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Grant Writing - Part 2
 Welcome:

  – Grant Writing Workshop

    Featuring Brian Kane
Grant Writing – Part 2
        Three Lakes Consulting

Cultivate influence and imagine what’s possible!
 Three Lakes Consulting combines exceptional staff
 and an expansive tool kit to help you identify and
   implement strategies that get tangible results.
Grant Writing – Part 2
 Goals for this session:
  - Review communication best practices
  - Review grant writing basics
  - 4 areas of focus
        Statement of Need or Opportunity
        Outcomes
        Executive summary
        Relationship
Grant Writing – Part 2
 Review:
  - 5 communication best practices
  - 7 elements of a proposal
Grant Writing – Part 2
 5 communication best practices:
  1)   Be distinct
  2)   Demonstrate competence
  3)   Be sincere
  4)   Keep it simple
  5)   Give them what they ask for
Grant Writing – Part 2
 7 basic elements of a proposal:
  –   Executive Summary
  –   Agency Description
  –   Statement of Need or Opportunity
  –   Project or Program Description
  –   Outcomes & Evaluation
  –   Sustainability
  –   Budget & budget narrative
Grant Writing – Part 2
 Areas of Focus:
   -   Statement of need or opportunity
   -   Outcomes
   -   Executive Summary
   -   Relationship

 Resources:
   - www.foundationcenter.org
   - Rochester Central Library: Darlene Richards at 585-428-8130
Grant Writing – Part 2
 Focus area: Statement of need
  - Purpose of request
  - Need
     - What is the problem?
     - Is problem urgent?
  - Target population
     - Who (and how many) does it affect?
     - Where do they live?
  - Expected achievements
Grant Writing – Part 2
 Exercise: Statement of Need
  -   Form group of 4-5 people
  -   15 minutes
  -   Select one organization quickly
  -   Write draft statement of 1-2 paragraphs
  -   Use easel paper
Grant Writing – Part 2
 Sample Statement of Need
This is a request to underwrite an campaign to create housing
   trust fund. There is a significant decline in federal and state
   investment in community development in the City of
   Rochester. Without sustained housing investment,
   neighborhoods will continue to decline. A housing trust fund
   would provide $5 million in new funding for housing and
   neighborhood development. Trust fund dollars would be
   used to rehab or build single-family homes and apartments.
   This fund will double the capacity of local non-profits to
   create quality affordable housing. In addition, the trust fund
   would leverage additional public and private funds.
Grant Writing – Part 2
 Focus area: Outcomes
   - Logic model calls for inputs, activities and
     outcomes

 Resources:
   - www.grantmakers.org
   - St. John Fischer: Center for Community Engagement
   - United Way: Program Evaluation Model
Grant Writing – Part 2
 Focus area: Outcomes
  - Inputs
      Resources: money, staff, facilities, materials
  - Activities
      Process, program
  - Outcomes
      Measureable, realistic
      “The actual result or consequence that will occur
       upon achieving your objectives. These are almost
       always quantifiable.”
Grant Writing – Part 2
                      Rochester Area Logic Model

    Inputs               Activities                   Project Outcomes
Money, staff,          What                     Short Term          Long Term
facilities,            program
materials              does
Quantify inputs        Activities should        Within your         Beyond your
where possible         be quantified            capacity to         capacity to
                                                measure             measure
270 volunteer hours    2 support groups         75% of fathers do   Students increase
2.5 FTE social         2 hrs per wk for 4 mos   homework with       their grade point
workers                                         children            average
Grant Writing – Part 2
 Exercise: Outcomes
  -   Form group of 4-5 people
  -   15 minutes
  -   Use your statement of need
  -   Write 3-5 short-term outcomes
  -   Use easel paper
Grant Writing – Part 2
 Sample Outcomes
  - 75% percent of students will achieve their GED
       Young males more prepared for job market
  - 80% percent of students will achieve a 3.0 or better grade
    point average
       Increase the teen-age student graduation rate
  - Violent crime will be reduced by 32%
       Increase in number of families using city park
  - 10 stores will have new facades
       Significant growth in customer foot traffic, sales of
        merchandise
Grant Writing – Part 2
 Focus area: Executive Summary
  -   Specific
  -   Very concise
  -   Cover key elements of grant
  -   1 page summary
  -   1 ½ page cover letter
Grant Writing – Part 2
 Focus area: Executive Summary
  -   Organization information
  -   Project/activity name
  -   Why, who (how many), what, when, where
  -   Outcomes
  -   Amount of request, project/program cost
  -   Signatures of CEO and Board Chair
Grant Writing – Part 2
 Focus area: Relationship
   -   Check the website
   -   Read the material
   -   Call grant maker
   -   Involve the grant maker
   -   Stay in touch

