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Embedding a “Sustainability Mindset” 
for best practice, innovation, 
performance, and resilience 
Robert Steele – Systain...
Systainability Asia / AtKisson Group 
 Systainability Asia is a Thailand 
based multidisciplinary consulting 
and trainin...
A global network dedicated to 
sustainability strategy learning, and inspiration 
Global Affiliate and Associate Network 
...
Contents of the Mini Workshop 
 Exploring “embedded sustainability” 
 The AtKisson Sustainability Framework and 
Approac...
Exploring “embedded 
sustainability” 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
Business Reality is being Reshaped 
Three emerging market force trends 
Declining 
Resources 
Increasing 
Expectation 
Bus...
How should business respond to handle 
these changes? What is the best 
strategy for your business? 
© AtKisson, Inc. Syst...
Some rules to guide us: A business, organisation, 
community, or society will be sustainable if it… 
1. … understands its ...
Balancing the human and the ecological 
Source: Dunphy, D., A. Griffiths, and S. Benn, Organisational Change for Corporate...
Question? Does your company bolt 
on sustainability or is it embedded 
sustainability? 
What is the difference? 
© AtKisso...
Bolt on vs. Embedded Sustainability 
Bolt on Sustainability Embedded Sustainability 
Goal Pursue shareholder value Pursue ...
Embedding Sustainability requires 
developing a “Sustainability Mindset” 
throughout the company’s work force. 
© AtKisson...
“Mindset” (noun) – a set of beliefs or 
a way of thinking that determines 
one’s behaviour, outlook and mental 
attitude. ...
Love on the Factory Floor 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
Embedded Sustainability… Key points! 
 Embedded Sustainability is the 
future of business. 
 Embedded Sustainability wil...
The crux of this challenge is the “how”? 
The AtKisson Accelerator is an effective 
approach and toolkit embedding sustain...
The AtKisson Sustainability Framework 
and Approach 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.co...
Goal of the Accelerator toolkit 
To engage more and more people, to make 
more change for sustainability, more 
effectivel...
The Accelerator uses the ISIS Method 
Action 
Strategy 
Then commit to ... 
Innovation 
STRATEGY: Plan how to succeed 
in ...
The Foundational Tool . . The Compass 
An Orientation, assessment, planning and collaborative 
action tool for sustainabil...
ISIS ACCELERATOR 
COMPASS is the foundation of the toolkit 
Assist organisations to do all of the following… 
 Create bet...
Built into the Compass approach is a set of core guiding principles 
about sustainability 
The Compass Principles 
The “Na...
The “Integration Principle”: 
All four dimensions of the Sustainability Compass are 
interconnected in a web of cause‐and‐...
Accelerator “taster” Exercise 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
The Pyramid works with the Compass 
and ISIS method 
AGREEMENTS & ACTIONS 
Let’s do it! 
STRATEGIES 
How do we accomplish ...
Accelerator Exercise Scenario 
 The Phuket New Millennium Hotel is a new 5-star hotel that has already 
established itsel...
AtKisson ACCELERATOR 
Pyramid Level 0 – Stakeholder Engagement 
WHAT ARE OUR MATERIAL ISSUES? 
WHO DO WE INVOLVE IN THIS P...
AtKisson ACCELERATOR 
Pyramid Level 0: Compass Framing Material 
Issues & Stakeholders 
Instructions 
1. For the 4 Compass...
AtKisson ACCELERATOR 
Pyramid Level 1: Indicators 
Information about critical & long-term trends 
INDICATORS 
What is happ...
AtKisson ACCELERATOR 
Choosing Sustainability Indicators 
Instructions: 
 Identify 1 good Indicator for each of your prio...
AtKisson ACCELERATOR 
ISIS ACCELERATOR 
Replicate on Post-it Notes and build Level 1 
10 minutes 
Nature 
Example 
Issue: ...
Comments, Questions? 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
AtKisson ACCELERATOR 
Pyramid Level 2: Systems 
Why is it happening? 
What causes what? 
What is the most important thing ...
