Running head: MARKETING 1 MARKETING 6 Marketing Plan Kristin Velix Dr. Burger Mktg 500 Marketing Plan A brand is the image of the organization to the business world. It entails the principles of the company and how it carries out its activities. It is imperative that a good brand is established to provide the pride for both the workers and the clientele for being associated with the company. Developing a brand involves building a culture. The principles of business practice must be observed at all times in the dealings of the firm both in business-related and non-business engagements (Aaker, 2013). Stansoft software Corporation’s core values can be summed up as Dependable, Authentic, Reliable, and Efficient (DARE). DARE is guided by the company's slogan which is "A Change for the Better," and the mission of the business which is to make it possible for people in different parts of the world realize their full potential in their daily life by offering the best quality services to our clients at their convenience in terms of time and price. We will always be there to provide our services and products no matter the situation. Moreover, our pricing policy will be structured in such a way that it corresponds to the market forces of demand and supply. Furthermore, the business will offer competitive prices that are lucrative to the customers as compared to other competitors. Our distribution will significantly depend on the reach of potential clients, and as such we will focus on brand development to increase the market base (Armstrong et al., 2015). The company will adopt a logo which best defines our brand. Because we focus on software production, our logo is based on items that relate to software which are technological gadgets such as laptops. The logo will be distributed and placed everywhere for the potential clients and employees to see. Other aspects of the brand development which needs particular focus include creation of a voice for the Stansoft Software Corporation which will champion the brand; a celebrity figure who is associated with the values of the company, integration of the brand in all our services and products including phone calls, signatures, salespeople dressing codes and business outlet paintings. It is essential to be consistent and faithful to the brand to make it a permanent culture in the organization. Consistency begets dependability from our clients, and thus they can easily recommend our brand to new customers based on their excellent experience while doing business with us. Moreover, consistency will ensure that our business culture is ingrained into our practices and the employees can efficiently practice the set standards with minimal supervision due to the establishment of a routine (Luxton et al., 2015). The company has competition in the market which needs the strategic review to achieve our goal of being the leader in the industry. Competition faced is from within the organization's pr ...

1. Running head: MARKETING 1
MARKETING 6
Marketing Plan
Kristin Velix
Dr. Burger
Mktg 500
Marketing Plan
A brand is the image of the organization to the business world.
It entails the principles of the company and how it carries out
its activities. It is imperative that a good brand is established to
provide the pride for both the workers and the clientele for
being associated with the company. Developing a brand
involves building a culture. The principles of business practice

2. must be observed at all times in the dealings of the firm both in
business-related and non-business engagements (Aaker, 2013).
Stansoft software Corporation’s core values can be summed up
as Dependable, Authentic, Reliable, and Efficient (DARE).
DARE is guided by the company's slogan which is "A Change
for the Better," and the mission of the business which is to
make it possible for people in different parts of the world
realize their full potential in their daily life by offering the best
quality services to our clients at their convenience in terms of
time and price. We will always be there to provide our services
and products no matter the situation.
Moreover, our pricing policy will be structured in such a way
that it corresponds to the market forces of demand and supply.
Furthermore, the business will offer competitive prices that are
lucrative to the customers as compared to other competitors.
Our distribution will significantly depend on the reach of
potential clients, and as such we will focus on brand
development to increase the market base (Armstrong et al.,
2015). The company will adopt a logo which best defines our
brand. Because we focus on software production, our logo is
based on items that relate to software which are technological
gadgets such as laptops. The logo will be distributed and placed
everywhere for the potential clients and employees to see.
Other aspects of the brand development which needs particular
focus include creation of a voice for the Stansoft Software
Corporation which will champion the brand; a celebrity figure
who is associated with the values of the company, integration of
the brand in all our services and products including phone calls,
signatures, salespeople dressing codes and business outlet
paintings. It is essential to be consistent and faithful to the
brand to make it a permanent culture in the organization.
Consistency begets dependability from our clients, and thus
they can easily recommend our brand to new customers based
on their excellent experience while doing business with us.
Moreover, consistency will ensure that our business culture is
ingrained into our practices and the employees can efficiently

