Steps to Meaningful Content
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This document outlines 4 steps to creating meaningful content for a brand: 1) Have an authentic story that connects with consumers on a deep level, like Toms' story of helping others through shoe sales. 2) Grow awareness by trying new content formats like social media, blogs, or videos that may not directly address the brand. 3) Engage customers and make a connection through social media interactions. 4) Make a real difference by having content that is visible, understandable, and relevant, and is actively trying to make a positive impact, even if controversial at times, like Patagonia donating sales to environmental groups.
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JD Legends Promotions aims to use content marketing to promote their sports marketing agency and stand out in the industry. Their strategy includes creating various types of content such as videos, blog posts, and social media posts focused on building brand awareness, authority, and retention. They will distribute this content across platforms like YouTube, LinkedIn, and Instagram that target their key demographics. The goals are to increase followers, engagement, establish thought leadership, and improve client retention rates. Performance will be tracked using analytics tools and surveys to refine their approach over time.
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This document provides guidance on increasing video content through user-generated content (UGC). It recommends developing a content plan and calendar with monthly topics and defining video needs for each social media platform. Marketers should reach out to customers to generate UGC and track performance metrics. Video content is important because it yields positive ROI, boosts lead generation, increases understanding of products/services, and drives engagement. The document advises measuring success and having a clear purpose for content. Marketers should communicate campaigns to elicit related UGC and provide hashtags. Ideal video lengths vary by social media platform from 7-15 seconds on TikTok to 2 minutes on YouTube. The key takeaways are to leverage helpful UGC to build
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Steps to Meaningful Content
- 2. Step 1: Have an Authentic Story • Create a message that revolves around more than just selling goods. • Create stories that will connect with your consumer on a deep level. • Example: Toms. See their blog here: Toms Blog
- 3. Toms content proves to be more than just selling shoes, selling shoes is simply a stepping stone to helping others.
- 4. Step 2: Grow Awareness • Trying new mediums of content will help broaden your scope ▫ Try a different type of social media, blog forum, or YouTube videos. • Having meaningful content might mean not addressing the brand directly. ▫ See Cadillac Commercial ▫ Content that indirectly addresses a meaningful issue can directly impact a brand.
- 5. Carry: 2017 Cadillac Oscars Commercial • https://youtu.be/2SB4CbFB7OU
- 6. Step 3: Make A Connection • Engaging customers and making a connection with them is the next step in elevating meaningful content. • Connection can be gauged in many different formats; social media interaction, shares, likes and comments.
- 7. Step 4: Make A Difference • Finally, to create truly meaningful content, you must be actively trying to make a difference. • Must Be: Visible, understandable, and relevant. ▫ Sometimes content can be controversial, but that is when content is truly meaningful.
- 8. • Pta Patagonia donated 100% of Black Friday Sales to grassroots environmental groups.