RSE Ranking in 1,000 companies

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Breve presentación de algunas empresas ESR y CRT

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RSE Ranking in 1,000 companies

  1. 1. CSR Ranking in 1000 CompaniesSharing a Mexican CSR measuring process with Caux Round Table members
  2. 2. 2. ¿What is the CSR Award?Self-assessment The Socially Responsible Company award is an evaluation process toprocess measure the level that a company has reached in the observance of the business ethics principles.Measurable Areas It allows to measure compliance of the Corporate Social Responsibility practices in five key areas: • Quality of life in the company • Business Ethics • Responsible Marketing • Environment • Corporate CitizenshipQuestionnaire In order to do a self-assessment measurement, there is a questionnaire that contains: • 30 indicators for each area • 150 questions in total 2
  3. 3. 3. ¿What is the CSR Award?Means of Companies that accomplish at least with 70% of therecognition Corporate Social Responsibility practices can use this logo for a year. Each year, a beautiful sculpture designed by Master Manuel Peraza is given to companies committed to Corporate Responsibility. The award ceremony takes place during the month of March at an event with more than 2,500 attendees including the participating companies, business and professional organizations, NGOs, the countrys main universities and representatives of the Mexican Government. During the year, messages of information on Corporate Social Responsibility are spread, highlighting the companies committed to accomplish its standards and practices, through printed media, radio, television and institutional magazines of each member of ALIARSE. 3
  4. 4. 4. What are the benefits?Public Recognition Along 10 years we have achieved that consumers, investors and credit organizations recognize increasingly the hallmark of a Socially Responsible Company in order to make their decisions with respect to buying, selling or investing in companies committed to ethical business principles.Links with Similar Companies Companies committed to ethical principles in businesses look for relationships with companies that share the same corporate culture to do businesses.Business Competitiveness Research through surveys that bring together the most successful businesses at national and international level show that Socially Responsible Companies are more competitive, since they have better indexes of productivity, profitability, quality and sustainability. 4
  5. 5. 6. What are the achievements?... Concepts 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Number of Indicators 80 155 146 126 120 120 120 150 150 150Number of 28 42 74 103 140 155 210 520 750 992ParticipatingCompaniesNumber of 17 28 42 61 84 124 174 274 349 495Companies gettingthe CSR Award 129 115 1st 1st year year 5
  6. 6. …6. What are the achievements? 8
  7. 7. 7. Who are the leading companies?...Mr. Ignacio For BBVA Bancomer, CorporateDeschamps Responsibility is the commitment to provide theCEO highest possible value to its stakeholders and theMr. Gustavo Lara group of communities in which the company doesAlcántaraCSR Officer business.Mr. Roberto Sertvitje A well-implemented strategy on SocialChairman of the Responsibility has a positive impact on theBoard of Directors competitiveness of a company and its results, andMs. Martha Eugenia this is translated into greater welfare for itsHernándezVP Institutional employees.RelationsMr. Brian Smith It is the integral commitment to everything we haveCEO around us with stakeholders, starting with ourMr. Eduardo employees and their families, the communitiesCervantes where we operate and the preservation of theCSR Officer environment. 7
  8. 8. …7. Who are the leading companies?...Mr. Ernesto González Deloittes focus with respect to Social ResponsibilityGeneral Director is based on recognizing the impact we have inMr. Ramiro Arturo society, through consulting and professionalGarcia services.CSR RepresentativeMr. Eduardo Holcim Apascos performance is closely linked toKretschmer being a competitive company, responsible to theGeneral Director environment and socially responsible; it is throughMr. Gustavo these fundamental ideas that we have set ourGastelumCSR Representative priorities.Mr. Eduardo Ortíz Our commitment to the community is theTirado strategically component of our business.Vicepresident andGeneral DirectorMs. Ma. TeresaMaldonadoCSR Representative 8
  9. 9. …7. Who are the leading companies? Sustainability is central to the way we do business, ourMs. Marta Jara Otero business principles and our long-term strategy, so weGeneral Director take a very far-reaching view, not a short-term view. It means for us that we help to meet the growing energyMs. Leticia Lemus needs of the world in economically, environmentallyCSR Representative and socially responsible ways. You can’t have one without the other two.Mr. Scot Rank To Wal-Mart Mexico being socially responsible is:General Director • Act according to our principles.Ms. Gisela Noble • Look for the development and quality of life ofCSR Representative our associates. • Operate efficiently to achieve low costs.Mr. Bruno Newman CSR is a part of its philosophy, which is reflected inGeneral Director our work culture, the relationship with customers,Mr. Alejandro suppliers, employees and other groups we interactBerrocaliCSR Representative with. 9
  10. 10. 8. How has it been spread within Latin America? The Socially Responsible Award has been spread across Latin America through Forum Empresa towards 10 recognized organizations as follows:ARGENTINA • IARSE Instituto Argentina de Responsabilidad Social EmpresariaBOLIVIA • Corporación Boliviana de Responsabilidad Social EmpresarialCHILE • Acción RSECOLOMBIA • Corporación Fenalco SolidarioCOSTA RICA • Asociación Empresarial para el DesarrolloECUADOR • SERES Consorcio Ecuatoriano para la Responsabilidad SocialHONDURAS • FUNDAHRSE Fundación Hondureña de Responsabilidad Social EmpresarialPARAGUAY • ADEC Asociación de Empresarios CristianosPERU • PERU 2010VENEZUELA • CEDICE Centro de Divulgación del Conocimiento Económico 10
  11. 11. 9. What are the requirements to introduce it in another country?Integrate an alliance with the organizations that support the CSR in their country, pledging tosupport a single definition of CSR and designating one of the organizations to operate a CSRaward.Set up an agreement with CSR Mexico to establish the CRT Award for the companies of theircountry, covering:• Call basis suitable to the culture of their country.• Proper organization needed to operate the CRT Award in their country.• Operation procedures and regulations.• Computer system to operate the award.• Documentation of evidence to be submitted by each company.• Assessment methodology and measurement of CSR practices.Design a training program for the members of their organization.Hire a bilingual consulting group in charge of implementing the CSR process in their country,who will be supervised by CRT Mexico.The whole process will last 6 months from signing the agreement with Mexico CRT.The economic investment in the process can be recovered in 3 years making the project self-financing in the medium term. 11
  12. 12. 10. Final Conclusions?I will be glad to help any of the CRT Chapters who wants to establish a similar process in their country.If you need more information, please call CRT Mexico offices: Telephone : +52 (55) 5572 6551 Mail: gustavodelatorre@crtmex.org Or contact our consulting firm: gdelatorre@clusterrsc.com 12

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