3. practice the set standards with minimal supervision due to the
establishment of a routine (Luxton et al., 2015).
The company has competition in the market which needs the
strategic review to achieve our goal of being the leader in the
industry. Competition faced is from within the organization's
practices and outside the primary operation of the business. The
main competition faced is from outside the company operations
in other companies that offer similar products and services.
These offer direct competition for the clients. Our primary
strategy to overcome competition from outside is through
identification of a niche in the services and products we offer
(Aaker, 2013). With improved marketing and better service and
product delivery, we will be able to outdo our competitors and
establish dominance in the industry due to the creation of a
reliable brand.
Moreover, sticking to our brand will earn the respect of clients
and maintain their loyalty. Stansoft Corporation will apply the
4Ps of marketing that is the price, product, promotion, and
place. As such, the cost will be flexible and lucrative to the
clients compared to our competitors, our service delivery will
be of the best quality and according to the standards of our
customers compared to our competitors, and we will locate our
distributors in strategic locations with a higher reach for the
consumers who will easily access our services and products.
Moreover, the company intends to offer promotional services
which will target loyal consumers to encourage their continued
use of our products and services. Furthermore, potential clients
will also be attracted to the deals offered by our organization
and try out our services. The promotional services will also
ensure that the image of the business is well known throughout
the regions of operation and globally. For instance, the company
is set to offer discounts to the clients who have received our
services for more than twenty times. Direct mailing and phone
messages will also be offered to ensure active interaction
between the clients and the business is maintained. A business
website shall also be set up to provide that customers can visit

4. at their discretion. The practice mentioned above will
significantly differentiate our business from the closest
competitor we face in the industry (Armstrong et al., 2015).
Due to the increased adoption of new technology and advanced
communication practices, the company needs to establish a
market communication plan that is coordinated with the modern
trends to maintain our relevance in the society. Adopting a
social media platform for communication of our services and
products will not only maintain our significance but also
increase the reach to potential clients immensely (Chaffey and
Ellis-Chadwick, 2016). Therefore, we have identified two
relevant social media platforms that are important for achieving
our marketing purpose with the best interest of the company.
The two social media platforms identified are Facebook and
YouTube. Both platforms have the highest number of
subscribers worldwide compared to other social media platforms
that are present (Hays et al., 2013). Facebook is a preferred
option because it has millions of subscribers, higher than any
other social media platform. Thus, the number of potential
clients that the company can interact with on Facebook is high,
and this potentiates our company's target to be a global brand.
Facebook subscribers come from all parts of the world.
Moreover, the platform provides tools for easier communication
like a translation for foreign languages; meaning that all
potential clients from different cultural backgrounds can get our
brand message. YouTube is also another preferred platform due
to its high integration of video blogging (Hay et al., 2013).
YouTube advertisement would be best done using a high-profile
opinion maker who will also be the voice of our company brand.
According to Tsimonis and Dimitriadis (2014), selecting a
celebrity who is influential in the platform will mean that all
his/her followers will access the information about our company
and because it will be coming from someone whose opinion they
respect, they will probably try out our products and services.
The best marketing strategies have tools that are capable of
complementing each other towards achieving a common goal

5. (Armstrong et al., 2015). Therefore, our company will seek
ways to achieve a united front in the marketing field. The
functional integration of each marketing tool suggested needs to
be considered. For example, despite the focus on brand
awareness, it does not mean that knowledge of our brand by the
consumer population will translate to higher sales. We must
provide the emphasis on outreach with a supporting structure to
increase the chances of purchase for our products and services.
Therefore, it is important that all aspects of the marketing
procedures be integrated to function in harmony towards
achieving the common purpose of increased sales and consumer
approval (Luxton et al., 2015).
According to Baker (2014), the establishment of a framework
which will guide the communication of all marketing strategies
is the best way to integrate all the plans for them to work in
harmony. A model framework ensures integration of the
message, functionality, media platforms, time factor and other
stakeholder requirements to the marketing plan. It does the
tasks above by addressing some fundamental concepts in the
established marketing plan. These concepts involve
harmonization of the market requirements, market goals,
corporate goals, and timing of the marketing plans, resources
for implementation and agencies of the marketing plan. When
all these factors are harmonized together with research on the
market, the marketing plan that will be established will have
higher chances of success. There are three approaches to
developing the framework mentioned above. These are: an
approach from the inside to the outside of the organization,
approaches from the outside to the inside of the organization
and cross-functional approach.
Approaches from the inside to the outside of the organization
consider the business needs as the primary area of priority. All
the marketing plans are streamlined towards achieving the goals
set by the organization management. As a result, the approach is
best when the organization has few competitions in the market
because it tends to disregard the needs of the clients. Proposals

