Presented to Australian Health Promotion Association (WA Branch) and Public Health Association Australian (WA) members in July 2013, we worked through techniques for developing a social media strategy as well as learning more about various social media channels.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
One of the main reasons why educational institutions can make use of SEO & social media is the fact that 99% of the student use FB, Insta to a higher value.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
One of the main reasons why educational institutions can make use of SEO & social media is the fact that 99% of the student use FB, Insta to a higher value.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing a newsletter can be a simple way to boost your entire communications plan by a few notches.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
Adoption of Social Media in HR & RecruitmentJeff Waldman
SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.
Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
4 Steps For Using Social to Recruit College StudentsSprout Social
Students everywhere are raising their hands, clamoring for colleges’ attention. But are you reaching them in a way that effectively sells your school? As your admissions team works to shape the best freshman class possible, it’s paramount to have a comprehensive social media plan in place. This Sprout Social syllabus will help you make the grade.
Explore These Themes:
-How to set up your admissions team for social success.
-Social strategies for bringing qualified prospects into your funnel.
-Creative content ideas that will resonate with your target audience.
-Proven methods of leveraging social media to drive applications.
Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
This Webinar on 'Higher education & Digital Marketing: Trends & Best Practices' is specially for marketers associated with higher education institutions.
Learn more about a well planned digital media strategy, which holds the key to success.
For on-demand learning and social media workshops visit: http://webinars.webspiders.com/on-demand-learning/digital-marketing
For more Digital Marketing & Social Media Presentations from Web Spiders visit:http://www.slideshare.net/Pisocialmedia
CX: Survival of the Fittest seminar - Perth 11th November 2014Precedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
This latest seminar series is being launched in conjunction with our forthcoming report, CX – Survival of the fittest: Using digital to transform the customer experience, which also includes a CX Fitness Test to let you see how well your organisation stacks up to the rest in adapting to meet audience needs.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing a newsletter can be a simple way to boost your entire communications plan by a few notches.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
Adoption of Social Media in HR & RecruitmentJeff Waldman
SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.
Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
4 Steps For Using Social to Recruit College StudentsSprout Social
Students everywhere are raising their hands, clamoring for colleges’ attention. But are you reaching them in a way that effectively sells your school? As your admissions team works to shape the best freshman class possible, it’s paramount to have a comprehensive social media plan in place. This Sprout Social syllabus will help you make the grade.
Explore These Themes:
-How to set up your admissions team for social success.
-Social strategies for bringing qualified prospects into your funnel.
-Creative content ideas that will resonate with your target audience.
-Proven methods of leveraging social media to drive applications.
Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
This Webinar on 'Higher education & Digital Marketing: Trends & Best Practices' is specially for marketers associated with higher education institutions.
Learn more about a well planned digital media strategy, which holds the key to success.
For on-demand learning and social media workshops visit: http://webinars.webspiders.com/on-demand-learning/digital-marketing
For more Digital Marketing & Social Media Presentations from Web Spiders visit:http://www.slideshare.net/Pisocialmedia
CX: Survival of the Fittest seminar - Perth 11th November 2014Precedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
This latest seminar series is being launched in conjunction with our forthcoming report, CX – Survival of the fittest: Using digital to transform the customer experience, which also includes a CX Fitness Test to let you see how well your organisation stacks up to the rest in adapting to meet audience needs.
CX: Survival of the Fittest seminar - 19th November 2014 MelbournePrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
This latest seminar series is being launched in conjunction with our forthcoming report, CX – Survival of the fittest: Using digital to transform the customer experience, which also includes a CX Fitness Test to let you see how well your organisation stacks up to the rest in adapting to meet audience needs.
'The Dream day out Seminar' shows how destination and visitor attraction businesses and organisations can increase footfall through better use of digital throughout the 'DREAM' cycle.
Driving Actions and Reactions Seminar - Perth Precedent
Not so long ago your sphere of influence revolved around your website and associated social channels. As long as you had a good understanding of your audience and their requirements it was relatively easy to push out your message with appropriate calls to action and sit back and wait. The new sphere of influence is less controllable and is often of your audiences own making.
Our latest seminar will use a number of case studies and best practice examples to illustrate how and where to engage your audience and what needs to be delivered in order to meet their heightened expectations.
