Presentation-Lowe's
•Download as PPTX, PDF•
1 like•573 views
The document provides an overview of a presentation to Lowe's board members by J/B Consulting. It discusses the home improvement industry trends of growth linked to the economy and e-commerce increases. It then summarizes Lowe's 2014 revenue and store locations in the US, Canada and Mexico. Strengths, weaknesses, opportunities and threats are outlined for Lowe's. New mission and vision statements are proposed. Trends in e-commerce growth and data usage are highlighted. Competition and potential areas of growth like an acquisition are discussed. A proposed new service called Lowe-Bid is presented, which would allow homeowners to request bids from contractors on home projects through Lowe's online and mobile platforms.
Report
Share
Report
Share
Recommended
Cadbury's worm issue case study by chaithanya & dhanya
Cadbury experienced a worm contamination issue in some of its chocolate bars in 2003. This led to plummeting sales, reduced retailer cooperation, and damaged employee morale and company credibility. An investigation found the problem originated in distribution centers. Cadbury took responsibility and introduced a new double packaging and enlisted Amitabh Bachchan as brand ambassador to regain trust. Through integrated communication efforts across TV, print, and social media addressing consumer and retailer concerns, Cadbury was able to restore sales growth within two years.
Cadbury worm crisis in India
Detailed crisis description with step by step communication strategies by Cadbury, their responses, campaigns and the government's reaction to the crisis along with my evaluations and suggestions.
Comcast
Comcast is a cable television and telecommunications company that provides cable television, broadband internet, telephone, and home security services to over 21 million customers. It generated $62.6 billion in revenue in 2012 and acquired NBCUniversal in 2011, making it a major content provider. As both the largest cable provider and a major content owner, Comcast benefits from horizontal and vertical monopolies in the industry.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Cadbury: Business Analysis.
This document provides an overview of the history and operations of Cadbury, a British confectionary company. Some key points:
- Cadbury was founded in Birmingham, UK in 1824 by John Cadbury as a grocer initially selling cocoa and drinking chocolate.
- It has grown to be the second largest confectionary brand in the world, producing many popular chocolate bars like Dairy Milk and Milk Tray.
- Cadbury uses market research and focuses on mass markets worldwide. Its target audience includes people of all ages.
- The company has been successful due to its quality products, marketing strategies, and expansion to over 200 countries.
Starbucks case study
Starbucks is one of the largest coffee chains worldwide with over 24,000 outlets generating $17 billion in annual revenue. In addition to offering high quality coffee, Starbucks is committed to social responsibility through comprehensive employee benefits, supporting local communities, charitable donations, ethical sourcing, and green initiatives. However, Starbucks faced criticism over red holiday cups that did not reference Christmas, damaging its brand image. Overall, Starbucks' social programs have helped increase sales and attract loyal customers who feel connected to the brand.
Cadbury Dairy Milk
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Cadbury's International Strategy
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Recommended
Cadbury's worm issue case study by chaithanya & dhanya
Cadbury experienced a worm contamination issue in some of its chocolate bars in 2003. This led to plummeting sales, reduced retailer cooperation, and damaged employee morale and company credibility. An investigation found the problem originated in distribution centers. Cadbury took responsibility and introduced a new double packaging and enlisted Amitabh Bachchan as brand ambassador to regain trust. Through integrated communication efforts across TV, print, and social media addressing consumer and retailer concerns, Cadbury was able to restore sales growth within two years.
Cadbury worm crisis in India
Detailed crisis description with step by step communication strategies by Cadbury, their responses, campaigns and the government's reaction to the crisis along with my evaluations and suggestions.
Comcast
Comcast is a cable television and telecommunications company that provides cable television, broadband internet, telephone, and home security services to over 21 million customers. It generated $62.6 billion in revenue in 2012 and acquired NBCUniversal in 2011, making it a major content provider. As both the largest cable provider and a major content owner, Comcast benefits from horizontal and vertical monopolies in the industry.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Cadbury: Business Analysis.
This document provides an overview of the history and operations of Cadbury, a British confectionary company. Some key points:
- Cadbury was founded in Birmingham, UK in 1824 by John Cadbury as a grocer initially selling cocoa and drinking chocolate.
- It has grown to be the second largest confectionary brand in the world, producing many popular chocolate bars like Dairy Milk and Milk Tray.
- Cadbury uses market research and focuses on mass markets worldwide. Its target audience includes people of all ages.
- The company has been successful due to its quality products, marketing strategies, and expansion to over 200 countries.
Starbucks case study
Starbucks is one of the largest coffee chains worldwide with over 24,000 outlets generating $17 billion in annual revenue. In addition to offering high quality coffee, Starbucks is committed to social responsibility through comprehensive employee benefits, supporting local communities, charitable donations, ethical sourcing, and green initiatives. However, Starbucks faced criticism over red holiday cups that did not reference Christmas, damaging its brand image. Overall, Starbucks' social programs have helped increase sales and attract loyal customers who feel connected to the brand.
Cadbury Dairy Milk
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Cadbury's International Strategy
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Kantar IMRB- Study on Brand Awareness,consumer,concept Understanding of Vario...
