This document provides guidance on creating effective content marketing strategies in three steps: 1) Define your content mission by focusing on your target audience and how your content can help them, 2) Build your audience by establishing expertise through ongoing, ecosystem-based content creation, and 3) Create content that is worth sharing by telling authentic stories that tap into existing conversations and delight those who encounter your content. The document advocates for content with high utility, empathy and inspiration, and emphasizes quality over budget.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Melanie LoBue
What is content marketing? Why does it matter? How the heck do I do it?
The #1 thing to know about content marketing is that it works to help you grow your business and that its success is measurable.
This session will provide a bit of history on what this content buzzword is all about, offer solutions to common pain points in getting content creation off the ground, but mostly it will provide hacks and tools to get you and your team started right away. You will learn:
Proven ways to generate content creation ideas that work
Which free content tools can save you time & make you a more effective communicator
Ways to measure your progress and adjust accordingly
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Melanie LoBue
What is content marketing? Why does it matter? How the heck do I do it?
The #1 thing to know about content marketing is that it works to help you grow your business and that its success is measurable.
This session will provide a bit of history on what this content buzzword is all about, offer solutions to common pain points in getting content creation off the ground, but mostly it will provide hacks and tools to get you and your team started right away. You will learn:
Proven ways to generate content creation ideas that work
Which free content tools can save you time & make you a more effective communicator
Ways to measure your progress and adjust accordingly
I presented this to a local networking group in Harrisonburg. They were familiar with social networks but desired more direction on creating a strategy and how to more effectively engage.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Hello Everyone!
I have tried something different and creative from a non-technical background. This is my #task1 as a Digital Marketing Intern at @The Sparks Foundation #Gripseptember21. I have created the marketing plan for TSF.
Here is the link- https://link.medium.com/HYc11593Ijb
I would like to thank you TSF and my fellow interns. If there are any suggestions please let me know.
#Grip #thesparksfoundation #digitalmarketingintern #GRIPSEPTEMBER21 #TSF #digitalmarketing
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
How To Select a Niche and Products to Promote the Right Way
Do you know the no. 1 reason affiliate marketers fail?
If you want to succeed with affiliate marketing, you must first decide who your business is going to serve.
You have to build your business in the right niche.
A niche simply means a category of topics or problems. The products you are promoting solve some of those problems.
Most marketers choose niches and products the wrong way, causing them to fail.
The great news is, you can research and choose your niche and products in the same way as the most successful marketers do.
By doing that, you will know that your niche is a profitable one as well as how to promote your selected products, even before you build your business.
I know that sounds like it could take a lot of time and work. But choosing a niche and the right products is smooth and easy when you do it right.
The key is to choose a niche that you are interested in, one that you enjoy talking and writing about.
For more information, go to
https://docs.google.com/document/d/1eozUznjUnIoAgRoM0bk4lCxKrFPSwkGswebtvVnYv84/edit?usp=sharing
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
I presented this to a local networking group in Harrisonburg. They were familiar with social networks but desired more direction on creating a strategy and how to more effectively engage.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Hello Everyone!
I have tried something different and creative from a non-technical background. This is my #task1 as a Digital Marketing Intern at @The Sparks Foundation #Gripseptember21. I have created the marketing plan for TSF.
Here is the link- https://link.medium.com/HYc11593Ijb
I would like to thank you TSF and my fellow interns. If there are any suggestions please let me know.
#Grip #thesparksfoundation #digitalmarketingintern #GRIPSEPTEMBER21 #TSF #digitalmarketing
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
How To Select a Niche and Products to Promote the Right Way
Do you know the no. 1 reason affiliate marketers fail?
If you want to succeed with affiliate marketing, you must first decide who your business is going to serve.
You have to build your business in the right niche.
A niche simply means a category of topics or problems. The products you are promoting solve some of those problems.
Most marketers choose niches and products the wrong way, causing them to fail.
The great news is, you can research and choose your niche and products in the same way as the most successful marketers do.
By doing that, you will know that your niche is a profitable one as well as how to promote your selected products, even before you build your business.
I know that sounds like it could take a lot of time and work. But choosing a niche and the right products is smooth and easy when you do it right.
The key is to choose a niche that you are interested in, one that you enjoy talking and writing about.
For more information, go to
https://docs.google.com/document/d/1eozUznjUnIoAgRoM0bk4lCxKrFPSwkGswebtvVnYv84/edit?usp=sharing
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...Influitive
Jon Wuebben, CEO of Content Launch
Getting them to Advocate For Your Brand Now & Forever
In this session, Jon shows how user generated content can help other users through their purchasing decisions, on to adoption, and then to developing and sharing deep expertise. And then how that user or "Prosumer" generated content can be used effectively to reach new prospects and audiences. Make no mistake....this isn't a session about getting users to create content on your behalf, its about giving your Prosumer customers an actual seat at the table for your marketing planning and execution. As Jon explains in his new book, Future Marketing, we're on this verge of a new age in marketing and he will show how to tap into your "uber loyal" customer base like never before.
The Content Marketing Revolution - Print Buyers International ConferenceJoe Pulizzi
Keynote presentation by Joe Pulizzi given at the 6th Annual Print Buyers International conference at Graph Expo. In it, Joe discusses why the content marketing revolution is now and the 10 things you need to change in your content marketing process.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
How to Create Epic Content That's True to Your Brand and Drives Business
1. How to Create Epic Content That’s True to
Your Brand AND Drives Business
(With Ideas You Can Steal…!)
Ann Handley
@MarketingProfs
September 11, 2013
2. • Chief Content Officer of MarketingProfs
• Columnist for Entrepreneur magazine
• Book author: Content Rules: How to Create
Killer Blogs, Podcasts, Videos, Ebooks,
Webinars (and More) That Engage Customers
and Ignite Your Business (Wiley)
(Need more…? See AnnHandley.com)
Hi, I’m Ann.
9. Content marketing means you
consistently create and share
information that is…
Packed with UTILITY
Seeded with INSPIRATION
Honestly EMPATHETIC
…to attract customers to you.
10. Content marketing means you
consistently create and share
information that is…
Packed with UTILITY
Seeded with INSPIRATION
Honestly EMPATHETIC
…to attract customers to you.
33. Who: Urbanites who are considering living
options in Seattle’s neighborhoods.
What: Facts about & local opportunities in
Capitol Hill; tools to assist in rental options.
Why: To empower people to make
informed rental decisions.
41. •Even if you sell technology or toasters or
apartments or apps– your story is about people,
not tools or tech.
•Your mission is bigger than your brand: What will
people THANK YOU for?
•What can your content HELP
people DO?
Ideas You Can Steal:
48. •Last WEEK Kinvey grew the size of its
community by nearly the entire size of the
community in the 15 months that preceded its
content marketing program.
•At the end of Q1, Kinvey launched its
enterprise product. By the end of Q2, 71% of
all enterprise leads were sourced by a content
offer.
•More than 40% of everyone who opens a
Kinvey account first converts on a content offer.
(That number was 1.5% at the end of 2012.)
What Happened?
49. • Tell a story bigger than your brand: Will a
reader THANK YOU?
• Find your foothold.
• Think content ecosystem, not content
campaign.
• Build expertise; build
audience
Ideas You Can Steal:
65. •Make your story part of THE story:
How can you tap into conversations
people are already having?
•Show the human pulse of your
organization.
•What content will delight
your audience’s audience?
Ideas You Can Steal: