UPES does not own the content in this presentation. These are presentations presented in 2002 during the 2nd HR Round Table.

1. “ Strategic HRM Challenges in the deregulated Hydrocarbon Sector” HRM Scenario Planning 2002-2007 Sh. Nandlal Narayanan & Team Reliance Industries Ltd. Petroleum Division Presented at HR Round Table organized by ISPe & UPES, Dehradun APM Dismantled APM Dismantled

2. The views expressed in this presentation are the professional & personal views of the presentation team. These are derived from personal experiences and thoughts. These do not reflect the organization's philosophy or strategy

3. Administered Price Mechanism The evolution No controls on Petroleum Products Upto 1938 1948 Valued Stock Account Procedure 1939 - 48 Oil Companies maintained pool accounts 1977 APM 2001 Beginning of MDPM

5. From regulated ambience to - market driven environment The Change. .. …... Elements of Business Strategy Response time Speed Emphasis on Service and customer Mkt. responsiveness New value added services Innovation Dynamic Systems Think Global Act Local Philosophy

6. Augmented Services Convenience Services Threshold Services Time - t Service Attitude The Retail Value Chain How does one attract the customer in post APM era ? Y-02 Y-03 Y-04 Y-05 Y-06 Y-07 Y-08 Early bird advantage Key differentiator

7. Degree of Replication Degree of Implementation Low High Low High Infrastructure Technology Service Attitude Loyalty Programs Basic Services The Challenge. . ….. Operational Excellence Mandate for HR

14. Discussion