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Fred S M C

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Slide deck from Frederick Chamber of Commerce Social Media Conference

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Fred S M C

  1. 1. HR 102 HR & Administrative Aspects of Social Media Social Media Conference Frederick Chamber of Commerce Jimmy Gardner
  2. 2. What Will We Cover
  3. 3. What Will We Cover Who is responsible for an organization’s social media outreach?
  4. 4. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute?
  5. 5. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute? Should employees discuss their work online?
  6. 6. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute? Should employees discuss their work online? Questions ?
  7. 7. Social Media on the Organization Level Social Media Tools for Business
  8. 8. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts
  9. 9. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs
  10. 10. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs Facebook Pages/Accounts
  11. 11. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs Facebook Pages/Accounts Community Managers
  12. 12. Benefits of Embracing Social Media
  13. 13. Benefits of Embracing Social Media Search Engine Optimization (SEO)
  14. 14. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership
  15. 15. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership Humanizing
  16. 16. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership Humanizing ROI (Return on Investment)
  17. 17. Some Great Examples Dell
  18. 18. Some Great Examples Dell
  19. 19. Some Great Examples Dell
  20. 20. Some Great Examples Dell
  21. 21. Some Great Examples Zappos
  22. 22. Some Great Examples Zappos
  23. 23. Some Great Examples Zappos
  24. 24. Some Great Examples Zappos
  25. 25. Who is Responsible for an Organizations Social Outreach
  26. 26. Who is Responsible for an Organizations Social Outreach EVERYONE !
  27. 27. Who is Responsible for an Organizations Social Outreach EVERYONE ! When an organization becomes involved in social media, everyone from the CEO to an assistant who blogs, comments, or twitters in the “name” of the company are in essence the face of the organization
  28. 28. Who is Responsible for an Organizations Social Outreach However ...
  29. 29. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front.
  30. 30. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front. WebWorkerDaily http://webworkerdaily.com
  31. 31. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front.
  32. 32. How Will Employees Contribute
  33. 33. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  34. 34. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  35. 35. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  36. 36. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  37. 37. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  38. 38. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute
  39. 39. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
  40. 40. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
  41. 41. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
  42. 42. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts Write blog posts on the company blog
  43. 43. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts Write blog posts on the company blog Allow them to be part of the conversation
  44. 44. Should Employees Discuss Their Work Online?
  45. 45. Should Employees Discuss Their Work Online? Yes, of course !
  46. 46. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front
  47. 47. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity
  48. 48. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity Allow them to be your organization’s ambassadors
  49. 49. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity Allow them to be your organization’s ambassadors Trickle Down Theory (CEO on down)
  50. 50. Questions ??
  51. 51. Contact Info Jimmy Gardner jimmy@jimmygardner.com http://eastcoastblogging.com http://2plus11.com Twitter: jjgardner3 Facebook: jjgardner3 301.875.3602

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