This document outlines a branding and marketing strategy for a product aimed at helping people adapt to new environments. It discusses targeting audiences like college freshmen, junior professionals, and leaders. The product represents the VUCA concept to help with volatility, uncertainty, complexity, and ambiguity. The marketing strategy involves both online and offline promotion through social media, talks, posters, and selling the product physically and online.

1. discovery engagement reaction
Self awarness
External Influence
People having problem into a new envi-
ronment, and they figure out something
is wrong
Thouugh outter information knowing
there are ways make new environment
less harsh
Acknowledge
Purchase
• Physical bookstore
• Amazon
• Etc
• Share with community + family + friends
• Train newbie
• Mention on social media
• Soocial media like Linked-in
• Ted-talk
Online
• Poster
• Promotion speech
• Public signing
Offline
• Social media, Facebook, twitter, etc.
• Quora, Zhihu
• Ted
• Youtube
VUCA CONCEPT BRANDING
USER EXPERIENCE MAP
THE AUDIENCE
• THE JUNIOR IN JOB MARKET
• FRESHMAN IN COLLEGE
• LEADERS IN VARIOUS DOMAINS
• THIS PRODUCT IS MORE LIKE A METAPHYSICAL CON
CEPT, HELPING PEOPLE INVOLVE INTO A NEW ENVI
RONMENT
VUCA
• V, VOLATILITY
• U, UNCERTAINTY
• C, COMPLEXITY
• A, AMBIGUITY