Attendees will be provided with tips and advice around five key tactical areas of delivery, including;
Digital assets
Customisation experience
Device context
Community engagement
Online services
If understood and used as part of an effective customer engagement strategy, it will enable better control and influence over the online actions and reactions you have with your customers.
This interactive seminar will enable you to share ideas that you will be able to implement into your business either straightaway or plan for the future.
Digital Transformation Before and After Seminar, 11th August, Melbourne. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Digital transformation Before and After Seminar, 6th August, Perth. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
This project focused on positioning and marketing for The Beverly J Martin enrichment program, an after-school elementary program located in the Ithaca area. Lead by Julia Kohn and Emily Dunn, they strategically delegated work to group members and focused their efforts on a social media presence, web presence, brand awareness and promotional materials for staff and parents.
Creating fundraising ideas for the enrichment program to execute
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
Digitally Transforming Business, 30th April 2015, PerthPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this exclusive seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide steps for how you can use digital to improve customer experience and reach your business goals.
Digitally Transforming Government Services, 23rd April 2015, MelbournePrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
We will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation by adapting to your audiences changing needs using our CARE model of CX fitness, based off our recently launched report, CX: Survival of the Fittest.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL - What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL - What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers emotional mind will help create life-long advocates..
- See more at: http://precedent.com/our-thinking/seminars-webinars/webinar-digitally-transforming-the-customer-experi#sthash.PJ0j8qrN.dpuf
CX: Survival of the Fittest seminar - Hong Kong 26/11/14Precedent
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Our seminar provides you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation by adapting to your audiences changing needs using our CARE model of CX fitness, based off our recently launched report, CX: Survival of the Fittest.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL - What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL - What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers emotional mind will help create life-long advocates..
CX: Survival of the Fittest seminar - Sydney 25/11/14Precedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this exclusive networking event will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the presentation we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
This exclusive workshop is for senior decision makers who are digital champions within their government organisation, looking to drive real digital change.
The Digital Campus - The Online Future of International Higher EducationPrecedent
With great change in education comes great opportunity. In this presentation to the Australian International Education Conference we presented the concept of the Digital Campus and how this could change education forever.
Creating a digital strategy for local governmentPrecedent
A digital strategy is a plan for how your organisation will get form the current state of digital to an ideal future. Our workshop will provide you with the understanding and tools to develop a digital strategy to spark the need for digital change.
Driving Actions and Reactions Seminar - SydneyPrecedent
Not so long ago your sphere of influence revolved around your website and associated social channels. As long as you had a good understanding of your audience and their requirements it was relatively easy to push out your message with appropriate calls to action and sit back and wait. The new sphere of influence is less controllable and is often of your audiences own making.
Our latest seminar will use a number of case studies and best practice examples to illustrate how and where to engage your audience and what needs to be delivered in order to meet their heightened expectations.
Attendees will be provided with tips and advice around five key tactical areas of delivery, including;
Digital assets
Customisation experience
Device context
Community engagement
Online services
If understood and used as part of an effective customer engagement strategy, it will enable better control and influence over the online actions and reactions you have with your customers.
This interactive seminar will enable you to share ideas that you will be able to implement into your business either straightaway or plan for the future.
More people are using mobile platforms to access information - can your business afford to be left behind in an age of rapid digital transformation?
When once it was acceptable to be in the late majority when it came to adjusting your business to technological advancements, nowadays you have to lead the pack in order to be a viable business.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
7. Persona Creation exercise example
Mary, 34
• Mother of 2 primary-school
aged children
• Married
• Stay-at-home Mum
• Looking for healthy lunch
box ideas
• Wants to make sure her
family is healthy
• Smartphone user – iPhone 4
• Facebook profile
• Internet browser
• Gmail account
• In front of the tv or when
waiting to pick up the kids
• Finding and using healthy, tasty and inexpensive recipes for her family.
13. Facebook
- Public & personal pages
- Share news, photos & links
- Host & plan events
- Apps for games & quizzes
14. Why Facebook?
- Largest English-speaking network
- Most diverse adoption rates
- Most versatile for content
- Low-frequency & low-resource
15.
16.
17.
18.
19.
20.
21. Twitter
- All profiles created equal
- Share updates, links, images
- Limited to 140 characters
- URLs shrunk automatically
22. Why Twitter?
- Continues to grow rapidly
- Affluent base of users
- High-frequency but low-cost
- Big players tuned in & tweeting
23.