How we manage information (indictors) doesn’t allow us 
to see things as whole systems 
One of our biggest sustainability ...
A sustainability way to understand our 
indicators is through a systems approach 
© AtKisson, Inc. Systainability Asia 201...
Pyramid Level 2: Consider Linkages 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
What are systems? 
Systems are … 
… groups of discrete 
elements that work together to 
make a whole. 
Systems are bound t...
Systems Diagramming Exercise 
Step 1: 
Identify one or more important feedback loops that can have 
implications for long‐...
Compass Group System 
Presentations 
 Identify your central 
indicator and what is 
the goal you want to 
achieve there. ...
Identifying your Leverage Point 
Step 1: Step 2: 
Figure out how trends, 
decision-making, and 
information flows are 
lin...
Finding the Leverage Points for system 
intervention 
Leverage points are places in your system map where you 
can interve...
How do you find a good leverage point? 
1. Look for dense webs of 
connection 
2. Look for loops 
3. Keep asking, “Okay, b...
Places to Intervene in a System 
9 Parameters (numbers / indicators) 
8 Material Stocks and Flows (stuff moving around) 
7...
Examples of “Places to Intervene …” 
Place to Intervene Example 
Parameters Choice of indicator to report progress 
Materi...
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
Construction of Pyramid Level 2 Systems 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
Comments, Questions? 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
Pyramid Lite Level 3: Innovation 
What kinds of change would be most 
effective ... for the whole system? 
STEP 3: INNOVAT...
Definition of an Innovation 
'Innovation' is the successful exploitation of 
new ideas. 
It is also the process that carri...
Innovation: What we do at the leverage points 
Gladstone 
Region 
© AtKisson, Inc. Systainability Asia 2014 / www.systaina...
 New targets and standards 
 New materials and technologies 
 New controls and feedback 
mechanisms 
 New information ...
Embedded Sustainability, Innovation and 
Performance/ Resilience 
© AtKisson, Inc. Systainability Asia 2014 / www.systaina...
Step 1: Review … 
Review your system diagram again, looking at your 
identified leverage points and the various key linkag...
Step 2: Review Best Practice 
Discuss and share your knowledge and experience of 
“best practice” innovations that you kno...
PYRAMID LEVEL 4 – STRATEGY 
How do we get buy in for the idea? 
How do we effectively implement our ideas? 
STEP 4: STRATE...
Innovation Diffusion Strategy … 
Involves looking at the Innovation itself … 
© AtKisson, Inc. Systainability Asia 2014 / ...
Innovation Diffusion Strategy … 
Involves looking at the Innovation itself … 
… but also at the Cultural Context around it...
The Three “Avenues for Action” 
The Gilman’s Equation for Innovation Adoption 
N - O > CC, or ... 
In other words, for cha...
Pyramid Level 5 - The Capstone Agreement 
Making the Connection to the Real World 
© AtKisson, Inc. Systainability Asia 20...
Level 5: Compass Group Capstone Proposals 
Stage 1: Compass Group Capstone Proposals 
Step 1: Each team will discuss among...
Example Capstone Proposals 
Economy Initiative Ideas/ strategies 
• Relationship with Gov/tourism 
board – communication 
...
Final Capstone Agreement 
Wellbeing Initiative Ideas/ strategies 
• Good first impression services 
Services and design 
...
Level 5: Compass Group Capstone Proposals 
Stage 2: Pyramid Capstone Agreement 
All 4 Compass Groups develop “one’ single ...
Comments, Questions? 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
WHAT YOU CAN EXPECT IN A FULL 
ACCELERATOR TRAINING COURSE 
© AtKisson, Inc. Systainability Asia 2014 / www.systainability...
AtKisson ISIS Sustainability ACCELERATOR 
Tools, Methods and Processes 
to Support CSR and Sustainable Development 
© AtKi...
The Accelerator Tools: Applying the ISIS Method 
COMPASS PYRAMID 
Indicators 
Assessment 
Stakeholders 
Training 
Planning...
