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STRATEGIC GRANT
WRITING (INTRO)
Workshop conducted
by Rick Olsen
THE LAYERED ONION STRATEGY
Layers of the Onion
•  Reading & Literacy
•  Adult & Public Education
•  Children & Youth
•  Community Service
•  Crime Prevention
•  Economic Development
•  Elders in Need
•  Food & Nutrition
•  Health
•  HIV/AIDS
•  Homeless Services
•  Housing
•  International Programs
•  Micro-enterprise
•  Prisoner Reentry
•  Refugees & Asylees
•  Rural Needs
•  Substance Abuse
•  Technology Resources
•  Veterans
•  Workforce Development
STRATEGY =
FUNDING,
FUNDING =
STRATEGY
THE STRATEGY WORLD
•  Less than 5% formulate an effective
strategy
•  Less than 5% implement their strategy
•  Which means: Only 3 per 1000
implement effective strategies.
Those three beat the competition 10 to 1!
BHAG
BIG
HAIRY
AUDACIOUS
GOAL
“Make no little
plans; they
have no magic
to stir men’s
blood.” --
Burnham
Grant Writing
•  Grants: Government (Federal, State)
•  Foundations
Ø Public & Private
•  Corporate
•  RFP
SESSIONS ONE:
•  IDENTIFY OUR FIRST FUNDING SOURCE
•  BUILD YOUR LAYERED ONION STRATEGY
•  BUILD TIMELINE TO ACHIEVE YOUR BHAG
•  ANALYZE YOUR SWOT (STRENGTHS,
WEAKNESSES, OPPORTUNITIES, THREATS)
•  CRAFT YOUR REQUEST
•  PREPARATION
–  Defining Your Project
–  Identifying the Right Grant Sources
–  Contacting the Funders
–  Acquiring Proposal Guidelines
–  Determining Personnel Needs
•  WRITING THE PROPOSAL
–  Writing the Narrative and the HOOK
–  Aligning the Budget to the Project Mission
–  Supporting Materials
–  Authorized Signatures
•  FOLLOW UP
•  SYLLABUS
The Mechanics of Writing a Superior
Grant
Corporate Grant Programs
•  Dollar General
•  Target
•  Wal Mart
•  Nike – Jordan Fundamentals
•  Dell
•  Best Buy
•  Build a Bear
•  Most utility companies – gas, electric, rural co-ops, telco
•  Corporate giving programs in Texas
http://www.tgci.com/funding/cgps.asp?
statename=Texas&statecode=TX
•  Corporate giving programs in New Mexico http://www.tgci.com/
funding/cgps.asp?statename=New Mexico&statecode=NM
Regional Foundations
Top Giving Foundations in New Mexico
•  http://www.tgci.com/funding/top.asp?statename=New
Mexico&statecode=NM
Top Giving Foundations in Texas
•  http://www.tgci.com/funding/top.asp?
statename=Texas&statecode=TX
Don’t overlook community foundations and partnership
opportunities with non-profits such as United Way,
YMCA, B&G Clubs
Foundation Center Libraries
in your area
•  Amarillo Area Foundation
•  University of Texas at El Paso
•  Lubbock Area Foundation
•  Tom Green County Public Library
•  Bernalillo County Library System/Albuquerque
•  New Mexico State Library
•  Thomas Branigan Library – Las Cruces
Web and email grant resources
•  www.grantwrangler.com
•  foundationcenter.org
•  nccs.urban.org – National Center for Charitable Statistics
•  www.tgci.com – The Grantsmanship Center
•  www.schoolgrants.org
•  eschoolnews grant list
•  librarygrants.blogspot.com
•  edfunders.org (Grantmakers for Education)

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STRATEGIC GRANT WRITING

  • 2. THE LAYERED ONION STRATEGY
  • 3. Layers of the Onion •  Reading & Literacy •  Adult & Public Education •  Children & Youth •  Community Service •  Crime Prevention •  Economic Development •  Elders in Need •  Food & Nutrition •  Health •  HIV/AIDS •  Homeless Services •  Housing •  International Programs •  Micro-enterprise •  Prisoner Reentry •  Refugees & Asylees •  Rural Needs •  Substance Abuse •  Technology Resources •  Veterans •  Workforce Development
  • 5. THE STRATEGY WORLD •  Less than 5% formulate an effective strategy •  Less than 5% implement their strategy •  Which means: Only 3 per 1000 implement effective strategies. Those three beat the competition 10 to 1!
  • 6. BHAG BIG HAIRY AUDACIOUS GOAL “Make no little plans; they have no magic to stir men’s blood.” -- Burnham
  • 7. Grant Writing •  Grants: Government (Federal, State) •  Foundations Ø Public & Private •  Corporate •  RFP
  • 8. SESSIONS ONE: •  IDENTIFY OUR FIRST FUNDING SOURCE •  BUILD YOUR LAYERED ONION STRATEGY •  BUILD TIMELINE TO ACHIEVE YOUR BHAG •  ANALYZE YOUR SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) •  CRAFT YOUR REQUEST
  • 9. •  PREPARATION –  Defining Your Project –  Identifying the Right Grant Sources –  Contacting the Funders –  Acquiring Proposal Guidelines –  Determining Personnel Needs •  WRITING THE PROPOSAL –  Writing the Narrative and the HOOK –  Aligning the Budget to the Project Mission –  Supporting Materials –  Authorized Signatures •  FOLLOW UP •  SYLLABUS The Mechanics of Writing a Superior Grant
  • 10. Corporate Grant Programs •  Dollar General •  Target •  Wal Mart •  Nike – Jordan Fundamentals •  Dell •  Best Buy •  Build a Bear •  Most utility companies – gas, electric, rural co-ops, telco •  Corporate giving programs in Texas http://www.tgci.com/funding/cgps.asp? statename=Texas&statecode=TX •  Corporate giving programs in New Mexico http://www.tgci.com/ funding/cgps.asp?statename=New Mexico&statecode=NM
  • 11. Regional Foundations Top Giving Foundations in New Mexico •  http://www.tgci.com/funding/top.asp?statename=New Mexico&statecode=NM Top Giving Foundations in Texas •  http://www.tgci.com/funding/top.asp? statename=Texas&statecode=TX Don’t overlook community foundations and partnership opportunities with non-profits such as United Way, YMCA, B&G Clubs
  • 12. Foundation Center Libraries in your area •  Amarillo Area Foundation •  University of Texas at El Paso •  Lubbock Area Foundation •  Tom Green County Public Library •  Bernalillo County Library System/Albuquerque •  New Mexico State Library •  Thomas Branigan Library – Las Cruces
  • 13. Web and email grant resources •  www.grantwrangler.com •  foundationcenter.org •  nccs.urban.org – National Center for Charitable Statistics •  www.tgci.com – The Grantsmanship Center •  www.schoolgrants.org •  eschoolnews grant list •  librarygrants.blogspot.com •  edfunders.org (Grantmakers for Education)

Editor's Notes

  1. There are two aspects of Strategy: Formulation and Implementation. They represent two completely different set of skills and abilities. Just because you can create a great strategy doesn’t mean you can implement it. However, the clarity of your thinking is indispensable to effective implementation. If your strategy is faulty, what will happen to your implementation? The key to all strategic planning reduces itself to understanding of the ratio between critical performance measures and critical behaviors.
  2. realized that their recruiters were making the call center job sound quite attractive and rewarding. They directed them to alter their approach and change their statements to be more indicative of reality: the hours are long, there isn’t a lot of positive feedback from customers, there are a fair number of customers who are frustrated, etc. Over time, they saw their turnover rates decrease.