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Storytelling Basics for Non-Profits
This document presents a webinar on storytelling for non-profits, focused on enhancing fundraising through effective narrative strategies. It outlines the importance of defining goals, understanding audiences, and collecting impactful stories that connect donors emotionally to the cause. The presentation emphasizes storytelling as a means to bridge the donor knowledge gap and improve donor relations, ultimately driving revenue growth.
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Storytelling Basics for Non-Profits
- 1. WELCOME! STORYTELLING BASICSFOR NON-PROFITS Presented by Vanessa Chase & Guidestar
- 2. Vanessa Chase Fundraisingand Communications Strategist www.TheStorytellingNonprofit.com Speaker: Association of fundraising professionals, Council for Advancement and Support of Education, npEngage, BBCON14, Association of Donor Relations Professionals Clients: BC Children’s Hospital Foundation, Hope for the Nations, Wagner Hills Farm Society, A Rocha Canada, Boucher Instuitue of Naturopathic Medicine
- 3. Share Your Thoughts What’s your role at your non-profit? What are you hoping to learn during today’s webinar?
- 4.
- 5. RESULTS Increase inoverall revenue by $150k Over 200 major gifts prospects identified Massive improvements to donor relations
- 6. TODAY’S AGENDA Storytellingin the fundraising context How to create a storytelling strategy 5 step process for collecting and developing stories The benefits of engaging your community
- 7. WHAT IS STORYTELLING Storytelling is the process of combining facts and narrative in order to communicate a message and an emotion to a target audience.
- 8. WHEN YOU DON’TTELL STORIES you’re not able to connect in an impactful way donors don’t understand donors stop caring they feel unconnected, so they sever ties
- 9. THE DONOR KNOWLEDGEGAP The Donor The Organization Stories
- 10. STORIES AS SOLUTIONS Stories help bridge the Donor Knowledge Gap in two key ways: The Organization they provide context they emotionally connect your donors to the cause.
- 11. 5 KEYS TOSTORYTELLING DEFINE YOUR GOAL & CORE MESSAGE KNOW YOUR AUDIENCE CHARACTER & CONFLICT COLLECTING STORIES SHARING STORIES
- 12. DEFINE YOUR GOAL& CORE MESSAGE let strategy drive your efforts identify a goal and a core message what is the end goal of telling this story?
- 13. DEFINE YOUR GOAL& CORE MESSAGE YOUR CORE MESSAGE what is the overarching message that you want to convey? (the reason why someone would answer the call to action)
- 14. University of Toronto h#p://boundless.utoronto.ca/story/holly-‐zoe-‐ ka8a/
- 15. KNOW YOUR AUDIENCE Create an audience profile
- 16. CHARACTER Client StaffMembers Board Members Volunteers Donors Community Advocates
- 17. CONFLICT conflict isthe problem that your character needs to solve conflict’s solution makes your donors feel like a hero
- 18.
- 19. COLLECTING STORIES KNOWWHAT THEY NEED “Tell me a story.” is far too broad, be specific: “I’m writing our donor stewardship report and I want to be able to share a story about someone from (program name). Ideally, someone who has had a positive experience in the program and you think has really benefited from it. Do you have any thoughts about people who might be good to speak to?”
- 20. COLLECTING STORIES CREATETOOLS Put tools and systems in place to collect stories: create a story collection form send out a monthly email
- 21. SHARING STORIES USEYOUR STORY STRATEGY What are you funding priorities? When will you be communicating/soliciting donors? What opportunities do you have for storytelling?
- 22. SHARING STORIES Month Campaign/ Funding Priority Fundraising Tac7c #1 Fundraising Tac7c #2 Donor Stewardship Other January February March April May
- 23. STORYTELLING CAN TRANSFORM YOUR NON-‐PROFIT
- 24. STORYTELLING CAN TRANSFORM YOUR NON-‐PROFIT The most important stories are the ones you tell yourself and the ones you tell each other.
- 25.
- 26. THANK YOU! www.thestorytellingnonprofit.com vanessa@thestorytellingnonprofit.com @vanessaechase storytellingnp/