 Resources:
   - Association of Fundraising Professionals
   - http://www.afpnet.org/ResourceCenter/
Grant Writing – Part 2
Questions?
Grant Writing – Part 2
Three Lakes Consulting programs
Cultivate influence:
   – Influence is the capacity to move yourself and others to
     achieve a desired goal.
Programs:
   – Intelligence gathering, assessment
   – Mentoring, coaching, training
   – Project guidance
Grant Writing – Part 2
Three Lakes:
Programs:
   –   Needs profile, Intelligence gathering
   –   Mentoring, coaching, training
   –   Strategy, project guidance, evaluation
   –   Communication, marketing, negotiation
Grant Writing – Part 2
2012 Seminars:
Cultivate Influence: June 8, 2012
   – How to move people and get things done!
Social Media: Ready, Set, Go! June 14
   – A hands-on, practical one-day conference.
Getting Your Message Through: Fall 2012
   – Practical tips to communicate effectively.

         Email me for details: brian@threelakesconsulting.com
Grant Writing – Part 2
A special offer to you:
Free 30 min session
Today’s PowerPoint
Links & articles
Blog posts


                          Brian A. Kane

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Grant Writing 3 9 12 Final

  • 1. Grant Writing - Part 2  Welcome: – Grant Writing Workshop Featuring Brian Kane
  • 2. Grant Writing – Part 2 Three Lakes Consulting Cultivate influence and imagine what’s possible! Three Lakes Consulting combines exceptional staff and an expansive tool kit to help you identify and implement strategies that get tangible results.
  • 3. Grant Writing – Part 2  Goals for this session: - Review communication best practices - Review grant writing basics - 4 areas of focus  Statement of Need or Opportunity  Outcomes  Executive summary  Relationship
  • 4. Grant Writing – Part 2  Review: - 5 communication best practices - 7 elements of a proposal
  • 5. Grant Writing – Part 2  5 communication best practices: 1) Be distinct 2) Demonstrate competence 3) Be sincere 4) Keep it simple 5) Give them what they ask for
  • 6. Grant Writing – Part 2  7 basic elements of a proposal: – Executive Summary – Agency Description – Statement of Need or Opportunity – Project or Program Description – Outcomes & Evaluation – Sustainability – Budget & budget narrative
  • 7. Grant Writing – Part 2  Areas of Focus: - Statement of need or opportunity - Outcomes - Executive Summary - Relationship  Resources: - www.foundationcenter.org - Rochester Central Library: Darlene Richards at 585-428-8130
  • 8. Grant Writing – Part 2  Focus area: Statement of need - Purpose of request - Need - What is the problem? - Is problem urgent? - Target population - Who (and how many) does it affect? - Where do they live? - Expected achievements
  • 9. Grant Writing – Part 2  Exercise: Statement of Need - Form group of 4-5 people - 15 minutes - Select one organization quickly - Write draft statement of 1-2 paragraphs - Use easel paper
  • 10. Grant Writing – Part 2  Sample Statement of Need This is a request to underwrite an campaign to create housing trust fund. There is a significant decline in federal and state investment in community development in the City of Rochester. Without sustained housing investment, neighborhoods will continue to decline. A housing trust fund would provide $5 million in new funding for housing and neighborhood development. Trust fund dollars would be used to rehab or build single-family homes and apartments. This fund will double the capacity of local non-profits to create quality affordable housing. In addition, the trust fund would leverage additional public and private funds.
  • 11. Grant Writing – Part 2  Focus area: Outcomes - Logic model calls for inputs, activities and outcomes  Resources: - www.grantmakers.org - St. John Fischer: Center for Community Engagement - United Way: Program Evaluation Model
