After ten years of practicing out of a home office in Philadelphia, the presenter now lives, works, and travels full time in a RV. How does he market and sell his services? Social media.
Now you don’t have to live in an RV to take advantage of social media. But it is fast becoming the best way for FVS professionals to build prospect relationships in a business environment where geography and time zone barriers have fallen. And just like in face-to-face marketing, personal connection is the key to landing new work when using social media: to succeed, your interactions must convey your expertise, credibility, and a hint of personality. Join this session if you want to arm yourself with the “secret sauce” of social media marketing that can jumpstart, or expand, your BVFLS practice on platforms like LinkedIn, Google+, and Twitter.
Using Social Media To Grow Your PracticeRod Burkert
After ten years of practicing out of a home office in Philadelphia, the presenter now lives, works, and travels full time in a RV. How does he market and sell his services? Social media.
Now you don’t have to live in an RV to take advantage of social media. But it is fast becoming the best way for FVS professionals to build prospect relationships in a business environment where geography and time zone barriers have fallen. And just like in face-to-face marketing, personal connection is the key to landing new work when using social media: to succeed, your interactions must convey your expertise, credibility, and a hint of personality. Watch this session if you want to arm yourself with the “secret sauce” of social media marketing that can jumpstart, or expand, your BVFLS practice on platforms like LinkedIn, Google+, and Twitter.
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
This presentation covers some of the key trends in a new sales strategy called social selling, especially as it applies to business professionals who value their network.
Also Linkedin's Social Selling Index is broken down and best practices are reviewed to help you better grow relationships from your network of weak connections.
Using Social Media To Grow Your PracticeRod Burkert
After ten years of practicing out of a home office in Philadelphia, the presenter now lives, works, and travels full time in a RV. How does he market and sell his services? Social media.
Now you don’t have to live in an RV to take advantage of social media. But it is fast becoming the best way for FVS professionals to build prospect relationships in a business environment where geography and time zone barriers have fallen. And just like in face-to-face marketing, personal connection is the key to landing new work when using social media: to succeed, your interactions must convey your expertise, credibility, and a hint of personality. Watch this session if you want to arm yourself with the “secret sauce” of social media marketing that can jumpstart, or expand, your BVFLS practice on platforms like LinkedIn, Google+, and Twitter.
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
This presentation covers some of the key trends in a new sales strategy called social selling, especially as it applies to business professionals who value their network.
Also Linkedin's Social Selling Index is broken down and best practices are reviewed to help you better grow relationships from your network of weak connections.
Komfo webinar - Rethinking employee advocacy on socialKomfo
Social media challenges a company's credibility every day and users seem to become more and more immune to corporate communication. Should the marketing or the PR team be the owner of a brand’s social media channels? Can employee advocacy change the way we work with marketing and communication? Mads Cramer, Commercial & Digital Director at Geelmuyden Kiese, is here to challenge you to think out of the box when it comes to employee advocacy and to help you activate the superpowers of your team on social.
Join this webinar to:
- build credibility and topicality in your social media presence by identifying the great stories in and around the organization
- activate PR and turn your employees into trustworthy ambassadors for your brand
- understand and turn on the new value exchange between organization and employee
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Mobile Recruiting Essentials: What Candidates Want & What You Must Do | WebcastLinkedIn Talent Solutions
Mobile is no longer the future of recruiting, it’s the present. Click through to see what candidates expect from the mobile recruiting experience today and what it means for you.
Kickstart your mobile recruiting strategy with the new playbook: http://linkd.in/1jiWHxv
Read more on the LinkedIn Talent Blog: http://linkd.in/IFKMf2
Follow the LinkedIn Talent Solutions page: http://linkd.in/1beJ1jO
Tweet with us: http://bit.ly/HireOnLinkedIn
Webinar: Maximize Social Media ROI With a Strategic Plan eCornell
Webinar originally held on January 7, 2014
It's a new year, and it's time to kick-start your social media strategy and start showing a return on your investment.
Join Chris Boudreaux to learn how to create a social media plan that builds buy-in, empowers employees, and gets results.
Discover how to:
-Better understand and present the business case for creating a social media plan that delivers targeted, organization-wide results.
-Use a proven framework for implementing your social media plan and put the right infrastructure in place.
-Use Boudreaux's recommendations to increase social media ROI for brands of any size.
CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global technology and management consultancy, Chris is a globally recognized thought leader in social media technologies, operations, governance and analytics.
He is a governing member of the Word of Mouth Marketing Association; an iMedia Top 25 Marketing Innovator and Leader; and his site, SocialMediaGovernance.com, serves practitioners worldwide.
http://bit.ly/1bdfVwQ
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.