Kantar IMRB- An overview,
Market Research and Data Preparation...
INTERNSHIP overview, Project Synopsis, Research Methodology..
Suggestion and Conclusion
Sales and Distribution - Colgate Palmolive
- Colgate Palmolive was founded in 1806 and is headquartered in New York, producing oral care, personal care, and household products. It established operations in India in 1937 and began manufacturing in 1967.
- The company sells products through a sales hierarchy, with distributors receiving a 35% margin who sell to wholesalers at 11-12% margin and retailers at 10% margin.
- Distributors place weekly orders twice with Colgate Palmolive and receive no preset targets, wholesalers order weekly once, and retailers order weekly from distributors.
Ppt vaibhav mc d
1) McDonald's is one of the most powerful brands in the world with over 32,000 restaurants in 117 countries.
2) In India, McDonald's plans to expand to tier 2 cities and double its turnover within 3 years, currently holding an 18% market share in North India.
3) McDonald's was founded in 1937 in California and became a franchise under Ray Kroc in 1954, known for its low-cost supply chain and extensive promotion strategies using advertising and co-branding partnerships.
Business Analysis Project - Costco
This was a group project which was created by myself, Alicia Lo, Lei Lei, Kevin Bernaga, Joanna Nguyen, and BInbin Li in which we created an in-depth case analysis report on the Costco Wholesale company. In this project, we effectively analyzed Costco’s sources of competitive advantage, core competencies, and strategic issues and conducted an internal/external environment analysis, PESTLE analysis, and strategic analysis in order to create strategic recommendations for Costco to follow. We further reinforced strategic recommendations using statistical graphs regarding Costco’s revenues, expenditures, etc.
This project was conducted during our BUS-690 (Business Policy and Strategic Management) course at San Francisco State University.
cadbury
Cadbury is a global confectionery company with a vision of "Life Full Of Cadbury and Cadbury Full of Life". It participates in many consumer product categories beyond just chocolate, like snacks and gum. Cadbury started in the 1800s grinding cocoa by hand and now employs over 50,000 people worldwide. It has established itself as a leader in the chocolate market through quality products and innovative marketing campaigns in India and other key markets.
Mcdonald's Marketing strategy
This document presents information about McDonald's marketing strategies. It discusses McDonald's history and founding, segments of customers, products offered, objectives of promotion and corporate goals. It also provides an analysis of McDonald's marketing environment including SWOT analysis and discusses strategies around product, price, place, promotion and people.
Sales And Distribution of Cadbury
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Walmart ppt
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
Mc donald's SCM (ppt)
McDonald's originated in California in 1940 and was founded by Richard and Maurice McDonald. In 1955, Ray Kroc signed a franchise agreement and later purchased the company. McDonald's opened its first location in Pakistan in 1998 and now has 27 restaurants across 8 major cities. McDonald's vision is to be the leading fast food provider globally and its mission is to be customers' favorite place to eat with quality, service, cleanliness and value. It aims to attract families, children, businesses and teenagers. McDonald's has an extensive supply chain and uses an e-procurement system to efficiently order supplies. It focuses on food safety and uses cold chain logistics to transport ingredients. Key competitors include Subway, KFC, Burger King and
Case study cadbury (1)
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
Factors affecting Johnson and johnson
Johnson & Johnson faces several external factors that influence its international business environment. Competitively, while barriers to entry are high, the threat of substitutes in the form of generic drugs poses a major challenge once patents expire. Buyers also gain bargaining power when generics emerge. Rivalry is intense in saturated markets where J&J competes. Contextually, political debates around healthcare, economic downturns, aging populations needing more medical care, rising health issues, and promising new technological fields both impact J&J and provide opportunities.
Walmart PESTLE Analysis
- Walmart was founded in 1962 in Rogers, Arkansas by Sam Walton and has since grown to be the largest company in the world by revenue.
- It now operates over 11,000 stores across 27 countries and has annual revenue of $476 billion.
- Walmart has expanded significantly over the decades through acquisitions and international growth. It now employs over 2.2 million people worldwide.
4 P's of cadbury company
This case study discusses the 4 P's of marketing strategy for Cadbury in India. It outlines Cadbury's product portfolio which includes chocolate, candy, gum, and drinking chocolate brands. It discusses Cadbury's pricing strategy of maintaining convenient prices. It describes Cadbury's distribution process of producing chocolate in India and exporting to over 200 countries. Finally, it covers Cadbury's prominent promotion methods through television, print media, posters, internet, and hoardings to target all audiences.
Case Study on Succuessful Journey of Kelloogg's Corn Flakes
Kellogg's (also Kellogg, Kellogg Company, and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods. The company's brands include Loops, Corn, Frosted Flakes, Rice Krispies, Special K,Cocoa Krispies, Keebler , Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."[3]
Kellogg's products are manufactured in 18 countries and marketed in over 180 countries.[4] Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters.[5] Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
Cadbury
Cadbury is a leading global confectionery company known for its chocolate, gum, and candy brands. It was founded in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate. Over time, Cadbury grew significantly and now sells products in most countries worldwide. The document discusses Cadbury's history, products, leadership, SWOT analysis, and production process. It concludes that Cadbury has the largest market share in India's chocolate industry due to its high quality and popularity.