  • 12. Grant Writing – Part 2  Focus area: Outcomes - Inputs  Resources: money, staff, facilities, materials - Activities  Process, program - Outcomes  Measureable, realistic  “The actual result or consequence that will occur upon achieving your objectives. These are almost always quantifiable.”
  • 13. Grant Writing – Part 2 Rochester Area Logic Model Inputs Activities Project Outcomes Money, staff, What Short Term Long Term facilities, program materials does Quantify inputs Activities should Within your Beyond your where possible be quantified capacity to capacity to measure measure 270 volunteer hours 2 support groups 75% of fathers do Students increase 2.5 FTE social 2 hrs per wk for 4 mos homework with their grade point workers children average
  • 14. Grant Writing – Part 2  Exercise: Outcomes - Form group of 4-5 people - 15 minutes - Use your statement of need - Write 3-5 short-term outcomes - Use easel paper
  • 15. Grant Writing – Part 2  Sample Outcomes - 75% percent of students will achieve their GED  Young males more prepared for job market - 80% percent of students will achieve a 3.0 or better grade point average  Increase the teen-age student graduation rate - Violent crime will be reduced by 32%  Increase in number of families using city park - 10 stores will have new facades  Significant growth in customer foot traffic, sales of merchandise
  • 16. Grant Writing – Part 2  Focus area: Executive Summary - Specific - Very concise - Cover key elements of grant - 1 page summary - 1 ½ page cover letter
  • 17. Grant Writing – Part 2  Focus area: Executive Summary - Organization information - Project/activity name - Why, who (how many), what, when, where - Outcomes - Amount of request, project/program cost - Signatures of CEO and Board Chair
  • 18. Grant Writing – Part 2  Focus area: Relationship - Check the website - Read the material - Call grant maker - Involve the grant maker - Stay in touch  Resources: - Association of Fundraising Professionals - http://www.afpnet.org/ResourceCenter/
  • 19. Grant Writing – Part 2 Questions?
  • 20. Grant Writing – Part 2 Three Lakes Consulting programs Cultivate influence: – Influence is the capacity to move yourself and others to achieve a desired goal. Programs: – Intelligence gathering, assessment – Mentoring, coaching, training – Project guidance
  • 21. Grant Writing – Part 2 Three Lakes: Programs: – Needs profile, Intelligence gathering – Mentoring, coaching, training – Strategy, project guidance, evaluation – Communication, marketing, negotiation
  • 22. Grant Writing – Part 2 2012 Seminars: Cultivate Influence: June 8, 2012 – How to move people and get things done! Social Media: Ready, Set, Go! June 14 – A hands-on, practical one-day conference. Getting Your Message Through: Fall 2012 – Practical tips to communicate effectively. Email me for details: brian@threelakesconsulting.com
  • 23. Grant Writing – Part 2 A special offer to you: Free 30 min session Today’s PowerPoint Links & articles Blog posts Brian A. Kane

Editor's Notes

  1. This workshop has two goals: Share Best Practices in communication so that You can leave here with concrete ideas to create a more compelling message for your organization Tiffany Aching Story : 9-year old girl who is brilliant discovers she’s a witch. What the older witches tell Tiffany is that its all about relationships and being perceived as the solution. That’s the lens through which your communication and marketing should be focused
  2. TELL A STORY Impact of jargon: nobody gets it We’re responsible for the messages we craft and deliver THINK LIKE A FUNDER What does a funder think like?
  3. REMEMBER THAT YOU ARE COMPETING WITH OTHERS FOR FUNDING IT’S THE SIMPLE THINGS Use descriptors that make you stand out Stay on the program officer’s radar screen Treat programs officers with respect Say thank you: Robach story
  4. IT’S THE FIRST THING THAT THEY SEE. CAN YOU MAKE SURE THAT YOU STAND OUT? GOLISANO FOUNDATION: WAS TOLD IT WAS THE SINGLE MOST IMPORTANT DOCUMENT BECAUSE IT’S WHAT THE TRUSTEES SAW
  5. Questions first Let’s do an exercise