Strategic management - lowes home improvement case study
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Lowe's is considering three notions to improve its business in urban areas. The first is to create an online DIY blog and community to directly connect consumers and build brand loyalty. The second is to launch a line of products targeted towards maintenance and repair professionals, a major customer segment. The third is to offer a flexible return policy on tools and equipment if they do not solve the customer's problem, ensuring customer needs are met.
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This case discusses Lowe's strategy to optimize its marketing communications mix for its new "Next Generation Installed Sales" initiative. Lowe's aimed to move beyond its do-it-yourself customers and target the "do-it-for-me" customer segment with kitchen remodeling services. The case analyzes Lowe's customer decision process, pain points, competitors, and reviews its traditional versus digital marketing approaches. It recommends a balanced integrated marketing communications strategy using different channels like TV, digital, social media, and in-store marketing tailored to the customer's decision stages from awareness to post-purchase. A SWOT analysis and marketing mix framework are also provided to guide Lowe's optimized marketing plan.
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3：国家专业人才认证中心颁发入库证书
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一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
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2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
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原版一模一样【微信：741003700 】【美国西雅图城市大学毕业证学历证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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