This document discusses Walt Disney's business ethics, social responsibility, and environmental sustainability efforts. It covers three main parts: 1) Business ethics including codes of conduct and ethics culture, 2) Social responsibility including social policies and responsibility to employees, and 3) Environmental sustainability including sustainability reports, managing environmental impacts, and proactive strategies like ISO certification. The document uses Walt Disney as an example of a company that pioneered in these areas and was recognized as one of the most admired companies in the world for its management and performance in ethics, responsibility and sustainability.

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Submitted by: Kaleem ullah,
Roll no: 59,
Submitted to: Sir Jamal Ahmad,
Subject: Strategic Management,
Assignment on: Business Ethics Social Responsibility &
Environmental Sustainability
Quaid-e-Azam College of Commerce
University of Peshawar

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Table of Contents
Walt Disney........................................................................................................................................3
Three main parts................................................................................................................................3
Business ethics...................................................................................................................................3
Code of business ethics.......................................................................................................................4
Definition of code...........................................................................................................................4
An ethics culture.............................................................................................................................4
Bribes................................................................................................................................................5
Love affair at work..............................................................................................................................5
Social responsibility............................................................................................................................5
Social policy....................................................................................................................................6
Social policies on retirement ...............................................................................................................6
Environmental sustainability ...............................................................................................................6
Sustainability report ...........................................................................................................................7
Lack of standard changing...................................................................................................................7
Management environment affairs in the firm.......................................................................................7
Training for university student.............................................................................................................7
Proactive is better than reactive..........................................................................................................8
ISO Certification .................................................................................................................................8
Developing of vehicle..........................................................................................................................8

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Walt Disney
This example clearly shows the ethics, responsibility & sustainability of business. It was
the time for becoming pioneer and successful in the compatible market for every
organization. But on the other side Walt Disney easily increased their revenues up to
$37 billion in 2008 which was $35b billion in 2007. This earns a net income of $4.4
billion.
One of the rating magazines Fortune which gave numbering to the organization
according to the admiring of customers. So these Walt Disney was on 13th in these
which was “Most admired company in the world” in term of management, performance,
means ethics, responsibility and sustainability.
As we now that good ethics is a way or key success to good business. Disney also
works for greening of environment. As the world’s second successful media
conglomerate has extensive assets in movies, music, publishing, television, and theme
park. Just like that Disney also involve in making Disneyland Park in Hong Kong. For
which Disney announced 50/50 and $452 million of expansion.
Three main parts
 Business ethics,
 Social responsibility,
 Sustainability.
These three are inter-related with each other because all these show a positive
aspect and beneficial steps toward a healthy and wealthy environment.
Business ethics
As we know that good business is good ethics and bad ethics can destroy completely
the strategic plans and also the organization reputation, wealth, and brand.
Business ethics can express those principals which are conduct by an organization that
should be guide the decision making and behavior. As usually in normal life we can
judge the whole life and habits of everyone by his ethics and other behavior which he
conduct in social environment and his normal routine.
If the ethics of the organizations all over the world become good so the world are
sweeps toward a happiness and prosperity and the life duration and standard become
high.
These are totally depends upon the CEO’s and owners of the organizations. Because
they can responsible for making such type of good strategies. If they make best and
ethical strategy and practice it in organization so every single member of the

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organization can work with deep of his heart and struggle hard for the success of the
organization.
Business ethics are essential step for every small and large and public and private
organization.
Code ofbusiness ethics
Definition of code
Basically code of business ethics is a set document which gave a completely guideline,
cover daily activities, and decisions within the organization.
New changes of ethics are given product safety, employee health, sexual harassment.
Due to these ethics the business can secure from any type of fraud other attacks of the
hackers and from other unethical activities by the other competitor in surrounding.
As these codes of business are different according to areas and organization. Its
depends on the countries rules and regulations.
A code of ethics can be viewed as a public relations gimmick, a set of platitudes, or
window dressing. If employee can see example of punishment which are given in the
past so they can never do wrong or never choose bad way or bad ethics.
For making codes of business for organization you can take information and guidelines
from website www.ethicsweb.ca/codes and you write an effective ethics for every
organization.
An ethics culture
An ethics “culture” needs to permeate organization. Many organizations can makes
ethics a culture and provide good and social environment. If an organization cannot
provide ethical as culturally so the organization can become fail and your competitor
can take advantages of that weakness and that was the strengthens for other
organization.
“Behavioral culture is that who do you deal with customer? Who you deal with
employee?
So for this act the strategist is responsible and provides a developed and beneficiary
culture of ethics. It is the primary responsibility of that strategist. Managers can provide
that sort of strategist and that category of leaders which make ethical behavioral culture
which have great influence on employee of organization and give educated way for the
organization and employee.

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It is the line it is the clear cut boarder which are drawn which are drawn between right
and wrong.
No organization can compete Longley or successfully because every moment the
changes are occur around them. It was in from of competitor, customer satisfaction, and
other internal production and polices.
Examples:
As in our daily life we can see that there are great ethical and culture differences
between public sector organization and private sector organization. If you face with
public sector org for any dealing so you feel best, free life without tension, and
happiness because of the respected dealing of his employee which provide you
respected culture and ethical behavior as compared of public sector organization.
It’s totally due to the command on the employee in private sector organization. If CEO’s
are accept this responsibility to provide ethical culture and prosperity environment. So it
is necessary to give punishment by violation the rules of the organization. No one can
create or appear with such type of unethical behavior.
Bribes
It is a gift of money, power, seat, any job, or other by illegal way or for illegal works or
illegal demand. Some of the countries cannot allow bribes and makes rules and laws
against them.
Love affair at work
About 80 percent of the companies can make and strictly follow and prohibited this
relation because due to this relation supervisor or other at managerial stage can select
wrong and irresponsible person so it can a headache for organization and due to these
relation the selected employee can destroy the organization.
“One wrong step can destroy your mission and org can misguide and not reach to his
vision which is set by the managerial stage”.
Social responsibility
It refers towards the protection of the well-being of living things. At this stage the
strategist should responsible to examine the social problem in the way of potential cost
and for the benefits of the organization. Because focusing on the social issues give a
great value and reputation to the firm and become most admirable for the people. “give
respect and take respect”.