Is the future of modern marketing social sept 9 2014Bill Hobbib
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touch points.
This presentation will help you learn 4 keys for leveraging social with your modern marketing, including best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
The Intersection of Content Marketing and Influencer MarketingSkyword Inc.
What happens when powerful stories are told by talented storytellers? People listen.
We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how some of the savviest brands are working with influential storytellers to become what people love, instead of interrupting what they love on the web.
Gain valuable insight on how to:
Identify subject matter experts in your industry
Make connections with those who have sway among your customer base
Streamline content creation with market influencers
Improve the reach and resonance of your content.
Doug Sikes, Traackr's vice president of sales, and Andrew Wheeler, Skyword's vice president of strategic services, will show you how to marry your content marketing with influencer strategy to help you become a stronger storyteller.
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
Komfo webinar - Rethinking employee advocacy on socialKomfo
Social media challenges a company's credibility every day and users seem to become more and more immune to corporate communication. Should the marketing or the PR team be the owner of a brand’s social media channels? Can employee advocacy change the way we work with marketing and communication? Mads Cramer, Commercial & Digital Director at Geelmuyden Kiese, is here to challenge you to think out of the box when it comes to employee advocacy and to help you activate the superpowers of your team on social.
Join this webinar to:
- build credibility and topicality in your social media presence by identifying the great stories in and around the organization
- activate PR and turn your employees into trustworthy ambassadors for your brand
- understand and turn on the new value exchange between organization and employee
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Mobile Recruiting Essentials: What Candidates Want & What You Must Do | WebcastLinkedIn Talent Solutions
Mobile is no longer the future of recruiting, it’s the present. Click through to see what candidates expect from the mobile recruiting experience today and what it means for you.
Kickstart your mobile recruiting strategy with the new playbook: http://linkd.in/1jiWHxv
Read more on the LinkedIn Talent Blog: http://linkd.in/IFKMf2
Follow the LinkedIn Talent Solutions page: http://linkd.in/1beJ1jO
Tweet with us: http://bit.ly/HireOnLinkedIn
Webinar: Maximize Social Media ROI With a Strategic Plan eCornell
Webinar originally held on January 7, 2014
It's a new year, and it's time to kick-start your social media strategy and start showing a return on your investment.
Join Chris Boudreaux to learn how to create a social media plan that builds buy-in, empowers employees, and gets results.
Discover how to:
-Better understand and present the business case for creating a social media plan that delivers targeted, organization-wide results.
-Use a proven framework for implementing your social media plan and put the right infrastructure in place.
-Use Boudreaux's recommendations to increase social media ROI for brands of any size.
CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global technology and management consultancy, Chris is a globally recognized thought leader in social media technologies, operations, governance and analytics.
He is a governing member of the Word of Mouth Marketing Association; an iMedia Top 25 Marketing Innovator and Leader; and his site, SocialMediaGovernance.com, serves practitioners worldwide.
http://bit.ly/1bdfVwQ
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.
Is the future of modern marketing social sept 9 2014Bill Hobbib
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touch points.
This presentation will help you learn 4 keys for leveraging social with your modern marketing, including best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
The Intersection of Content Marketing and Influencer MarketingSkyword Inc.
What happens when powerful stories are told by talented storytellers? People listen.
We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how some of the savviest brands are working with influential storytellers to become what people love, instead of interrupting what they love on the web.
Gain valuable insight on how to:
Identify subject matter experts in your industry
Make connections with those who have sway among your customer base
Streamline content creation with market influencers
Improve the reach and resonance of your content.
Doug Sikes, Traackr's vice president of sales, and Andrew Wheeler, Skyword's vice president of strategic services, will show you how to marry your content marketing with influencer strategy to help you become a stronger storyteller.
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Digital PR is all about combining traditional PR with contentmarketing, social media and search - transforming static news into conversations and bypassing media to speak directly to your target audience online.The goal of Digital PR is to create and build an online presence that correctly reflects what the brand stands for, it’s innovations and campaigns; and to build relationships with its customers, stakeholders and influencers so that it can develop and foster the favorable operating climate. Many of my clients have asked how to do Digital PR. This presentation will not only help understand what is Digital PR but also explain how it is done.
Content marketing 101 - How to generate (new) leads by creating and effective...Jayson Peltzer
This is an overview of content marketing. Learn how to generate (new) leads by creating and effectively sharing your content. This presentation will cover:
1. What content marketing is all about.
2. Why an e-mail list is so important.
3. How to optimally re-purpose your content.
Are you connecting with critical talent audiences through your digital communications? This 30+3 Webinar takes a close look at key strategic elements of digital employee and employer brand communications. From channel selection to media effectiveness, we'll examine the changing dynamics of digital communications.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
We live in a world where our decisions are impacted by the results Google displays to us. When we need a second opinion we turn to our favorite Social Media outlet. You might not think that the world being described impacts the Skilled Nursing Facilities you run; but it does. Learn how the Best-In-Class Skilled Nursing Facilities are using Google and Social Media to position themselves for success in the age of digital marketing.
