The document discusses the importance and power of storytelling in business contexts. It notes that storytelling taps into people's innate desire to hear and tell stories and can inspire people to act by inviting them to dream. Effective storytelling focuses on sharing the what, how, and why with passion, draws from personal experiences like a "grit that goes into the oyster makes a pearl", and should be planned, rehearsed, and involve truthful parables or stories that resonate with all human beings.

1. @MercedesViola Storytelling in business
contexts

5. The key to people’s heart is a story

6. what
how
why

7. PASSION

8. “A grit that goes into the oyster makes a pearl.”

9. planning

10. feedback

11. rehearse

13. body language

14. What are you trying to change in the world?
Inspire people to act
Invite your audience to dream

15. TRUTH
PARABLE
STORY

16. All human beings
have an innate need
to hear and tell
stories and to have a
story to live by.
Harvey Cox

17. Storytelling in business contexts
@MercedesViol
a
Thank you very much

18. REFERENCES:
•Writing Stories - Andrew Wright and David A. Hill. Helbling
Languages (2008)
•BBC Interview on ‘Stories in Language Teaching’ – Andrew
Wright
•Living in a Story – Andrew Wright
• Storytelling that Moves People: A Conversation with
Screenwriting Coach Robert McKee. Harvard Business Review.
June 2003
•The Story Factor. Annette Simmons. Basic Books. (2002)
•Simon Sinek: How great leaders inspire action
https://www.youtube.com/watch?v=qp0HIF3SfI4