Project on marketing strategies of coca cola
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
Detailed analysis of bigbasket
Bigbasket.com is an Indian online grocery retailer founded in 2011. It processes around 3,000-5,000 orders per day in major cities. Bigbasket has over 1,000 brands and 10,000 products available on its platform. It focuses on fast and reliable delivery within time slots. Bigbasket aims to make grocery shopping convenient by allowing customers to order online and get delivery to their doorstep without traffic or long lines. The company has over 70,000 customers and competes in the growing Indian e-grocery market projected to reach $8.8 billion by 2016.
Cadbury Dairy Milk
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Supply chain management of cadbury
The way from the raw materials to customer's customer.
Cadbury is the topmost international food chain in the world that Kary food ltd
A STUDY OF DABUR INDIA LTD.
Dabur India Ltd is one of the largest Ayurvedic and natural healthcare companies in the world. Founded in 1884, it is now India's 4th largest company. Some of its major brands include Dabur Chyawanprash, Dabur Amla hair oil, and Dabur Babool toothpaste. The company has pursued strategies such as demerging its pharmaceutical business, changing its logo, introducing new products and packaging, and expanding its retail ventures both within and outside India. It is working to innovate in categories like fairness and launch new products like milkshakes. Dabur's Immune India campaign promotes Chyawanprash's immunity benefits through partnerships with
Lowe's company case study
Lowe's is an American home improvement company founded in 1946. It operates over 1,800 home improvement and hardware stores across North America. Lowe's aims to be a one-stop shop for do-it-yourself, do-it-for-me, and professional customers, offering a wide selection of products for home maintenance, repair, remodeling, and decorating. Lowe's faces intense competition from other home improvement retailers like Home Depot but has opportunities to expand further internationally and target new customer demographics like women and younger consumers. The document provides recommendations on how Lowe's can improve its strategy to better compete with Home Depot.
Lowes vs menards
The document compares the retail strategies of Lowe's and Menards based on observations from a visit to both stores. It finds that while customer service was similar, Menards had a larger store size and merchandise selection that was sometimes overwhelming. Menards also utilized more sale signs and direct advertising. Overall, Menards was found to have significantly lower prices than Lowe's, making it the better value for budget-conscious customers.
More Related Content
What's hot
Kantar IMRB- Study on Brand Awareness,consumer,concept Understanding of Vario...
Kantar IMRB- An overview,
Market Research and Data Preparation...
INTERNSHIP overview, Project Synopsis, Research Methodology..
Suggestion and Conclusion
Sales and Distribution - Colgate Palmolive
- Colgate Palmolive was founded in 1806 and is headquartered in New York, producing oral care, personal care, and household products. It established operations in India in 1937 and began manufacturing in 1967.
- The company sells products through a sales hierarchy, with distributors receiving a 35% margin who sell to wholesalers at 11-12% margin and retailers at 10% margin.
- Distributors place weekly orders twice with Colgate Palmolive and receive no preset targets, wholesalers order weekly once, and retailers order weekly from distributors.
Ppt vaibhav mc d
1) McDonald's is one of the most powerful brands in the world with over 32,000 restaurants in 117 countries.
2) In India, McDonald's plans to expand to tier 2 cities and double its turnover within 3 years, currently holding an 18% market share in North India.
3) McDonald's was founded in 1937 in California and became a franchise under Ray Kroc in 1954, known for its low-cost supply chain and extensive promotion strategies using advertising and co-branding partnerships.
Business Analysis Project - Costco
This was a group project which was created by myself, Alicia Lo, Lei Lei, Kevin Bernaga, Joanna Nguyen, and BInbin Li in which we created an in-depth case analysis report on the Costco Wholesale company. In this project, we effectively analyzed Costco’s sources of competitive advantage, core competencies, and strategic issues and conducted an internal/external environment analysis, PESTLE analysis, and strategic analysis in order to create strategic recommendations for Costco to follow. We further reinforced strategic recommendations using statistical graphs regarding Costco’s revenues, expenditures, etc.
This project was conducted during our BUS-690 (Business Policy and Strategic Management) course at San Francisco State University.
cadbury
Cadbury is a global confectionery company with a vision of "Life Full Of Cadbury and Cadbury Full of Life". It participates in many consumer product categories beyond just chocolate, like snacks and gum. Cadbury started in the 1800s grinding cocoa by hand and now employs over 50,000 people worldwide. It has established itself as a leader in the chocolate market through quality products and innovative marketing campaigns in India and other key markets.
Mcdonald's Marketing strategy
This document presents information about McDonald's marketing strategies. It discusses McDonald's history and founding, segments of customers, products offered, objectives of promotion and corporate goals. It also provides an analysis of McDonald's marketing environment including SWOT analysis and discusses strategies around product, price, place, promotion and people.