Branding Guru Karen Kang shares her five steps to a differentiated personal brand that will help you to stand out in the job market, change careers or start a business.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Welcome.
Welcome to what I think is an interesting topic – and maybe even a controversial one at that.
*** Using Social Media to Grow Your Practice ***
Based on the number of times I’ve made this presentation, I believe many of you are here with some pre-conceived notions about social media.
But no matter how you feel about the topic, I hope you will leave here today with some useful information.
I believe many of you know me for or from my practice, Burkert Valuation Advisors, which I started in Philadelphia in July 2000 with my wife, Amy.
Some of you may know that my friend and colleague, Mel Abraham, and I launched Practice Builder Academy in January 2014.
I also imagine many of you know that [reveal last bullet] …
Now I don’t expect you all to start traveling full time and practicing out of an RV – the roads and campgrounds are crowded enough already!
But I do think my experience is a powerful one and why I hope you’ll listen to my message today.
CAVEAT: Your mileage may vary.
Started in March 2010 … came back 6 months later
Sold house on Craig’s List in late 2010 … been traveling ever since
We’ve grown to a full size bus now, but you get the idea
How did I get there … How did I reinvent my practice
From an Administration perspective …
From a Work perspective …
From a Marketing perspective
One note of importance.
SM is not a replacement for face-to-face interaction.
As we teach in PBA, SM is one of several layered strategies you can and should implement to expand your sphere of influence.
- Ex. Speaking, writing, email marketing, direct mail
For y’all here today, I’ve got 5 learning objectives.
It’s a crowded playing field.
True for any kind of marketing that reaches your audience … even social media.
The Visible Expert ebook/pdf (143 pages) by Lee Frederiksen, Elizabeth Harr, Sylvia Montgomery
HingeMarketing.com
Definition: a professional with high marketplace visibility and a reputation for expertise
So let’s head into making a case for online marketing, in general, and social media, in particular …
Clients most often seek out a Visible Expert when they have a specific problem or challenge.
We have to position ourselves and our work with this in mind.
There is not a lot of room for generalists – it’s an argument for specialization.
Two findings
1. Buyers search for Visible Experts in multiple ways.
2. Going online is the most popular way for buyers to find Visible Experts.
Where do buyers of professional services conduct their online research? How do they find answers about Visible Experts?
They rely on search engines, webinars, and LinkedIn -- accounting for almost 70% of the online methods used to search for Visible Experts.
When prospects are browsing your website looking for service offerings, case studies, and thought leadership, what will they find?
And given that many websites are just terrible, it’s not that difficult to stand out.
But as you can see, an expert’s website isn’t enough. Buyers are looking for experts in multiple channels.
They use Google and social media (especially LinkedIn) to fill in background information on their candidates.
Today, it’s not enough just to be present on these channels. You have to create a positive impression in all of them as well.
As this figure demonstrates, buyers evaluate expertise by examining and filtering data from a variety of sources (on average, buyers consider 4 sources).
It should come as no surprise that a personal recommendation is the single most important factor that validates a candidate’s expertise.
Baby Boomers born between 1946 and 1965 (number is decreasing every day)
Gen Xers born between early 1966 and 1980
Millennials (Gen Y) born between 1981 and early 2000
By 2020, 50% of the US workforce will be Millennials
Just to be clear, we’re not talking about anything scary here.
Social media has been around for quite a while.
Ask for show of hands.
NO
Biggest concerns are (1) risk exposure and (2) time wasting
Also, concerns about use/abuse by employees; IT security threats; bandwidth consumption; and adding yet another “thing” to be done.
I interpret this to mean there is a lot of opportunity out there.
Today - if people search online and can’t find you, you lack credibility.
A big question that you hear today.
Social media is changing the way knowledge workers Communicate – Collaborate - Refer
Example – time it takes to have lunch with a referral source
2 objectives of social media: (1) credibility and (2) networking Relationship Marketing (what marketing has always been about)
SM is a tool that “you have to have” … just to be in the game.
BTW Dermot – I worked the SKEET in there just for you!
Also, allows others in firm who are not comfortable with “traditional” marketing to bet “out there”
The issue with SM networks from a business perspective is that you must find out if your current and prospective colleagues, clients, and referral sources actually use the network.
Thus, don’t fall in love with a network. Fall in love with the people and go with the network that let’s you reach them.
For many, the default network is LinkedIn.