The Accelerator Tools: Applying the ISIS Method 
COMPASS PYRAMID 
Indicators 
Assessment 
Stakeholders 
Training 
Planning...
The ISIS Method ... 
can be adapted to a very broad range of situations and levels, 
from Beginner (all ages) to Advanced ...
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
AIStIKS iAsCsCEoLnER AATCOCRE LTEOROALT IONR P CRaAsCeT SItCuEd y 
Corporate Sustainability with Indonesia Business 
Secto...
AtKisson ACCELERATOR Case Study 
Sustainable Phuket Initiative 
Sustainability Indicator Framework & Report 
Phuket Sustai...
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
Reflections, Comments, 
Questions? 
© AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
SYSTAINABILITY ASIA / ATKISSON GROUP 
www.atkisson.com 
www.systainabilityasia.com 
robert@atkisson.com 
© AtKisson, Inc. ...
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Mini-workshop: How a sustainability mindset can make your company stand out

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by Robert Steele, Systainability Asia
16 October 2014@ Sasin

Last 2 weeks to get the early bird rates!
For more detail for this course go to our website: www.sasinsustainability.org/services/consulting

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Mini-workshop: How a sustainability mindset can make your company stand out

  1. 1. Embedding a “Sustainability Mindset” for best practice, innovation, performance, and resilience Robert Steele – Systainability Asia / AtKisson Group 16 October 2014 Sasin Graduate Institute of Business Administration © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  2. 2. Systainability Asia / AtKisson Group  Systainability Asia is a Thailand based multidisciplinary consulting and training firm with a deep commitment to helping others to achieve long-term sustainable development in an increasingly challenging global environment.  AtKisson Group is global collaborative network of professional trainers, consultants, researchers, writers, etc., dedicated to mainstreaming sustainability into common practice. What we do  Organisation CSR and sustainability planning  Sustainability assessment  Stakeholder engagement  Indicator Development  Training and consulting  Education for Sustainable Development (ESD) training and curriculum development  CSR and Sustainability Reporting www.systainabilityasia.com www.atkisson.com © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  3. 3. A global network dedicated to sustainability strategy learning, and inspiration Global Affiliate and Associate Network Current And Past Clients Include: Levi Strauss & Co. • Ernst & Young • Nike • Baltic 21 (the 11 nations of Northern Europe) • European Sustainable Development Network • Brother, Inc. (Japan) • Earth Charter International • Swedish SIDA’s Advanced International Training Programs • United Nations Division for Sustainable Development Egyptian National Competitiveness Council • Government of Singapore • Greater New Orleans, Inc. • SEIYU (Japan) • SERDP ‐ Strategic Environmental Research & Development Program (US Government) • Seliger Forum 2010 (Russia) • Sustainable Fashion Academy • States of Queensland, Victoria, NSW, and South Australia • Stockholm County • Sustainable Seattle • Heinz Endowments • Toyota • UNEP • UNDP • Nile Basin Initiative • Bank of Indonesia • Volvo Cars © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  4. 4. Contents of the Mini Workshop  Exploring “embedded sustainability”  The AtKisson Sustainability Framework and Approach  Accelerator “taster” Exercise  What you can expect in a full Accelerator training course © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  5. 5. Exploring “embedded sustainability” © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  6. 6. Business Reality is being Reshaped Three emerging market force trends Declining Resources Increasing Expectation Business Value Radical Transparency Adapted from: Zhexembayeva N. and Laszlo C., Embedded Sustainability. 2013. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  7. 7. How should business respond to handle these changes? What is the best strategy for your business? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  8. 8. Some rules to guide us: A business, organisation, community, or society will be sustainable if it… 1. … understands its own systems, and the systems in which it is embedded; 2. …. understands and accounts for limits and system dynamics; 3. … looks for and responds to long-term systemic trends that affect its ability to achieve its goals; 4. … changes internally to meet and take advantage of external conditions and trends; 5. … is resilient enough to withstand short-term shocks; 6. … does not undermine the conditions of its own existence; © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  9. 9. Balancing the human and the ecological Source: Dunphy, D., A. Griffiths, and S. Benn, Organisational Change for Corporate Sustainability. 2003, London, UK: Routledge. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  10. 