Sales And Distribution of Cadbury
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Walmart ppt
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
Mc donald's SCM (ppt)
McDonald's originated in California in 1940 and was founded by Richard and Maurice McDonald. In 1955, Ray Kroc signed a franchise agreement and later purchased the company. McDonald's opened its first location in Pakistan in 1998 and now has 27 restaurants across 8 major cities. McDonald's vision is to be the leading fast food provider globally and its mission is to be customers' favorite place to eat with quality, service, cleanliness and value. It aims to attract families, children, businesses and teenagers. McDonald's has an extensive supply chain and uses an e-procurement system to efficiently order supplies. It focuses on food safety and uses cold chain logistics to transport ingredients. Key competitors include Subway, KFC, Burger King and
Case study cadbury (1)
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
Factors affecting Johnson and johnson
Johnson & Johnson faces several external factors that influence its international business environment. Competitively, while barriers to entry are high, the threat of substitutes in the form of generic drugs poses a major challenge once patents expire. Buyers also gain bargaining power when generics emerge. Rivalry is intense in saturated markets where J&J competes. Contextually, political debates around healthcare, economic downturns, aging populations needing more medical care, rising health issues, and promising new technological fields both impact J&J and provide opportunities.
Walmart PESTLE Analysis
- Walmart was founded in 1962 in Rogers, Arkansas by Sam Walton and has since grown to be the largest company in the world by revenue.
- It now operates over 11,000 stores across 27 countries and has annual revenue of $476 billion.
- Walmart has expanded significantly over the decades through acquisitions and international growth. It now employs over 2.2 million people worldwide.
4 P's of cadbury company
This case study discusses the 4 P's of marketing strategy for Cadbury in India. It outlines Cadbury's product portfolio which includes chocolate, candy, gum, and drinking chocolate brands. It discusses Cadbury's pricing strategy of maintaining convenient prices. It describes Cadbury's distribution process of producing chocolate in India and exporting to over 200 countries. Finally, it covers Cadbury's prominent promotion methods through television, print media, posters, internet, and hoardings to target all audiences.
Case Study on Succuessful Journey of Kelloogg's Corn Flakes
Kellogg's (also Kellogg, Kellogg Company, and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods. The company's brands include Loops, Corn, Frosted Flakes, Rice Krispies, Special K,Cocoa Krispies, Keebler , Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."[3]
Kellogg's products are manufactured in 18 countries and marketed in over 180 countries.[4] Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters.[5] Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
Cadbury
Cadbury is a leading global confectionery company known for its chocolate, gum, and candy brands. It was founded in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate. Over time, Cadbury grew significantly and now sells products in most countries worldwide. The document discusses Cadbury's history, products, leadership, SWOT analysis, and production process. It concludes that Cadbury has the largest market share in India's chocolate industry due to its high quality and popularity.
Project on marketing strategies of coca cola
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
Detailed analysis of bigbasket
Bigbasket.com is an Indian online grocery retailer founded in 2011. It processes around 3,000-5,000 orders per day in major cities. Bigbasket has over 1,000 brands and 10,000 products available on its platform. It focuses on fast and reliable delivery within time slots. Bigbasket aims to make grocery shopping convenient by allowing customers to order online and get delivery to their doorstep without traffic or long lines. The company has over 70,000 customers and competes in the growing Indian e-grocery market projected to reach $8.8 billion by 2016.
Cadbury Dairy Milk
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Supply chain management of cadbury
The way from the raw materials to customer's customer.
Cadbury is the topmost international food chain in the world that Kary food ltd
A STUDY OF DABUR INDIA LTD.
Dabur India Ltd is one of the largest Ayurvedic and natural healthcare companies in the world. Founded in 1884, it is now India's 4th largest company. Some of its major brands include Dabur Chyawanprash, Dabur Amla hair oil, and Dabur Babool toothpaste. The company has pursued strategies such as demerging its pharmaceutical business, changing its logo, introducing new products and packaging, and expanding its retail ventures both within and outside India. It is working to innovate in categories like fairness and launch new products like milkshakes. Dabur's Immune India campaign promotes Chyawanprash's immunity benefits through partnerships with
What's hot (20)
Kantar IMRB- Study on Brand Awareness,consumer,concept Understanding of Vario...
Kantar IMRB- Study on Brand Awareness,consumer,concept Understanding of Vario...
Case Study on Succuessful Journey of Kelloogg's Corn Flakes
Case Study on Succuessful Journey of Kelloogg's Corn Flakes
Viewers also liked
Lowe's company case study
Lowe's is an American home improvement company founded in 1946. It operates over 1,800 home improvement and hardware stores across North America. Lowe's aims to be a one-stop shop for do-it-yourself, do-it-for-me, and professional customers, offering a wide selection of products for home maintenance, repair, remodeling, and decorating. Lowe's faces intense competition from other home improvement retailers like Home Depot but has opportunities to expand further internationally and target new customer demographics like women and younger consumers. The document provides recommendations on how Lowe's can improve its strategy to better compete with Home Depot.