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Social policy
If social policies of the firm are on highest level so the firm can be on be top and one
can compete with them in the surrounding environment.
These are the policies which are designed at the time strategic formulation and set
administered in the stage of strategy implementation, and if wants any changes so it
would done in the stage of strategy evaluation. There are strong influence and impact of
society in the organization and vice versa. At the time of designing of the social policies
must keep in mind about the employee, consumers, environmentalists, minorities
communities, shareholders, and other groups which are affected by the these operation
of the firm.
Social policies onretirement
It is also responsibility of the firm that designed policies are forever not for his mission.
Because employee struggle by deep of his heart for success the firm. As employee tell
about his works that “I want to work as long as I am healthy”. For better work a person
can required better diet, for better diet required lots of money and security which are the
responsibility of the firm.
Most of the firm around the world gave these facilities to his employees such as
developed countries are giving most valuation to his country people such as after
retirement gave him simple works or jobs which are suit with his age and working
capacity. Also provide him facilities for the old age peoples.
Environmental sustainability
If the policies for the sustainability if environment in country and in the organization also
is beneficiary so that firm or organization can success and become one the best
acceptable and admirable in the society for the people.
As International standards organization {ISO} expresses the word of the environment
that “Surrounding in which an organization operates including air, water, land, natural
resources, flora, fauna, human and their interrelation.
It is the duty and responsibility of the government to take best and positive steps about
sustainability of the environment. And also responsibility of the organization that to give
fresh report about the facility and utilization of the pollutant and shows positive impact
for the sustentation of the surrounding environment in which they operates.

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Sustainability report
This is a report which is provide by business to the shareholder and its customer
annually bases which consist of information about labor practices, product sources,
energy consumption by the firm, impact of our business on the entire environment, and
what’s our ethics and roles about that environment. Such as Wall Mart provide these
reports annually to their surrounded and many other firms use his report as model and
take a lot of information and guidelines from them.
Its benefits are that it increases your customers and it provide attraction to your firm and
make value in environment. Due these report managers and employees work properly,
faithfully and sensibly because by these report a firm can shows its works and struggle
to outsiders and it opens windows on it unethical and illegal works which they perform
during their duties.
Lack of standard changing
Changes must be acceptable and according to the standard of the environment. This is
known as business green. Because where the firm operates there are a lot of people
such as his employees and other who not used their goods have great expectation from
them and also claims for those facilities which are necessary for givens and also their
rights and for that’s rights they can sue on the company.
Few years ago most of the peoples not know and no awareness about that business
green nut now political and corporate leaders can realized this business green and due
to these “green” steps the company can set apart from their competitor.
Management environment affairs in the firm
Now a days every simple firm are developed green product lines that who bio-
degradable and or made from recycled products. By these managing and strategists
can manage the health of organization. For this firm can enhance relations with its
customers, regulators, vendors, and other industry players, sustainability improving their
value and forward himself forward success.
For these successes mostly give training and arrange awareness seminar for this affairs
for the managers and employee of the company.
Training for university student
Now a days its good steps by the firm to arrange seminar for student of universities to
aware about the circular environment and about its effecting factors. And how mush

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ways we can used to reduce these pollutant and how to sustain these fractions and
actions.
Because at this stage there are a lot of ideas arise and it’s better to give him education
about these so after recruitment for a jobs it will easily understand the roles and way of
conduct and bear less recruitment cost by the firm, because training must be given after
the recruitment of these new employee.
Proactive is better than reactive
Most of the firms we see our surrounding that hey used proactive strategy which is 1000
times better than reactive, because they become pioneer and take more advantage by
launch his product or service first. But still most firm are used reactive strategy. After
facing a problem than makes strategy for them and for saves its firm for further
damaging in future.
In respect of environment proactive strategy is also best. Firstly, design the roles and
regulation about environment how to reduce waste, recycling and creating corporate
culture that is environmentally sensitive.
ISOCertification
ISO stand for international standard organization. It headquarter is in Geneva,
Switzerland. It consists of 147 countries which are based on a network channel; which
work internationally. This organization is widely accepted and every organization has
legally connected with them. Because every organization has been required for his
product to prevent them for any out attacks on any blame of standard or quality. And it
is voluntary firm not to enforce any firm to accept its roles and regulation and become
under his standardize.
It has two legislation ISO 14000 and ISO 14001. ISO14000 refers a series and works
for harmful effects on the environment cause. ISO14001 works for environment
auditing, environmental performance evaluation, environment labeling and life cycle
assessment. It was legally accepted by thousands of firms worldwide and use best
techniques for remains forever and for keep its standard.
Developing of vehicle
Now a day most developed steps are taken for keeping the environment clean and
pollutant free. A electronic car are innovate for which 2, 50,000 electronic station are
build and it travel up to 40 miles by recharging of 15 minute on electronic station for this
millions of dollar are invested and it will launched in next ten years. It has two

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advantages. Firstly it is without any pollutant and secondly it consumed low cost as
compared to petrol and diesel.

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