10. Question? Does your company bolt on sustainability or is it embedded sustainability? What is the difference? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  11. 11. Bolt on vs. Embedded Sustainability Bolt on Sustainability Embedded Sustainability Goal Pursue shareholder value Pursue sustainable value1 Scope Add symbolic wins in the margins Transform core business activities Customer Offer green and socially Embedded sustainability incorporates environmental, wellbeing, financial responsible products at premium prices or with diminished governance, quality and social values into the company’s core business, while balancing shareholder and stakeholder value.1 It requires a fundamental shift across every dimension of the business system Offer smarter solutions with no trade‐off in quality and no social or green premium Value Chain Mange company’s own activities Manage across the service or product life cycle value chain Organisation Create a special department of sustainability Make sustainability everyone’s job Competencies Focus on data analysis, planning, and project management skills Add new competencies in design, inquiry, appreciation and wholeness Adapted from: Zhexembayeva N. and Laszlo C., Embedded Sustainability. 2013. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  12. 12. Embedding Sustainability requires developing a “Sustainability Mindset” throughout the company’s work force. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  13. 13. “Mindset” (noun) – a set of beliefs or a way of thinking that determines one’s behaviour, outlook and mental attitude. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  14. 14. Love on the Factory Floor © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  15. 15. Embedded Sustainability… Key points!  Embedded Sustainability is the future of business.  Embedded Sustainability will ensure new behaviours, new products & services, new business models, and new performance outcomes.  Embedding Sustainability entails a whole system approach.  A whole system approach to sustainability requires a shift or change in “mindset” of leaders and employees. Events / Outcomes Patterns of Behaviour Systems & Structure World View / Vision Mindset © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  16. 16. The crux of this challenge is the “how”? The AtKisson Accelerator is an effective approach and toolkit embedding sustainability as a whole system (company) approach. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  17. 17. The AtKisson Sustainability Framework and Approach © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  18. 18. Goal of the Accelerator toolkit To engage more and more people, to make more change for sustainability, more effectively, and more quickly. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  19. 19. The Accelerator uses the ISIS Method Action Strategy Then commit to ... Innovation STRATEGY: Plan how to succeed in making change INNOVATION: Identify what changes to make for sustainability Systems Analysis Indicators and Information SYSTEMS: Figure out why you are headed there, and where you can effectively change direction Defining Your Sustainability Visions and Goals Understanding Sustainability Understanding Systems Monitoring and Adaptation INDICATORS: Assess where you are, and where you are headed © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  20. 20. The Foundational Tool . . The Compass An Orientation, assessment, planning and collaborative action tool for sustainability and transformation © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  21. 21. ISIS ACCELERATOR COMPASS is the foundation of the toolkit Assist organisations to do all of the following…  Create better understanding of sustainability  Create a sustainability vision  Manage stakeholders in a sustainability process  Create or manage a set of sustainability indicators  Create an Overall Sustainability Index  Assess the sustainability profile of a company The Sustainability Compass is designed to accommodate many kinds of differences: cultural, sectorial, geographic, etc. It is also designed to interface well with other common frameworks (e.g. GRI, ISO 26000) © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  22. 22. Built into the Compass approach is a set of core guiding principles about sustainability The Compass Principles The “Nature” Principle: The physical and biological limits of Earth’s ecological systems must be respected. Nature The “Economy” Principle: Human societies, communities, and organizations need functioning economies to provide for their needs and to support their aspirations. ISIS ACCELERATOR The “Wellbeing Principle”: Human beings have a right to be to be safe, to have access to healthcare, and to have the opportunity for self‐expression, self‐development, and a good quality of life. Wellbeing Economy Society The “Society Principle”: Social systems should be organized in ways that promote equity, fairness, resilience, and opportunity for all. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  23. 