Lowes vs menards
The document compares the retail strategies of Lowe's and Menards based on observations from a visit to both stores. It finds that while customer service was similar, Menards had a larger store size and merchandise selection that was sometimes overwhelming. Menards also utilized more sale signs and direct advertising. Overall, Menards was found to have significantly lower prices than Lowe's, making it the better value for budget-conscious customers.
CCIM Oregon/SW Washington Leasing Transaction of the Year 2015
Mathew Conser, Conser Commercial Real Estate, win the CCIM Oregon/SW Washington Leasing Transaction of the Year for 2015
Lowe's Albany, OR City Council 2012.09.2009 Presentation
The document is a presentation from Lowe's of Albany, Oregon to the Albany City Council on December 9, 2009. It provides an overview of Lowe's, including that it has over 1,700 stores, 228,000 employees, and contributed over $26 million to community organizations in 2008. It also details plans for a new Lowe's store in Albany, including a $26 million investment and creating 125 to 150 new jobs. The presentation discusses the site plan, traffic analysis, building design, landscaping, and lighting plans. It concludes with proposed conditions of approval for variances and site plan review from the City Council.
Lowes
This document proposes an online strategy for Lowe's to help customers with home improvement projects. It identifies customer needs such as supplies, questions, examples, and advice. It outlines how Lowe's can provide discounts, answers, YouTube videos, bloggers, and experts to address these needs. The proposal involves creating "how-to" videos on YouTube, connecting with bloggers, and using social media like Facebook, Twitter to spread information and sales. It has a small budget focused on video creation and can be implemented within 6 months while testing with YouTube videos.
Case Analysis-Lowe's
Founded in 1921 as a general store in North Carolina, Lowe's grew to become a publicly traded home improvement company with over 1,745 stores across North America and Mexico by expanding throughout the 1950s-1980s and adapting its larger store format in the 1990s. As the second largest home improvement retailer behind Home Depot, Lowe's future plans international growth with 150 Australian stores in 5 years while remaining tied to the housing market, economy, and adapting to customers through technology.
Lowes final presentation
Lowe's is proposing updates to their mobile app to include games, social media integration, and a points system to encourage customer engagement. The points can be earned through app activities and redeemed for discounts on future purchases. This is aimed at increasing customer enjoyment of the Lowe's brand, gathering more customer feedback, driving frequent app usage, supporting eco-friendly business practices, and strengthening customer relationships. The document outlines several game ideas and discusses plans to evaluate the effectiveness of the app updates through analysis of new versus returning customer data and custom reports on app usage metrics and sales figures over time.
How much social marketing is too much – or not enough?
This document discusses strategies for social media marketing on Facebook. It provides key findings from research on Facebook assets and ads. Some of the main points include:
- Pages have the highest engagement rate and share of clicks of all Facebook objects. Leveraging ads to drive traffic to pages can help scale a brand.
- Post ads and sponsored stories typically have the highest response rates and lowest costs per click. High exposure rates also correlate with higher click-through and conversion rates.
- The optimal frequency for ad delivery is 6 impressions or fewer per user, as engagement drops off significantly after that point.
- Bidding above the maximum recommended bid can increase exposure rates while decreasing frequency.
- Sponsored stories
Lowes final presentation
Lowes is launching a new $500,000 digital media campaign to increase its social media presence and engage with new and loyal consumers. The campaign will focus on Facebook, Twitter, blogs, Google AdWords, mobile apps, and SEO. It aims to obtain new consumers, especially baby boomers and seniors, and increase Lowes' online interactions to build trustworthy relationships and drive sales. The strategy's success will be evaluated based on social media metrics, influence scores, advertising analytics, and user feedback.
Lowe's Home Improvement Pitch Brief
Home improvement retail giant Lowe’s has launched its first media agency review in more than a decade. Creative is not part of the review, and sources indicate that incumbent OMD may not defend. A Lowe’s spokesperson told Adweek:
“As part of the normal course of business, we regularly review the agencies and vendors that support our company to evaluate our objectives against performance and ensure we remain strategically aligned. As the consumer and media landscape continues to rapidly evolve, we are exploring the most compelling and efficient ways to reach consumers to help ensure we remain well positioned.”
Both OMD and BBDO declined to comment, though Lowe’s confirmed that the creative portion of its business was not affected. Sources tell us that OMD will not defend the account but that another Omnicom entity will most likely participate in the review, which remains in the RFI stage at this time. International consultancy R3 is managing the process.
Lowes strategy overview
The document cautions that comments made during the presentation contain forward-looking statements regarding the company's financial condition, operations, plans and performance that are subject to risks and uncertainties. It notes several potential factors that could materially affect the company's ability to achieve expressed or implied results such as economic conditions, competition, and regulatory changes. The document also provides contact information for investors seeking additional information.
Mobile & Search Marketing: Lowe's Platforms & Traffic
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
Home depot Strategy Report
This document provides a business strategy report for Home Depot. It begins with an introduction to Home Depot's founding and operations. It then analyzes Home Depot's current performance, strategic posture including mission, vision and objectives, and current strategy which focuses on customer service, product authority, and productivity. The report also examines Home Depot's external environment using PESTLE analysis and Porter's Five Forces. It evaluates Home Depot's internal environment including corporate structure, resources, marketing, finances, and human resources. Alternative strategies are proposed and a recommended strategy of interconnected retail is provided, along with plans for implementation and contingencies.