24.
25.
26.
27.
28. YouTube
- Free & Paid channels
- Upload, favourite, &
comment on videos
- Plug-ins for websites
29. Why YouTube?
- Everyone understands it
- May offer free branded channels for
government entities
- High-cost for high-impact
- Videos can go viral!
30.
31.
32. Why LinkedIn?
- 100 million and growing
- Affluent, professional audience
- Customers become ambassadors
- Network becomes employment tool
33.
34.
35. Why Flickr?
- Cost effective source of professional
images
- Build ambassador base
- Cheap repository for images
- Full galleries for more capacity
36. Tips for social networks
- Use one consistent profile pic
- Choose your admins wisely
- Don’t let media get stale
- Link & integrate your networks
40. My name is AlannahI am studying a
Bachelor of Business at Monash. I am in my
second year. I am interested in fashion– I’m
obsessed with the Topshop website!
“
”
Alannah
Stage Segment Critical Journey
Learn and contribute Current Unit Enrolment
41. Alannah - Scenario
Alannah has just completed her first year.
She did a couple of accounting units and
realised she dislikesaccounting so she
wants to change her accounting major to
something else that interests her…
42. Alannah’s Story
Alannah asks her Marketing tutor what she should
do. The tutor suggests the pathways tool
Alannah accesses the Monash homepage – it is tailored to
show content relevant to her studies, relevant news from her
social and sports clubs and upcoming Uni events
Alannah access the Pathways tool
The page shows her current units together with a list of
suggested related units. She changes her study
preferences and the list refreshes
1/2
43. Alannah’sStory
Alannah views video content from students and alumni
who studied some of the units she is interested in
Alannah selects her preferences and submits them
She receives a Facebook notification to confirm her selection
and that she can update her timetable
That evening Alannah
updates her timetable
and shares it with some
of her friends
2/2
44. Your turn!
Create a user story for your persona, walking through their interaction
process.
45. Alannah’s Story
Alannah asks her Marketing tutor what she should
do. The tutor suggests the pathways tool
Alannah accesses the Monash homepage – it is tailored to
show content relevant to her studies, relevant news from her
social and sports clubs and upcoming Uni events
Alannah access the Pathways tool
The page shows her current units together with a list of
suggested related units. She changes her study
preferences and the list refreshes
1/2
50. Securing the right budget
As the Marketing/Comms manager
- Opportunity costs
- Intangibles
51. Securing the right budget
As the budget holder
- Revenue generation
- Cost savings
52.
53. Area for
improvement
Room for Improvement? Industry Benchmarks Forecasted Growth
Actual increase in
revenue
List specific
ways social
media can
generate revenue
What is the potential for
growth from this area, for
example is it a new facility
to be offered, or an
existing facility that is
already saturated?
How have other organisations
seen growth trends after
similar projects?
A realistic estimate of
the growth pattern over
the next 3 years
A calculated
figure indicating
the real
monetary value
expected by this
improvement
E.g. increased
awareness of a
new facility
Existing facility rarely used
– 95% of users unaware of
it’s existence
“Similar Organisation Y”
reported average 30% increase
in usage of facility after
promoting it on their Facebook
page & Twitter account
30% of existing facility
bookings in years 1, 2
and 3
(Facility bookings 2011:
$40,000)
Year 1: $12,000
Year 2: $15,600
Year 3: $16,680
54. Area for
improvement
Room for Improvement? Industry Benchmarks Forecasted Change Actual savings
List specific
areas where
social can
potentially save
money
What current costs are
associated with this
service and what is the
potential for reducing
them, for example is it
currently managed
entirely manually, or an
existing automated
process?
How have other organisations
seen growth trends after
similar projects?
A realistic estimate of
the growth pattern over
the next 3 years
A calculated
figure indicating
the real
monetary saving
expected by this
improvement
E.g. Answering
questions &
resolving issues
via Facebook and
Twitter
Call centre currently
receives 250 calls per day,
estimated 80% are similar
queries which could be
answeredon social
presences
“Similar Organisation X”
reported drop of 40% of calls
received in first year following
use of social for customer
service, then 10% in following
two years resulting in overall
60% drop in call rate after 3
years
Call centre requirements
reduced to 60% in year
1, 50% in year 2, and
40% in year 3
(Call centre costs 2011:
$50,000)
Year 1: $20,000
Year 2: $25,000
Year 3: $30,000
55. Area of Risk Potential Impact Existing Trends Forecasted Change Actual Loss
List the greatest
risks to the
organisation of
standing still
What is the potential
impact of people doingthe
alternative as opposed to
what you want them to
do?