23. The “Integration Principle”: All four dimensions of the Sustainability Compass are interconnected in a web of cause‐and‐effect relationships. They are interdependent on each other. • The Compass approach is grounded in the science of system dynamics and in general understanding of how complex systems behave. • In recognition of this principle, governance and management systems should strive to achieve optimal results across all four Compass Points in an integrated way. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  24. 24. Accelerator “taster” Exercise © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  25. 25. The Pyramid works with the Compass and ISIS method AGREEMENTS & ACTIONS Let’s do it! STRATEGIES How do we accomplish those changes? INNOVATIONS What changes can we make? SYSTEMS Why is it happening? INDICATORS What is happening? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  26. 26. Accelerator Exercise Scenario  The Phuket New Millennium Hotel is a new 5-star hotel that has already established itself as a trendy, environmentally friendly, and fun hotel for singles, young couples and families looking for something different from the traditional hotel package and experience. For these guests, the environmental and social ethos and practice are both ingredients in their decision to stay at this property, and also as part of their overall experience.  The hotel CEO would now like to go a step further, and have the hotel differentiate itself as Phuket’s first genuinely Sustainable Hotel, and the leader and model of integrated sustainability for all hotels, not just from the environment side, but also in terms of economic practices, social engagement and responsibility, and guest and employee wellbeing.  You are a member of the newly formed Sustainability Team of Phuket New Millennium Hotel.  The aim for today’s workshop is for the Phuket New Millennium Hotel Sustainability Team (consisting of 4 Compass Point sub‐teams) to come to consensus on 2 to 4 key program ideas that will be developed further into an overall sustainability strategy and program for the hotel. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  27. 27. AtKisson ACCELERATOR Pyramid Level 0 – Stakeholder Engagement WHAT ARE OUR MATERIAL ISSUES? WHO DO WE INVOLVE IN THIS PROCESS? DEFINITION OF SUSTAINABILITY Who do we involve in the process? What do we mean by sustainability? What are out priorities? VISION, GOALS, OUTCOMES PRINCIPLES “OTHER” © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  28. 28. AtKisson ACCELERATOR Pyramid Level 0: Compass Framing Material Issues & Stakeholders Instructions 1. For the 4 Compass directions, , identify 3-4 sustainability materiality issues / aspects that we should consider . 2. Record these the appropriate Coloured Sticky Notes Nature = Green Economy = Blue Society = Yellow Wellbeing = Pink Material issues include those topics or issues that have a direct or indirect impact on an organization’s ability to create, preserve or erode economic, environmental and social value for itself, its stakeholders and society at large. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  29. 29. AtKisson ACCELERATOR Pyramid Level 1: Indicators Information about critical & long-term trends INDICATORS What is happening? What are the trends? Where are we headed? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  30. 30. AtKisson ACCELERATOR Choosing Sustainability Indicators Instructions:  Identify 1 good Indicator for each of your priority materiality issues/aspects  Make sure to think about who will be engaged with this information (i.e. which stakeholders will be interested in this data?) Remember: Indicators are measurements and sources of feedback to determine current status and changes in conditions that are relevant to your goals and objectives. (e.g. ensuring Sustainability of our company / organisation) © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  31. 31. AtKisson ACCELERATOR ISIS ACCELERATOR Replicate on Post-it Notes and build Level 1 10 minutes Nature Example Issue: Water pollution in surface water sources.. Indicator: Number of surface water sources that meet Class 2 Standards (good water quality). © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  32. 32. Comments, Questions? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  33. 33. AtKisson ACCELERATOR Pyramid Level 2: Systems Why is it happening? What causes what? What is the most important thing making our trend happen ? STEP 2: SYSTEMS INDICATORS © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  34. 34. How we manage information (indictors) doesn’t allow us to see things as whole systems One of our biggest sustainability blunders….Traditional indicators such as GDP, cancer rates, and air quality measure changes in one part of a community system as if they were entirely independent of the other parts. GDP Cancer Rates Air Quality © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  35. 