Lowe's interview questions and answers
This document provides tips and sample answers for common interview questions that may be asked during a Lowe's job interview. It discusses how to answer questions about weaknesses, what you know about Lowe's, why you want to work there, what you can offer the company, expected salary, and questions to ask the interviewer. Suggested responses emphasize researching the company, matching qualifications to the role, giving examples, and portraying enthusiasm, commitment and passion for the company and position. The document also provides additional interview preparation resources and tips.
Visions & Missions of Fortune Global 100
The document discusses the visions and missions of the top 100 companies on the Fortune Global 500 list. It provides examples of visions, which describe where companies want to go, and missions, which describe the purpose and goals of the companies. The visions generally focus on leadership, performance, and innovation, while the missions often discuss the products/services provided and benefits for customers, shareholders, and society.
Viewers also liked (15)
CCIM Oregon/SW Washington Leasing Transaction of the Year 2015
CCIM Oregon/SW Washington Leasing Transaction of the Year 2015
Lowe's Albany, OR City Council 2012.09.2009 Presentation
Lowe's Albany, OR City Council 2012.09.2009 Presentation
How much social marketing is too much – or not enough?
How much social marketing is too much – or not enough?
Mobile & Search Marketing: Lowe's Platforms & Traffic
Mobile & Search Marketing: Lowe's Platforms & Traffic
Similar to Presentation-Lowe's
ACT360 Solutions Investor Update May 2015
This document outlines the business strategies and growth opportunities for an online customer acquisition company. It discusses expanding into new industries like alternative energy and home improvement through acquisitions and organic growth. It also details plans to leverage a proprietary homeowner database to cross-sell products, qualify new leads, and source targeted lists. Specific growth milestones for the next six months include entering five new vertical markets, using the database exclusively for unsecured credit leads, partnering with private label credit card providers, and signing an exclusive contract with a national homeowner association.
Assignment1 vivek mathai_iitkgp
You have received a gift card to access a presentation on Best Buy. Best Buy is a large consumer electronics retailer founded by Richard Schulze with over 1150 stores in the US, Canada, China, and Mexico. The presentation discusses Best Buy's keys to success including its strong brand image and association with consumer electronics, large store presence, and pleasant shopping experience. It also notes risks such as increased competition from online retailers and need to strengthen its online presence to engage new customers. The presentation provides strategies for Best Buy such as expanding product categories, improving staff training, growing its Geek Squad services, and testing an in-home consulting service.
About-HomeBridge-National
This document summarizes information about HomeBridge Financial Services, a mortgage lender. It discusses HomeBridge's operating principles of having knowledgeable employees and a customer-centric approach. It also outlines HomeBridge's growth over recent years in production volume, number of branches, employees, and servicing portfolio. The document provides details on HomeBridge's product offerings, partnerships with brokers and correspondents, renovation lending programs, technology platform, and employee training and benefits. It positions HomeBridge as a partner to help people achieve their dream of homeownership.
Ppt11
This document discusses key considerations for developing marketing strategies in the new economy. It begins by defining the new economy as industries related to electronic commerce, internet technologies, software/hardware development, and telecommunications.
It then addresses whether every company needs a new economy strategy, noting reasons both why they would and wouldn't. Factors that could influence a strategy are also examined, such as the global reach and 24/7 access provided by internet technologies.
The document analyzes characteristics of new economy technologies in terms of advantages and disadvantages. It concludes by outlining important questions to evaluate new economy business ideas, such as identifying the target market and competitive advantages.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...
Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.
Solving Compliance Challenges Across Digital Channels
At this years Net Finance Conference r2i's VP of Technology, Nick Christy, spoke about how financial institutions are driven by a core set of business goals and how compliance and regulatory laws can stand in the way of achieving the goals.
About HomeBridge - Northeast
HomeBridge Financial Services is a large mortgage lender that focuses on providing customized home loan solutions and a customer-centric experience. It has experienced significant growth in recent years in terms of loan volume, number of branches and employees, and servicing portfolio. HomeBridge prides itself on its experienced personnel, financial stability, and focus on helping families achieve homeownership.
Team Ramen, IIBC'22, Final Round
The document provides an overview of RedX Cargo, a logistics company owned by ShopUp that provides various shipping and delivery services. It discusses RedX's target market as large enterprises requiring logistical solutions from first to last mile delivery. The document proposes rebranding RedX Cargo and developing a communication strategy targeted at large enterprises. It includes an action plan to attract, convert, nurture and strengthen relationships with enterprise customers, as well as timelines, financial projections, and KPIs to evaluate the strategy.
Insuritas: Boost Income and Expand Wallet Share by Engaging the Digitally Dis...