One hears over and over again “tactics without strategy is useless.”
This applies to social media, as well.
Turns out the guy invested in a hearing aid business and wants me to value it for a buy/sell.
I have Circles for Valuation Marketing Social Media and different kinds of Attorneys
Second largest search engine, next to Google.
A category unto itself
Going to move through a typical LI profile
Only have time today to hit the highlights
TIP: Create your profile in Microsoft Word first, so you can use its spell-checking and grammar tools.
A few slides from now, you’ll see an example why you should do this.
Want kind of image do you want to convey (set aside for a minute the image you are supposed to convey).
It should be a close-up featuring your face and eyes. SMILE.
Do you look approachable, or more like a stuffed suit?
Look at images of people that you are connected to and respect.
Then, get a “professional” headshot taken, preferably with a monotone color or blurred background.
These headlines say what you ARE … not what you DO.
This kind of headline does not help prospects decide to work with you.
The whole purpose of LinkedIn is to be found and contacted
Ask participants these questions:
If you use a personal (instead of work) email address, why?
If you don’t include all of your contact information, why?
By default, LinkedIn gives your profile a URL with a bunch of numbers and letters.
Make your summary keyword rich
Use the first-person
Notice that I write in 1st person.
This is part of finding your voice and trying to be different.
I wanted to stand out by being irreverent – it’s not for everyone.
The 2 most recent recommendations will show up under each position.
Note that links in your Summary will not be hyperlinks.
Worth mentioning that you can remove a recommendation if circumstances change.
There is a small down arrow head next to the Edit Profile box.
Click on that to get the drop down menu.
Let’s turn now to how you interact on LinkedIn.
Connect vs follow
Annual Survey done by Wayne Breitbarth – “The sample was made up of over 550 folks from my mailing list, my LinkedIn connections and my LinkedIn groups. You can get a copy of the full results on the free resources page of my website: http://www.powerformula.net/free/”
To gain any traction with prospects, you have to share on a regular basis.
And since status updates show up on the feeds of everyone in your network, frequent updates are an easy way to keep your name in their field of vision.
If you’re wondering what to share on LinkedIn …
And I get great content from Twitter.
But join groups outside of “business valuation”
Join groups your clients, prospects, and referral sources are members of
Spending your marketing time in relevant LI groups can be a terrific strategy for engaging with prospects.
But if you truly want to be considered a thought leader, you should start your own targeted group and build your own community of members.
Not only will you expand your influence, but also you will have a forum that you manage and where you can cultivate successful business relationships over time.
#1 - This is probably the most important key - you need to have a narrowly defined group in order to attract the “right” members.
Do some research on the LI groups that already exist in your industry, and think about how you can differentiate your group from the rest.
Also, think about your ideal prospects. Who are they? What do they do? What do they care about? How can you help them?
#2 - Important to include relevant keywords in the group title and description so that when members of your target market are searching for groups to join, they will find yours.
Keywords are those that your target audience uses to describe the niche you want to be found for in LI group search.
#3 - Everyone wants to be part of something exclusive.
#4 - The rules you put in place early on will drive the success and quality of your group.
It’s very important to establish boundaries with members up front, as it is difficult to go back later and change the rules.
#5 - Make sure when you first create your group that you tell your own LinkedIn connections if they fit the profile.
LI will allow you to send out up to 50 announcements per day to your connections.
Also, you can upload emails with a .CSV file from your own email contact list and send an announcement to those contacts from your group management dashboard.
And as new members join, invite them to become first level connections (using a customized invitation).
#6 - Contribute content that will spur conversations.
Spend some time acknowledging group members who start/contribute to discussions by commenting, liking, and sharing their posts.
Also, there are a few ways that you can gently plug your business as well as your group leadership.
- Make the “Manager’s Choice” something that can add value to members and is related to the theme of your group.
- LinkedIn also allows group managers to send one customized weekly email announcement directly to members.
- Use this feature for special opt-ins to programs that you are providing to members only. They will appreciate it and probably be more likely to sign up for what you’re offering.
Rod has lowest level premium account – Personal Plus
Using social media badly is not better than not using it at all.
The more people who like what you share, the more they’ll want to engage with you about your business.
In opposition to “What’s in it for me,” consider “What can I do for others that can help them?” What this brings you, if executed in earnest, is respect and admiration from people in your community.
Word of mouth is not a function of SM … SM is a function of word of mouth.
Be the elbow of every deal … without ever asking for reciprocity.
That said, books become outdated very quickly as platforms change, add, or delete features.
Better to follow various blogs devoted to social media, in general, or each platform in particular.
Or just Google “top social media blogs”
If you do what you’ve always done, you’ll get what you’ve always gotten.