Are there any existing trends
that support the view that
people are already starting to
do what you don’t want them
to do?
A realistic estimate of
the loss of business over
the next 3 years
A calculated
figure indicating
the real loss to
the business
expected by this
risk
E.g. Voter
turnout in
residents aged
under 40 for local
council elections
is very low
Older councillors are being
elected solely by the older
demographics. Younger
residents do not identify
with elderly councillors,
resulting in decreased
engagement with the City
and dissatisfaction with its
services
Voter turnout for residents
under 40 has decreased by
approximately 5% per year in
the last 5 years
We are anticipating
further decreases in
youth participation in
local elections unless a
targeted campaign is
undertaken. This drop
is expected to take us to
a total 50% drop in a
period of 10 years
Year 1: 20,000
voters
Year 2: 21,000
voters
Year 3: 22,050
voters
56. What are the intangibles?
- Reputation
- Loyalty
- Trust
- Awareness
57. Risks Potential Impact Likelihood of risk occurring Mitigation
What are the
likely risks?
What is the potential
impact if these risks
occur?
Are there any existing trends
that support the view that
people are already starting to
go elsewhere?
How mitigate the
probability of the risk
occurring?
E.g. City staff
member engages
in online
argument with
resident on
Facebook
A torrent of complaints
ensuesfrom other
Facebook users in the City,
including coverage of the
spat in the local paper
Consider if the likelihood is
low, medium or high …
City staff with admin
privileges will be trained
in our Social Media
Governance framework
and also in how to
handle conversations in
social media
environments. Training
will include responding
to likely scenarios such
as this.
58. The final business case
- Revenue generation
- Cost savings
- Opportunity cost
- Intangible benefits
- How risks will be mitigated
59. Measuring success
- Set achievable business targets
- Think beyond hits and page views
- Track success in achieving business
objectives (not likes)
60.
61.
62.
63.
64.
65. • Know your audience – who are you trying to reach?
• Have a plan – what is your strategy and how does this fit into the
bigger picture?
• Focus on one tool at a time
• Plan your content
• Be present – if you aren’t there you can be part of the conversation
• Be a talk show host not a news broadcaster
• Measure, analyse, amend – rinse and repeat
Final recommendations
Community of individualsData nerdI was born in the UK
Barrier: where to startPut yourself in your customer’s shoesDitch assumption based designConsider the end to end experienceDevelop a user experience visionThink outside in, not inside outDevelop a narrative
Not just useful for the strategy creation, but should be continually used to sanity-check who new content and functionality is aimed at and whether it is likely to be useful for them. Should be continually evolving e.g. Reviewed and updated reasonably regularly.
I have another example for you here - Who here has heard of As Seen on Screen?They’re know in the industry as the ‘king of facebook brands’ because they’ve cracked how to use Facebook properly – in a way that truly aligns with their culture.
They have an Army of actively engaged fans – both male and femaleBut what’s interesting is that they only ever target young women – all of their marketing is precisely targeted towards that demographic and it works very well for them. I don’t think we have any retail organisations in the audience today, but the lesson here is that even if you have multiple audience types, if you think about it carefully you may realise that actually only a specific segment/s of them are likely to use SM and to want to engage with you on it.If that’s the case, it makes it much easier to market using SM as you can pick 1 or 2 audiences and focus your efforts on them.
Now, ASOS don’t just post content from the shop…
They reward veryactive facebook fans by letting themaudition to become fashion bloggers who then create enhanced content about the products…They have hundreds of these bloggers who are avidly engaged with the brand, and they’ll jump through all the hoops ASOS throws at them for the status of becoming a blogger.