Insuritas: Boost Income and Expand Wallet Share by Engaging the Digitally Dis...NAFCU Services Corporation
This document discusses how financial institutions can engage website visitors and members through digital marketing strategies. It begins by noting that digital spaces are dynamic and outpace marketers' ability to predict what will resonate. It then provides examples of how testing and optimization led to significant increases in traffic and conversions for credit unions. The rest of the document outlines strategies for personalizing the member experience online, nurturing conversations, and creating a "digital exchange" where members can complete multiple financial transactions in one place. The goal is to transform the website from basic information to an engaging sales and service channel.Chp1 e commerce
The document discusses e-commerce and marketing concepts, defining e-commerce as the process of buying and selling goods and services over the Internet and examining different types of e-commerce organizations and marketing channels. It also covers benefits of e-commerce such as reduced costs and increased access to global markets, as well as internet advertising methods like banners ads and their benefits and limitations.
The Hottest Trends in Prepaid and How to Monetize Them
Learn about the most popular trends in prepaid calling card and PINless calling and how you can monetize them.
Digital channels best buy (1)
Best Buy is a multinational retailer of consumer electronics with over 1100 stores and 180,000 employees worldwide. It aims to provide a wide selection of reasonably priced technology products and services like Geek Squad support. However, it faces threats from online competitors like Amazon and needs to improve its customer service reputation. Its new strategy focuses on connecting locally through social media, employee use of tablets in stores, and a dedicated mobile app. This aims to make Best Buy feel more personal while cutting overhead costs from fewer larger stores.
Digital channels best buy (1)
Best Buy is a multinational retailer of consumer electronics with over 1100 stores and 180,000 employees worldwide. It aims to provide a wide selection of reasonably priced technology products and services like Geek Squad support. However, it faces threats from online competitors like Amazon and needs to improve its customer service reputation. Its new strategy focuses on connecting locally through social media, employee use of in-store tablets, and a tablet-specific app to engage customers and build relationships.
Roommatefax Inc. Pitch Deck
Why We Started This Company
We had a bad roommate, who hasn't? Currently, there was no simple way to find, vet, and match roommates in the market today, so we set out to make that happen and Roommatefax.com is what we came up with.
What Sets Us Apart
There are 5 important factors to consider in the roommate search. 1) Would we get along? 2) If we did get along, do we like/dislike the same things? 3) Is the potential roommate who they say or appear to be? 4) Is there an easy way to find a person to live with like this? 5) Is there an easy way to find a place. Although some companies answer one or two of these questions with their service, none of them answer all 5 in an easy to use site/app at a competitive price.
2013 distribution trends
The document provides an overview of distribution trends and metrics for 2013, based on a presentation given at the Microsoft Dynamics AX Industry Summit. It discusses expectations for a rebound in housing, manufacturing, and the economy in 2013 and 2014. It also summarizes trends related to the distribution workforce, need for value-added services beyond inventory management, growing use of vending machines and strategic partnerships between distributors. New models for customer profitability analysis and transaction profitability are highlighted. The outlook emphasizes upgrades to distributor websites and ERP systems, investments in CRM, mobile, and analytics to optimize pricing, customer profitability, and resource allocation.
ServicePair investor deck 2016
This document proposes a solution called ServicePair to address resourcing challenges in the construction industry. It outlines problems like absenteeism, contractors having difficulty finding tradespeople outside their network, and smaller suppliers having inefficient marketing. ServicePair would create a network connecting contractors, tradespeople, and suppliers. It provides a mobile app for searching profiles and resources. The business model involves subscriptions for professionals and targeted marketing for suppliers. An initial launch is proposed in San Diego to build the network and test monetization strategies with the goal of expanding nationwide.
Value Proposition Powerpoint Presentation Slides
You can download this product from-
https://www.slideteam.net/value-proposition-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
Ensure that there is a fit between the product and market by utilizing Value Proposition Powerpoint Presentation Slides. Communicate your value propositions effectively using business model canvas PowerPoint templates. Describe the rationale of how an organization creates, delivers and captures value. By using our professionally designed value proposition canvas PPT slideshow you can gain a customer's attention and approval that helps a company to increase sales. This visual attention-grabbing customer value proposition PPT slideshow helps you to convince your customers how your services are better than the others. Present the main components of the value creation network including key partners, key activities, key resources with the aid of the value cycle PPT templates. Utilize this business plan PowerPoint complete deck to understand the buyer’s needs and create branding strategies accordingly. Yield the best profits and maintain a consistent customer relationship by downloading our content ready business model PPT Presentation.
Marketing plan
The marketing plan summarizes LocoShop, an e-commerce platform connecting local retailers and service providers to customers in India. It notes that the Indian e-commerce market is growing rapidly due to increasing internet and mobile usage. LocoShop aims to serve as a one-stop shop for both online and local products, including groceries, home services, doctor consultations, and more. The plan outlines goals to achieve 1 million users within 5 years, expand operations to 5 metro cities and 12 tier-2 cities in 3 years, and reach $100 million in revenue. Key strategies include collaborating with local retailers and service providers and promoting through social media, events, and word of mouth.
Acquiring Home Services Customers Online
Kickserv & WordStream have partnered up to bring you the latest best practices in online advertising for services.
