conversations. Key aspects of an online PR campaign are outlined, including content creation, engagement, and responding to feedback. Crisis management procedures and social media guidelines for companies are also addressed to manage risks and represent the brand positively online.
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
The document outlines the agenda and topics covered in a social media workshop. The workshop focused on the basics of various social media platforms and how they can be used by associations and AMCs. It also discussed developing social media strategies, listening to conversations, building relationships, and measuring return on investment from social media. Breakout groups allowed attendees to get hands-on experience with specific social media tools.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
The document discusses why social media strategies may not be working and provides tips to improve strategies. It notes that signs a strategy isn't working include lack of engagement, inconsistent dialogue across channels, and no news or feedback. The document recommends adjusting strategies by listening broadly, adapting content for each medium, separating communities, setting goals for each, and following an editorial schedule. It stresses the importance of social media as communication tools.
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
This presentation was given at Womm-U in Chicago on May 23, 2013. It covers how to kickstart and maintain your online community using Con Edison's Power of Giving forum as an example.
This document discusses strategies for social media optimization and marketing. It notes that people are more likely to trust recommendations from other consumers than traditional ads. Some key points made include:
- Social media can increase a company's exposure on search engines and in places people visit online. It can also help build trust and allow engagement with customers.
- Two-thirds of the economy is now influenced by personal recommendations. Nearly half of consumers have made purchase decisions based on information from social media.
- Social media optimization involves making a website more visible, linkable, and included in relevant social media posts. Social media marketing is an active role in social media through creating and distributing content and viral marketing.
The document discusses British Airways' plans to expand their social media presence and engagement. It analyzes competitors' approaches, the relevance of social media to BA customers, and a potential strategy. The proposed plan is to gain social media expertise, increase user engagement, integrate it across departments, and use it for PR, marketing and customer service while evaluating metrics like interactions, feedback and purchases.
This document provides an overview of social media research and best practices for professors given by Karen Freberg, an associate professor who teaches social media courses. She discusses the current state of social media research in academia, expectations from industry, and future trends. She emphasizes building a personal brand on social media through storytelling and community engagement. The presentation also provides examples of using social media for teaching through virtual classroom experiences and case studies. Tools for content creation, audience analysis, and community mapping are demonstrated.
This document provides an overview and schedule for an online marketing and digital strategy course. The course will cover developing digital strategies, key digital marketing tactics, social media, search engine optimization, email marketing, and measuring digital marketing impact. Students will complete a project developing a digital marketing plan for a business. The course objectives are to provide tools for researching, planning, creating and optimizing digital marketing programs.
10 Reasons to Tweet - PRSA Memphis ChapterSandra Fathi
The document outlines strategies for using Twitter to generate awareness, foster customer loyalty, and monitor trends. It provides best practices for Twitter engagement and crisis communications. Specific strategies discussed include using hashtags and photos/videos, trend intervention, media engagement, customer service, and measurement of key performance indicators.
Recommendations for implementing social media for organizations. Presented by Rob Robinson, Director of Social Media at McNeely Pigott & Fox Public Relations.
Kannapolis Business Alliance Lunch - Social MediaWalker Marketing
The document provides an overview of social media marketing strategies. It discusses the importance of having a digital strategy and an understanding of major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also covers content strategies for social media including creating shareable content, building an audience and becoming a resource. Hands-on tips are provided for social media monitoring, scheduling posts, responding to customers and using tools like HootSuite. Recommendations are given for allocating time to social media marketing.
The document summarizes a presentation on using social media for presentations. It discusses researching the audience using social media, conducting research on topics, setting expectations and goals, creating a content schedule, monitoring engagement, and measuring results through metrics like website traffic, social media followers, and responses to offers. It also provides an example of a tournament that saw increased ticket sales and online engagement by implementing a social media plan.
This document provides an overview and agenda for a workshop on social media and content strategy. It discusses challenges and opportunities in social media, how to measure success through goals, strategies, objectives and key performance indicators (KPIs). It also addresses how to plan and create shareable content, and how to report on social media success through metrics and trends. The document uses templates and examples to demonstrate setting goals and KPIs for different social platforms, as well as how to structure a social media report. It encourages participants to devise their own strategies and content plans.
Poster describing my approach to teaching social media, which is based on content marketing with a focus on strategic planning tied to business objectives.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
This document discusses how to effectively use social media in business. It defines social media and outlines a POST framework for planning a social media program, including focusing on your audience (People), setting objectives and metrics (Objectives), developing a strategy (Strategy) and choosing appropriate technologies (Technology). It also discusses benefits like increased brand engagement correlating with financial performance, and how social media can be used to build trust.