And the blogs they write,receive comments powered by Facebook! So there’s a couple of lessons here – the first is if you’re trying to build a community in SM, make the incentives or prizes relevant for the people you’re targetingAnd the second (which is really true for any digital product whether a website, SM presence or email) – try to make sure your users never run into dead-ends – keep the journey going whether its integrating SM comments into your site like ASOS does, or simply thinking about what extra, relevant information you can give your audiences regardless of whether they’re looking at a web page, app screen, marketing email, PPC ad etc – could just be some clear contextual links or calls to action for related info
He donated $50,000 to Charity:Water, a charity based in New York that brings clean, safe drinking water to people in developing nations.
Lloyd’s is a big banking group in the UK, and this case study actually comes from a round table we ran at one of our recent seminars which they attended, and told us about. They now have a presence on Facebook, Twitter & YouTube but they use them very differently. Users can’t post updates on their Facebook page and their YouTube channel is focussed on promotion.Lloyds made a conscious decision to use Twitter for customer service – which was contentious at first especially within Lloyds itselfPeople were worried about what would happen if people were silly enough to post their account details on Lloyds’ Twitter page – the security risk that would present.So the biggest change was getting internal buy-in and working with compliance to set-up the rules around it.
But once they got through that process, they were able to be really quick and agile about responding to customer questions and problems, and the small number of people who did post sensitive information were pounced on immediately and the data removed by Lloyds staff.One of the great results from this strategy was a reduction in fraud because people are able to report phishing scams and be told about protecting their details before it gets out of controlAnd because its mandatory for them to record all customer service activity, they built an API that pulled all the tweets from their account & stored them – which also means they have all that data which they can analyse for planning purposes e.g. Most common complaints etc.What do you guys think?
Remember to keep an eye on your profile page – providers change layouts etc and your artwork may no longer present.
An integrated approach is the ideal. Amplify your content via multiple channels
Some councils around the world are using social media monitoring tools to find out about conversations that are taking place online and tackle complaints about services.Several councils are also beginning to experiment in the area of using communities of users to answer questions and resolve complaints. This has the potential to reduce transaction costs for the council and provide a more ‘human’ face to dealing with bureaucracy. In Newcastle (UK), engagement with a Facebook group critical of the council’s perceived role in shutting down a popular nightclub helped to explain the issues around noise enforcement. As a result, one of the group’s organisers met with council officials and the council has since advised a co-operative that aims to buy the bar.
Building a business case for social media means doing homework on the target audience, setting goals, creating a strategy and making a plan that outlines what tactics and technologies make the most sense. Measuring the effect of such a plan is where confidence will increase regarding value and help answer the ROI question. The key thing to understand is that Social Media is less about ROI and more about influence.
If you are the Marketing or Comms manager, you will probably be thinking “If we don’t do it we will miss out” and also be interested in intangibles such as the City’s reputation and awareness of its services
However whoever holds the budgets will more likely be concerned with the hard figures – will it make us more money or save us money?
So how do you convince the budget holders in language they will understand and reasons that will persuade them?
Think of all the areas and then room for improvement – columnsIs there any proof - read it somewhereThis area vs another area of the same business – trial run, customer surveyForecasted growth based on benchmarkExamplesIncreased awareness of council programs, services and facilities results in increased take-up resulting in increased revenue to the councilincreased media coverage results in more visitors to Rockingham for events and holidays resulting in increased revenue to tourism operators, hotels/B&Bs, local restaurants/cafes/bars, retailers etc
Easier to forecastExamplesThere’s real value in social media as a consultation tool for local government. Councils have a duty to consult their residents on key policy issues, yet many are still tied to traditional methods of consultation such as questionnaires and public meetings. While these tools are effective in reaching a proportion of residents, it’s often a similar group of politically-engaged residents that responds to them each time. Using social for consultation not only enables you to reach a wider group of people, its also very cost effective.Basic questions and problems being dealt with on social results in a reduced number of calls and front-reception visits to customer service staff, which results in decreased customer service costsImproved customer relationships results in less time being spent on complaints, and decreased customer service costsRecruitment being carried out via LinkedIn results in decreased recruitment costs (fees not paid to recruitment agencies)
You can’t hang your business case off the opportunity cost – it simply adds value to the revenue generation and cost savingsExamplesYou are being talked about on social anyway – you should both listen to and join in the conversation in order to have some influence in how you are perceivedOne of the groups that councils struggle to engage with effectively is youth e.g. 16-24. Social media provides platforms for communicating with younger, more technologically able residents. Councils can start using social media to engage younger residents in local democracy and services to help increase satisfaction rates among young people.People will expect the council to utilise socialOther councils will soon start utilising it and could overtake the City of Rockingham
Traditionally, orgs would try and understand some of the intangibles like these. It used to be tough to pin these down, but now it is becoming possible to measure sentiment like this e.g. A qualitative survey, Sentimetrics data, number of fans as a percentage of your community
Introducing a new communications tool always has its challenges. Research has shown that a lack of understanding of social media, both among council communicators and IT departments, is a key barrier to it being used more in council communications. How often are blogs or social networks seen as a risk rather than an opportunity in the minds of senior officers or politicians in local government?To counter this it’s important to present a balanced case for using social media in communications by highlighting both the benefits and risks of the approach. Think about how these risks can be managed. Often other organisations and companies using social media have worked out how to do this.At first glance the low cost of social media can be appealing to local government communicators. Many of the tools are free to users and councils can rapidly start using them with few barriers to entry.However there are often hidden costs to using social media tools effectively – comment moderation or content creation are two of the areas where the amount of staff time required is underestimated.