6. from the outside to the inside of the organization focus on the
needs of the consumers first. It relies on market research to
streamline the advertisement plan based on satisfaction of the
needs of the market as found by its study results (Luxton et al.,
2015). As a result, the business can gain an advantage over the
competition that does not address the requirements of the
market. Therefore, this approach is best when stiff competition
is present in the market. A cross-functional plan is a loop
mechanism which involves feedback from both the market and
the organization (Schultz et al., 2013). It uses constant
communication between the market and the organization to
establish adjustments as it suits the agenda of the two
categories.
Establishing a marketing plan requires more than addressing the
needs of the business. It involves active research on the
requirements set by the market and constant adjustments with
some aspect of regular, dependable practices to win the clients
over. Moreover, the primary target of a market plan should
never be neglected in the plan. Every market plan should aim at
increasing actual sales rather than increasing the popularity of
the business among the potential clients. It is therefore
imperative that plans should consider how to align all the needs
of the market and increase the probability of customers buying
the offered products and services. As such, it is imperative to
establish a framework that will be the guideline for the
establishment of a comprehensive marketing strategy which will
consider the requirements of all stakeholders and avoid conflict
of interest.

7. References
Aaker, D. A. (2013). Brand relevance: Making competitors
irrelevant. Jossey-Bass.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015).
Marketing: an introduction. Pearson Education
Baker, M. J. (2014). Marketing strategy and management.
Palgrave Macmillan.
Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing.
Pearson.
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a
destination marketing tool: its use by national tourism
organizations. Current issues in Tourism, 16(3), 211-239.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated
marketing communication capability and brand performance.
Journal of Advertising, 44(1), 37-46.
Schultz, D., Patti, C. H., & Kitchen, P. J. (2013). The evolution
of integrated marketing communications: The customer-driven
marketplace. Routledge.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in
social media. Marketing Intelligence & Planning, 32(3), 328-
344.

8. Running head: STANSOFT SOFTWARE CORPORATION
1
STANSOFT SOFTWARE CORPORATION
8
Stansoft Software Corporation
Kristin Velix
11/13/2017
Marketing MKT500
Dr. Burger
Branding strategy
The Brand of any company is a significant event compared to a
slogan, name, or logo (Metaxas & Deffner, 2015). It is the
whole experience customers, and prospects have with the
business entity, service, or product. The brand strategy of
Stansoft Software Corporation stands for what the company is
promising to its customers and the personality it is conveying.
The brand strategy of the company entails the company's name,
color palette, slogan, and logo. The above-listed elements in the
brand strategy are essential because they are the creative
elements that convey the brand of the company. Below is a
brand strategy for Stansoft Corporation:
Branding is vital for the company because it helps when it
comes to selling its services to a vast consumer market. It helps
the company to stand out from its competitors. The brand
strategy brings the company's competitive position to life. Apart
from bringing the company's competitive position to life, it also
positions the company as a specific something in the mind of
the company's customers and prospects. The company's slogan

9. is "A Change for the Better." When it comes to brand extension,
other software that will be created by the company is going to
be sold as this brand name. Examples of software that the
company plans to launch are the Stansoft search engine,
advertisement, and marketing software. These products will be
marketed and sold under the same brand name.
Marketing strategy
The marketing strategy for the company will be less hostile. It
will not have the types of advertisements that attach competitors
in a manner that is direct. All search results that relate to
marketing must be targeted by the company. The marketing
strategy will be directed toward improving the image of the
company.
The Marketing campaign which is the marketing strategy will
have the following: Stansoft segmentation targeting and
positioning, Stansoft marketing mix (7ps of marketing), and
Scansoft's marketing communications mix. The Stansoft
segmentation targeting and positioning will direct the attention
of the company to specific group among the population. They
will be a group that values advanced features and capabilities
and efficiency, as well as the speed of operations of the
technological products and services. As per Scansoft's
marketing mix (7ps of marketing), attention will be directed to
product elements to a greater extent. This is compared to other
components. Stansoft marketing communications mix will make
use of sales promotion, advertising, direct marketing, public
relations, events, and experiences to convey the marketing
message or information to the target customer service.
Positioning statement
The positioning of Stansoft Corporation services is better
compared to that of its competitor. The customers perceive that