35. A sustainability way to understand our indicators is through a systems approach © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  36. 36. Pyramid Level 2: Consider Linkages © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  37. 37. What are systems? Systems are … … groups of discrete elements that work together to make a whole. Systems are bound together by the laws of cause and effect, and governed by flows of information, energy and materials. Note: People give definition to systems based on an idea of what should happen at a given point in time. Thus, systems have a purpose or function. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  38. 38. Systems Diagramming Exercise Step 1: Identify one or more important feedback loops that can have implications for long‐term sustainability in your company Gladstone Region © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  39. 39. Compass Group System Presentations  Identify your central indicator and what is the goal you want to achieve there.  Identify the main feedback loops and tell their story  Identify the key leverage points for each loop. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  40. 40. Identifying your Leverage Point Step 1: Step 2: Figure out how trends, decision-making, and information flows are linked together in multiple cause-effect relationships Gladstone Region Leverage Points Use that analysis to identify the best leverage points for introducing change © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  41. 41. Finding the Leverage Points for system intervention Leverage points are places in your system map where you can intervene with an projects, program, technology, policy, etc. that will change the system relationships towards the direction that you want and be reflected in your main Indicator. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  42. 42. How do you find a good leverage point? 1. Look for dense webs of connection 2. Look for loops 3. Keep asking, “Okay, but how do we change that?” 4. If you find reasons you need to add to your system map … that’s good! © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  43. 43. Places to Intervene in a System 9 Parameters (numbers / indicators) 8 Material Stocks and Flows (stuff moving around) 7 Balancing Feedback Loops (thermostat‐style controls) 6 Reinforcing Feedback Loops (growth and change rates) 5 Information Flows (who knows what) 4 Rules (requirements, policies, incentives ...) 3 The Power of Self‐Organization (adaptive capacity) 2 Goals (hierarchies of purpose) 1 Mindsets and Paradigms (core assumptions) 0 The Ability to Transcend Paradigms (no assumptions) Source: Donella H. Meadows, “Places to Intervene in a System,” Whole Earth Review, 1997 << HARDER / MORE IMPACT LESS IMPACT / EASIER >> © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  44. 44. Examples of “Places to Intervene …” Place to Intervene Example Parameters Choice of indicator to report progress Material Stocks and Flows Choice of fuel, paper, etc. Balancing Feedback Loops Thermostat settings, correction routines Reinforcing Feedback Loops Awards programs, bonuses Information Flows Getting the data to a local newspaper Rules Law & regulation The Power of Self‐Organization “Green‐bag” lunch discussions Goals Switch to Renewable Energy! Mindsets and Paradigms Growth = progress >> Quality = progress Ability to Transcend Paradigms Philosophical questions without answers © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  45. 45. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  46. 46. Construction of Pyramid Level 2 Systems © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  47. 47. Comments, Questions? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  48. 48. Pyramid Lite Level 3: Innovation What kinds of change would be most effective ... for the whole system? STEP 3: INNOVATIONS SYSTEMS INDICATORS © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  49. 49. Definition of an Innovation 'Innovation' is the successful exploitation of new ideas. It is also the process that carries them through to new products, new services, new ways of doing things. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  50. 50. Innovation: What we do at the leverage points Gladstone Region © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  51. 51.  New targets and standards  New materials and technologies  New controls and feedback mechanisms  New information flows to new people  New rules, policies, incentives  New forms of organization, cooperation, collaboration  New models, frameworks, environments  New overarching goals and visions  New knowledge, skills and capacities  New mindsets and paradigms  A NEW WILLINGESS TO TRY NEW THINGS Adapted from “Leverage Points: Ways to Intervene in a System,” by Donella H. Meadows. Available from www.sustainer.org © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  52. 52. Embedded Sustainability, Innovation and Performance/ Resilience © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  53. 