Lead with the top two, but don’t forget the bottom 3
A bit of an overview
Listen: monitoring toolsMeasure buzz and sentimentFind out where your users are and what they’re discussing
An easy-to-use matrix was developed to help the City of Swan to quickly identify which audiences should be engaged with through which social media channels.
Work with lots of NHS trusts back in the UKSocial media strategy for southern healthPractical guidelines on how to respond to negative comment
It’s an opportunity to take all of the information we have and receive
And represent it in a way that is informative and attractive, adding value to what would otherwise be “useful links”
And in return, by giving away your comment, opinion, analysis and content, and signposting useful resources, raise your profile
It can help to spark debate and dialogue and thereby improve engagement with your audiences and customers
And by curating content for yourself and others, and stimulating this dialogue, you start to spot emerging patterns and trends to help inform product development and future content and strategic opportunities
We are probably all used to twitter now and in a very simple format, it can be used effectively as a curation tool. Here stocktwits have put together various lists pulling together tweets from their sources – experienced investors, forex, personal finance etc.
Services like flipboard and Paper.li here create a “daily” newspaper of your twitter feed, pulling through your tweets, lists and selected hashtags. Paper.li judges what is important. But what we have here is “dumb”, blind curation with very little control over sources other than initial selection
From your internal and external feeds.
Tumblr, the microblogging platform, allows a somewhat more sophisticated approach – reblog information from different sources, as images, articles or videos. This helps to position IBM as a caring, sustainable, innovative org with their fingers firmly in the pie pulse of knowledge.
Pinterest is receiving a lot of interest at the moment – one of the fastest growing social tools, currently bringing responsible for more referrals than Google+ , youtube and linkedin combined in January and now integrated with Facebook. Create boards of information dedicated to different themes and users can follow. It can be images, as in the case of the today shows travel board
Or articles and infographics in this example from the digital thinktank L2. Pinterest currently allows RSS feeds of your boards if you would like to embed them on your own site, and an API is on the way
Now how to do it right.
Pick a subject (or two) and focus on that – don’t spread yourself too thin. Focus on your strengths – appearing too vague and unconnected will make users lose focus
Give some context to it – don’t just spout information/”useful links”. Give your opinion and add some value to it. Don’t be like twitter.
Don’t be boring or self obssessedhttp://www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdfCarnegie Mellon University, MIT and Georgia Tech
Keep an eye out for mentions of yourself or your industry. Even if it is not something you would like to curate, identify the influential people and use them to your advantage
Scrutinise your sources – make sure they are reputable! And if you share their information, credit them, and follow them to keep up to date (it’s courteous and makes you feel lovely)
It’s not a replacement for a (content strategy) – it’s a part of it
It has to fit in with your wider strategic activities. Understand why you’re doing it – raising your profile, nurturing trust, etc – there is no one size fits all strategy
Barriers: senior buy in Business case Align with business objectivesThink bigThink through how social media will assist your organisation deliver against its objectivesPriotise – start small?
Barrier: resource and finding someone who can do all this
Spread the load, decentraliseTraining overhead – we have found that confidence in using SM is a big thingSouthern Health: practical advice, best practice examples, pragmatic guidance