10. the company's service is of a higher quality, and its cost fair
compared to that of its rivals in the market. The company has
an excellent positioning statement that sells the services of the
company. A positioning statement is the foundation of any
marketing activity. This is because marketing entails
communicating one's brand positioning with the aim of enticing
potential customers to trust your products (Jeston & Nelis,
2014). The position statement is the reference document for any
branding activity a company does have.
Stansoft Corporation is a technology company that offers a wide
variety of calendar software that is specifically designed to
satisfy the needs of its end users. Also, to ensures no
complaints arise from its customers in relation its products and
services. This is the only company that offers its customers a
wide range of options that makes life easy through its improved
calendars. Stansoft Corporation is determined to maintain its
status as number one company in the field of creating calendars
and to making the lives of its end-users smooth throughout their
day.
Perceptual map
"A perceptual map is the visual technique designed to show how
the average target market consumer understands the positioning
of the competing products in the marketplace. It is a tool that
attempts to map the consumer's perceptions and understandings
in a diagram" (González‐Benito et al., 2014, p. 117). The above
perceptual map shows the positioning of Stansoft Corporation
with regards to its competitors in the market, among them
Microsoft and Oracle. Price and quality of products are used in
comparing the companies side by side. The position map clearly
shows that the company is offering high-quality services at an
affordable price compared to Microsoft and Oracle’s. Oracle’s
comes second in its service quality and pricing level.
Microsoft’s has high-quality services, but their prices are a bit

11. higher compared to that of Stansoft Corporation and Oracle’s.
Relevant customer behavior
The company defines consumer behavior as the study of
consumers and the process they use to secure, select, and
dispose of services, ideas, or experiences to satisfy their needs.
Stansoft Corporation is applying the concept of consumer
behavior in their marketing strategy and social marketing. This
approach is applied in the marketing strategy, especially when it
comes to marketing campaigns. For example, the company
knows that consumers are more receptive to its software
advertising when they are tired; this makes the company
schedule its advertisements late in the afternoon and in the
evening. The company also knows that new products and
services introduced on the market are slowly adopted by
customers, and only spread gradually and later. This makes the
company ensure new products and services lines, are well
financed to make the new service stay afloat until it becomes a
commercial success in the market. Social marketing entails
getting ideas from service consumers of the company. The
company knows that most consumers of the company like social
media. To efficiently pass insights to consumers, the company
is exploiting social media, especially Facebook, Twitter,
Instagram, Google, and Wikis among others.
The Company's mission statement and company introduction
Stansoft Software Corporation is a small technological business
owned and formed by two qualified programmers that deal in
selling customized calendar programs. They also sell
application development to about two hundred firms that use the
software for advertisement and divestment of the companies'
activities. The corporation is essential in offering employment.
It employs at least two hundred employees per year. The firm
has periods of offseason and peak season whose challenges have
been how to maximize their profits and to use their resources

12. maximally during the offseason.
The mission of the company: To make it possible for people in
different parts of the world realize their full potential in their
daily life. This mission statement is a commitment to the
customers to keep them on time at all times. The company
delivers on its promise by creating technology that is easily
accessible by every person, irrespective of age and ability.
References
González‐Benito, Ó., Martos‐Partal, M., & Fustinoni‐Venturini,
M. (2014). Retailers’ Price
Positioning and the Motivational Profiling of Store‐Brand
Shoppers: The Case of Spain. Psychology & Marketing, 31(2),
115-125.
Jeston, J., & Nelis, J. (2014). Business process management.
London, UK: Routledge.
Metaxas, T., & Deffner, A. (2015). Using Critical Path Analysis
(Cpa) in Place Marketing
Process: a Methodological Approach in the Case of Rostock,
Germany. European Spatial Research and Policy, 22(1), 135-
151.
MARKETING 3
MARKETING PLAN FOR STANSOFT CORPORATION
PRODUCTS AND SERVICES
Kristin Velix

13. MKT 500
Strayer University
Monday, October 30, 2017
Professor Burger
Marketing plan
Stansoft Software Corporation is a small technological business
owned formed by two qualified programmers and deals in
selling customized calendar programs and also application
development to about two hundred firms that use the software
for advertisement and divestment of the companies' activities.
The corporation is essential in offering employment where it
employs at least two hundred employees per year. The firm has
periods of offseason and peak season whose challenges have
been how to maximize their profits and to use their resources
maximally during the offseason. Evaluation of the company's
SWOT serves as the foundation of the strategic analysis and
promotion plan of the business. The program focuses on the
growth strategy of the company illustrating its potentials and
how its continued skills can be used to develop other new
products and also increase the company to customer's
relationship. Since stay soft Software company deals in the
marketing of goods used chiefly for advertisement by its
customers, it can be measured a business to a business marketer.
Location
The business is located at a populous city; Vintner surrounded
by major industries and organizations that are in the quest for
the product occasionally creating a broader market for the
company.
SWOT Analysis
Strengths
1. the company's products are highly differentiated using a