53. Step 1: Review … Review your system diagram again, looking at your identified leverage points and the various key linkages and feedback loops • What is your goal at your key indicator? • What is it that needs to change that can change everything/ • What could you do at your leverage points to make that change? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  54. 54. Step 2: Review Best Practice Discuss and share your knowledge and experience of “best practice” innovations that you know about at your leverage point. Brainstorm ideas for initiatives that could be done at your leverage point to improve company’s sustainability based on your system dynamics. Share, combine and consolidate ½ ideas into a new ‘best” idea for achieving your goals. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  55. 55. PYRAMID LEVEL 4 – STRATEGY How do we get buy in for the idea? How do we effectively implement our ideas? STEP 4: STRATEGIES INNOVATIONS SYSTEMS INDICATORS © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  56. 56. Innovation Diffusion Strategy … Involves looking at the Innovation itself … © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  57. 57. Innovation Diffusion Strategy … Involves looking at the Innovation itself … … but also at the Cultural Context around it. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  58. 58. The Three “Avenues for Action” The Gilman’s Equation for Innovation Adoption N - O > CC, or ... In other words, for change to occur, the new way has to be so much better than Perceived Value of the NEW Idea Perceived Value of the OLD Way Perceived COST of the CHANGE the old way that it overcomes the perceived cost of making the switch. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  59. 59. Pyramid Level 5 - The Capstone Agreement Making the Connection to the Real World © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  60. 60. Level 5: Compass Group Capstone Proposals Stage 1: Compass Group Capstone Proposals Step 1: Each team will discuss amongst themselves how they propose to move their initiative forward in relation to the other three Compass Teams’ own initiatives. Step 2: Each Compass Stream team will develop a Capstone Proposal stating how they can implement their initiative and where and how it can support the initiatives of the other three groups. Remember to Include the following points: – What actions they will take – How their initiative will support the company’s long‐term sustainability – Who they will work with (partners and target groups) – How their initiative will support the other Compass initiatives – How they will monitor and track progress. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  61. 61. Example Capstone Proposals Economy Initiative Ideas/ strategies • Relationship with Gov/tourism board – communication  Cross sectoral benefits  Agro‐tourism coffee plantation, help gov to promote tourism in Indonesia  Uses multi stakehollder approach  Nature – increase conservation  Wellbeing – customer satisfaction  Society – increase pride/self‐esteem in the community Nature Initiative Ideas/ strategies ➤ 3R Reduce, Reuse, Recycle ➤ Cultivate Waste mgmt systems ➤ Ultimate waste mgmt system ➤ Involve community to increase quality of life and livelihoods ➤ More clean and health in env ➤ Improve company image ➤ Nature – improve habitat ➤ Economy – reduce cost of material and resource use / image ➤ Wellbeing – increase quality of life and livelihood ➤ Society – no pollution / waste / increase involvewment w/ company © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  62. 62. Final Capstone Agreement Wellbeing Initiative Ideas/ strategies • Good first impression services Services and design  Will increase quality of service and better working condition  Increase customer experience and satisfaction  Increase customer wellbeing  Economy – create good reputation, guest loyalty, create potential new guest and increase revenue  Nature – create better environment and harmony with nature  Society ‐ create and increase environmental awareness Society Initiative Ideas/ strategies ➤ Training for local community to deliver eco‐toursim services in line with the resort’s programmes ➤ Provide memorable experience that is fun and safe ➤ Generate income for hotel and local community by adding value to guest experience (buy from local market food and crafts) ➤ Add value to other company training or meeting experience ➤ Nature – by doing eco‐tourism we are also protecting nature ➤ Wellbeing – increase awareness and wellbeing of employee and community ➤ Economy – increase revenue © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  63. 63. Level 5: Compass Group Capstone Proposals Stage 2: Pyramid Capstone Agreement All 4 Compass Groups develop “one’ single Capstone Agreement that integrates the four Compass Capstone Proposals that all can support. The agreement should motivate, inspire and be relevant to all so that something concrete will follow from this workshop. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  64. 64. Comments, Questions? