This document discusses a partnership between Go! / ¡Vamos!, a magazine aimed at attracting teens to careers in transportation, and University Transportation Centers (UTCs). It proposes ways the two organizations can work together, such as UTCs sponsoring issues of the magazine focused on their research areas and student programs. The magazine would also profile UTC students and showcase each center's opportunities to help UTCs recruit more students and increase diversity in the transportation workforce. Contact information is provided for the magazine's editors to discuss potential collaboration.

1. Go! / ¡Vamos! And CUTC:
Working together to attract teens
to careers in transportation
Presented at 2010 CUTC Summer Meeting
Tuesday, J
T d June 8 2010
8,
Shashi Nambisan, Director, InTrans
Shauna Hallmark, Director Midwest Transportation Consortium InTrans
Stewart McCoy, Graduate Student, InTrans
McCoy Student
www.InTrans.iastate.edu 1

2. Go! / ¡Vamos!
www.InTrans.iastate.edu 2

3. Teen-focused stories
www.InTrans.iastate.edu 3

4. Teen contributors
www.InTrans.iastate.edu 4

5. April 2010 Stats
Subscribers ≈ 860
April issue pageviews ≈ 12,528
April unique visitors ≈ 7,730
p q
www.InTrans.iastate.edu 5

6. Sponsors
Premier sponsors Additional sponsors
1. Federal Highway Administration 7. Street Smarts
8. Iowa Laborers/Employers Cooperation and
(Eisenhower Fellowship)
Education Trust Fund
2. Midwest Transportation 9.
9 Iowa Concrete Paving Association
Consortium 10. National Concrete Paving Technology Center
11. Iowa State University Professional and
3. Iowa Math and Science Education
Scientific Council, Recruitment and Retention
Partnership Grant
4. National Center for Freight & 12. Woman in Trucking, Inc.
13. American Public Works Association, Iowa
Infrastructure Research &
Chapter
Education (Wisconsin UTC) 14. Des Moines Truck Broker
15. Associated General Contractors of Iowa
www.InTrans.iastate.edu 6

7. UTC sponsored issue
Sponsored by University of
Wisconsin-Madison’s
National Center for Freight
& Infrastructure Research &
Education (CFIRE)
Theme: Freight
School spotlight: Focused on
transportation and freight-related
programs at Wisconsin-Madison
www.InTrans.iastate.edu 7

8. Strategic opportunity
How can UTCs and Go! / ¡Vamos! benefit
each other?
www.InTrans.iastate.edu 8

9. UTC goal #2
Increase number of students coming
into academic transportation
p
programs.
www.InTrans.iastate.edu 9

10. Building the transportation pipeline
Go! /¡Vamos! is an investment in human resources
Stories written by young people for young people with the
mentorship of transportation professionals.
www.InTrans.iastate.edu 10

11. UTC directory
Go! provides a common resource
designed specifically with students and
educators in mind.
Unique opportunity to showcase each
UTC’s programs, research focus,
and student opportunities.
www.InTrans.iastate.edu 11

12. UTC Student spotlight
Opportunity to spotlight UTC
students.
Staff writers could interview
students recommended by UTC
representative.
ep ese a e
Articles would highlight where
student studies, their involvement
with UTC program of study and
UTC, study,
background (e.g. how did they
become interested in
transportation).
p )
www.InTrans.iastate.edu 12

13. UTC goal #3
Increase diversity of transportation
workforce.
www.InTrans.iastate.edu 13

14. Go! speaks to women, Latinos
www.InTrans.iastate.edu 14

15. Contact info
www.go explore trans.org
www.go-explore-trans.org
Marcia Brink, Managing Editor
515-294-9480
mbrink@iastate.edu
b i k@i t t d
Stewart McCoy, Editorial Assistant
515-294-1945
sjmccoy@iastate.edu
www.InTrans.iastate.edu 15