14. coordinated strategy whose results is due to the presence of a
strong orientation in the marketing, integration of high-quality
products and efficiency in the customization of these products
and the offered services.
2. There is a presence of a little turnover amongst the
employees who are well salaried and liked by the consumers.
The number of staff is at optimum enhancing monitored
supervision to the employees and also efficiency in
communication between the employees and the customers.
3. The existing long-term relationship with the most famous
dealer has consequently led to sharing of knowledge of both the
product and their requirements. This integrated relationship has
also led to the adherence to average quality and focusing on a
joint mission and also a universal vision all through
development and process of production.
4. The consumers have been continuously satisfied by the
products where they have placed orders and reordered
repeatedly as well good communication which has also
generated a long lasting relationship over the years. (Flamm,
2015)
Weaknesses
1. The hierarchy of the management is extremely centralized
and lack of staff to back up the administration which at some
point may hinder creativity resulting in the slow growth of the
company. Teams that hold too many skills and knowledge of the
production of the products are outnumbered.
2. A possibility plan should be well thought-out where
unforeseen events like single sourcing by the supplier could
occur making it vulnerable to natural calamities or the
dissolution of the current contractor.
3. Due to the offseason of the demand of the product may create
a blockage of cash flows, production and may also place the
personnel at a status of stress where the facilities of the
company are being strained for utilization (Kotenko, Serdiuk, &
Saltykova, 2015 p30).
4. Another major weakness of the corporation and its product is

15. that there is the lack of diversification between the client and
the product line. This is a weakness where trust on the current
reorder rate could emerge smugness, encourage competition or
some point fashion a false perception of satisfaction by the
consumers.
5. The small size of the employees may also impede the growth
of the company and development of new business where the
staff furthers comradeship.
6. There is little space for the development and addition of new
equipment and employees since the firm's present facilities are
packed out.
7. Being reactive of the company is another weakness where the
corporation ought to be assertive in the marketing endeavors
and strategies due to its broad reliance on the affirmative
acceptance of communication by word of mouth in the receiving
of a new business consumer ( Fernandes & Vidyasagar, 2015).
Opportunities
1. The expenditures for advertisement used in the United States
go beyond one hundred and thirty-two billion dollars per year
where more than twenty-five billion dollars is spent on the
advertisements of direct emails and another quarter of twenty
billion dollars is used mainly for the ads. These expeditions are
great opportunities for the company in processing more
customized program based calendars increasing the sales and
also the profits leading to the growth of business and promotion
of its employees (Adam, Denize & Kotler, 2015)
2. A need of the product is evident where the technological
advances have eased time and also improved efficiency for the
people lives but at the same time causing stress too in their fast
rates of operations. Personal information consultant managers
have gained a lot of popularity among the employees, and also
the monotonous use of personal computers has also become
familiar.
3. The need to ease communication and promotion of products
between the consumers and the producers has emerged where
the companies have made it easier by making applications to be

16. used by their customers. This mainly promotes a growth of the
business and also continues to sharpen the employee's skills in
the building of new products to be used by their clients.
4. Establishment of new foreign market base and relationship
where both customized program based calendars and the mobile
applications are more accessible to distribute globally and
easier to use. (Fified, 2012)
Threats
1. Competition has become a significant threat to the program
based calendars where the traditional calendars have also been
widespread in the market indicating a stiff competition where
both products are claiming for the same market.
2. Trespassing in the secret codes and also the source codes for
the software and the application has led to piracy which has
become tough in controlling the theft.
3. There is a possibility of entry of an active competitor where
the knowledge used to develop and process the software and the
application is minimal where a product like a calendar is a
generic one. This would mean the decrease in the sale and
where there is introduction of fashioned product meaning loss
of market altogether which would threaten to a closure of the
corporation (Glanz, Bader & Iyer, 2012)
4. Whereas single sourcing is common in the organization, it
can also be critical and disadvantageous to the company when
the business buyer relationship is broken or where the company
has difficulties in accessing funds blocking the processing of
the products.
5. Some of the practices that are currently in the system of
marketing may further modify the traditional straits relations
with company's dealers, second-hand men, and the distributors
of the product or at some serious point; this channel
relationship may eliminate each of them. This may become a
downfall to the company where there will be no trust in the
company thus reducing the number of its sales and also leading
to the loss of its consumers.
6. For the customers who acquire the calendars most of the

