SlideShare a Scribd company logo
discovery engagement reaction
Self Awarness
External Influence
People having problem in a situation,
and they figure out something is wrong
Thouugh outter information knowing
there are ways make new environment
less harsh
Acknowledge
Purchase
• Physical bookstore
• Amazon
• Etc
• Share with community + family + friends
• Train newbie
• Mention on social media
• Soocial media like Linked-in
• Ted-talk
Online
• Poster
• Promotion speech
• Public signing
Offline
• Social media, Facebook, twitter, etc.
• Quora, Zhihu
• Ted
• Youtube
VUCA CONCEPT BRANDING
USER EXPERIENCE MAP
THE AUDIENCE
• The junior in job market
• Freshman in college
• Leaders in a varioty disciplines
• This product is more like a metaphysical
concept, helping people involve into a new
environment
VUCA
• V, VOLATILITY
• U, UNCERTAINTY
• C, COMPLEXITY
• A, AMBIGUITY

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Cjm的副本

  • 1. discovery engagement reaction Self Awarness External Influence People having problem in a situation, and they figure out something is wrong Thouugh outter information knowing there are ways make new environment less harsh Acknowledge Purchase • Physical bookstore • Amazon • Etc • Share with community + family + friends • Train newbie • Mention on social media • Soocial media like Linked-in • Ted-talk Online • Poster • Promotion speech • Public signing Offline • Social media, Facebook, twitter, etc. • Quora, Zhihu • Ted • Youtube VUCA CONCEPT BRANDING USER EXPERIENCE MAP THE AUDIENCE • The junior in job market • Freshman in college • Leaders in a varioty disciplines • This product is more like a metaphysical concept, helping people involve into a new environment VUCA • V, VOLATILITY • U, UNCERTAINTY • C, COMPLEXITY • A, AMBIGUITY