The way services businesses are reached has changed drastically over the years. The growth of mobile traffic and change in local ad formats will continue to evolve this. Make sure you know how to handle the changes with your marketing strategy!
Acquiring Home Services Customers Online in 2019
This webinar goes through a deep-dive into how home services companies can take advantage of the latest trends and technologies to acquire and convert the leads that will make an impact on their business growth in 2019.
Similar to Presentation-Lowe's (20)
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...
Solving Compliance Challenges Across Digital Channels
Solving Compliance Challenges Across Digital Channels
Insuritas: Boost Income and Expand Wallet Share by Engaging the Digitally Dis...
Insuritas: Boost Income and Expand Wallet Share by Engaging the Digitally Dis...
The Hottest Trends in Prepaid and How to Monetize Them
The Hottest Trends in Prepaid and How to Monetize Them
Presentation-Lowe's
- 1. Welcome Board Members! Presenters: J/B Consulting, LLC Julius Clark & Bradford Armstrong JuliusClark63@gmail.com Bdarmstr@yahoo.com
- 2. Industry Overview • Growth • Closely linked to Economy • Unemployment • Home Improvement Spending
- 4. Lowe’s Corporate Overview • 2014 Revenue: 56.2 billion • 1,840 Locations • U.S., Canada & Mexico • 265,000 full/part time employees • 16 million retail/professional customers served weekly
- 5. Strengths • Marketing • Merchandising • Distribution • Enhanced In Store Technology • Wi-Fi • Touch Screen Technology • Flexible Fulfillment System
- 6. Weaknesses • Lack of Control over Product Quality • Global Limitations • U.S., Canada and Mexico only • Consumer Retention and Brand Loyalty • Recalls
- 7. Opportunities • E-Commerce Sales • Increase in Home Improvement • Purchasing Power and Population Growth
- 8. Threats • U.S. Economy • Competition • Currently #2 in Industry • Housing Market
- 9. New Mission Statement Current We are committed to delivering better customer experiences across the entire home improvement spectrum, by pulling together the best combination of possibilities, support and value for customers wherever and whenever they choose to engage. New We are dedicated to providing excellent customer service by creating a valuable experience through superior products, knowledge & resources for all customers within the home improvement continuum.
- 10. New Vision Statement Current • We will provide customer-valued solutions with the best prices, products and services to make Lowe’s the first choice for improvement. New • We will strive to provide the best prices and product proficiency for the best value, making Lowe’s the only choice for consumers within the home improvement industry.
- 11. Trend Spotting: E-Commerce • Steadily increasing • Proliferation in mobile devices • 1998-2014: Avg Growth: 27.80% • Estimated 10.6% of total retail sales by 2019
- 12. Trend Spotting: Data Usage • From 1997-2014, Exabyte usage on the Internet has increased an average of 84.9% • Expected growth thru 2020 is projected to average 19.18% • Exabyte: 1 Quintillion bytes • Internet more accessible due to Smartphone popularity
- 13. Competition • Lowe’s currently is #2 behind The Home Depot • Market Share: • Home Depot- 46.7% • Lowe’s- 33.8% • Menard, Inc. 5% • All Others-14.5%
- 14. Brainstorming • Customer Inventory Tracking App • Search items on smart phone for in-store location • Expand growth potentials • Stores in U.S., Canada, Mexico • Marketable to women • Partner/Acquire Kingfisher • Largest European Home Improvement Retailer • Allow for Penetration into European Market
- 16. Introducing “Lowe-Bid” • Interactive Customer/Contractor Marketplace • Website • Mobile App • Comparable to Priceline • Allows buyers & sellers to communicate & negotiate services • Partner with Angie’s List for exposure & information • Contractor Database imported into Lowe-Bid systems • Angie’s List would get a percentage of profit for partnership • No membership fees to Lowe-Bid account users • More Internet & Mobile app traffic & usage
- 17. Lowe-Bid: Customer Value • Allows customers to post budgets and project ideas • Convenience • Multiple estimates/bids instantly • Option to decline bids • Customer can compare bids from various local contractors • Background • Specialization • Professional Certification & License Verification • Customer reviews & Feedback • Service Records • Better Business Bureau accredited Companies only • Allows for customer security & trust
- 18. Lowe-Bid: Contractor Value • Allows contractors to see potential business and offer bids on services • More bids on potential contracts in less time • Immediate notification of bid acceptance • Enables company to delegate resources and schedule more effectively • All supplies would be purchased from a Lowe’s retail location • Supply Delivery to job location if booked through Lowe-Bid system
- 19. Lowe-Bid: Value to Lowe’s • Capitalize on current technology • Mobile Phones • Tablets • Inventory Impact • Reduction of Inventory Holding Days • Current average from 2005-2014: 89.93 days • Better control of in house stock • Reduce inventory cost • Further expand presence in Contractor market segment • Current Contractor market segment: 30%
- 20. Cost • DIY-808 person days * $375 cost/day + $18,000 Infrastructure= $321,000 • Kinvey-326 person days * $371 cost/day + $18,000 Infrastructure=$138,946 • Estimates from question base format • Complex algorithmic system
- 21. Questions?