17. orders placed are determined by the invention of new ideas and
the renewal of the integrated parts of these company's'
marketing strategies. Many of these changes are minimal and
are only based on creativity which at profound knowledge may
not be available to the company's making the quest for their
orders minimal. This quiet pursuit of orders leads to the
decrease in profit for the company as the sale may reduce thus
low utilization of the available resources at that time ( Baltes,
2015 p 108)
7. Applications are mostly available to consumers under
prominent advertisement in the media on educating them on the
use of the requests and why they should replace an existing
mobile application. This is a threat where the application does
not meet good sales in the market which could lead to wastage
of time, resources and also the skill in a modification of the
application. (Edimiston, 2015)
Marketing strategies
Target markets
1. The company chose to meet its sales in several large
manufacturing industries, and also the stand-alone divisions in
the production companies include agricultural chemical
producing industries. One of the significant chemical
manufacturing sector targets is Dow chemical distributors.
2. The second target for the industry is nonmanufacturing
industries but which are business oriented with extensive
market networks and consumers like banks and the medical
service providers whose main aim is to entice more customers to
their stores.
3. An additional target market is the direct buyer markets for
several brands which have been fully licensed like the Coca-
Cola industry and other beverage consumer industries.
4. One more target for the mobile application is the online
marketing industries whose aim is to eases their shopping for
their customers by accessing their products quickly through the
mobile application to enhance efficient shopping (David &
David, 2014).

18. Price of the products
Stansoft Corporation is dedicated to pleasing their customers by
offering affordable prices for their consumers to make reorders.
The enterprise advertises the products and customizes them
according to the need of the client. The price depends on the
warranty of the product making sense for users to use.
Sales
The company has been rated one of the best selling software
industry national wide where it made thirty million dollars on
the calendars and sold three hundred mobile applications to
different companies and individuals. The sale is excellent
compared to any software industry.
Creating a marketing plan is the best way to advertise a
company where its SWOT is analyzed for the consumers to see
how much quality of the products is produced by the
corporation. A market plan also enables customers to
familiarize with the products and also the services offered thus
increasing the number of sales by acquiring new business
customers.
Summary
The company can be said to have no competing partner thus a
high number of sale and also profits. The company has also
been rated to produce high quality and well designed
customized calendars and also high-quality mobile applications
where the customers have placed reorders. The company is
expected to increase sale not only locally but globally.
Recommendations
The company should embark on creating new and modification
of its products like more improvised calendars to reduce the
monotony of the market.
The company is also supposed to increase skills of making the
application to meet a broader market (Hui, Inman, Huang &
Suher, 2013)

19. References
Adam, S., Denize, S. M., & Kotler, P. (2015). Principles of
marketing (6e. ed.). Melbourne, VIC: Pearson Australia.
Baltes, L. P. (2015). Content marketing - the fundamental tool
of digital marketing. Bulletin of the Transilvania University of
Brasov. Economic Sciences. Series V, 8(2), 111-118.
David Stone, M., & David Woodcock, N. (2014). Interactive,
direct and digital marketing: A future that depends on the better
use of business intelligence. Journal of Research in Interactive
Marketing, 8(1), 4-17. doi:10.1108/JRIM-07-2013-0046
Edmiston, D. (2015). Strategic digital marketing. Journal of
Product & Brand Management, 24(1), 90-91.
doi:10.1108/JPBM-06-2014-0625
Fernandes, S., & Vidyasagar, A. (2015). Digital marketing and
WordPress. Indian Journal of Science and Technology,8(S4),
61. doi:10.17485/ijst/2015/v8iS4/60375
Fifield, P. (2012). Marketing strategy (2nd ed.). Saint Louis:
Taylor and Francis.
Flamm, M. (2015). SOURCE MEETING: Gary Vaynerchuk;
digital marketing guru's social studies. Crain's New York
Business, 31(21), 21.
Glanz, K., Bader, M. D. M., & Iyer, S. (2012). Retail grocery
store marketing strategies and obesity: An integrative
review. American Journal of Preventive Medicine, 42(5), 503.
Hui, S. K., Inman, J. J., Huang, Y., & Suher, J. (2013). The
effect of in-store travel distance on unplanned spending:
Applications to mobile promotion strategies. Journal of
Marketing, 77(2), 1.
Kotenko, N. V., Serdiuk, S. G., & Saltykova, A. V. (2015).
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