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  65. 65. WHAT YOU CAN EXPECT IN A FULL ACCELERATOR TRAINING COURSE © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  66. 66. AtKisson ISIS Sustainability ACCELERATOR Tools, Methods and Processes to Support CSR and Sustainable Development © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  67. 67. The Accelerator Tools: Applying the ISIS Method COMPASS PYRAMID Indicators Assessment Stakeholders Training Planning Teambuilding AMOEBA STRATESPHERE Change Innovation Cultural Shift Strategic Plan Implementation Monitor Progress © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  68. 68. The Accelerator Tools: Applying the ISIS Method COMPASS PYRAMID Indicators Assessment Stakeholders Training Planning Teambuilding AMOEBA STRATESPHERE Change Innovation Cultural Shift Strategic Plan Implementation Monitor Progress ... can be used as stand‐alone applications, or in sequence, as part of a comprehensive program for sustainability © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  69. 69. The ISIS Method ... can be adapted to a very broad range of situations and levels, from Beginner (all ages) to Advanced (use of math, models, etc.) Indicators Systems Innovation Beginning Intermediate Advanced Strategy $ © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  70. 70. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  71. 71. AIStIKS iAsCsCEoLnER AATCOCRE LTEOROALT IONR P CRaAsCeT SItCuEd y Corporate Sustainability with Indonesia Business Sectors • GOAL: promote sustainability scheme to business community and assist the companies to have long term commitment toward sustainability, measurable progress, and more accountable sustainability report.  PT ANTMA tbk (mining industry)  INCO Mining tbk  Losari Eco-Resort & Spa  Indah Kiat Pulp & Paper  Indonesia Power  Bank Negara Indonesia (BNI)  Result: All companies were able to develop their own specifically tailored Sustainability indicators and plans/blueprints to support their sustainability performance. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  72. 72. AtKisson ACCELERATOR Case Study Sustainable Phuket Initiative Sustainability Indicator Framework & Report Phuket Sustainability Indicator Report was endorsed by the Phuket Governor on 22 November 2013…. Nature Aspect 1 Coastal Management / Sustainable Beach Program Why this issue important for Phuket’s Sustainability? Tourism is one of two mainstays of the Phuket economy, and almost all tourists come to Phuket for its famous white sand beaches and clean, aqua blue marine waters. These natural treasures are directly influenced by coastal development planning, pollution, construction, zoning law enforcement, business licensing, density of vendors, and litter management, to name but a few. If Phuket’s beaches are consumed by litter, extensions of restaurants and bungalows, lounge chairs and umbrellas, vendors and jet skis, the accumulative effect will soon overwhelm nature’s resilience mechanisms. It will not be too long before Phuket will lose the very attributes that its success has been built upon. Not to say that tourism will stop, but most likely the outdoor activity and nature related tourism will be replaced by another type of tourism that we all do not want. What is the Trend? The Phuket Marine Biological Center has implemented a coastal environment monitoring program for 23 stations along the coastline of Phuket. Some principal parameters collected for every 2 months include salinity, temperature, pH, dissolve oxygen, suspended sediment, nutrients and total coliform bacteria. The result found that Marine water quality was generally found in good condition, except in some stations and during certain period of time that the quality was in fair or poor conditions. Possible Sources of Data Department of Marine and Coastal Resources: Phuket Marine Biological Center, Ministry of Natural Resources and Environment: Pollution Control Department The Challenge: Phuket’s coastal marine environment, particularly its famous beaches and water quality are in a state of degradation and decline. Our Goal: Phuket’s coastal environment enjoys continuous excellent water quality, with clean beaches that exhibit a natural condition to a large extent. Proposed Strategy: Empower and enable community volunteer groups to take ownership and responsibility for beach conditions and water quality monitoring, and education for fishing fleet on waste proper management. Sustainability Indicators: Marine Water Quality Index (BOD, PH, Fecal Coliform) Beach Quality Index (5 star system) © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  73. 73. © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  74. 74. Reflections, Comments, Questions? © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com
  75. 75. SYSTAINABILITY ASIA / ATKISSON GROUP www.atkisson.com www.systainabilityasia.com robert@atkisson.com © AtKisson, Inc. Systainability Asia 2014 / www.systainabilityasia.com

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