IIA Diploma in Digital Marketing - Online PREoin Kennedy
This document provides an overview of online public relations strategies and best practices. It discusses monitoring social media and other online channels to understand audiences and conversations. Key aspects of an online PR campaign are outlined, including content creation, engagement, and responding to feedback. Crisis management procedures and social media guidelines for companies are also addressed to manage risks and represent the brand positively online.
This document summarizes a presentation about marketing for startups using social media. It discusses why social media is important for startups as a natural fit for lean startups to create buzz and reach potential customers, partners, and media. It also covers how to leverage social media effectively by understanding business goals and crafting customized social media plans for each channel to match goals. Finally, it discusses common mistakes to avoid, using resources wisely, and provides examples of social media analytics and content strategies.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
This document provides guidance for business owners on using social media. It defines social media and discusses the benefits it can provide, such as improved traffic, new partnerships and qualified leads. It also analyzes data on how marketers are using social media and the return on investment they are seeing. Tips are provided on understanding competitors and selecting the best channels to engage target markets through social media.
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Mediaconoconnell
This presentation will discuss a balance of risk vs. rewards when incorporating Social Media into interactive communications with audiences inside and outside the organization.
Imagine asking your customers what they want from your online presence. Instead of a focus group, or a few internal project meetings, imagine going to the people who will actually use your website, will interact with your business, and asking them what they want. That's what Project Dogfood is all about.
Learn what happens when you ask some open questions, build a community platform to capture the conversation, and then implement what your stakeholders actually want.
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
Social Networking For Business PresentationDeBoone
The document provides an overview of using social media to promote a business. It discusses key social media platforms like Facebook, Twitter, and YouTube. It then outlines a 6 step process to create an effective social media plan including preplanning, listening, defining targets, setting goals, engaging on platforms, and measuring returns. A case study is presented on how Martell Home Builders successfully used social media through transparency, building relationships, and streamlining communication. Budgeting and tools for getting started are also reviewed.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Social Media Marketing: Online Marketing SummitMike Lewis
The document discusses social media marketing and provides tips for companies on how to leverage social media. It outlines how social media has changed customer behavior and expectations. It emphasizes listening to customers, engaging in conversations, measuring influence and engagement, monitoring key online discussions and employee activity, and taking a test-and-learn approach to social media implementation.
This document provides guidance on developing a successful social media marketing program. It discusses monitoring social conversations, identifying influencers, creating engaging content like apps and widgets, and facilitating conversations. It emphasizes the importance of listening to customers, developing clear objectives, evaluating different social platforms, promoting efforts on platforms, and measuring performance. The overall recommendation is to immerse in social media and enable conversations that build long-term brand relationships.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
This document discusses using social media and web 2.0 technologies as part of an overall employee benefits communication strategy. It defines web 2.0 and social media, outlines the advantages such as boosting retention and engagement. It then provides tips on using different social media tools like blogs, microblogs, podcasts, social networks, and forums for benefits communication and increasing participation. Finally, it discusses keys to success and potential legal dangers to consider when implementing a social media strategy.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
The document discusses strategies for engaging with social media as an organization. It recommends starting by listening and monitoring social conversations, then gradually increasing engagement over time. Key metrics for measuring success include engagement, advocacy, conversions, and sharing of content rather than just impressions. Integration of social media insights across departments is important for achieving results.
Similar to Integrated Marketing Communications (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Integrated Marketing Communications
1. Events Websites Media /BloggerRelations Print Collateral Marketing Communications Integration: In with the New – In with the Old Federated Press, September 28, 2010 Leslie Hetherington, APR, MBA, Principal, LASH Communications Group & 2008/2009 Past President, IABC/Toronto
43. 4.Engage On & Offline In media relations/social media release Cross-promote on collateral, ads, POP… Icons/links in email signatures/footers Icons & addresses on biz cards Share & link widgets on website SM for event invites and tracking Re-purpose existing content
44.
45. Managing Content… Multiple tweeters Cross-forum editorial calendar Rotating blog topics Re-purpose existing content Align with external monitoring Use guest bloggers Leverage tools
58. Print & TTC Ads, Direct + Google Adswww.head2headInc.com
59. IABC/Toronto Started with Facebook, added presence on Twitter & LinkedIn (1 yr later) SM now drives 20% of event registrations Facebook leads as source (10%) On main website:
61. Summary Focus on Why? Mitigate risks Allocate Listening time Align Need with Message & Approach Match Tactics to Goal & Audience Integrate online with offline Converse with Influencers Measure
62. Traditional marketing builds awareness, social marketing builds trust. Rena Bernstein, ElektrikInk, Aug. 2009 Thank youQuestions? Leslie Hetherington, APRLASH Communications Group leslie@lashcomgroup.com @lhetherington www.linkedin.com/in/lesliehetherington
Editor's Notes
Start broad and narrow down to identify best influencers.